networks
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class-wordads-admin.php
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class-wordads-api.php
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class-wordads-array-utils.php
9 months ago
class-wordads-california-privacy.php
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class-wordads-ccpa-do-not-sell-link-widget.php
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class-wordads-consent-management-provider.php
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class-wordads-cron.php
9 months ago
class-wordads-formats.php
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class-wordads-params.php
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class-wordads-shortcode.php
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class-wordads-sidebar-widget.php
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class-wordads-smart.php
9 months ago
class-wordads-smart.php
349 lines
| 1 | <?php |
| 2 | /** |
| 3 | * An implementation for ads served through Equativ Smart Ad Server. |
| 4 | * |
| 5 | * @package automattic/jetpack |
| 6 | */ |
| 7 | |
| 8 | use Automattic\Jetpack\Assets; |
| 9 | |
| 10 | if ( ! defined( 'ABSPATH' ) ) { |
| 11 | exit( 0 ); |
| 12 | } |
| 13 | |
| 14 | // phpcs:disable WordPress.WP.EnqueuedResources.NonEnqueuedScript |
| 15 | |
| 16 | require_once WORDADS_ROOT . '/php/class-wordads-array-utils.php'; |
| 17 | |
| 18 | /** |
| 19 | * Contains all the implementation details for Smart ads |
| 20 | */ |
| 21 | class WordAds_Smart { |
| 22 | |
| 23 | /** |
| 24 | * The single instance of the class. |
| 25 | * |
| 26 | * @var WordAds_Smart |
| 27 | */ |
| 28 | protected static $instance = null; |
| 29 | |
| 30 | /** |
| 31 | * The parameters for WordAds. |
| 32 | * |
| 33 | * @var WordAds_Params |
| 34 | */ |
| 35 | private $params; |
| 36 | |
| 37 | /** |
| 38 | * Has Smart asset been enqueued? |
| 39 | * |
| 40 | * @var bool True if Smart asset has been enqueued. |
| 41 | */ |
| 42 | private $is_asset_enqueued = false; |
| 43 | |
| 44 | /** |
| 45 | * Supported formats. |
| 46 | * sidebar_widget formats represents the legacy Jetpack sidebar widget. |
| 47 | * |
| 48 | * @var array |
| 49 | */ |
| 50 | private $formats = array( |
| 51 | 'top' => array( |
| 52 | 'enabled' => false, |
| 53 | ), |
| 54 | 'inline' => array( |
| 55 | 'enabled' => false, |
| 56 | ), |
| 57 | 'belowpost' => array( |
| 58 | 'enabled' => false, |
| 59 | ), |
| 60 | 'bottom_sticky' => array( |
| 61 | 'enabled' => false, |
| 62 | ), |
| 63 | 'sidebar_sticky_right' => array( |
| 64 | 'enabled' => false, |
| 65 | ), |
| 66 | 'gutenberg_rectangle' => array( |
| 67 | 'enabled' => false, |
| 68 | ), |
| 69 | 'gutenberg_leaderboard' => array( |
| 70 | 'enabled' => false, |
| 71 | ), |
| 72 | 'gutenberg_mobile_leaderboard' => array( |
| 73 | 'enabled' => false, |
| 74 | ), |
| 75 | 'gutenberg_skyscraper' => array( |
| 76 | 'enabled' => false, |
| 77 | ), |
| 78 | 'sidebar_widget_mediumrectangle' => array( |
| 79 | 'enabled' => false, |
| 80 | ), |
| 81 | 'sidebar_widget_leaderboard' => array( |
| 82 | 'enabled' => false, |
| 83 | ), |
| 84 | 'sidebar_widget_wideskyscraper' => array( |
| 85 | 'enabled' => false, |
| 86 | ), |
| 87 | 'shortcode' => array( |
| 88 | 'enabled' => false, |
| 89 | ), |
| 90 | ); |
| 91 | |
| 92 | /** |
| 93 | * Private constructor. |
| 94 | */ |
| 95 | private function __construct() { |
| 96 | } |
| 97 | |
| 98 | /** |
| 99 | * Main Class Instance. |
| 100 | * |
| 101 | * Ensures only one instance of WordAds_Smart is loaded or can be loaded. |
| 102 | * |
| 103 | * @return WordAds_Smart |
| 104 | */ |
| 105 | public static function instance(): self { |
| 106 | if ( null === self::$instance ) { |
| 107 | self::$instance = new self(); |
| 108 | } |
| 109 | return self::$instance; |
| 110 | } |
| 111 | |
| 112 | /** |
| 113 | * Initialize the ads. |
| 114 | * |
| 115 | * @param WordAds_Params $params Object containing WordAds settings. |
| 116 | * |
| 117 | * @return void |
| 118 | */ |
| 119 | public function init( WordAds_Params $params ) { |
| 120 | $this->params = $params; |
| 121 | |
| 122 | $this->enable_formats(); |
| 123 | $this->override_formats_from_query_string(); |
| 124 | |
| 125 | if ( $this->has_any_format_enabled() ) { |
| 126 | $this->insert_ads(); |
| 127 | } |
| 128 | } |
| 129 | |
| 130 | /** |
| 131 | * Enqueue any front-end CSS and JS. |
| 132 | * |
| 133 | * @return void |
| 134 | */ |
| 135 | public function enqueue_assets() { |
| 136 | |
| 137 | if ( $this->is_asset_enqueued ) { |
| 138 | return; |
| 139 | } |
| 140 | |
| 141 | add_action( 'wp_head', array( $this, 'insert_config' ) ); |
| 142 | |
| 143 | Assets::register_script( |
| 144 | 'adflow_script_loader', |
| 145 | '_inc/build/wordads/js/adflow-loader.min.js', |
| 146 | JETPACK__PLUGIN_FILE, |
| 147 | array( |
| 148 | 'nonmin_path' => 'modules/wordads/js/adflow-loader.js', |
| 149 | 'dependencies' => array(), |
| 150 | 'enqueue' => true, |
| 151 | 'version' => JETPACK__VERSION, |
| 152 | ) |
| 153 | ); |
| 154 | |
| 155 | wp_enqueue_script( |
| 156 | 'adflow_config', |
| 157 | esc_url( $this->get_config_url() ), |
| 158 | array( 'adflow_script_loader' ), |
| 159 | JETPACK__VERSION, |
| 160 | false |
| 161 | ); |
| 162 | |
| 163 | $this->is_asset_enqueued = true; |
| 164 | } |
| 165 | |
| 166 | /** |
| 167 | * Inserts ad tags on the page. |
| 168 | * |
| 169 | * @return void |
| 170 | */ |
| 171 | private function insert_ads() { |
| 172 | if ( $this->params->is_amp ) { |
| 173 | return; |
| 174 | } |
| 175 | |
| 176 | // Don't run on not found pages. |
| 177 | if ( is_404() ) { |
| 178 | return; |
| 179 | } |
| 180 | |
| 181 | // Add the resource hints. |
| 182 | add_filter( 'wp_resource_hints', array( $this, 'resource_hints' ), 10, 2 ); |
| 183 | |
| 184 | // Enqueue JS assets. |
| 185 | $this->enqueue_assets(); |
| 186 | |
| 187 | $is_static_front_page = is_front_page() && 'page' === get_option( 'show_on_front' ); |
| 188 | |
| 189 | if ( ! ( $is_static_front_page || is_home() ) ) { |
| 190 | if ( $this->formats['inline']['enabled'] ) { |
| 191 | add_filter( |
| 192 | 'the_content', |
| 193 | array( $this, 'insert_inline_marker' ), |
| 194 | 10 |
| 195 | ); |
| 196 | } |
| 197 | } |
| 198 | |
| 199 | if ( $this->formats['bottom_sticky']['enabled'] ) { |
| 200 | // Disable IPW slot. |
| 201 | add_filter( 'wordads_iponweb_bottom_sticky_ad_disable', '__return_true', 10 ); |
| 202 | } |
| 203 | |
| 204 | if ( $this->formats['sidebar_sticky_right']['enabled'] ) { |
| 205 | // Disable IPW slot. |
| 206 | add_filter( 'wordads_iponweb_sidebar_sticky_right_ad_disable', '__return_true', 10 ); |
| 207 | } |
| 208 | } |
| 209 | |
| 210 | /** |
| 211 | * Inserts JS configuration used by watl.js. |
| 212 | * |
| 213 | * @return void |
| 214 | */ |
| 215 | public function insert_config() { |
| 216 | global $post; |
| 217 | |
| 218 | $config = array( |
| 219 | 'post_id' => ( $post instanceof WP_Post ) && is_singular( 'post' ) ? $post->ID : null, |
| 220 | 'origin' => 'jetpack', |
| 221 | 'theme' => get_stylesheet(), |
| 222 | 'target' => $this->target_keywords(), |
| 223 | ) + $this->formats; |
| 224 | |
| 225 | // Do conversion. |
| 226 | $js_config = WordAds_Array_Utils::array_to_js_object( $config ); |
| 227 | |
| 228 | // Output script. |
| 229 | wp_print_inline_script_tag( "var wa_smart = $js_config; wa_smart.cmd = [];" ); |
| 230 | } |
| 231 | |
| 232 | /** |
| 233 | * Add the Smart resource hints. |
| 234 | * |
| 235 | * @param array $hints Domains for hinting. |
| 236 | * @param string $relation_type Resource type. |
| 237 | * |
| 238 | * @return array Domains for hinting. |
| 239 | */ |
| 240 | public function resource_hints( $hints, $relation_type ) { |
| 241 | if ( 'dns-prefetch' === $relation_type ) { |
| 242 | $hints[] = '//af.pubmine.com'; |
| 243 | } |
| 244 | |
| 245 | return $hints; |
| 246 | } |
| 247 | |
| 248 | /** |
| 249 | * Gets the URL to a JSONP endpoint with configuration data. |
| 250 | * |
| 251 | * @return string The URL. |
| 252 | */ |
| 253 | private function get_config_url(): string { |
| 254 | return sprintf( |
| 255 | 'https://public-api.wordpress.com/wpcom/v2/sites/%1$d/adflow/conf/?_jsonp=a8c_adflow_callback', |
| 256 | $this->params->blog_id |
| 257 | ); |
| 258 | } |
| 259 | |
| 260 | /** |
| 261 | * Places marker at the end of the content so inline can identify the post content container. |
| 262 | * |
| 263 | * @param string|null $content The post content. |
| 264 | * @return string|null The post content with the marker appended. |
| 265 | */ |
| 266 | public function insert_inline_marker( ?string $content ): ?string { |
| 267 | if ( null === $content ) { |
| 268 | return null; |
| 269 | } |
| 270 | $inline_ad_marker = '<span id="wordads-inline-marker" style="display: none;"></span>'; |
| 271 | |
| 272 | // Append the ad to the post content. |
| 273 | return $content . $inline_ad_marker; |
| 274 | } |
| 275 | |
| 276 | /** |
| 277 | * Gets a formatted list of target keywords. |
| 278 | * |
| 279 | * @return string Formatted list of target keywords. |
| 280 | */ |
| 281 | private function target_keywords(): string { |
| 282 | $target_keywords = array_merge( |
| 283 | $this->get_blog_keywords(), |
| 284 | $this->get_language_keywords() |
| 285 | ); |
| 286 | |
| 287 | return implode( ';', $target_keywords ); |
| 288 | } |
| 289 | |
| 290 | /** |
| 291 | * Gets a formatted list of blog keywords. |
| 292 | * |
| 293 | * @return array The list of blog keywords. |
| 294 | */ |
| 295 | private function get_blog_keywords(): array { |
| 296 | return array( 'wp_blog_id=' . $this->params->blog_id ); |
| 297 | } |
| 298 | |
| 299 | /** |
| 300 | * Gets the site language formatted as a keyword. |
| 301 | * |
| 302 | * @return array The language as a keyword. |
| 303 | */ |
| 304 | private function get_language_keywords(): array { |
| 305 | return array( 'language=' . explode( '-', get_locale() )[0] ); |
| 306 | } |
| 307 | |
| 308 | /** |
| 309 | * Enable formats by post types and the display options. |
| 310 | * |
| 311 | * @return void |
| 312 | */ |
| 313 | private function enable_formats(): void { |
| 314 | $this->formats['top']['enabled'] = $this->params->options['enable_header_ad']; |
| 315 | $this->formats['inline']['enabled'] = is_singular( 'post' ) && $this->params->options['wordads_inline_enabled']; |
| 316 | $this->formats['belowpost']['enabled'] = $this->params->should_show(); |
| 317 | $this->formats['bottom_sticky']['enabled'] = $this->params->options['wordads_bottom_sticky_enabled']; |
| 318 | $this->formats['sidebar_sticky_right']['enabled'] = $this->params->options['wordads_sidebar_sticky_right_enabled']; |
| 319 | } |
| 320 | |
| 321 | /** |
| 322 | * Allow format enabled override from query string, eg. ?inline=true. |
| 323 | * |
| 324 | * @return void |
| 325 | */ |
| 326 | private function override_formats_from_query_string(): void { |
| 327 | // phpcs:disable WordPress.Security.NonceVerification.Recommended |
| 328 | if ( ! isset( $_GET['wordads-logging'] ) ) { |
| 329 | return; |
| 330 | } |
| 331 | |
| 332 | foreach ( $this->formats as $format_type => $_ ) { |
| 333 | // phpcs:disable WordPress.Security.NonceVerification.Recommended |
| 334 | if ( isset( $_GET[ $format_type ] ) && 'true' === $_GET[ $format_type ] ) { |
| 335 | $this->formats[ $format_type ]['enabled'] = true; |
| 336 | } |
| 337 | } |
| 338 | } |
| 339 | |
| 340 | /** |
| 341 | * Check if has any format enabled. |
| 342 | * |
| 343 | * @return bool True if enabled, false otherwise. |
| 344 | */ |
| 345 | private function has_any_format_enabled(): bool { |
| 346 | return in_array( true, array_column( $this->formats, 'enabled' ), true ); |
| 347 | } |
| 348 | } |
| 349 |