` and is assembled from independent, * condition-gated contributions: the site-level Organization node (optionally * extended as LocalBusiness) and WebSite node, * emitted on the home page only (Google treats them as single canonical site * entities), the page node (Article or FAQPage) built by {@see Post_Schema_Node} * on singular requests, Person/ProfilePage nodes on author archives, and a * BreadcrumbList on supported public requests. An Article references its * author's full Person node (added to the same graph) by `@id`, and — like the * WebSite node — references the home-page Organization as its `publisher` by * stable `@id` rather than duplicating the node. Emission is gated on * `Jetpack_SEO_Utils::is_enabled_jetpack_seo()`. * * This class owns only the gating and serialization; the individual nodes and * their stable `@id`s live in their own builders ({@see Post_Schema_Node}, * {@see Organization_Schema_Node}, {@see Local_Business_Schema_Node}, * {@see Website_Schema_Node}, {@see Author_Schema_Node}, * {@see Breadcrumb_Schema_Node}, {@see Schema_Node_Ids}) and are assembled by * {@see Schema_Graph}. * * @package automattic/jetpack-seo-package */ namespace Automattic\Jetpack\SEO; use Jetpack_SEO_Utils; /** * Emits Schema.org JSON-LD `@graph` documents into the page. */ class Schema_Builder { /** * Wire the front-end emitter. * * @return void */ public static function init() { add_action( 'wp_head', array( __CLASS__, 'emit' ), 5 ); add_action( 'wp_footer', array( __CLASS__, 'emit_woocommerce_breadcrumb_fallback' ), 11 ); } /** * Build and echo the JSON-LD `@graph` block for the current request. * * @return void */ public static function emit() { // Both plugin classes must be loaded — they're not guaranteed in every // context, and the post node builder calls Jetpack_SEO_Posts directly. // @phan-suppress-next-line PhanUndeclaredClassMethod -- Jetpack_SEO_Utils lives in plugins/jetpack; guarded by the class_exists check on the same line. if ( ! class_exists( 'Jetpack_SEO_Utils' ) || ! class_exists( 'Jetpack_SEO_Posts' ) || ! Jetpack_SEO_Utils::is_enabled_jetpack_seo() ) { return; } // build_document() gates each node itself and returns null for an empty // graph, so unsupported or invalid requests emit nothing. $document = self::build_document(); if ( null === $document ) { return; } self::output_document( $document ); } /** * Assemble the `@graph` document for the current request. * * The site-level nodes, author archive nodes, singular page node, and breadcrumb * are independent, condition-gated contributions to one graph: * * - Organization and WebSite are single canonical site entities, so their full * nodes are added on the home page only (Google's guidance). Other pages * reference the Organization by `@id` instead of duplicating it. * - Author archives contribute the author's Person node and the ProfilePage * wrapping it (`mainEntity` → Person `@id`). * - The page node (Article/FAQPage) is added on singular requests. An Article * points its `publisher` at the home-page Organization's stable `@id` and its * `author` at the full Person node added to the same graph. * - BreadcrumbList is added on supported requests when enabled. WooCommerce * requests defer to Woo's generated node, with a late Jetpack fallback when * the active template did not generate one. * * Returns null when the graph ends up empty (an unsupported or invalid request) * so the caller emits nothing rather than an empty graph. * Cross-node references are wired here rather than inside the individual node * builders, which stay self-contained and unaware of each other. * * @return array|null */ private static function build_document() { $graph = new Schema_Graph(); // Effective Organization settings (stored overrides merged over site identity); // an unconfigured site still yields a valid node from site identity alone. Build // it regardless so we know whether `@id` references to it (publisher, worksFor) // will resolve, but only add the full node on the home page. $organization = Organization_Schema_Node::build( Schema_Settings::get_organization() ); $organization = Local_Business_Schema_Node::extend( $organization, Schema_Settings::get_local_business() ); // Site-level nodes (Organization, WebSite) describe a single canonical // entity, so they belong on the home page only (Google's guidance) — never // duplicated onto every post. WebSite references the Organization by @id. if ( is_front_page() ) { if ( null !== $organization ) { $graph->add( $organization ); } $website = Website_Schema_Node::build(); if ( null !== $website && null !== $organization ) { $website['publisher'] = array( '@id' => Schema_Node_Ids::organization() ); } $graph->add( $website ); } if ( is_author() ) { $person = self::build_person_node( get_queried_object(), null !== $organization ); if ( null !== $person ) { $graph->add( $person ); $graph->add( Author_Schema_Node::build_profile_page( get_queried_object() ) ); } } if ( is_singular() ) { $post = get_queried_object(); $post_node = Post_Schema_Node::build( $post ); if ( null !== $post_node ) { // Only the Article node carries publisher/author; FAQPage does not. // Both are @id references: publisher points at the home-page // Organization (never duplicated), author points at the full Person // node added to this page's graph. if ( 'Article' === ( $post_node['@type'] ?? '' ) ) { if ( null !== $organization ) { $post_node['publisher'] = array( '@id' => Schema_Node_Ids::organization() ); } $person = self::build_person_node( (int) $post->post_author, null !== $organization ); if ( null !== $person ) { $post_node['author'] = array( '@id' => $person['@id'] ); $graph->add( $person ); } } $graph->add( $post_node ); } } $breadcrumb_settings = Schema_Settings::get_breadcrumb_list(); if ( $breadcrumb_settings['enabled'] && ! self::woocommerce_may_output_breadcrumb_schema() ) { $graph->add( Breadcrumb_Schema_Node::build() ); } return $graph->to_document(); } /** * Emit Jetpack's BreadcrumbList after WooCommerce when WooCommerce was expected * to provide one but did not actually generate any breadcrumb data. * * WooCommerce registers its generator and footer emitter independently of * whether the active template renders `woocommerce_breadcrumb()`. Waiting until * after WooCommerce's priority-10 footer emitter lets us inspect the generated * data instead of treating callback registration as proof of output. * * @return void */ public static function emit_woocommerce_breadcrumb_fallback() { // @phan-suppress-next-line PhanUndeclaredClassMethod -- Jetpack_SEO_Utils lives in plugins/jetpack; guarded by the class_exists check on the same line. if ( ! class_exists( 'Jetpack_SEO_Utils' ) || ! class_exists( 'Jetpack_SEO_Posts' ) || ! Jetpack_SEO_Utils::is_enabled_jetpack_seo() ) { return; } $breadcrumb_settings = Schema_Settings::get_breadcrumb_list(); if ( ! $breadcrumb_settings['enabled'] || ! self::woocommerce_may_output_breadcrumb_schema() || self::woocommerce_has_breadcrumb_schema() ) { return; } $graph = new Schema_Graph(); $graph->add( Breadcrumb_Schema_Node::build() ); $document = $graph->to_document(); if ( null === $document ) { return; } self::output_document( $document ); } /** * Whether WooCommerce may emit its own BreadcrumbList for this request. * * This deliberately detects capability, not actual output. WooCommerce only * generates breadcrumb data when its template function runs, so the late * footer fallback verifies the generated data before relying on it. * * @return bool */ private static function woocommerce_may_output_breadcrumb_schema() { // @phan-suppress-next-line PhanUndeclaredFunction -- WooCommerce functions are guarded by function_exists(). if ( ! function_exists( 'is_woocommerce' ) || ! is_woocommerce() || ! function_exists( 'WC' ) ) { return false; } // @phan-suppress-next-line PhanUndeclaredFunction -- Guarded by function_exists() above. $woocommerce = WC(); if ( ! is_object( $woocommerce ) || ! isset( $woocommerce->structured_data ) ) { return false; } $structured_data = $woocommerce->structured_data; return false !== has_action( 'woocommerce_breadcrumb', array( $structured_data, 'generate_breadcrumblist_data' ) ) && false !== has_action( 'wp_footer', array( $structured_data, 'output_structured_data' ) ); } /** * Whether WooCommerce actually generated a BreadcrumbList for this request. * * @return bool */ private static function woocommerce_has_breadcrumb_schema() { if ( ! function_exists( 'WC' ) ) { return false; } // @phan-suppress-next-line PhanUndeclaredFunction -- Guarded by function_exists() above. $woocommerce = WC(); if ( ! is_object( $woocommerce ) || ! isset( $woocommerce->structured_data ) || ! method_exists( $woocommerce->structured_data, 'get_data' ) ) { return false; } $data = $woocommerce->structured_data->get_data(); return is_array( $data ) && in_array( 'BreadcrumbList', array_column( $data, '@type' ), true ); } /** * Serialize and output a JSON-LD document. * * @param array $document Schema.org document. * @return void */ private static function output_document( array $document ) { printf( '', // Default flags escape forward slashes — important inside " in the data can't break out of the block. wp_json_encode( $document, JSON_UNESCAPED_UNICODE ) // phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped ); } /** * Build the author Person node, wiring `worksFor` to the site Organization's * stable `@id` when the Organization node resolves. * * @param \WP_User|int|null $user User object or ID. * @param bool $has_organization Whether the Organization node resolves. * @return array|null */ private static function build_person_node( $user, $has_organization ) { $person = Author_Schema_Node::build_person( $user ); if ( null !== $person && $has_organization ) { $person['worksFor'] = array( '@id' => Schema_Node_Ids::organization() ); } return $person; } }