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<?php if (!defined('ABSPATH')) exit; |
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|
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/** |
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* Store digest email body. |
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* |
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* @var array $digest Built by FluentCart\App\Services\Email\StoreDigestService::buildPayload() |
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*/ |
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|
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$metrics = isset($digest['metrics']) ? $digest['metrics'] : []; |
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$flux = isset($digest['fluctuations']) ? $digest['fluctuations'] : []; |
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$topProducts = isset($digest['top_products']) ? $digest['top_products'] : []; |
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$isEmpty = !empty($digest['is_empty']); |
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|
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/** |
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* Render a period-over-period delta badge. |
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* Positive = green ▲, negative = red ▼. Pass $neutral for metrics whose |
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* direction is not inherently good/bad (e.g. refunds). |
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*/ |
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$renderDelta = function ($pct, $neutral = false) { |
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$pct = (float) $pct; |
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|
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if ($neutral || abs($pct) < 0.01) { |
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$color = '#94a3b8'; |
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$arrow = ''; |
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} elseif ($pct > 0) { |
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$color = '#16a34a'; |
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$arrow = '▲ '; |
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} else { |
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$color = '#dc2626'; |
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$arrow = '▼ '; |
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} |
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|
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$sign = $pct > 0 ? '+' : ''; |
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|
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return '<span style="color:' . $color . ';font-size:12px;font-weight:600;white-space:nowrap;">' |
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. $arrow . $sign . number_format($pct, 1) . '%</span>'; |
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}; |
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|
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/** |
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* Render one KPI card cell. |
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*/ |
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$kpiCell = function ($label, $value, $deltaHtml = '') { |
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$out = '<td width="50%" style="padding:8px;" valign="top">'; |
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$out .= '<table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background-color:#f8f9fa;border-radius:8px;">'; |
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$out .= '<tr><td style="padding:16px 18px;">'; |
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$out .= '<p style="margin:0 0 6px;font-size:12px;color:#94a3b8;text-transform:uppercase;letter-spacing:.04em;">' . esc_html($label) . '</p>'; |
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$out .= '<p style="margin:0;font-size:22px;font-weight:700;color:#2F3448;line-height:1.2;">' . $value . '</p>'; |
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if ($deltaHtml !== '') { |
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$out .= '<p style="margin:6px 0 0;">' . $deltaHtml . '</p>'; |
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} |
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$out .= '</td></tr></table></td>'; |
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return $out; |
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}; |
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?> |
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|
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<h1 style="font-size:24px;font-weight:700;color:#111827;margin:0 0 4px;"> |
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<?php echo esc_html(isset($digest['store_name']) ? $digest['store_name'] : ''); ?> |
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</h1> |
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<p style="margin:0 0 12px;font-size:14px;color:#94a3b8;"> |
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<span style="display:inline-block;background-color:#eaf4ff;color:#017EF3;font-size:12px;font-weight:600;padding:2px 10px;border-radius:12px;"> |
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<?php echo esc_html(isset($digest['frequency_label']) ? $digest['frequency_label'] : ''); ?> |
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</span> |
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<?php echo esc_html(isset($digest['period_label']) ? $digest['period_label'] : ''); ?> |
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</p> |
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<?php if (!empty($digest['intro'])): ?> |
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<p style="margin:0 0 24px;font-size:15px;line-height:1.5;color:#2F3448;"> |
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<?php echo esc_html($digest['intro']); ?> |
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</p> |
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<?php endif; ?> |
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|
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<?php if ($isEmpty): ?> |
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<table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" |
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style="background-color:#f8f9fa;border-radius:8px;margin-bottom:8px;"> |
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<tr> |
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<td style="padding:28px;text-align:center;"> |
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<p style="margin:0;font-size:16px;font-weight:600;color:#2F3448;"> |
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<?php echo esc_html__('A quiet period — no orders to report.', 'fluent-cart'); ?> |
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</p> |
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<p style="margin:8px 0 0;font-size:14px;color:#94a3b8;"> |
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<?php echo esc_html__('There were no paid orders during this period.', 'fluent-cart'); ?> |
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</p> |
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</td> |
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</tr> |
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</table> |
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<?php else: ?> |
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|
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<!-- Headline KPIs --> |
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<table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="margin:0 -8px 16px;"> |
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<tr> |
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<?php |
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echo $kpiCell(__('Gross Sales', 'fluent-cart'), $metrics['gross_sale'], $renderDelta($flux['gross_sale'])); // phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped |
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echo $kpiCell(__('Net Revenue', 'fluent-cart'), $metrics['net_revenue'], $renderDelta($flux['net_revenue'])); // phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped |
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?> |
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</tr> |
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<tr> |
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<?php |
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echo $kpiCell(__('Orders', 'fluent-cart'), number_format_i18n($metrics['order_count']), $renderDelta($flux['order_count'])); // phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped |
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echo $kpiCell(__('Items Sold', 'fluent-cart'), number_format_i18n($metrics['items_sold']), $renderDelta($flux['items_sold'])); // phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped |
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?> |
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</tr> |
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<tr> |
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<?php |
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/* translators: %1$s: number of refunded orders */ |
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$refundSub = sprintf( |
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_n('%1$s refund', '%1$s refunds', $metrics['refund_count'], 'fluent-cart'), |
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number_format_i18n($metrics['refund_count']) |
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); |
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echo $kpiCell(__('Refunds', 'fluent-cart'), $metrics['refund_amount'], '<span style="color:#94a3b8;font-size:12px;">' . esc_html($refundSub) . '</span>'); // phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped |
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?> |
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<td width="50%" style="padding:8px;"></td> |
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</tr> |
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</table> |
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|
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<!-- Order breakdown --> |
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<h2 style="font-size:16px;font-weight:700;color:#2F3448;margin:24px 0 10px;"> |
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<?php echo esc_html__('Order breakdown', 'fluent-cart'); ?> |
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</h2> |
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<table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" |
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style="border:1px solid #eaeaea;border-radius:8px;border-collapse:separate;overflow:hidden;"> |
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<tr style="background-color:#f8f9fa;"> |
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<th align="left" style="padding:10px 16px;font-size:12px;color:#94a3b8;text-transform:uppercase;letter-spacing:.04em;font-weight:600;"><?php echo esc_html__('Type', 'fluent-cart'); ?></th> |
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<th align="right" style="padding:10px 16px;font-size:12px;color:#94a3b8;text-transform:uppercase;letter-spacing:.04em;font-weight:600;"><?php echo esc_html__('Orders', 'fluent-cart'); ?></th> |
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<th align="right" style="padding:10px 16px;font-size:12px;color:#94a3b8;text-transform:uppercase;letter-spacing:.04em;font-weight:600;"><?php echo esc_html__('Revenue', 'fluent-cart'); ?></th> |
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</tr> |
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<?php |
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$rows = [ |
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[__('One-time orders', 'fluent-cart'), $metrics['onetime_count'], $metrics['onetime_gross']], |
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[__('New subscriptions', 'fluent-cart'), $metrics['subscription_count'], $metrics['subscription_gross']], |
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[__('Renewals', 'fluent-cart'), $metrics['renewal_count'], $metrics['renewal_gross']], |
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]; |
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foreach ($rows as $row): |
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?> |
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<tr> |
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<td style="padding:12px 16px;font-size:14px;color:#2F3448;border-top:1px solid #eaeaea;"><?php echo esc_html($row[0]); ?></td> |
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<td align="right" style="padding:12px 16px;font-size:14px;color:#2F3448;border-top:1px solid #eaeaea;"><?php echo esc_html(number_format_i18n($row[1])); ?></td> |
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<td align="right" style="padding:12px 16px;font-size:14px;font-weight:600;color:#2F3448;border-top:1px solid #eaeaea;"><?php echo $row[2]; // phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped ?></td> |
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</tr> |
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<?php endforeach; ?> |
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</table> |
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|
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<!-- Top products --> |
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<?php if (!empty($topProducts)): ?> |
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<h2 style="font-size:16px;font-weight:700;color:#2F3448;margin:24px 0 10px;"> |
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<?php echo esc_html__('Top products', 'fluent-cart'); ?> |
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</h2> |
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<table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" |
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style="border:1px solid #eaeaea;border-radius:8px;border-collapse:separate;overflow:hidden;"> |
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<tr style="background-color:#f8f9fa;"> |
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<th align="left" style="padding:10px 16px;font-size:12px;color:#94a3b8;text-transform:uppercase;letter-spacing:.04em;font-weight:600;"><?php echo esc_html__('Product', 'fluent-cart'); ?></th> |
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<th align="right" style="padding:10px 16px;font-size:12px;color:#94a3b8;text-transform:uppercase;letter-spacing:.04em;font-weight:600;"><?php echo esc_html__('Units', 'fluent-cart'); ?></th> |
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<th align="right" style="padding:10px 16px;font-size:12px;color:#94a3b8;text-transform:uppercase;letter-spacing:.04em;font-weight:600;"><?php echo esc_html__('Revenue', 'fluent-cart'); ?></th> |
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</tr> |
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<?php foreach ($topProducts as $product): ?> |
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<tr> |
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<td style="padding:12px 16px;font-size:14px;color:#2F3448;border-top:1px solid #eaeaea;"><?php echo esc_html($product['name']); ?></td> |
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<td align="right" style="padding:12px 16px;font-size:14px;color:#2F3448;border-top:1px solid #eaeaea;"><?php echo esc_html(number_format_i18n($product['qty'])); ?></td> |
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<td align="right" style="padding:12px 16px;font-size:14px;font-weight:600;color:#2F3448;border-top:1px solid #eaeaea;"><?php echo $product['revenue']; // phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped ?></td> |
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</tr> |
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<?php endforeach; ?> |
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</table> |
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<?php endif; ?> |
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|
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<?php endif; ?> |
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|
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<!-- CTA --> |
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<table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="margin:28px 0 8px;"> |
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<tr> |
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<td align="center"> |
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<a href="<?php echo esc_url(isset($digest['reports_url']) ? $digest['reports_url'] : ''); ?>" |
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style="display:inline-block;background-color:#017EF3;color:#ffffff;text-decoration:none;font-size:14px;font-weight:600;padding:12px 28px;border-radius:8px;"> |
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<?php echo esc_html__('View full reports', 'fluent-cart'); ?> |
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</a> |
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</td> |
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</tr> |
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</table> |
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|
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<?php |
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$proPromo = (isset($digest['pro_promo']) && is_array($digest['pro_promo'])) ? $digest['pro_promo'] : []; |
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if (empty($digest['is_pro']) && !empty($proPromo['body'])): ?> |
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<!-- FluentCart Pro (free installs only) — contextual angle picked in StoreDigestService::proPromo() --> |
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<table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" |
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style="margin:24px 0 8px;background-color:#f8f9fa;border-radius:8px;"> |
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<tr> |
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<td style="padding:20px 24px;"> |
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<p style="margin:0 0 10px;font-size:14px;line-height:1.6;color:#2F3448;"> |
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<?php echo $proPromo['body']; // phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped -- safe HTML built in StoreDigestService::proPromoCopy() ?> |
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</p> |
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<a href="<?php echo esc_url(isset($proPromo['url']) ? $proPromo['url'] : ''); ?>" |
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style="font-size:14px;font-weight:600;color:#017EF3;text-decoration:none;"> |
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<?php echo esc_html(isset($proPromo['cta']) ? $proPromo['cta'] : ''); ?> |
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</a> |
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</td> |
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</tr> |
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</table> |
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<?php endif; ?> |
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|
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<!-- Manage / opt-out --> |
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<?php if (!empty($digest['settings_url'])): ?> |
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<p style="margin:20px 0 0;text-align:center;font-size:12px;line-height:1.6;color:#94a3b8;"> |
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<?php |
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$manageLink = '<a href="' . esc_url($digest['settings_url']) . '" style="color:#94a3b8;text-decoration:underline;">' |
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. esc_html__('Manage digest settings', 'fluent-cart') . '</a>'; |
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/* translators: %1$s: "Manage digest settings" link */ |
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echo sprintf( |
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esc_html__('This digest is enabled for your store. %1$s', 'fluent-cart'), |
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$manageLink |
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); // phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped |
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?> |
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</p> |
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<?php endif; ?> |
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|
