| 1 |
<?php |
| 2 |
/** |
| 3 |
* An implementation for ads served through Equativ Smart Ad Server. |
| 4 |
* |
| 5 |
* @package automattic/jetpack |
| 6 |
*/ |
| 7 |
|
| 8 |
use Automattic\Jetpack\Assets; |
| 9 |
|
| 10 |
if ( ! defined( 'ABSPATH' ) ) { |
| 11 |
exit( 0 ); |
| 12 |
} |
| 13 |
|
| 14 |
require_once WORDADS_ROOT . '/php/class-wordads-array-utils.php'; |
| 15 |
|
| 16 |
/** |
| 17 |
* Contains all the implementation details for Smart ads |
| 18 |
*/ |
| 19 |
class WordAds_Smart { |
| 20 |
|
| 21 |
/** |
| 22 |
* The single instance of the class. |
| 23 |
* |
| 24 |
* @var WordAds_Smart |
| 25 |
*/ |
| 26 |
protected static $instance = null; |
| 27 |
|
| 28 |
/** |
| 29 |
* The parameters for WordAds. |
| 30 |
* |
| 31 |
* @var WordAds_Params |
| 32 |
*/ |
| 33 |
private $params; |
| 34 |
|
| 35 |
/** |
| 36 |
* Has Smart asset been enqueued? |
| 37 |
* |
| 38 |
* @var bool True if Smart asset has been enqueued. |
| 39 |
*/ |
| 40 |
private $is_asset_enqueued = false; |
| 41 |
|
| 42 |
/** |
| 43 |
* Supported formats. |
| 44 |
* sidebar_widget formats represents the legacy Jetpack sidebar widget. |
| 45 |
* |
| 46 |
* @var array |
| 47 |
*/ |
| 48 |
private $formats = array( |
| 49 |
'top' => array( |
| 50 |
'enabled' => false, |
| 51 |
), |
| 52 |
'inline' => array( |
| 53 |
'enabled' => false, |
| 54 |
), |
| 55 |
'belowpost' => array( |
| 56 |
'enabled' => false, |
| 57 |
), |
| 58 |
'bottom_sticky' => array( |
| 59 |
'enabled' => false, |
| 60 |
), |
| 61 |
'sidebar_sticky_right' => array( |
| 62 |
'enabled' => false, |
| 63 |
), |
| 64 |
'gutenberg_rectangle' => array( |
| 65 |
'enabled' => false, |
| 66 |
), |
| 67 |
'gutenberg_leaderboard' => array( |
| 68 |
'enabled' => false, |
| 69 |
), |
| 70 |
'gutenberg_mobile_leaderboard' => array( |
| 71 |
'enabled' => false, |
| 72 |
), |
| 73 |
'gutenberg_skyscraper' => array( |
| 74 |
'enabled' => false, |
| 75 |
), |
| 76 |
'sidebar_widget_mediumrectangle' => array( |
| 77 |
'enabled' => false, |
| 78 |
), |
| 79 |
'sidebar_widget_leaderboard' => array( |
| 80 |
'enabled' => false, |
| 81 |
), |
| 82 |
'sidebar_widget_wideskyscraper' => array( |
| 83 |
'enabled' => false, |
| 84 |
), |
| 85 |
'shortcode' => array( |
| 86 |
'enabled' => false, |
| 87 |
), |
| 88 |
); |
| 89 |
|
| 90 |
/** |
| 91 |
* Private constructor. |
| 92 |
*/ |
| 93 |
private function __construct() { |
| 94 |
} |
| 95 |
|
| 96 |
/** |
| 97 |
* Main Class Instance. |
| 98 |
* |
| 99 |
* Ensures only one instance of WordAds_Smart is loaded or can be loaded. |
| 100 |
* |
| 101 |
* @return WordAds_Smart |
| 102 |
*/ |
| 103 |
public static function instance(): self { |
| 104 |
if ( null === self::$instance ) { |
| 105 |
self::$instance = new self(); |
| 106 |
} |
| 107 |
return self::$instance; |
| 108 |
} |
| 109 |
|
| 110 |
/** |
| 111 |
* Initialize the ads. |
| 112 |
* |
| 113 |
* @param WordAds_Params $params Object containing WordAds settings. |
| 114 |
* |
| 115 |
* @return void |
| 116 |
*/ |
| 117 |
public function init( WordAds_Params $params ) { |
| 118 |
$this->params = $params; |
| 119 |
|
| 120 |
$this->enable_formats(); |
| 121 |
$this->override_formats_from_query_string(); |
| 122 |
|
| 123 |
if ( $this->has_any_format_enabled() ) { |
| 124 |
$this->insert_ads(); |
| 125 |
} |
| 126 |
} |
| 127 |
|
| 128 |
/** |
| 129 |
* Enqueue any front-end CSS and JS. |
| 130 |
* |
| 131 |
* @return void |
| 132 |
*/ |
| 133 |
public function enqueue_assets() { |
| 134 |
|
| 135 |
if ( $this->is_asset_enqueued ) { |
| 136 |
return; |
| 137 |
} |
| 138 |
|
| 139 |
add_action( 'wp_head', array( $this, 'insert_config' ) ); |
| 140 |
|
| 141 |
Assets::register_script( |
| 142 |
'adflow_script_loader', |
| 143 |
'_inc/build/wordads/js/adflow-loader.min.js', |
| 144 |
JETPACK__PLUGIN_FILE, |
| 145 |
array( |
| 146 |
'nonmin_path' => 'modules/wordads/js/adflow-loader.js', |
| 147 |
'dependencies' => array(), |
| 148 |
'enqueue' => true, |
| 149 |
'version' => JETPACK__VERSION, |
| 150 |
) |
| 151 |
); |
| 152 |
|
| 153 |
wp_enqueue_script( |
| 154 |
'adflow_config', |
| 155 |
esc_url( $this->get_config_url() ), |
| 156 |
array( 'adflow_script_loader' ), |
| 157 |
JETPACK__VERSION, |
| 158 |
false |
| 159 |
); |
| 160 |
|
| 161 |
$this->is_asset_enqueued = true; |
| 162 |
} |
| 163 |
|
| 164 |
/** |
| 165 |
* Inserts ad tags on the page. |
| 166 |
* |
| 167 |
* @return void |
| 168 |
*/ |
| 169 |
private function insert_ads() { |
| 170 |
if ( $this->params->is_amp ) { |
| 171 |
return; |
| 172 |
} |
| 173 |
|
| 174 |
// Don't run on not found pages. |
| 175 |
if ( is_404() ) { |
| 176 |
return; |
| 177 |
} |
| 178 |
|
| 179 |
// Add the resource hints. |
| 180 |
add_filter( 'wp_resource_hints', array( $this, 'resource_hints' ), 10, 2 ); |
| 181 |
|
| 182 |
// Enqueue JS assets. |
| 183 |
$this->enqueue_assets(); |
| 184 |
|
| 185 |
$is_static_front_page = is_front_page() && 'page' === get_option( 'show_on_front' ); |
| 186 |
|
| 187 |
if ( ! ( $is_static_front_page || is_home() ) ) { |
| 188 |
if ( $this->formats['inline']['enabled'] ) { |
| 189 |
add_filter( |
| 190 |
'the_content', |
| 191 |
array( $this, 'insert_inline_marker' ), |
| 192 |
10 |
| 193 |
); |
| 194 |
} |
| 195 |
} |
| 196 |
|
| 197 |
if ( $this->formats['bottom_sticky']['enabled'] ) { |
| 198 |
// Disable IPW slot. |
| 199 |
add_filter( 'wordads_iponweb_bottom_sticky_ad_disable', '__return_true', 10 ); |
| 200 |
} |
| 201 |
|
| 202 |
if ( $this->formats['sidebar_sticky_right']['enabled'] ) { |
| 203 |
// Disable IPW slot. |
| 204 |
add_filter( 'wordads_iponweb_sidebar_sticky_right_ad_disable', '__return_true', 10 ); |
| 205 |
} |
| 206 |
} |
| 207 |
|
| 208 |
/** |
| 209 |
* Inserts JS configuration used by watl.js. |
| 210 |
* |
| 211 |
* @return void |
| 212 |
*/ |
| 213 |
public function insert_config() { |
| 214 |
global $post; |
| 215 |
|
| 216 |
$config = array( |
| 217 |
'post_id' => ( $post instanceof WP_Post ) && is_singular( 'post' ) ? $post->ID : null, |
| 218 |
'origin' => 'jetpack', |
| 219 |
'theme' => get_stylesheet(), |
| 220 |
'target' => $this->target_keywords(), |
| 221 |
) + $this->formats; |
| 222 |
|
| 223 |
// Do conversion. |
| 224 |
$js_config = WordAds_Array_Utils::array_to_js_object( $config ); |
| 225 |
|
| 226 |
// Output script. |
| 227 |
wp_print_inline_script_tag( "var wa_smart = $js_config; wa_smart.cmd = [];" ); |
| 228 |
} |
| 229 |
|
| 230 |
/** |
| 231 |
* Add the Smart resource hints. |
| 232 |
* |
| 233 |
* @param array $hints Domains for hinting. |
| 234 |
* @param string $relation_type Resource type. |
| 235 |
* |
| 236 |
* @return array Domains for hinting. |
| 237 |
*/ |
| 238 |
public function resource_hints( $hints, $relation_type ) { |
| 239 |
if ( 'dns-prefetch' === $relation_type ) { |
| 240 |
$hints[] = '//af.pubmine.com'; |
| 241 |
} |
| 242 |
|
| 243 |
return $hints; |
| 244 |
} |
| 245 |
|
| 246 |
/** |
| 247 |
* Gets the URL to a JSONP endpoint with configuration data. |
| 248 |
* |
| 249 |
* @return string The URL. |
| 250 |
*/ |
| 251 |
private function get_config_url(): string { |
| 252 |
return sprintf( |
| 253 |
'https://public-api.wordpress.com/wpcom/v2/sites/%1$d/adflow/conf/?_jsonp=a8c_adflow_callback', |
| 254 |
$this->params->blog_id |
| 255 |
); |
| 256 |
} |
| 257 |
|
| 258 |
/** |
| 259 |
* Places marker at the end of the content so inline can identify the post content container. |
| 260 |
* |
| 261 |
* @param string|null $content The post content. |
| 262 |
* @return string|null The post content with the marker appended. |
| 263 |
*/ |
| 264 |
public function insert_inline_marker( ?string $content ): ?string { |
| 265 |
if ( null === $content ) { |
| 266 |
return null; |
| 267 |
} |
| 268 |
$inline_ad_marker = '<span id="wordads-inline-marker" style="display: none;"></span>'; |
| 269 |
|
| 270 |
// Append the ad to the post content. |
| 271 |
return $content . $inline_ad_marker; |
| 272 |
} |
| 273 |
|
| 274 |
/** |
| 275 |
* Gets a formatted list of target keywords. |
| 276 |
* |
| 277 |
* @return string Formatted list of target keywords. |
| 278 |
*/ |
| 279 |
private function target_keywords(): string { |
| 280 |
$target_keywords = array_merge( |
| 281 |
$this->get_blog_keywords(), |
| 282 |
$this->get_language_keywords() |
| 283 |
); |
| 284 |
|
| 285 |
return implode( ';', $target_keywords ); |
| 286 |
} |
| 287 |
|
| 288 |
/** |
| 289 |
* Gets a formatted list of blog keywords. |
| 290 |
* |
| 291 |
* @return array The list of blog keywords. |
| 292 |
*/ |
| 293 |
private function get_blog_keywords(): array { |
| 294 |
return array( 'wp_blog_id=' . $this->params->blog_id ); |
| 295 |
} |
| 296 |
|
| 297 |
/** |
| 298 |
* Gets the site language formatted as a keyword. |
| 299 |
* |
| 300 |
* @return array The language as a keyword. |
| 301 |
*/ |
| 302 |
private function get_language_keywords(): array { |
| 303 |
return array( 'language=' . explode( '-', get_locale() )[0] ); |
| 304 |
} |
| 305 |
|
| 306 |
/** |
| 307 |
* Enable formats by post types and the display options. |
| 308 |
* |
| 309 |
* @return void |
| 310 |
*/ |
| 311 |
private function enable_formats(): void { |
| 312 |
$this->formats['top']['enabled'] = $this->params->options['enable_header_ad']; |
| 313 |
$this->formats['inline']['enabled'] = is_singular( 'post' ) && $this->params->options['wordads_inline_enabled']; |
| 314 |
$this->formats['belowpost']['enabled'] = $this->params->should_show(); |
| 315 |
$this->formats['bottom_sticky']['enabled'] = $this->params->options['wordads_bottom_sticky_enabled']; |
| 316 |
$this->formats['sidebar_sticky_right']['enabled'] = $this->params->options['wordads_sidebar_sticky_right_enabled']; |
| 317 |
} |
| 318 |
|
| 319 |
/** |
| 320 |
* Allow format enabled override from query string, eg. ?inline=true. |
| 321 |
* |
| 322 |
* @return void |
| 323 |
*/ |
| 324 |
private function override_formats_from_query_string(): void { |
| 325 |
// phpcs:disable WordPress.Security.NonceVerification.Recommended |
| 326 |
if ( ! isset( $_GET['wordads-logging'] ) ) { |
| 327 |
return; |
| 328 |
} |
| 329 |
|
| 330 |
foreach ( $this->formats as $format_type => $_ ) { |
| 331 |
// phpcs:disable WordPress.Security.NonceVerification.Recommended |
| 332 |
if ( isset( $_GET[ $format_type ] ) && 'true' === $_GET[ $format_type ] ) { |
| 333 |
$this->formats[ $format_type ]['enabled'] = true; |
| 334 |
} |
| 335 |
} |
| 336 |
} |
| 337 |
|
| 338 |
/** |
| 339 |
* Check if has any format enabled. |
| 340 |
* |
| 341 |
* @return bool True if enabled, false otherwise. |
| 342 |
*/ |
| 343 |
private function has_any_format_enabled(): bool { |
| 344 |
return in_array( true, array_column( $this->formats, 'enabled' ), true ); |
| 345 |
} |
| 346 |
} |
| 347 |
|