Just enter the PHP content. You don’t need to include
<?php> — it’s already handled.
__( 'Run where inserted', 'wp-coder' ), 1 => __( 'Run only in admin area', 'wp-coder' ), 2 => __( 'Run only on front-end', 'wp-coder' ), 3 => __( 'Run everywhere', 'wp-coder' ), ] ?>
<?php> — it’s already handled.