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ThinkRank AI SEO – AI SEO Plugin for WordPress: Schema, XML Sitemaps, Meta Tags, Search Console & Local SEO / 2.14.1
ThinkRank AI SEO – AI SEO Plugin for WordPress: Schema, XML Sitemaps, Meta Tags, Search Console & Local SEO v2.14.1
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← All changes | includes/seo/class-analytics-manager.php +353 -523 1.30.0 → 2.14.1 View file →
@@ -16,9 +16,8 @@
16 16
17 17 namespace ThinkRank\SEO;
18 18
19 19 use ThinkRank\Core\Settings_Manager;
20 -use ThinkRank\Core\Plan_Config;
21 20 use ThinkRank\Integrations\Google_Analytics_Client;
22 21 use ThinkRank\Integrations\Google_Search_Console_Client;
23 22 use ThinkRank\Integrations\Google_PageSpeed_Client;
24 23 use ThinkRank\Integrations\Google_Search_Analytics_Client;
@@ -88,8 +87,45 @@
88 87 */
89 88 private static bool $token_refreshed_this_request = false;
90 89
91 90 /**
91 + * Single-flight lock for the OAuth refresh exchange.
92 + *
93 + * @var string
94 + */
95 + private const REFRESH_LOCK = 'thinkrank_token_refresh_lock';
96 +
97 + /**
98 + * How long a held refresh lock stays valid. Longer than the request
99 + * timeout below, so a request that dies mid-exchange still frees it.
100 + *
101 + * @var int
102 + */
103 + private const REFRESH_LOCK_TTL = 60;
104 +
105 + /**
106 + * Set after a failed exchange; suppresses retries until it expires.
107 + *
108 + * @var string
109 + */
110 + private const REFRESH_BACKOFF = 'thinkrank_token_refresh_backoff';
111 +
112 + /**
113 + * How long to stay quiet after a failed exchange.
114 + *
115 + * @var int
116 + */
117 + private const REFRESH_BACKOFF_TTL = 300;
118 +
119 + /**
120 + * Timeout for the refresh exchange. A healthy proxy answers in ~1s; the
121 + * old 30s meant one outage held a request open for half a minute.
122 + *
123 + * @var int
124 + */
125 + private const REFRESH_TIMEOUT = 10;
126 +
127 + /**
92 128 * Constructor
93 129 *
94 130 * @param Settings_Manager|null $settings_manager Settings manager instance
95 131 */
@@ -108,10 +144,11 @@
108 144 public function init(): void {
109 145 // Register custom cron interval (45 minutes)
110 146 add_filter('cron_schedules', [$this, 'add_cron_intervals']);
111 147
112 - // Initialize Google API clients
113 - add_action('init', [$this, 'initialize_clients']);
148 + // Initialize Google API clients — but only in the contexts that can use
149 + // them. See maybe_initialize_clients().
150 + add_action('init', [$this, 'maybe_initialize_clients']);
114 151
115 152 // Initialize token refresh scheduling
116 153 add_action('init', [$this, 'init_token_refresh']);
117 154
@@ -177,8 +214,43 @@
177 214 return $this->get_setting('search_console_property', get_site_url());
178 215 }
179 216
180 217 /**
218 + * Initialize the Google clients on `init`, in the contexts that use them.
219 + *
220 + * initialize_clients() refreshes the OAuth token, which is a blocking
221 + * outbound POST to the OAuth proxy. Hooked unconditionally it ran on every
222 + * anonymous front-end request, so a proxy outage became a site-wide TTFB
223 + * collapse — with each visitor waiting for the network call, and none of
224 + * them able to use a Google client anyway. No front-end code path reads
225 + * one: every consumer is a REST endpoint, a cron callback or WP-CLI, and
226 + * each either calls initialize_clients() itself or goes through
227 + * get_search_console_client(), which initializes lazily (#383).
228 + *
229 + * @since 2.0.1
230 + * @return void
231 + */
232 + public function maybe_initialize_clients(): void {
233 + $wanted = is_admin()
234 + || wp_doing_cron()
235 + || (defined('REST_REQUEST') && REST_REQUEST)
236 + || (defined('WP_CLI') && WP_CLI);
237 +
238 + /**
239 + * Filter whether the Google API clients are initialized for this request.
240 + *
241 + * @since 2.0.1
242 + *
243 + * @param bool $wanted Whether to initialize the clients.
244 + */
245 + if (!apply_filters('thinkrank_initialize_google_clients', $wanted)) {
246 + return;
247 + }
248 +
249 + $this->initialize_clients();
250 + }
251 +
252 + /**
181 253 * Initialize Google API clients
182 254 * Following AI_Manager client initialization pattern
183 255 *
184 256 * @return void
@@ -375,10 +447,30 @@
375 447 // Calculate absolute expiration time (created + relative seconds)
376 448 $expiration_time = $created + $expires_in;
377 449
378 450 // Refresh if forced, expired, or expiring within 5 minutes (300 seconds)
379 - if ($force || $current_time >= ($expiration_time - 300)) {
451 + if (!$force && $current_time < ($expiration_time - 300)) {
452 + return;
453 + }
380 454
455 + // A failed exchange leaves google_token_created untouched, so the
456 + // expiry condition above stays true and the next request tries again.
457 + // Without a backoff a proxy outage means one blocking network call per
458 + // request, forever. A forced refresh — the user reconnecting — is a
459 + // deliberate act and skips the wait (#383).
460 + if (!$force && get_transient(self::REFRESH_BACKOFF)) {
461 + return;
462 + }
463 +
464 + // One exchange at a time. Concurrent callers past the expiry threshold
465 + // would otherwise all refresh at once and invalidate each other's
466 + // in-flight grants; the losers fall through with the current token and
467 + // pick up the new one on their next read.
468 + if (!$force && !$this->acquire_refresh_lock()) {
469 + return;
470 + }
471 +
472 + try {
381 473 // The proxy owns the Google app credentials; we only ever hand it
382 474 // the refresh token and let it perform the exchange.
383 475 $response = wp_remote_post(Google_OAuth_Proxy::get_proxy_url(), [
384 476 'headers' => [
@@ -389,12 +481,13 @@
389 481 'action' => 'refresh',
390 482 'refresh_token' => $refresh_token,
391 483 'site' => home_url(),
392 484 ]),
393 - 'timeout' => 30
485 + 'timeout' => self::REFRESH_TIMEOUT
394 486 ]);
395 487
396 488 if (is_wp_error($response)) {
489 + $this->back_off_refresh();
397 490 return;
398 491 }
399 492
400 493 $body = wp_remote_retrieve_body($response);
@@ -407,12 +500,15 @@
407 500 // the site is connected — otherwise the UI shows "Connected"
408 501 // while every API call 401s.
409 502 if (($data['error'] ?? '') === 'invalid_grant') {
410 503 Google_OAuth_Proxy::mark_revoked();
504 + return;
411 505 }
412 506
413 507 // Any other failure (network blip, proxy 502) is transient;
414 - // leave the credentials alone and let the next run retry.
508 + // leave the credentials alone and let the next run retry —
509 + // after the backoff, not on the very next request.
510 + $this->back_off_refresh();
415 511 return;
416 512 }
417 513
418 514 // Update settings with new token data
@@ -428,15 +524,79 @@
428 524 'google_refresh_token' => $data['refresh_token']
429 525 ], 'integrations');
430 526 }
431 527
528 + // A success clears any backoff a previous failure left behind.
529 + delete_transient(self::REFRESH_BACKOFF);
530 +
432 531 // Drop the memoized settings merge so subsequent reads (e.g.
433 532 // re-initializing clients) see the fresh token.
434 533 $this->merged_settings = null;
534 + } finally {
535 + $this->release_refresh_lock();
435 536 }
436 537 }
437 538
438 539 /**
540 + * Take the single-flight lock for the refresh exchange.
541 + *
542 + * @since 2.0.1
543 + * @return bool True when this request holds the lock.
544 + */
545 + private function acquire_refresh_lock(): bool {
546 + // With a persistent object cache, add is atomic — memcached and Redis
547 + // both fail an ADD on an existing key — so exactly one caller wins.
548 + if (wp_using_ext_object_cache()) {
549 + return (bool) wp_cache_add(self::REFRESH_LOCK, time(), 'thinkrank', self::REFRESH_LOCK_TTL);
550 + }
551 +
552 + // Without one, the options table is the shared store, and the unique
553 + // index on option_name gives add_option() the same all-or-nothing
554 + // result. set_transient() would not: it is an update, so every
555 + // concurrent caller would "win".
556 + if (add_option(self::REFRESH_LOCK, time(), '', 'no')) {
557 + return true;
558 + }
559 +
560 + // Reclaim a lock whose holder died before releasing it.
561 + $held = (int) get_option(self::REFRESH_LOCK);
562 +
563 + if ($held > 0 && (time() - $held) > self::REFRESH_LOCK_TTL) {
564 + delete_option(self::REFRESH_LOCK);
565 +
566 + return (bool) add_option(self::REFRESH_LOCK, time(), '', 'no');
567 + }
568 +
569 + return false;
570 + }
571 +
572 + /**
573 + * Release the single-flight lock.
574 + *
575 + * @since 2.0.1
576 + * @return void
577 + */
578 + private function release_refresh_lock(): void {
579 + if (wp_using_ext_object_cache()) {
580 + wp_cache_delete(self::REFRESH_LOCK, 'thinkrank');
581 +
582 + return;
583 + }
584 +
585 + delete_option(self::REFRESH_LOCK);
586 + }
587 +
588 + /**
589 + * Stop retrying the exchange for a while after a failure.
590 + *
591 + * @since 2.0.1
592 + * @return void
593 + */
594 + private function back_off_refresh(): void {
595 + set_transient(self::REFRESH_BACKOFF, time(), self::REFRESH_BACKOFF_TTL);
596 + }
597 +
598 + /**
439 599 * Test all Google API connections
440 600 * Following ThinkRank test_connection patterns
441 601 *
442 602 * @return array Connection test results
@@ -441,66 +601,72 @@
441 601 *
442 602 * @return array Connection test results
443 603 */
444 604 public function test_connections(): array {
605 + // Every entry carries a `message`, configured or not: the result is
606 + // handed to the Integrations screen as JSON, and a key that exists on
607 + // some services and not others reads as `undefined` there.
445 608 $results = [
446 - 'google_analytics' => ['status' => 'not_configured'],
447 - 'search_console' => ['status' => 'not_configured'],
448 - 'pagespeed' => ['status' => 'not_configured']
609 + 'google_analytics' => ['status' => 'not_configured', 'message' => ''],
610 + 'search_console' => ['status' => 'not_configured', 'message' => ''],
611 + 'pagespeed' => ['status' => 'not_configured', 'message' => '']
449 612 ];
450 613
451 - // Test Google Analytics connection
452 - if ($this->analytics_client) {
453 - try {
454 - $test_result = $this->analytics_client->test_connection();
455 - $results['google_analytics'] = [
456 - 'status' => $test_result['success'] ? 'connected' : 'error',
457 - 'message' => $test_result['message'],
458 - 'details' => $test_result
459 - ];
460 - } catch (\Exception $e) {
461 - $results['google_analytics'] = [
462 - 'status' => 'error',
463 - 'message' => $e->getMessage()
464 - ];
614 + // One shape for all three. They were three copies of the same block
615 + // differing only in the client, which is how the same unguarded read
616 + // came to exist in triplicate (#852).
617 + $clients = [
618 + 'google_analytics' => $this->analytics_client,
619 + 'search_console' => $this->search_console_client,
620 + 'pagespeed' => $this->pagespeed_client,
621 + ];
622 +
623 + foreach ($clients as $service => $client) {
624 + if (!$client) {
625 + continue;
465 626 }
627 +
628 + $results[$service] = $this->describe_connection_test($client);
466 629 }
467 630
468 - // Test Search Console connection
469 - if ($this->search_console_client) {
470 - try {
471 - $test_result = $this->search_console_client->test_connection();
472 - $results['search_console'] = [
473 - 'status' => $test_result['success'] ? 'connected' : 'error',
474 - 'message' => $test_result['message'],
475 - 'details' => $test_result
476 - ];
477 - } catch (\Exception $e) {
478 - $results['search_console'] = [
479 - 'status' => 'error',
480 - 'message' => $e->getMessage()
481 - ];
631 + return $results;
632 + }
633 +
634 + /**
635 + * Run one client's connection test and report it in a fixed shape.
636 + *
637 + * The clients answer success with `message` and failure with `error`, and
638 + * this read `$test_result['message']` unconditionally — so a failed test
639 + * raised "Undefined array key" and handed the admin an error with
640 + * `message => null`. The reason the client had in hand was the one thing
641 + * the screen needed. The clients now set `message` on both branches; the
642 + * fallbacks here cover a client that does not, including one that answers
643 + * with neither key.
644 + *
645 + * @since 2.12.0
646 + *
647 + * @param object $client A client exposing test_connection(): array.
648 + * @return array{status:string, message:string, details?:array}
649 + */
650 + private function describe_connection_test($client): array {
651 + try {
652 + $test_result = $client->test_connection();
653 +
654 + if (!is_array($test_result)) {
655 + return ['status' => 'error', 'message' => ''];
482 656 }
483 - }
484 657
485 - // Test PageSpeed connection
486 - if ($this->pagespeed_client) {
487 - try {
488 - $test_result = $this->pagespeed_client->test_connection();
489 - $results['pagespeed'] = [
490 - 'status' => $test_result['success'] ? 'connected' : 'error',
491 - 'message' => $test_result['message'],
492 - 'details' => $test_result
493 - ];
494 - } catch (\Exception $e) {
495 - $results['pagespeed'] = [
496 - 'status' => 'error',
497 - 'message' => $e->getMessage()
498 - ];
499 - }
658 + return [
659 + 'status' => !empty($test_result['success']) ? 'connected' : 'error',
660 + 'message' => (string) ($test_result['message'] ?? $test_result['error'] ?? ''),
661 + 'details' => $test_result,
662 + ];
663 + } catch (\Exception $e) {
664 + return [
665 + 'status' => 'error',
666 + 'message' => $e->getMessage(),
667 + ];
500 668 }
501 -
502 - return $results;
503 669 }
504 670
505 671 /**
506 672 * Get analytics dashboard data
@@ -550,10 +716,8 @@
550 716 // 401s are re-thrown so the token-refresh retry below runs.
551 717 if ($this->analytics_client) {
552 718 try {
553 719 $dashboard_data['traffic'] = $this->analytics_client->get_traffic_data($date_range);
554 - $dashboard_data['organic_traffic'] = $this->analytics_client->get_organic_traffic($date_range);
555 - $dashboard_data['top_pages'] = $this->analytics_client->get_top_pages(10, $date_range);
556 720 } catch (\Exception $ga_error) {
557 721 if ($ga_error->getCode() === 401) {
558 722 throw $ga_error;
559 723 }
@@ -586,35 +750,21 @@
586 750 // Fallback to old client if new one fails init (shouldn't happen if they use same creds)
587 751 $search_performance = $this->search_console_client->get_search_performance($site_url, $date_range, ['query'], 1000);
588 752 }
589 753
590 - // Calculate position distribution
591 - $position_distribution = [
592 - 'top_3' => 0,
593 - '4_10' => 0,
594 - '10_50' => 0,
595 - '51_100' => 0
596 - ];
754 + // Position distribution over every query with an
755 + // impression, not over the 1,000-row list above (#913).
756 + $position_distribution = $this->search_analytics_client
757 + ? $this->count_position_distribution($site_url, $start_date, $end_date, $search_performance['rows'] ?? [])
758 + : self::bucket_positions(
759 + $search_performance['rows'] ?? [],
760 + count($search_performance['rows'] ?? []) < 1000
761 + );
597 762
598 - foreach ($search_performance['rows'] ?? [] as $row) {
599 - $position = $row['position'] ?? 0;
600 - if ($position <= 3) {
601 - $position_distribution['top_3']++;
602 - } elseif ($position <= 10) {
603 - $position_distribution['4_10']++;
604 - } elseif ($position <= 50) {
605 - $position_distribution['10_50']++;
606 - } elseif ($position <= 100) {
607 - $position_distribution['51_100']++;
608 - }
609 - }
610 -
611 763 $dashboard_data['search_performance'] = array_merge($search_performance, [
612 764 'totals' => $totals,
613 765 'position_distribution' => $position_distribution
614 766 ]);
615 -
616 - $dashboard_data['page_performance'] = $this->search_console_client->get_page_performance($site_url, $date_range, 10);
617 767 } // Closing Search Console block
618 768
619 769 // If successful, break loop
620 770 break;
@@ -652,8 +802,132 @@
652 802 return $dashboard_data;
653 803 }
654 804
655 805 /**
806 + * Rows per page when counting the position distribution. The most the
807 + * Search Analytics API returns in one request.
808 + *
809 + * @since 2.15.0
810 + */
811 + private const POSITION_PAGE_SIZE = 25000;
812 +
813 + /**
814 + * Pages read before the count stops: 200,000 queries. A property past
815 + * that is counted over its top 200,000 by clicks and flagged incomplete.
816 + *
817 + * @since 2.15.0
818 + */
819 + private const POSITION_MAX_PAGES = 8;
820 +
821 + /**
822 + * Count the period's queries into position buckets across the whole
823 + * property (#913).
824 + *
825 + * The dashboard's query list is capped at 1,000 rows ordered by clicks,
826 + * so counting it told any larger site it had exactly 1,000 queries and
827 + * dropped the long tail, which is where positions 51-100 live. When that
828 + * list came back short it already holds every query and is counted as
829 + * is, with no extra request. Otherwise the property is paged with
830 + * `startRow` at POSITION_PAGE_SIZE rows until a short page, counting as
831 + * rows arrive rather than keeping them.
832 + *
833 + * A page that fails (other than a 401, which is re-thrown so the token
834 + * refresh runs) leaves the count at what was read so far, flagged
835 + * `complete: false`, rather than failing the whole dashboard.
836 + *
837 + * @since 2.15.0
838 + *
839 + * @param string $site_url Search Console property.
840 + * @param string $start_date Window start (Y-m-d).
841 + * @param string $end_date Window end (Y-m-d).
842 + * @param array $first_rows The capped query list already fetched.
843 + * @return array{top_3:int,4_10:int,10_50:int,51_100:int,over_100:int,complete:bool}
844 + * @throws \Exception On a 401, so get_dashboard_data() can refresh the token.
845 + */
846 + private function count_position_distribution(string $site_url, string $start_date, string $end_date, array $first_rows): array {
847 + if (count($first_rows) < 1000) {
848 + return self::bucket_positions($first_rows, true);
849 + }
850 +
851 + $distribution = self::bucket_positions([], true);
852 + $start_row = 0;
853 +
854 + for ($page = 0; $page < self::POSITION_MAX_PAGES; $page++) {
855 + try {
856 + $rows = $this->search_analytics_client->get_search_analytics_data(
857 + $site_url,
858 + $start_date,
859 + $end_date,
860 + ['query'],
861 + self::POSITION_PAGE_SIZE,
862 + $start_row
863 + )['rows'] ?? [];
864 + } catch (\Exception $e) {
865 + if ($e->getCode() === 401) {
866 + throw $e;
867 + }
868 + // Nothing read yet: the capped list is the best there is.
869 + $partial = $start_row === 0 ? self::bucket_positions($first_rows, false) : $distribution;
870 + $partial['complete'] = false;
871 + return $partial;
872 + }
873 +
874 + $page_counts = self::bucket_positions($rows, true);
875 + foreach (['top_3', '4_10', '10_50', '51_100', 'over_100'] as $bucket) {
876 + $distribution[$bucket] += $page_counts[$bucket];
877 + }
878 +
879 + if (count($rows) < self::POSITION_PAGE_SIZE) {
880 + return $distribution;
881 + }
882 + $start_row += self::POSITION_PAGE_SIZE;
883 + }
884 +
885 + $distribution['complete'] = false;
886 + return $distribution;
887 + }
888 +
889 + /**
890 + * Bucket Search Console rows by average position.
891 + *
892 + * `10_50` is the historical key for positions 11-50. Rows past 100 are
893 + * counted in `over_100`: they still had impressions.
894 + *
895 + * @since 2.15.0
896 + *
897 + * @param array $rows Search Console rows.
898 + * @param bool $complete Whether $rows is every query in the window.
899 + * @return array{top_3:int,4_10:int,10_50:int,51_100:int,over_100:int,complete:bool}
900 + */
901 + private static function bucket_positions(array $rows, bool $complete): array {
902 + $distribution = [
903 + 'top_3' => 0,
904 + '4_10' => 0,
905 + '10_50' => 0,
906 + '51_100' => 0,
907 + 'over_100' => 0,
908 + 'complete' => $complete,
909 + ];
910 +
911 + foreach ($rows as $row) {
912 + $position = (float) ($row['position'] ?? 0);
913 + if ($position <= 3) {
914 + $distribution['top_3']++;
915 + } elseif ($position <= 10) {
916 + $distribution['4_10']++;
917 + } elseif ($position <= 50) {
918 + $distribution['10_50']++;
919 + } elseif ($position <= 100) {
920 + $distribution['51_100']++;
921 + } else {
922 + $distribution['over_100']++;
923 + }
924 + }
925 +
926 + return $distribution;
927 + }
928 +
929 + /**
656 930 * Get Core Web Vitals for the analytics dashboard, cached independently
657 931 * of the dashboard payload.
658 932 *
659 933 * Successful results are cached for 1 hour; failures are never cached
@@ -812,44 +1086,8 @@
812 1086 }
813 1087 }
814 1088
815 1089 /**
816 - * Get site indexing status
817 - *
818 - * @return array Indexing status data
819 - */
820 - public function get_indexing_status(): array {
821 - $cache_key = 'indexing_status';
822 - $cached_data = get_transient($cache_key);
823 -
824 - if ($cached_data !== false) {
825 - return $cached_data;
826 - }
827 -
828 - $indexing_data = [
829 - 'status' => 'unknown',
830 - 'last_updated' => current_time('mysql')
831 - ];
832 -
833 - try {
834 - if ($this->search_console_client) {
835 - $site_url = $this->get_setting('search_console_property', get_site_url());
836 - $indexing_data = $this->search_console_client->get_indexing_status($site_url);
837 - }
838 - } catch (\Exception $e) {
839 - $indexing_data['error'] = $e->getMessage();
840 - }
841 -
842 - // Cache successful results for 1 hour. Errors are never cached, so a
843 - // transient Google failure isn't served as "no data" for a full hour.
844 - if (empty($indexing_data['error'])) {
845 - set_transient($cache_key, $indexing_data, 3600);
846 - }
847 -
848 - return $indexing_data;
849 - }
850 -
851 - /**
852 1090 * Force refresh of all cached data
853 1091 *
854 1092 * @return array Refresh results
855 1093 */
@@ -866,11 +1104,8 @@
866 1104 'analytics_dashboard_v5_180d',
867 1105 'seo_opportunities_7d',
868 1106 'seo_opportunities_30d',
869 1107 'seo_opportunities_90d',
870 - 'seo_insights_7d',
871 - 'seo_insights_30d',
872 - 'seo_insights_90d',
873 1108 'indexing_status',
874 1109 'thinkrank_dashboard_cwv'
875 1110 ];
876 1111
@@ -938,411 +1173,6 @@
938 1173 */
939 1174 public function cleanup_cache(): void {
940 1175 // WordPress handles transient cleanup automatically
941 1176 // This method is for future custom cache cleanup if needed
942 - }
943 -
944 - // ========================================
945 - // SEO Intelligence Enhancement Methods
946 - // ========================================
947 -
948 - /**
949 - * Get intelligent dashboard data with trends and insights
950 - *
951 - * @param string $date_range Date range for analysis
952 - * @return array Enhanced dashboard data with intelligence
953 - */
954 - public function get_intelligent_dashboard_data(string $date_range = '30d'): array {
955 - // Get base dashboard data
956 - $dashboard_data = $this->get_dashboard_data($date_range);
957 -
958 - // Check if there's an error in the data
959 - if (isset($dashboard_data['error'])) {
960 - return [
961 - 'success' => false,
962 - 'data' => null,
963 - 'message' => 'Failed to retrieve dashboard data: ' . $dashboard_data['error'],
964 - 'timestamp' => current_time('mysql')
965 - ];
966 - }
967 -
968 - // Check if we have real data available
969 - if (!$this->has_real_data($dashboard_data)) {
970 - return [
971 - 'success' => false,
972 - 'data' => null,
973 - 'message' => 'No analytics data available yet. Please ensure your Google Analytics and Search Console are properly configured and have collected data.',
974 - 'timestamp' => current_time('mysql')
975 - ];
976 - }
977 -
978 - // Intelligence engine is a Pro-only feature. The four SEO_* classes ship
979 - // in Free too (the PSR-4 autoloader would resolve them), so class_exists()
980 - // can't gate this — check the real Pro signal instead.
981 - if (!Plan_Config::is_pro()) {
982 - return [
983 - 'success' => false,
984 - 'data' => null,
985 - 'message' => 'Intelligent dashboard requires ThinkRank Pro.',
986 - 'timestamp' => current_time('mysql')
987 - ];
988 - }
989 -
990 - $trend_analyzer = new SEO_Trend_Analyzer();
991 - $scoring_engine = new SEO_Scoring_Engine();
992 - $insight_generator = new SEO_Insight_Generator();
993 -
994 - $data = $dashboard_data;
995 -
996 - // Generate trend analysis
997 - $current_data = $data;
998 - $historical_data = $this->get_historical_data($date_range);
999 -
1000 - $trends = [
1001 - 'traffic_trends' => $trend_analyzer->analyze_traffic_trends($current_data, $historical_data),
1002 - 'keyword_trends' => $trend_analyzer->analyze_keyword_trends($data['search_performance'] ?? [], $date_range),
1003 - 'content_trends' => $trend_analyzer->analyze_content_trends($data, $data['search_performance'] ?? [])
1004 - ];
1005 -
1006 - // Calculate SEO health score
1007 - $seo_health = $scoring_engine->calculate_seo_health_score($data, $data['search_performance'] ?? []);
1008 -
1009 - // Generate insights
1010 - $insights = [
1011 - 'traffic_insights' => $insight_generator->generate_traffic_insights($trends['traffic_trends']),
1012 - 'keyword_insights' => $insight_generator->generate_keyword_insights($trends['keyword_trends']),
1013 - 'content_insights' => $insight_generator->generate_content_insights($trends['content_trends'])
1014 - ];
1015 -
1016 - // Combine all intelligence data
1017 - $enhanced_data = array_merge($data, [
1018 - 'intelligence' => [
1019 - 'trends' => $trends,
1020 - 'seo_health_score' => $seo_health,
1021 - 'insights' => $insights,
1022 - 'last_analyzed' => current_time('mysql')
1023 - ]
1024 - ]);
1025 -
1026 - return [
1027 - 'success' => true,
1028 - 'data' => $enhanced_data,
1029 - 'message' => 'Intelligent dashboard data retrieved successfully'
1030 - ];
1031 - }
1032 -
1033 - /**
1034 - * Get intelligent SEO opportunities with prioritization
1035 - *
1036 - * @param string $date_range Date range for analysis
1037 - * @return array Enhanced opportunities with intelligence
1038 - */
1039 - public function get_intelligent_seo_opportunities(string $date_range = '30d'): array {
1040 - // Get base opportunities data
1041 - $opportunities_data = $this->get_seo_opportunities($date_range);
1042 -
1043 - // Check if there's an error in the data
1044 - if (isset($opportunities_data['error'])) {
1045 - return [
1046 - 'success' => false,
1047 - 'data' => null,
1048 - 'message' => 'Failed to retrieve opportunities data: ' . $opportunities_data['error'],
1049 - 'timestamp' => current_time('mysql')
1050 - ];
1051 - }
1052 -
1053 - // The opportunities payload itself has no search_performance key — that
1054 - // data lives in the (cached) dashboard payload. Pull it from there both
1055 - // for the availability check and as input for the opportunity detectors;
1056 - // checking $opportunities_data['search_performance'] here used to make
1057 - // this method always bail with "No Search Console data available".
1058 - $dashboard_data = $this->get_dashboard_data($date_range);
1059 - $search_performance = $dashboard_data['search_performance'] ?? [];
1060 - $opportunities_data['search_performance'] = $search_performance;
1061 -
1062 - $has_search_data = !empty($search_performance['rows']) ||
1063 - ($search_performance['total_clicks'] ?? 0) > 0 ||
1064 - ($search_performance['total_impressions'] ?? 0) > 0;
1065 -
1066 - if (!$has_search_data) {
1067 - return [
1068 - 'success' => false,
1069 - 'data' => null,
1070 - 'message' => 'No Search Console data available yet. Please ensure your Search Console is properly configured and has collected data.',
1071 - 'timestamp' => current_time('mysql')
1072 - ];
1073 - }
1074 -
1075 - // Intelligence engine is a Pro-only feature — gate on the real Pro signal,
1076 - // not class_exists() (the classes ship in Free and would autoload).
1077 - if (!Plan_Config::is_pro()) {
1078 - return [
1079 - 'success' => false,
1080 - 'data' => null,
1081 - 'message' => 'Intelligent opportunities require ThinkRank Pro.',
1082 - 'timestamp' => current_time('mysql')
1083 - ];
1084 - }
1085 -
1086 - $opportunity_detector = new SEO_Opportunity_Detector();
1087 - $scoring_engine = new SEO_Scoring_Engine();
1088 -
1089 - $data = $opportunities_data;
1090 -
1091 - // Detect intelligent opportunities
1092 - $search_console_data = $data['search_performance'] ?? [];
1093 - $analytics_data = $data;
1094 -
1095 - $intelligent_opportunities = [
1096 - 'quick_wins' => $opportunity_detector->detect_quick_wins($search_console_data, $analytics_data),
1097 - 'content_opportunities' => $opportunity_detector->identify_content_opportunities($search_console_data, $analytics_data),
1098 - 'keyword_opportunities' => $scoring_engine->score_keyword_opportunities($search_console_data)
1099 - ];
1100 -
1101 - // Prioritize all opportunities. prioritize_opportunities() expects
1102 - // category => [opportunities]; calculate_impact_effort_matrix() expects a flat list.
1103 - $opportunities_by_category = [
1104 - 'quick_wins' => $intelligent_opportunities['quick_wins']['opportunities'] ?? [],
1105 - 'content' => $intelligent_opportunities['content_opportunities']['opportunities'] ?? [],
1106 - 'keywords' => $intelligent_opportunities['keyword_opportunities']['opportunities'] ?? [],
1107 - ];
1108 - $all_opportunities = array_merge(...array_values($opportunities_by_category));
1109 -
1110 - $prioritized = $opportunity_detector->prioritize_opportunities($opportunities_by_category);
1111 - $impact_matrix = $opportunity_detector->calculate_impact_effort_matrix($all_opportunities);
1112 -
1113 - // Enhance original data with intelligence
1114 - $enhanced_data = array_merge($data, [
1115 - 'intelligent_opportunities' => $intelligent_opportunities,
1116 - 'prioritized_opportunities' => $prioritized,
1117 - 'impact_effort_matrix' => $impact_matrix,
1118 - 'opportunity_summary' => $this->generate_opportunity_summary($intelligent_opportunities),
1119 - 'last_analyzed' => current_time('mysql')
1120 - ]);
1121 -
1122 - return [
1123 - 'success' => true,
1124 - 'data' => $enhanced_data,
1125 - 'message' => 'Intelligent SEO opportunities retrieved successfully'
1126 - ];
1127 - }
1128 -
1129 - /**
1130 - * Get SEO performance insights
1131 - *
1132 - * @param string $date_range Date range for analysis
1133 - * @return array SEO insights data
1134 - */
1135 - public function get_seo_insights(string $date_range = '30d'): array {
1136 - $cache_key = "seo_insights_{$date_range}";
1137 - $cached_data = get_transient($cache_key);
1138 -
1139 - if ($cached_data !== false) {
1140 - return [
1141 - 'success' => true,
1142 - 'data' => $cached_data,
1143 - 'cached' => true,
1144 - 'message' => 'SEO insights retrieved from cache'
1145 - ];
1146 - }
1147 -
1148 - try {
1149 - // Get dashboard data for analysis
1150 - $dashboard_result = $this->get_intelligent_dashboard_data($date_range);
1151 -
1152 - if (!$dashboard_result['success']) {
1153 - return $dashboard_result;
1154 - }
1155 -
1156 - $dashboard_data = $dashboard_result['data'];
1157 - $intelligence = $dashboard_data['intelligence'] ?? [];
1158 -
1159 - // Insights are a Pro-only feature — gate on the real Pro signal,
1160 - // not class_exists() (SEO_Insight_Generator ships in Free too).
1161 - if (!Plan_Config::is_pro()) {
1162 - return [
1163 - 'success' => false,
1164 - 'data' => null,
1165 - 'message' => 'SEO insights require ThinkRank Pro.',
1166 - 'timestamp' => current_time('mysql')
1167 - ];
1168 - }
1169 -
1170 - $insight_generator = new SEO_Insight_Generator();
1171 -
1172 - // Collect all insights
1173 - $all_insights = [];
1174 -
1175 - if (!empty($intelligence['insights']['traffic_insights']['insights'])) {
1176 - $all_insights = array_merge($all_insights, $intelligence['insights']['traffic_insights']['insights']);
1177 - }
1178 -
1179 - if (!empty($intelligence['insights']['keyword_insights']['insights'])) {
1180 - $all_insights = array_merge($all_insights, $intelligence['insights']['keyword_insights']['insights']);
1181 - }
1182 -
1183 - if (!empty($intelligence['insights']['content_insights']['insights'])) {
1184 - $all_insights = array_merge($all_insights, $intelligence['insights']['content_insights']['insights']);
1185 - }
1186 -
1187 - // Format and prioritize insights
1188 - $formatted_insights = $insight_generator->format_insights_for_display($all_insights);
1189 - $prioritized_insights = $insight_generator->prioritize_insights_by_impact($formatted_insights);
1190 -
1191 - $insights_data = [
1192 - 'insights' => $prioritized_insights['prioritized_insights'],
1193 - 'summary' => [
1194 - 'total_insights' => count($formatted_insights),
1195 - 'high_impact_count' => $prioritized_insights['high_impact_count'],
1196 - 'action_required_count' => $prioritized_insights['action_required_count']
1197 - ],
1198 - 'seo_health_score' => $intelligence['seo_health_score'] ?? null,
1199 - 'generated_at' => current_time('mysql')
1200 - ];
1201 -
1202 - // Cache the results
1203 - set_transient($cache_key, $insights_data, $this->cache_duration);
1204 -
1205 - return [
1206 - 'success' => true,
1207 - 'data' => $insights_data,
1208 - 'cached' => false,
1209 - 'message' => 'SEO insights generated successfully'
1210 - ];
1211 - } catch (\Exception $e) {
1212 - return [
1213 - 'success' => false,
1214 - 'error' => 'Failed to generate SEO insights: ' . $e->getMessage(),
1215 - 'data' => null
1216 - ];
1217 - }
1218 - }
1219 -
1220 - /**
1221 - * Check if real analytics data is available
1222 - *
1223 - * @param array $dashboard_data Dashboard data to check
1224 - * @return bool True if real data is available
1225 - */
1226 - private function has_real_data(array $dashboard_data): bool {
1227 - // Check if we have meaningful traffic data
1228 - $traffic = $dashboard_data['traffic'] ?? [];
1229 - $search_performance = $dashboard_data['search_performance'] ?? [];
1230 -
1231 - $has_traffic = !empty($traffic) && (
1232 - ($traffic['sessions'] ?? 0) > 0 ||
1233 - ($traffic['pageviews'] ?? 0) > 0 ||
1234 - ($traffic['active_users'] ?? 0) > 0
1235 - );
1236 -
1237 - $has_search_data = !empty($search_performance) && (
1238 - !empty($search_performance['rows']) ||
1239 - ($search_performance['total_clicks'] ?? 0) > 0 ||
1240 - ($search_performance['total_impressions'] ?? 0) > 0
1241 - );
1242 -
1243 - return $has_traffic || $has_search_data;
1244 - }
1245 -
1246 - /**
1247 - * Get historical data for trend comparison
1248 - *
1249 - * @param string $current_range Current date range
1250 - * @return array Historical data
1251 - */
1252 - private function get_historical_data(string $current_range): array {
1253 - // Calculate previous period based on current range
1254 - $previous_range = $this->calculate_previous_period($current_range);
1255 -
1256 - // Try to get actual historical data from previous period
1257 - $historical_data = $this->get_dashboard_data($previous_range);
1258 -
1259 - // Return the actual historical data (may be empty if no real data available)
1260 - return [
1261 - 'sessions' => $historical_data['traffic']['sessions'] ?? 0,
1262 - 'pageviews' => $historical_data['traffic']['pageviews'] ?? 0,
1263 - 'organic_traffic' => $historical_data['organic_traffic'] ?? ['organic_traffic' => ['sessions' => 0]],
1264 - 'bounce_rate' => $historical_data['traffic']['bounce_rate'] ?? 0,
1265 - 'avg_session_duration' => $historical_data['traffic']['avg_session_duration'] ?? 0
1266 - ];
1267 - }
1268 -
1269 - /**
1270 - * Calculate previous period for comparison
1271 - *
1272 - * @param string $current_range Current range
1273 - * @return string Previous period range
1274 - */
1275 - private function calculate_previous_period(string $current_range): string {
1276 - // Simple mapping for now - could be enhanced with actual date calculations
1277 - $period_mapping = [
1278 - '7d' => '14d',
1279 - '30d' => '60d',
1280 - '90d' => '180d'
1281 - ];
1282 -
1283 - return $period_mapping[$current_range] ?? '60d';
1284 - }
1285 -
1286 - /**
1287 - * Generate opportunity summary
1288 - *
1289 - * @param array $opportunities All opportunities
1290 - * @return array Opportunity summary
1291 - */
1292 - private function generate_opportunity_summary(array $opportunities): array {
1293 - $quick_wins_count = count($opportunities['quick_wins']['opportunities'] ?? []);
1294 - $content_opportunities_count = count($opportunities['content_opportunities']['opportunities'] ?? []);
1295 - $keyword_opportunities_count = count($opportunities['keyword_opportunities']['opportunities'] ?? []);
1296 -
1297 - $total_opportunities = $quick_wins_count + $content_opportunities_count + $keyword_opportunities_count;
1298 -
1299 - $potential_clicks = 0;
1300 - if (!empty($opportunities['quick_wins']['potential_additional_clicks'])) {
1301 - $potential_clicks = $opportunities['quick_wins']['potential_additional_clicks'];
1302 - }
1303 -
1304 - return [
1305 - 'total_opportunities' => $total_opportunities,
1306 - 'quick_wins_count' => $quick_wins_count,
1307 - 'content_opportunities_count' => $content_opportunities_count,
1308 - 'keyword_opportunities_count' => $keyword_opportunities_count,
1309 - 'potential_additional_clicks' => $potential_clicks,
1310 - 'priority_recommendation' => $quick_wins_count > 0 ?
1311 - 'Focus on quick wins first for immediate impact' :
1312 - 'Focus on content optimization for long-term growth'
1313 - ];
1314 - }
1315 -
1316 - /**
1317 - * Clear intelligence cache
1318 - *
1319 - * @return array Clear result
1320 - */
1321 - public function clear_intelligence_cache(): array {
1322 - $intelligence_cache_keys = [
1323 - 'seo_insights_7d',
1324 - 'seo_insights_30d',
1325 - 'seo_insights_90d',
1326 - 'intelligent_dashboard_7d',
1327 - 'intelligent_dashboard_30d',
1328 - 'intelligent_dashboard_90d',
1329 - 'intelligent_opportunities_7d',
1330 - 'intelligent_opportunities_30d',
1331 - 'intelligent_opportunities_90d'
1332 - ];
1333 -
1334 - $cleared = 0;
1335 - foreach ($intelligence_cache_keys as $key) {
1336 - if (delete_transient($key)) {
1337 - $cleared++;
1338 - }
1339 - }
1340 -
1341 - return [
1342 - 'success' => true,
1343 - 'message' => "Cleared {$cleared} intelligence cache entries",
1344 - 'cleared_count' => $cleared,
1345 - 'timestamp' => current_time('mysql')
1346 - ];
1347 1177 }
1348 1178 }