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<?php |
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|
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namespace FluentCart\App\Services\Email; |
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|
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use FluentCart\Api\StoreSettings; |
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use FluentCart\App\App; |
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use FluentCart\App\Helpers\Helper; |
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use FluentCart\App\Helpers\Status; |
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use FluentCart\App\Services\Report\DefaultReportService; |
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use FluentCart\App\Services\ShortCodeParser\ShortcodeTemplateBuilder; |
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use FluentCart\Framework\Support\Arr; |
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|
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/** |
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* Store Digest email — daily / weekly / monthly. |
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* |
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* A system email summarising store activity for a finished period. It does NOT |
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* flow through the order-bound notification mailer; it builds its own body and |
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* renders it through the shared general_template wrapper. |
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* |
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* Numbers mirror the admin Reports dashboard exactly: same aggregate method |
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* (DefaultReportService::getAllGraphMetricsSeparate) and the same paid-status |
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* filter (Status::getReportStatuses()). |
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*/ |
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class StoreDigestService |
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{ |
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const CADENCES = ['daily', 'weekly', 'monthly']; |
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|
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const OPTION_KEY = 'fluent_cart_store_digest_settings'; |
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|
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// Single (non-autoloaded) option holding the per-cadence "last sent" stamps. |
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const LAST_SENT_OPTION = 'fluent_cart_digest_last_sent'; |
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|
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/** |
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* Per-request settings cache (busted on save). |
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* |
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* @var array|null |
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*/ |
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private static $settingsCache = null; |
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|
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/** |
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* Default settings for this module. The store digest owns its own settings |
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* store — it does NOT live inside the EmailNotifications config. |
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*/ |
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public static function defaultSettings(): array |
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{ |
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return [ |
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// DERIVED on save (yes if any cadence enabled); cheap scheduler early-out. |
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// Defaults to 'yes' because the weekly digest is on by default. |
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'enabled' => 'yes', |
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'recipients' => '{{wp.admin_email}}', // comma-separated; shared by all cadences |
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'send_when_empty' => 'no', // skip periods with zero activity (no "$0" emails to inactive stores) |
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'daily' => ['enabled' => 'no', 'send_hour' => 8], |
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'weekly' => ['enabled' => 'yes', 'send_hour' => 8, 'send_dow' => 1], // ON by default — Monday 08:00 |
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'monthly' => ['enabled' => 'no', 'send_hour' => 8], // always sent on the 1st |
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]; |
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} |
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|
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/** |
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* Read the module's settings, merged over defaults (cadence sub-arrays |
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* deep-merged). Cached per request. |
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* |
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* @param string|null $key dot-path (e.g. 'recipients', 'daily.send_hour') |
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* @return mixed |
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*/ |
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public static function getSettings($key = null) |
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{ |
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if (self::$settingsCache === null) { |
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$defaults = self::defaultSettings(); |
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$stored = get_option(self::OPTION_KEY, []); |
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if (!is_array($stored)) { |
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$stored = []; |
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} |
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|
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$merged = wp_parse_args($stored, $defaults); |
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foreach (self::CADENCES as $cadence) { |
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$cadenceStored = (isset($stored[$cadence]) && is_array($stored[$cadence])) ? $stored[$cadence] : []; |
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$merged[$cadence] = wp_parse_args($cadenceStored, $defaults[$cadence]); |
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} |
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|
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self::$settingsCache = $merged; |
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} |
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|
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if (!empty($key)) { |
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return Arr::get(self::$settingsCache, $key); |
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} |
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|
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return self::$settingsCache; |
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} |
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|
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/** |
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* Sanitize raw input, derive the `enabled` master flag, and persist. |
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* |
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* The module owns its own input handling: callers pass the raw request data |
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* and the service guarantees the stored shape is always clean. `enabled` is |
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* derived server-side (ON when any cadence is enabled) so the hourly scheduler |
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* can short-circuit on a single cheap check. |
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* |
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* @param array $input raw, unsanitized settings (e.g. $request->all()) |
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* @return array the stored settings |
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*/ |
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public static function saveSettings(array $input): array |
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{ |
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$clean = self::sanitize($input); |
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|
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$clean['enabled'] = ( |
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$clean['daily']['enabled'] === 'yes' |
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|| $clean['weekly']['enabled'] === 'yes' |
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|| $clean['monthly']['enabled'] === 'yes' |
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) ? 'yes' : 'no'; |
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|
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update_option(self::OPTION_KEY, $clean, false); |
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self::$settingsCache = null; // bust per-request cache |
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|
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return $clean; |
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} |
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|
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/** |
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* Coerce raw input into the settings shape. `enabled` is intentionally not |
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* read from input — it is derived in saveSettings(). |
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*/ |
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private static function sanitize(array $input): array |
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{ |
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$defaults = self::defaultSettings(); |
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|
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return [ |
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'recipients' => sanitize_text_field(Arr::get($input, 'recipients', $defaults['recipients'])), |
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'send_when_empty' => Arr::get($input, 'send_when_empty') === 'yes' ? 'yes' : 'no', |
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'daily' => [ |
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'enabled' => Arr::get($input, 'daily.enabled') === 'yes' ? 'yes' : 'no', |
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'send_hour' => self::clampInt(Arr::get($input, 'daily.send_hour', $defaults['daily']['send_hour']), 0, 23), |
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], |
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'weekly' => [ |
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'enabled' => Arr::get($input, 'weekly.enabled') === 'yes' ? 'yes' : 'no', |
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'send_hour' => self::clampInt(Arr::get($input, 'weekly.send_hour', $defaults['weekly']['send_hour']), 0, 23), |
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'send_dow' => self::clampInt(Arr::get($input, 'weekly.send_dow', $defaults['weekly']['send_dow']), 1, 7), |
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], |
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'monthly' => [ |
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'enabled' => Arr::get($input, 'monthly.enabled') === 'yes' ? 'yes' : 'no', |
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'send_hour' => self::clampInt(Arr::get($input, 'monthly.send_hour', $defaults['monthly']['send_hour']), 0, 23), |
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], |
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]; |
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} |
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|
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private static function clampInt($value, int $min, int $max): int |
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{ |
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$value = (int) $value; |
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if ($value < $min) { |
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return $min; |
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} |
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if ($value > $max) { |
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return $max; |
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} |
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return $value; |
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} |
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|
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/** |
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* Hooked to fluent_cart/scheduler/hourly_tasks. Evaluates every cadence |
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* against the current site-local time and dispatches the ones that are due. |
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*/ |
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public static function runDueDigests(): void |
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{ |
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$config = self::getSettings(); |
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|
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// Global master switch (derived on save): one cheap check short-circuits all per-cadence work. |
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if (Arr::get($config, 'enabled') !== 'yes') { |
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return; |
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} |
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|
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$hour = (int) current_time('G'); // site-local hour, 0-23 |
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|
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foreach (self::CADENCES as $frequency) { |
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self::maybeSend($frequency, Arr::get($config, $frequency, []), $hour); |
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} |
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} |
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|
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/** |
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* Decide whether a single cadence is due, and send once if so. |
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*/ |
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private static function maybeSend(string $frequency, $cadenceConfig, int $hour): void |
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{ |
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if (Arr::get($cadenceConfig, 'enabled') !== 'yes') { |
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return; |
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} |
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|
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// Must be the scheduled day for weekly/monthly. |
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if ($frequency === 'weekly') { |
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// N = ISO-8601 day of week (1=Mon ... 7=Sun) |
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if ((int) current_time('N') !== (int) Arr::get($cadenceConfig, 'send_dow', 1)) { |
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return; |
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} |
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} elseif ($frequency === 'monthly') { |
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// Monthly digest sends on the 1st (reporting the previous calendar month). |
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if ((int) current_time('j') !== 1) { |
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return; |
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} |
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} |
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|
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// Send at OR AFTER the configured hour, not only exactly on it. WP-Cron / |
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// Action Scheduler do not guarantee an hourly tick lands inside every clock |
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// hour (low traffic, backlog, drift), so an 08:00 digest must still go out if |
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// the first tick of the day is at 09:xx. A later tick the same scheduled day |
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// catches up; the per-period stamp below still guarantees exactly one send. |
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if ($hour < (int) Arr::get($cadenceConfig, 'send_hour', 8)) { |
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return; |
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} |
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|
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$stamp = self::dedupStamp($frequency); |
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|
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$lastSent = get_option(self::LAST_SENT_OPTION, []); |
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if (!is_array($lastSent)) { |
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$lastSent = []; |
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} |
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|
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if (Arr::get($lastSent, $frequency) === $stamp) { |
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return; // already sent for this period |
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} |
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|
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// Mark BEFORE sending so a duplicate cron run cannot double-send. |
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$lastSent[$frequency] = $stamp; |
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update_option(self::LAST_SENT_OPTION, $lastSent, false); |
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|
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self::sendDigest($frequency); |
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} |
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|
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/** |
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* Per-cadence idempotency key based on the site-local calendar. |
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*/ |
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private static function dedupStamp(string $frequency): string |
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{ |
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if ($frequency === 'weekly') { |
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return 'W-' . current_time('o-W'); // ISO year-week |
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} |
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if ($frequency === 'monthly') { |
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return 'M-' . current_time('Y-m'); |
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} |
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return 'D-' . current_time('Y-m-d'); |
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} |
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|
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/** |
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* Build and send one digest. |
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* |
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* @param string $frequency daily|weekly|monthly |
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* @param string $recipientsOverride optional comma-separated recipients (test send) |
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* @return bool true when an email was dispatched |
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*/ |
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public static function sendDigest(string $frequency, string $recipientsOverride = ''): bool |
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{ |
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if (!in_array($frequency, self::CADENCES, true)) { |
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return false; |
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} |
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|
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$config = self::getSettings(); |
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$isTest = $recipientsOverride !== ''; |
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|
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$recipients = self::resolveRecipients( |
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$isTest ? $recipientsOverride : Arr::get($config, 'recipients', ''), |
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$frequency, |
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$config |
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); |
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|
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if (empty($recipients)) { |
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fluent_cart_add_log( |
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'Store Digest skipped', |
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__('No valid recipient is configured for the store digest email.', 'fluent-cart'), |
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'error' |
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); |
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return false; |
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} |
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|
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$payload = self::buildPayload($frequency); |
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|
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// Skip empty periods unless opted in. Test sends always go through. |
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if (!$isTest && Arr::get($payload, 'is_empty') && Arr::get($config, 'send_when_empty', 'no') !== 'yes') { |
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return false; |
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} |
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|
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$body = self::renderEmailBody($payload); |
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|
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$mailer = Mailer::make() |
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->to(implode(',', $recipients)) |
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->subject(Arr::get($payload, 'subject', '')) |
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->body($body); |
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|
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return (bool) $mailer->send(true); |
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} |
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|
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/** |
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* Assemble the digest payload: current + prior window totals, deltas, top products. |
| 289 |
*/ |
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public static function buildPayload(string $frequency): array |
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{ |
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list($startDate, $endDate) = self::windowFor($frequency); |
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list($prevStart, $prevEnd) = self::priorWindowFor($frequency); |
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|
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$current = self::metricsFor($startDate, $endDate); |
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$previous = self::metricsFor($prevStart, $prevEnd); |
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|
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$fluctuations = DefaultReportService::make([])->calculateFluctuations($current, $previous); |
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|
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$orderCount = (int) Arr::get($current, 'order_count', 0); |
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|
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$payload = [ |
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'frequency' => $frequency, |
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'frequency_label' => self::frequencyLabel($frequency), |
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'period_label' => self::periodLabel($frequency, $startDate, $endDate), |
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'store_name' => self::storeName(), |
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'intro' => '', |
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'reports_url' => admin_url('admin.php?page=fluent-cart#/reports'), |
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'settings_url' => admin_url('admin.php?page=fluent-cart#/settings/email_digest_settings'), |
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'is_pro' => App::isProActive(), |
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'pro_url' => apply_filters('fluent_cart/store_digest/pro_url', 'https://fluentcart.com/discount-deal/'), |
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'is_empty' => $orderCount === 0, |
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'subject' => '', |
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'metrics' => [ |
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'gross_sale' => self::money(Arr::get($current, 'gross_sale', 0)), |
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'net_revenue' => self::money(Arr::get($current, 'net_revenue', 0)), |
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'refund_amount' => self::money(Arr::get($current, 'total_refunded_amount', 0)), |
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'refund_count' => (int) Arr::get($current, 'total_refunded', 0), |
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'order_count' => $orderCount, |
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'items_sold' => (int) Arr::get($current, 'total_item_count', 0), |
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'onetime_count' => (int) Arr::get($current, 'onetime_count', 0), |
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'onetime_gross' => self::money(Arr::get($current, 'onetime_gross', 0)), |
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'subscription_count' => (int) Arr::get($current, 'subscription_count', 0), |
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'subscription_gross' => self::money(Arr::get($current, 'subscription_gross', 0)), |
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'renewal_count' => (int) Arr::get($current, 'renewal_count', 0), |
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'renewal_gross' => self::money(Arr::get($current, 'renewal_gross', 0)), |
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], |
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'fluctuations' => [ |
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'gross_sale' => self::fluctuation($fluctuations, 'gross_sale'), |
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'net_revenue' => self::fluctuation($fluctuations, 'net_revenue'), |
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'order_count' => self::fluctuation($fluctuations, 'order_count'), |
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'items_sold' => self::fluctuation($fluctuations, 'total_item_count'), |
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'refund_amount' => self::fluctuation($fluctuations, 'total_refunded_amount'), |
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], |
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'top_products' => self::topProducts($startDate, $endDate), |
| 336 |
]; |
| 337 |
|
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$payload['subject'] = self::subjectFor($payload); |
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$payload['intro'] = self::introLine($frequency, (string) Arr::get($payload, 'store_name', '')); |
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|
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// Pro upsell card: a contextual angle chosen from THIS period's own numbers, |
| 342 |
// falling back to a deterministic per-store rotation when no signal stands |
| 343 |
// out. Only built for free installs — Pro hides the card entirely. Built |
| 344 |
// before the data filter so integrations can override the chosen copy. |
| 345 |
$payload['pro_promo'] = Arr::get($payload, 'is_pro') ? [] : self::proPromo($payload); |
| 346 |
|
| 347 |
$payload = apply_filters('fluent_cart/store_digest/data', $payload, [ |
| 348 |
'frequency' => $frequency, |
| 349 |
'startDate' => $startDate, |
| 350 |
'endDate' => $endDate, |
| 351 |
]); |
| 352 |
|
| 353 |
return is_array($payload) ? $payload : []; |
| 354 |
} |
| 355 |
|
| 356 |
/** |
| 357 |
* Window totals for a date range — same query + paid-status filter the |
| 358 |
* Reports dashboard uses, so numbers always agree. |
| 359 |
*/ |
| 360 |
private static function metricsFor(string $startDate, string $endDate): array |
| 361 |
{ |
| 362 |
$result = DefaultReportService::make([])->getAllGraphMetricsSeparate([ |
| 363 |
'startDate' => $startDate, |
| 364 |
'endDate' => $endDate, |
| 365 |
'groupKey' => 'daily', // concrete key: totals are summed regardless of grouping, and avoids defineGroupKey() which needs DateTime objects |
| 366 |
'currency' => null, |
| 367 |
'variationIds' => [], |
| 368 |
'paymentStatus' => Status::getReportStatuses(), |
| 369 |
]); |
| 370 |
|
| 371 |
return (array) Arr::get($result, 'summary', []); |
| 372 |
} |
| 373 |
|
| 374 |
/** |
| 375 |
* Top 5 products by units sold, each carrying units and revenue. |
| 376 |
*/ |
| 377 |
private static function topProducts(string $startDate, string $endDate): array |
| 378 |
{ |
| 379 |
$result = DefaultReportService::make([])->fetchTopSoldProducts([ |
| 380 |
'startDate' => $startDate, |
| 381 |
'endDate' => $endDate, |
| 382 |
'groupKey' => 'daily', // concrete key: totals are summed regardless of grouping, and avoids defineGroupKey() which needs DateTime objects |
| 383 |
'currency' => null, |
| 384 |
'variationIds' => [], |
| 385 |
'paymentStatus' => Status::getReportStatuses(), |
| 386 |
]); |
| 387 |
|
| 388 |
$top = []; |
| 389 |
foreach (Arr::get($result, 'topSoldProducts', []) as $product) { |
| 390 |
$top[] = [ |
| 391 |
'name' => Arr::get($product, 'product_name', __('Unknown Product', 'fluent-cart')), |
| 392 |
'qty' => (int) Arr::get($product, 'quantity_sold', 0), |
| 393 |
'revenue' => self::money(Arr::get($product, 'total_amount', 0)), |
| 394 |
]; |
| 395 |
if (count($top) >= 5) { |
| 396 |
break; |
| 397 |
} |
| 398 |
} |
| 399 |
|
| 400 |
return $top; |
| 401 |
} |
| 402 |
|
| 403 |
/** |
| 404 |
* Current finished-period window as site-local wall-clock strings. |
| 405 |
* |
| 406 |
* created_at is stored in UTC, but — to match the dashboard exactly — we |
| 407 |
* query with bare local strings (no GMT conversion), built from |
| 408 |
* current_time() via the same gmdate() idiom the dashboard uses. |
| 409 |
* |
| 410 |
* @return array [startDate, endDate] |
| 411 |
*/ |
| 412 |
private static function windowFor(string $frequency): array |
| 413 |
{ |
| 414 |
$localNow = current_time('timestamp'); // site-local Unix timestamp |
| 415 |
|
| 416 |
if ($frequency === 'weekly') { |
| 417 |
return [ |
| 418 |
gmdate('Y-m-d 00:00:00', strtotime('-7 days', $localNow)), |
| 419 |
gmdate('Y-m-d 23:59:59', strtotime('-1 day', $localNow)), |
| 420 |
]; |
| 421 |
} |
| 422 |
|
| 423 |
if ($frequency === 'monthly') { |
| 424 |
$firstOfLastMonth = strtotime('first day of last month', $localNow); |
| 425 |
return [ |
| 426 |
gmdate('Y-m-01 00:00:00', $firstOfLastMonth), |
| 427 |
gmdate('Y-m-t 23:59:59', $firstOfLastMonth), |
| 428 |
]; |
| 429 |
} |
| 430 |
|
| 431 |
// daily — yesterday |
| 432 |
$day = gmdate('Y-m-d', strtotime('-1 day', $localNow)); |
| 433 |
return [$day . ' 00:00:00', $day . ' 23:59:59']; |
| 434 |
} |
| 435 |
|
| 436 |
/** |
| 437 |
* The equivalent period immediately before the current window (for deltas). |
| 438 |
* |
| 439 |
* @return array [startDate, endDate] |
| 440 |
*/ |
| 441 |
private static function priorWindowFor(string $frequency): array |
| 442 |
{ |
| 443 |
$localNow = current_time('timestamp'); |
| 444 |
|
| 445 |
if ($frequency === 'weekly') { |
| 446 |
return [ |
| 447 |
gmdate('Y-m-d 00:00:00', strtotime('-14 days', $localNow)), |
| 448 |
gmdate('Y-m-d 23:59:59', strtotime('-8 days', $localNow)), |
| 449 |
]; |
| 450 |
} |
| 451 |
|
| 452 |
if ($frequency === 'monthly') { |
| 453 |
$firstOfLastMonth = strtotime('first day of last month', $localNow); |
| 454 |
$firstOfPrevMonth = strtotime('first day of previous month', $firstOfLastMonth); |
| 455 |
return [ |
| 456 |
gmdate('Y-m-01 00:00:00', $firstOfPrevMonth), |
| 457 |
gmdate('Y-m-t 23:59:59', $firstOfPrevMonth), |
| 458 |
]; |
| 459 |
} |
| 460 |
|
| 461 |
// daily — day before yesterday |
| 462 |
$day = gmdate('Y-m-d', strtotime('-2 days', $localNow)); |
| 463 |
return [$day . ' 00:00:00', $day . ' 23:59:59']; |
| 464 |
} |
| 465 |
|
| 466 |
private static function resolveRecipients($raw, string $frequency, $config): array |
| 467 |
{ |
| 468 |
$parts = array_filter(array_map('trim', explode(',', (string) $raw))); |
| 469 |
|
| 470 |
$adminEmail = get_bloginfo('admin_email'); |
| 471 |
|
| 472 |
$emails = []; |
| 473 |
foreach ($parts as $part) { |
| 474 |
if (strpos($part, '{{') !== false) { |
| 475 |
// Expand the admin-email smartcode (whitespace-tolerant) to the real |
| 476 |
// address, then resolve any other shortcodes via the parser. This |
| 477 |
// guarantees {{wp.admin_email}} becomes a real email before sending. |
| 478 |
$part = preg_replace('/\{\{\s*wp\.admin_email\s*\}\}/', $adminEmail, $part); |
| 479 |
if (strpos($part, '{{') !== false) { |
| 480 |
$part = ShortcodeTemplateBuilder::make($part, []); |
| 481 |
} |
| 482 |
} |
| 483 |
|
| 484 |
$part = sanitize_email($part); |
| 485 |
if ($part && is_email($part)) { |
| 486 |
$emails[] = $part; |
| 487 |
} |
| 488 |
} |
| 489 |
|
| 490 |
$emails = array_values(array_unique($emails)); |
| 491 |
|
| 492 |
$emails = apply_filters('fluent_cart/store_digest/recipients', $emails, [ |
| 493 |
'frequency' => $frequency, |
| 494 |
'settings' => $config, |
| 495 |
]); |
| 496 |
|
| 497 |
return is_array($emails) ? $emails : []; |
| 498 |
} |
| 499 |
|
| 500 |
private static function renderEmailBody(array $payload): string |
| 501 |
{ |
| 502 |
$body = (string) App::make('view')->make('emails.digest', [ |
| 503 |
'digest' => $payload, |
| 504 |
]); |
| 505 |
|
| 506 |
return (string) App::make('view')->make('emails.general_template', [ |
| 507 |
'emailBody' => $body, |
| 508 |
'preheader' => self::preheader($payload), |
| 509 |
'header' => '', |
| 510 |
'emailFooter' => (new EmailNotificationMailer())->getEmailFooter(), |
| 511 |
]); |
| 512 |
} |
| 513 |
|
| 514 |
private static function preheader(array $payload): string |
| 515 |
{ |
| 516 |
/* translators: %1$s: frequency (e.g. daily), %2$s: period label */ |
| 517 |
return sprintf( |
| 518 |
__('Your %1$s store digest for %2$s', 'fluent-cart'), |
| 519 |
strtolower((string) Arr::get($payload, 'frequency_label', '')), |
| 520 |
(string) Arr::get($payload, 'period_label', '') |
| 521 |
); |
| 522 |
} |
| 523 |
|
| 524 |
/** |
| 525 |
* Friendly opening line, varied per cadence. Uses a numbered placeholder so |
| 526 |
* the store name slots in (`%1$s`) for translators. |
| 527 |
*/ |
| 528 |
private static function introLine(string $frequency, string $storeName): string |
| 529 |
{ |
| 530 |
if ($frequency === 'weekly') { |
| 531 |
/* translators: %1$s: store name */ |
| 532 |
return sprintf(__("Here's how %1\$s did over the last 7 days.", 'fluent-cart'), $storeName); |
| 533 |
} |
| 534 |
if ($frequency === 'monthly') { |
| 535 |
/* translators: %1$s: store name */ |
| 536 |
return sprintf(__("Here's how %1\$s did last month.", 'fluent-cart'), $storeName); |
| 537 |
} |
| 538 |
/* translators: %1$s: store name */ |
| 539 |
return sprintf(__("Here's how %1\$s did yesterday.", 'fluent-cart'), $storeName); |
| 540 |
} |
| 541 |
|
| 542 |
private static function subjectFor(array $payload): string |
| 543 |
{ |
| 544 |
$storeName = (string) Arr::get($payload, 'store_name', ''); |
| 545 |
$period = (string) Arr::get($payload, 'period_label', ''); |
| 546 |
|
| 547 |
if (Arr::get($payload, 'frequency') === 'weekly') { |
| 548 |
/* translators: %1$s: store name, %2$s: period range */ |
| 549 |
return sprintf(__('%1$s weekly digest — %2$s', 'fluent-cart'), $storeName, $period); |
| 550 |
} |
| 551 |
if (Arr::get($payload, 'frequency') === 'monthly') { |
| 552 |
/* translators: %1$s: store name, %2$s: month and year */ |
| 553 |
return sprintf(__('%1$s monthly digest — %2$s', 'fluent-cart'), $storeName, $period); |
| 554 |
} |
| 555 |
/* translators: %1$s: store name, %2$s: date */ |
| 556 |
return sprintf(__('%1$s daily digest — %2$s', 'fluent-cart'), $storeName, $period); |
| 557 |
} |
| 558 |
|
| 559 |
private static function frequencyLabel(string $frequency): string |
| 560 |
{ |
| 561 |
if ($frequency === 'weekly') { |
| 562 |
return __('Weekly', 'fluent-cart'); |
| 563 |
} |
| 564 |
if ($frequency === 'monthly') { |
| 565 |
return __('Monthly', 'fluent-cart'); |
| 566 |
} |
| 567 |
return __('Daily', 'fluent-cart'); |
| 568 |
} |
| 569 |
|
| 570 |
private static function periodLabel(string $frequency, string $start, string $end): string |
| 571 |
{ |
| 572 |
$startTs = strtotime($start); |
| 573 |
$endTs = strtotime($end); |
| 574 |
|
| 575 |
if ($frequency === 'monthly') { |
| 576 |
return date_i18n('F Y', $startTs); |
| 577 |
} |
| 578 |
if ($frequency === 'weekly') { |
| 579 |
/* translators: %1$s: start date (e.g. May 19), %2$s: end date (e.g. May 25, 2026) */ |
| 580 |
return sprintf( |
| 581 |
__('%1$s – %2$s', 'fluent-cart'), |
| 582 |
date_i18n('M j', $startTs), |
| 583 |
date_i18n('M j, Y', $endTs) |
| 584 |
); |
| 585 |
} |
| 586 |
return date_i18n('F j, Y', $startTs); |
| 587 |
} |
| 588 |
|
| 589 |
private static function storeName(): string |
| 590 |
{ |
| 591 |
$name = (new StoreSettings())->get('store_name'); |
| 592 |
if (empty($name)) { |
| 593 |
$name = get_bloginfo('name'); |
| 594 |
} |
| 595 |
return (string) $name; |
| 596 |
} |
| 597 |
|
| 598 |
/** |
| 599 |
* Report totals are already decimals (SQL divides by 100), but |
| 600 |
* Helper::toDecimal expects integer cents — convert back before formatting. |
| 601 |
*/ |
| 602 |
private static function money($decimalAmount): string |
| 603 |
{ |
| 604 |
$cents = (int) round(((float) $decimalAmount) * 100); |
| 605 |
return Helper::toDecimal($cents); |
| 606 |
} |
| 607 |
|
| 608 |
private static function fluctuation($fluctuations, string $key): float |
| 609 |
{ |
| 610 |
return (float) Arr::get($fluctuations, $key, 0); |
| 611 |
} |
| 612 |
|
| 613 |
/** |
| 614 |
* Choose the Pro upsell angle for this digest and build its copy + tracked URL. |
| 615 |
* |
| 616 |
* Two layers: |
| 617 |
* - Contextual (phase 2): pick the angle from THIS period's own numbers — a |
| 618 |
* growing store, a quiet/declining one, and a high-volume one each hear a |
| 619 |
* different, relevant pitch. |
| 620 |
* - Rotation (phase 1): when no signal stands out, rotate through evergreen |
| 621 |
* angles deterministically, offset per store, so a recurring digest never |
| 622 |
* repeats the same line week after week (anti-fatigue) while still splitting |
| 623 |
* the population across angles at any given moment (so the angles are |
| 624 |
* measurable, not just decorative). |
| 625 |
* |
| 626 |
* Every CTA carries a utm_content of "{frequency}_{variant}" so conversions |
| 627 |
* are attributable per cadence and per angle. |
| 628 |
*/ |
| 629 |
private static function proPromo(array $payload): array |
| 630 |
{ |
| 631 |
$metrics = (array) Arr::get($payload, 'metrics', []); |
| 632 |
$flux = (array) Arr::get($payload, 'fluctuations', []); |
| 633 |
$frequency = (string) Arr::get($payload, 'frequency', 'daily'); |
| 634 |
$grossDelta = (float) Arr::get($flux, 'gross_sale', 0); |
| 635 |
$orderCount = (int) Arr::get($metrics, 'order_count', 0); |
| 636 |
$isEmpty = !empty($payload['is_empty']); |
| 637 |
|
| 638 |
if ($isEmpty || $grossDelta <= -10.0) { |
| 639 |
$variant = 'winback'; // quiet or shrinking period → win-back angle |
| 640 |
} elseif ($grossDelta >= 10.0 && $orderCount > 0) { |
| 641 |
$variant = 'growth'; // clear upward momentum → scale angle |
| 642 |
} elseif ($orderCount >= self::busyThreshold($frequency)) { |
| 643 |
$variant = 'automate'; // high volume → save-time angle |
| 644 |
} else { |
| 645 |
// No strong signal — rotate evergreen angles (per-store offset + period). |
| 646 |
$evergreen = ['insight', 'value', 'social']; |
| 647 |
$variant = $evergreen[self::rotationSeed($frequency) % count($evergreen)]; |
| 648 |
} |
| 649 |
|
| 650 |
$copy = self::proPromoCopy($variant, $grossDelta, $orderCount); |
| 651 |
|
| 652 |
return [ |
| 653 |
'variant' => $variant, |
| 654 |
'body' => $copy['body'], |
| 655 |
'cta' => $copy['cta'], |
| 656 |
'url' => self::proPromoUrl($payload, $variant), |
| 657 |
]; |
| 658 |
} |
| 659 |
|
| 660 |
/** |
| 661 |
* Benefit-led copy per angle. All anchored to the same true Pro value |
| 662 |
* (premium payment gateways, integrations, customizations) but led by a |
| 663 |
* distinct motivational hook. <strong> tags are injected around the escaped |
| 664 |
* translatable text, so the returned body is safe HTML for the view to echo. |
| 665 |
* |
| 666 |
* @return array{body:string,cta:string} |
| 667 |
*/ |
| 668 |
private static function proPromoCopy(string $variant, float $grossDelta, int $orderCount): array |
| 669 |
{ |
| 670 |
$cta = esc_html__('Explore FluentCart Pro →', 'fluent-cart'); |
| 671 |
|
| 672 |
if ($variant === 'growth') { |
| 673 |
/* translators: %1$s: percentage increase, %2$s: opening <strong> tag, %3$s: closing </strong> tag */ |
| 674 |
$body = sprintf( |
| 675 |
esc_html__('Your sales are up %1$s%% this period — and you\'re just getting started. %2$sFluentCart Pro%3$s adds premium payment gateways, integrations, and customizations to help you scale what\'s working.', 'fluent-cart'), |
| 676 |
esc_html(number_format_i18n(round($grossDelta))), |
| 677 |
'<strong>', |
| 678 |
'</strong>' |
| 679 |
); |
| 680 |
|
| 681 |
return ['body' => $body, 'cta' => $cta]; |
| 682 |
} |
| 683 |
|
| 684 |
if ($variant === 'automate') { |
| 685 |
/* translators: %1$s: number of orders, %2$s: opening <strong> tag, %3$s: closing </strong> tag */ |
| 686 |
$body = sprintf( |
| 687 |
esc_html__('You handled %1$s orders this period — that\'s a lot of moving parts. %2$sFluentCart Pro%3$s automates the busywork with premium integrations, gateways, and customizations so you can focus on growth.', 'fluent-cart'), |
| 688 |
esc_html(number_format_i18n($orderCount)), |
| 689 |
'<strong>', |
| 690 |
'</strong>' |
| 691 |
); |
| 692 |
|
| 693 |
return ['body' => $body, 'cta' => $cta]; |
| 694 |
} |
| 695 |
|
| 696 |
if ($variant === 'winback') { |
| 697 |
/* translators: %1$s: opening <strong> tag, %2$s: closing </strong> tag */ |
| 698 |
$body = sprintf( |
| 699 |
esc_html__('Every store has slower stretches. %1$sFluentCart Pro%2$s brings premium payment gateways, integrations, and customizations to help you win back momentum and turn more visits into sales.', 'fluent-cart'), |
| 700 |
'<strong>', |
| 701 |
'</strong>' |
| 702 |
); |
| 703 |
|
| 704 |
return ['body' => $body, 'cta' => $cta]; |
| 705 |
} |
| 706 |
|
| 707 |
if ($variant === 'insight') { |
| 708 |
/* translators: %1$s: opening <strong> tag, %2$s: closing </strong> tag */ |
| 709 |
$body = sprintf( |
| 710 |
esc_html__('Enjoying these insights? %1$sFluentCart Pro%2$s adds premium payment gateways, integrations, and customizations to help you act on them and grow your store.', 'fluent-cart'), |
| 711 |
'<strong>', |
| 712 |
'</strong>' |
| 713 |
); |
| 714 |
|
| 715 |
return ['body' => $body, 'cta' => $cta]; |
| 716 |
} |
| 717 |
|
| 718 |
if ($variant === 'social') { |
| 719 |
/* translators: %1$s: opening <strong> tag, %2$s: closing </strong> tag */ |
| 720 |
$body = sprintf( |
| 721 |
esc_html__('Growing stores run on %1$sFluentCart Pro%2$s — premium payment gateways, integrations, and customizations, all built to help you sell more with less effort.', 'fluent-cart'), |
| 722 |
'<strong>', |
| 723 |
'</strong>' |
| 724 |
); |
| 725 |
|
| 726 |
return ['body' => $body, 'cta' => $cta]; |
| 727 |
} |
| 728 |
|
| 729 |
// 'value' — default evergreen. |
| 730 |
/* translators: %1$s: opening <strong> tag, %2$s: closing </strong> tag */ |
| 731 |
$body = sprintf( |
| 732 |
esc_html__('Ready for more? %1$sFluentCart Pro%2$s brings premium payment gateways, integrations, and customizations to help your store grow.', 'fluent-cart'), |
| 733 |
'<strong>', |
| 734 |
'</strong>' |
| 735 |
); |
| 736 |
|
| 737 |
return ['body' => $body, 'cta' => $cta]; |
| 738 |
} |
| 739 |
|
| 740 |
/** |
| 741 |
* Append campaign tracking so conversions are attributable per cadence and |
| 742 |
* per angle. Starts from the (already-filtered) pro_url carried in the payload. |
| 743 |
*/ |
| 744 |
private static function proPromoUrl(array $payload, string $variant): string |
| 745 |
{ |
| 746 |
$base = (string) Arr::get($payload, 'pro_url', 'https://fluentcart.com/discount-deal/'); |
| 747 |
|
| 748 |
return add_query_arg([ |
| 749 |
'utm_source' => 'fluent-cart', |
| 750 |
'utm_medium' => 'email', |
| 751 |
'utm_campaign' => 'store_digest', |
| 752 |
'utm_content' => (string) Arr::get($payload, 'frequency', 'daily') . '_' . $variant, |
| 753 |
], $base); |
| 754 |
} |
| 755 |
|
| 756 |
/** |
| 757 |
* Deterministic rotation seed = per-store offset + period index. The offset |
| 758 |
* (hash of the site URL) puts each store on a different phase, so at any given |
| 759 |
* moment the population is split across angles; the period index advances each |
| 760 |
* cadence, so a single store cycles through angles over time. |
| 761 |
*/ |
| 762 |
private static function rotationSeed(string $frequency): int |
| 763 |
{ |
| 764 |
$storeOffset = abs((int) crc32(home_url())); |
| 765 |
|
| 766 |
if ($frequency === 'weekly') { |
| 767 |
$periodIndex = (int) current_time('W'); // ISO-8601 week number |
| 768 |
} elseif ($frequency === 'monthly') { |
| 769 |
$periodIndex = (int) current_time('n'); // month, 1-12 |
| 770 |
} else { |
| 771 |
$periodIndex = (int) current_time('z'); // day of year |
| 772 |
} |
| 773 |
|
| 774 |
return $storeOffset + $periodIndex; |
| 775 |
} |
| 776 |
|
| 777 |
/** |
| 778 |
* Order volume that counts as "busy" for the save-time angle, scaled by cadence. |
| 779 |
*/ |
| 780 |
private static function busyThreshold(string $frequency): int |
| 781 |
{ |
| 782 |
if ($frequency === 'monthly') { |
| 783 |
return 200; |
| 784 |
} |
| 785 |
if ($frequency === 'weekly') { |
| 786 |
return 50; |
| 787 |
} |
| 788 |
return 10; // daily |
| 789 |
} |
| 790 |
} |
| 791 |
|
