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ThinkRank AI SEO – AI SEO Plugin for WordPress: Schema, XML Sitemaps, Meta Tags, Search Console & Local SEO / 2.11.0
ThinkRank AI SEO – AI SEO Plugin for WordPress: Schema, XML Sitemaps, Meta Tags, Search Console & Local SEO v2.11.0
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← All changes | includes/seo/class-pattern-resolver.php +212 -14 2.3.0 → 2.11.0 View file →
@@ -165,9 +165,14 @@
165 165 $text = excerpt_remove_blocks($content);
166 166 $text = strip_shortcodes($text);
167 167 $text = wp_strip_all_tags($text);
168 168
169 - return trim(wp_trim_words($text, $words, '...'));
169 + // $words is a WORD cap, but wp_trim_words() counts CHARACTERS on
170 + // th/ja/zh_*, where it would cut to ~25 characters instead of ~25
171 + // words — about six times too short (#687). trim_words() keeps the
172 + // word cap where words are the unit and falls back to a character
173 + // budget where they are not.
174 + return trim(\ThinkRank\Core\Seo_Text::trim_words($text, $words));
170 175 }
171 176
172 177 /**
173 178 * Resolve any variable-tag string against a term's values.
@@ -215,10 +220,12 @@
215 220 '%title%' => $name,
216 221 '%term%' => $name,
217 222 '%sitename%' => get_bloginfo('name'),
218 223 '%sep%' => self::separator(),
224 + // Same locale trap as derive_excerpt(): a word cap here is a
225 + // ~25-character cap on th/ja/zh_* (#687).
219 226 '%excerpt%' => $description !== ''
220 - ? wp_trim_words(wp_strip_all_tags($description), 25, '...')
227 + ? self::derive_excerpt($description)
221 228 : '',
222 229 '%date%' => '',
223 230 '%modified%' => '',
224 231 '%author%' => '',
@@ -253,11 +260,13 @@
253 260 public static function description(int $post_id): string {
254 261 $template = self::template_for($post_id, 'description', self::DEFAULT_DESCRIPTION);
255 262 $description = self::resolve_value($template, $post_id);
256 263
257 - if (strlen($description) > 160) {
258 - $description = wp_trim_words($description, 25, '...');
259 - }
264 + // Measure and cut in CHARACTERS. strlen() counts bytes, so a Thai or
265 + // CJK description tripped this limit at a third of its length, and
266 + // wp_trim_words() then cut by a unit the locale chooses — 25 words in
267 + // English, 25 characters in Thai (#687).
268 + $description = \ThinkRank\Core\Seo_Text::trim_to_length($description);
260 269
261 270 return $description;
262 271 }
263 272
@@ -372,9 +381,9 @@
372 381 $excerpt = '';
373 382 if ($post) {
374 383 $excerpt = !empty($post->post_excerpt)
375 384 ? $post->post_excerpt
376 - : self::derive_excerpt((string) $post->post_content);
385 + : self::derive_excerpt(Builder_Content::visible_content($post));
377 386 }
378 387
379 388 $author_id = (int) get_post_field('post_author', $post_id);
380 389
@@ -383,21 +392,148 @@
383 392 $categories = get_the_category($post_id);
384 393 $category = !empty($categories) ? $categories[0]->name : '';
385 394 }
386 395
396 + return array_merge(
397 + [
398 + '%title%' => get_the_title($post_id),
399 + '%sitename%' => get_bloginfo('name'),
400 + '%sep%' => self::separator(),
401 + '%excerpt%' => $excerpt,
402 + '%date%' => get_the_date('', $post_id),
403 + '%modified%' => get_the_modified_date('', $post_id),
404 + '%author%' => $author_id ? get_the_author_meta('display_name', $author_id) : '',
405 + '%category%' => $category,
406 + ],
407 + self::product_placeholders($post_id)
408 + );
409 + }
410 +
411 + /**
412 + * Tokens that only mean anything on a WooCommerce product.
413 + *
414 + * Rank Math and Yoast WooCommerce SEO both let a product title or
415 + * description carry the price, the SKU and the stock status, and both of
416 + * our converters dropped every token they did not recognise — so
417 + * "Buy %title% for %wc_price%" imported as "Buy %title% for" and the
418 + * customer in support #171748 found four variables where they had had a
419 + * stock one (#715).
420 + *
421 + * Always present, never conditional on the post type. A token that exists
422 + * on a product and is an unknown token everywhere else would resolve on
423 + * one page and leak literally on another; resolving to an empty string off
424 + * a product is the same answer every other token gives when it has nothing
425 + * to say, and process() then collapses the separator it leaves behind.
426 + *
427 + * @since 2.10.1
428 + *
429 + * @param int $post_id Post ID.
430 + * @return array<string,string>
431 + */
432 + private static function product_placeholders(int $post_id): array {
433 + $empty = [
434 + '%price%' => '',
435 + '%sale_price%' => '',
436 + '%sku%' => '',
437 + '%stock_status%' => '',
438 + '%short_description%' => '',
439 + '%brand%' => '',
440 + ];
441 +
442 + if (!function_exists('wc_get_product') || 'product' !== get_post_type($post_id)) {
443 + return $empty;
444 + }
445 +
446 + $product = wc_get_product($post_id);
447 + if (!$product) {
448 + return $empty;
449 + }
450 +
451 + // Read through wc_price()/get_price_html() rather than formatting the
452 + // number here: currency symbol, position, decimals and the "from X"
453 + // form on a variable product are all store settings, and a second
454 + // formatter is how a template starts disagreeing with the price shown
455 + // three lines below it on the same page.
456 + $price = (string) $product->get_price();
457 + $sale_price = (string) $product->get_sale_price();
458 +
459 + $stock_status = (string) $product->get_stock_status();
460 + $stock_labels = [
461 + 'instock' => __('In stock', 'thinkrank'),
462 + 'outofstock' => __('Out of stock', 'thinkrank'),
463 + 'onbackorder' => __('On backorder', 'thinkrank'),
464 + ];
465 +
387 466 return [
388 - '%title%' => get_the_title($post_id),
389 - '%sitename%' => get_bloginfo('name'),
390 - '%sep%' => self::separator(),
391 - '%excerpt%' => $excerpt,
392 - '%date%' => get_the_date('', $post_id),
393 - '%modified%' => get_the_modified_date('', $post_id),
394 - '%author%' => $author_id ? get_the_author_meta('display_name', $author_id) : '',
395 - '%category%' => $category,
467 + '%price%' => self::formatted_price($price),
468 + '%sale_price%' => self::formatted_price($sale_price),
469 + '%sku%' => (string) $product->get_sku(),
470 + '%stock_status%' => $stock_labels[$stock_status] ?? $stock_status,
471 + '%short_description%' => self::derive_excerpt((string) $product->get_short_description()),
472 + '%brand%' => self::product_brand($post_id),
396 473 ];
397 474 }
398 475
399 476 /**
477 + * A price as text, in the store's own currency format.
478 + *
479 + * wc_price() returns markup, and stripping the tags off it leaves the
480 + * entities behind: a title read "11.05&#2547;&nbsp;" on the first live
481 + * run. Entities are decoded and the non-breaking space collapsed, because
482 + * this value ends up inside a `<title>` and a meta description, where
483 + * markup has no meaning and an entity is just noise a reader sees.
484 + *
485 + * @since 2.10.1
486 + *
487 + * @param string $price Raw price, or '' when the product has none.
488 + * @return string
489 + */
490 + private static function formatted_price(string $price): string {
491 + if ('' === $price) {
492 + return '';
493 + }
494 +
495 + $text = wp_strip_all_tags((string) wc_price((float) $price));
496 + $text = html_entity_decode($text, ENT_QUOTES | ENT_HTML5, 'UTF-8');
497 +
498 + // \xC2\xA0 is the non-breaking space wc_price() puts between the
499 + // amount and the symbol; a literal one in a title is invisible to a
500 + // reader and awkward for everything else.
501 + $text = str_replace("\xC2\xA0", ' ', $text);
502 +
503 + return trim((string) preg_replace('/\s+/u', ' ', $text));
504 + }
505 +
506 + /**
507 + * A product's brand, from whichever taxonomy the store uses for one.
508 + *
509 + * WooCommerce core added `product_brand` in 9.4; before that every brand
510 + * plugin shipped its own taxonomy, and a store that migrated from one of
511 + * them still has the old terms. Asking each in turn costs one cached term
512 + * lookup and means the token is not empty on the stores most likely to
513 + * have used a brand token in the plugin they are leaving.
514 + *
515 + * @since 2.10.1
516 + *
517 + * @param int $post_id Product ID.
518 + * @return string
519 + */
520 + private static function product_brand(int $post_id): string {
521 + foreach (['product_brand', 'pwb-brand', 'yith_product_brand', 'berocket_brand'] as $taxonomy) {
522 + if (!taxonomy_exists($taxonomy)) {
523 + continue;
524 + }
525 +
526 + $terms = get_the_terms($post_id, $taxonomy);
527 + if (is_array($terms) && !empty($terms)) {
528 + return (string) $terms[0]->name;
529 + }
530 + }
531 +
532 + return '';
533 + }
534 +
535 + /**
400 536 * Active title separator symbol.
401 537 *
402 538 * @return string Separator.
403 539 */
@@ -415,8 +551,17 @@
415 551 * @param array<string,string> $placeholders Placeholder map.
416 552 * @return string Resolved string.
417 553 */
418 554 private static function process(string $template, array $placeholders): string {
555 + // Both forms go BEFORE substitution, and the strip is decided against
556 + // the placeholder map rather than by what is left over afterwards.
557 + // Running it on the substituted string scanned the resolved VALUES too,
558 + // so a post whose own title read "Using %name% placeholders in
559 + // %%mustache%% templates" published "Using placeholders in %%
560 + // templates" — its title edited, and a stray double percent where the
561 + // inner token had been eaten out of the middle of one.
562 + $template = self::strip_unresolved_tokens($template, $placeholders);
563 +
419 564 $value = str_replace(array_keys($placeholders), array_values($placeholders), $template);
420 565
421 566 // Collapse whitespace.
422 567 $value = preg_replace('/\s+/', ' ', $value);
@@ -432,6 +577,59 @@
432 577 );
433 578
434 579 // Strip leading/trailing separators and whitespace.
435 580 return trim($value, " \t\n\r\0\x0B" . $separator);
581 + }
582 +
583 + /**
584 + * Remove any token the placeholder map did not resolve.
585 + *
586 + * The last line of defence, and the reason it exists is that every layer
587 + * above it is a list someone has to remember to extend. A converter that
588 + * misses a token, a template typed by hand, a value written straight into
589 + * postmeta by an importer we have not met: each one ends with `%%title%%`
590 + * or `%some_token%` rendering literally in a `<title>` on a live site, and
591 + * that is precisely what was reported on 14 September (#715).
592 + *
593 + * Both syntaxes, because a migrated site carries both: Yoast's `%%x%%`
594 + * (which includes Rank Math tokens Yoast's own importer wrapped in double
595 + * percent signs without translating them) and the single-percent form
596 + * ThinkRank and Rank Math share. `%%x%%` is matched as a whole so the pass
597 + * cannot eat the inner `%x%` and leave a stray percent sign at each end.
598 + *
599 + * Applied to the TEMPLATE, and a token is kept only when the placeholder
600 + * map has it. Stripping whatever still looked like a token after
601 + * substitution read the resolved values as well, and content is not a
602 + * template: a post titled "Using %name% placeholders in %%mustache%%
603 + * templates" published "Using placeholders in %% templates", and an excerpt
604 + * of "Learn %name% and %fabric% placeholders." published "Learn and
605 + * placeholders." Deciding against the map also means a token this resolver
606 + * knows about is never at risk, whatever a value happens to contain.
607 + *
608 + * A bare percent is left alone: "50% off" is ordinary copy, and a guard
609 + * that ate it would be a worse bug than the one it prevents.
610 + *
611 + * @since 2.10.1
612 + *
613 + * @param string $template Raw template.
614 + * @param array<string, string> $placeholders Tokens this resolver can resolve.
615 + * @return string
616 + */
617 + private static function strip_unresolved_tokens(string $template, array $placeholders): string {
618 + if (false === strpos($template, '%')) {
619 + return $template;
620 + }
621 +
622 + $stripped = preg_replace_callback(
623 + '/%%[a-z0-9_-]+%%|%[a-z0-9_-]+%/i',
624 + static function (array $found) use ($placeholders): string {
625 + return array_key_exists($found[0], $placeholders) ? $found[0] : '';
626 + },
627 + $template
628 + );
629 +
630 + // preg_replace_callback() answers null on content that is not valid
631 + // UTF-8 rather than throwing, and returning null here would blank a
632 + // title outright.
633 + return null === $stripped ? $template : (string) $stripped;
436 634 }
437 635 }