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=== Leadfeeder === |
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Contributors: [dealfront](https://wordpress.org/support/users/dealfront/) |
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Tags: leadfeeder, website analytics, website visitor identification, b2b lead generation |
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Requires at least: 4.6 |
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Tested up to: 6.8 |
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Stable tag: 1.3.1 |
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License: GPLv3 |
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License URI: https://www.gnu.org/licenses/gpl-3.0.en.html |
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Identify the companies visiting your website and turn traffic into leads. |
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== Description == |
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Most of your website visitors will never fill out a form. |
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But many of them are still potential customers. |
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Leadfeeder helps you see which companies are visiting your website, how they found you, and what they're interested in — so you can turn existing traffic into real opportunities. |
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Instead of relying only on inbound conversions, Leadfeeder gives you visibility into the companies already showing interest in your business. |
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= Features = |
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* Identify the companies visiting your website |
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* See how visitors found your site and what pages they view |
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* Qualify leads using behavioral and firmographic filters |
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* Integrate with your CRM and marketing tools |
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* Share high-quality leads with your sales team |
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= Why use Leadfeeder? = |
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Your website already attracts potential customers. |
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The challenge is that most of them leave without identifying themselves. |
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Leadfeeder helps you make better use of the traffic you already have by showing which companies are visiting and how they engage with your site. |
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This allows you to: |
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* Spot potential leads earlier |
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* Focus on companies that show real interest |
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* Improve how marketing and sales work together |
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= How it works = |
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1. Install the Leadfeeder plugin |
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2. Connect your Leadfeeder account |
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3. Start identifying companies visiting your website |
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4. Qualify and share leads with your team |
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== Installation == |
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To be able to add the Leadfeeder script to your WordPress settings, you need to have either a Super Admin or Administrator user role in WordPress. |
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**Instructions to Install** |
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1. Add the Leadfeeder plugin by navigating to "Add New" under your Plugins menu inside WordPress, and searching for "Leadfeeder" in the search box. |
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2. Once your plugin is installed, make sure to activate it. |
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3. After installation, configure the plugin by clicking on "Leadfeeder" in the WordPress sidebar and entering your unique Tracker ID. |
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4. Go to [Leadfeeder](https://app.leadfeeder.com/l/install-tracker) to find your Tracker ID – copy and paste the tracker ID in WordPress. |
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5. Don’t forget to save your changes in WordPress! |
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== Frequently Asked Questions == |
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**Do I need a Leadfeeder account to use this plugin?** |
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Yes. You can sign up for a free 14-day trial of Leadfeeder. |
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**I have set up Leadfeeder — now what?** |
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You can now go to Leadfeeder and start seeing all the companies that are visiting your website. |
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Confirm true buying intent by understanding what companies visiting your website are interested in. Use 50+ behavioral and firmographic filters to qualify the companies with the highest potential. |
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Then share them directly with Sales. |
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**Where can I find out more about Leadfeeder?** |
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[Visit our website](https://www.leadfeeder.com/web-visitors/) to learn more about Leadfeeder and how you can use it to start gaining insights into the companies visiting your site. |
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**Is Leadfeeder GDPR compliant?** |
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Leadfeeder is a fully GDPR-compliant solution. |
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It collects behavioral data of the companies visiting your website, including the pages viewed, where they came from, and how long they spent on your site. |
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IP addresses are collected to determine the company and its geographic location. By default, Leadfeeder only shows company visits, not individuals. |
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Leadfeeder only tracks individuals when you opt in and when the individuals identify themselves on your website (via form submissions or email integrations). |
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Leadfeeder also enriches company visit data with publicly available business contact data. |
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For more information, see this page. |
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**How is Leadfeeder data kept accurate and up-to-date?** |
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Leadfeeder automatically removes bots, ISPs, and other low-quality traffic sources, so you only get a list of high-quality identified companies. |
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Unlike other tools, you also have the option to remove unwanted companies yourself. |
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This makes Leadfeeder data quality superior to others. |
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Our unique machine learning algorithm creates a fresh and accurate version of the IP-to-company database every day. |
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It uses our proprietary data and combines it with millions of external signals and public IP registration databases. |
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Every month around 20% of the database changes, so updating it on a daily basis is important. |
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== Changelog == |
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= 1.3.1 = |
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* Fixed a PHP deprecation notice (FILTER_SANITIZE_STRING) on PHP 8.1 and newer. |
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= 1.3.0 = |
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* Updated plugin description and FAQ copy. |
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* Refreshed plugin banner assets. |
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= 1.0.0 = |
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* Initial release. |
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