'admin-footer-link', 'content' => 'footer-link-upgrade', ); if ( $upgrade_link ) { $upgrade_link = FrmAppHelper::maybe_add_missing_utm( $upgrade_link, $utm ); } elseif ( FrmAppHelper::pro_is_installed() ) { $upgrade_link = 'https://formidableforms.com/account/downloads/'; } else { $upgrade_link = FrmAppHelper::maybe_add_missing_utm( 'https://formidableforms.com/lite-upgrade/', $utm ); } ?>