wordads.php
| 1 | <?php |
| 2 | |
| 3 | define( 'WORDADS_ROOT', dirname( __FILE__ ) ); |
| 4 | define( 'WORDADS_BASENAME', plugin_basename( __FILE__ ) ); |
| 5 | define( 'WORDADS_FILE_PATH', WORDADS_ROOT . '/' . basename( __FILE__ ) ); |
| 6 | define( 'WORDADS_URL', plugins_url( '/', __FILE__ ) ); |
| 7 | define( 'WORDADS_API_TEST_ID', '26942' ); |
| 8 | define( 'WORDADS_API_TEST_ID2', '114160' ); |
| 9 | |
| 10 | require_once( WORDADS_ROOT . '/php/widgets.php' ); |
| 11 | require_once( WORDADS_ROOT . '/php/api.php' ); |
| 12 | require_once( WORDADS_ROOT . '/php/cron.php' ); |
| 13 | |
| 14 | class WordAds { |
| 15 | |
| 16 | public $params = null; |
| 17 | |
| 18 | public $ads = array(); |
| 19 | |
| 20 | /** |
| 21 | * Array of supported ad types. |
| 22 | * |
| 23 | * @var array |
| 24 | */ |
| 25 | public static $ad_tag_ids = array( |
| 26 | 'mrec' => array( |
| 27 | 'tag' => '300x250_mediumrectangle', |
| 28 | 'height' => '250', |
| 29 | 'width' => '300', |
| 30 | ), |
| 31 | 'lrec' => array( |
| 32 | 'tag' => '336x280_largerectangle', |
| 33 | 'height' => '280', |
| 34 | 'width' => '336', |
| 35 | ), |
| 36 | 'leaderboard' => array( |
| 37 | 'tag' => '728x90_leaderboard', |
| 38 | 'height' => '90', |
| 39 | 'width' => '728', |
| 40 | ), |
| 41 | 'wideskyscraper' => array( |
| 42 | 'tag' => '160x600_wideskyscraper', |
| 43 | 'height' => '600', |
| 44 | 'width' => '160', |
| 45 | ), |
| 46 | ); |
| 47 | |
| 48 | /** |
| 49 | * Convenience function for grabbing options from params->options |
| 50 | * |
| 51 | * @param string $option the option to grab |
| 52 | * @param mixed $default (optional) |
| 53 | * @return option or $default if not set |
| 54 | * |
| 55 | * @since 4.5.0 |
| 56 | */ |
| 57 | function option( $option, $default = false ) { |
| 58 | if ( ! isset( $this->params->options[ $option ] ) ) { |
| 59 | return $default; |
| 60 | } |
| 61 | |
| 62 | return $this->params->options[ $option ]; |
| 63 | } |
| 64 | |
| 65 | /** |
| 66 | * Instantiate the plugin |
| 67 | * |
| 68 | * @since 4.5.0 |
| 69 | */ |
| 70 | function __construct() { |
| 71 | add_action( 'init', array( $this, 'init' ) ); |
| 72 | } |
| 73 | |
| 74 | /** |
| 75 | * Code to run on WordPress 'init' hook |
| 76 | * |
| 77 | * @since 4.5.0 |
| 78 | */ |
| 79 | function init() { |
| 80 | // bail on infinite scroll |
| 81 | if ( self::is_infinite_scroll() ) { |
| 82 | return; |
| 83 | } |
| 84 | |
| 85 | require_once( WORDADS_ROOT . '/php/params.php' ); |
| 86 | $this->params = new WordAds_Params(); |
| 87 | |
| 88 | if ( is_admin() ) { |
| 89 | require_once( WORDADS_ROOT . '/php/admin.php' ); |
| 90 | return; |
| 91 | } |
| 92 | |
| 93 | if ( $this->should_bail() ) { |
| 94 | return; |
| 95 | } |
| 96 | |
| 97 | $this->insert_adcode(); |
| 98 | |
| 99 | if ( '/ads.txt' === $_SERVER['REQUEST_URI'] ) { |
| 100 | |
| 101 | if ( false === ( $ads_txt_transient = get_transient( 'jetpack_ads_txt' ) ) ) { |
| 102 | $ads_txt_transient = ! is_wp_error( WordAds_API::get_wordads_ads_txt() ) ? WordAds_API::get_wordads_ads_txt() : ''; |
| 103 | set_transient( 'jetpack_ads_txt', $ads_txt_transient, DAY_IN_SECONDS ); |
| 104 | } |
| 105 | |
| 106 | /** |
| 107 | * Provide plugins a way of modifying the contents of the automatically-generated ads.txt file. |
| 108 | * |
| 109 | * @module wordads |
| 110 | * |
| 111 | * @since 6.1.0 |
| 112 | * |
| 113 | * @param string WordAds_API::get_wordads_ads_txt() The contents of the ads.txt file. |
| 114 | */ |
| 115 | $ads_txt_content = apply_filters( 'wordads_ads_txt', $ads_txt_transient ); |
| 116 | |
| 117 | header( 'Content-Type: text/plain; charset=utf-8' ); |
| 118 | echo esc_html( $ads_txt_content ); |
| 119 | die(); |
| 120 | } |
| 121 | } |
| 122 | |
| 123 | /** |
| 124 | * Check for Jetpack's The_Neverending_Home_Page and use got_infinity |
| 125 | * |
| 126 | * @return boolean true if load came from infinite scroll |
| 127 | * |
| 128 | * @since 4.5.0 |
| 129 | */ |
| 130 | public static function is_infinite_scroll() { |
| 131 | return class_exists( 'The_Neverending_Home_Page' ) && The_Neverending_Home_Page::got_infinity(); |
| 132 | } |
| 133 | |
| 134 | /** |
| 135 | * Add the actions/filters to insert the ads. Checks for mobile or desktop. |
| 136 | * |
| 137 | * @since 4.5.0 |
| 138 | */ |
| 139 | private function insert_adcode() { |
| 140 | add_action( 'wp_head', array( $this, 'insert_head_meta' ), 20 ); |
| 141 | add_action( 'wp_head', array( $this, 'insert_head_iponweb' ), 30 ); |
| 142 | add_action( 'wp_enqueue_scripts', array( $this, 'enqueue_scripts' ) ); |
| 143 | |
| 144 | /** |
| 145 | * Filters enabling ads in `the_content` filter |
| 146 | * |
| 147 | * @see https://jetpack.com/support/ads/ |
| 148 | * |
| 149 | * @module wordads |
| 150 | * |
| 151 | * @since 5.8.0 |
| 152 | * |
| 153 | * @param bool True to disable ads in `the_content` |
| 154 | */ |
| 155 | if ( ! apply_filters( 'wordads_content_disable', false ) ) { |
| 156 | add_filter( 'the_content', array( $this, 'insert_ad' ) ); |
| 157 | } |
| 158 | |
| 159 | /** |
| 160 | * Filters enabling ads in `the_excerpt` filter |
| 161 | * |
| 162 | * @see https://jetpack.com/support/ads/ |
| 163 | * |
| 164 | * @module wordads |
| 165 | * |
| 166 | * @since 5.8.0 |
| 167 | * |
| 168 | * @param bool True to disable ads in `the_excerpt` |
| 169 | */ |
| 170 | if ( ! apply_filters( 'wordads_excerpt_disable', false ) ) { |
| 171 | add_filter( 'the_excerpt', array( $this, 'insert_ad' ) ); |
| 172 | } |
| 173 | |
| 174 | if ( $this->option( 'enable_header_ad', true ) ) { |
| 175 | switch ( get_stylesheet() ) { |
| 176 | case 'twentyseventeen': |
| 177 | case 'twentyfifteen': |
| 178 | case 'twentyfourteen': |
| 179 | add_action( 'wp_footer', array( $this, 'insert_header_ad_special' ) ); |
| 180 | break; |
| 181 | default: |
| 182 | add_action( 'wp_head', array( $this, 'insert_header_ad' ), 100 ); |
| 183 | break; |
| 184 | } |
| 185 | } |
| 186 | } |
| 187 | |
| 188 | /** |
| 189 | * Register desktop scripts and styles |
| 190 | * |
| 191 | * @since 4.5.0 |
| 192 | */ |
| 193 | function enqueue_scripts() { |
| 194 | wp_enqueue_style( |
| 195 | 'wordads', |
| 196 | WORDADS_URL . 'css/style.css', |
| 197 | array(), |
| 198 | '2015-12-18' |
| 199 | ); |
| 200 | } |
| 201 | |
| 202 | /** |
| 203 | * IPONWEB metadata used by the various scripts |
| 204 | * @return [type] [description] |
| 205 | */ |
| 206 | function insert_head_meta() { |
| 207 | $themename = esc_js( get_stylesheet() ); |
| 208 | $pagetype = intval( $this->params->get_page_type_ipw() ); |
| 209 | $data_tags = ( $this->params->cloudflare ) ? ' data-cfasync="false"' : ''; |
| 210 | $site_id = $this->params->blog_id; |
| 211 | $consent = intval( isset( $_COOKIE['personalized-ads-consent'] ) ); |
| 212 | echo <<<HTML |
| 213 | <script$data_tags type="text/javascript"> |
| 214 | var __ATA_PP = { pt: $pagetype, ht: 2, tn: '$themename', amp: false, siteid: $site_id, consent: $consent }; |
| 215 | var __ATA = __ATA || {}; |
| 216 | __ATA.cmd = __ATA.cmd || []; |
| 217 | __ATA.criteo = __ATA.criteo || {}; |
| 218 | __ATA.criteo.cmd = __ATA.criteo.cmd || []; |
| 219 | </script> |
| 220 | HTML; |
| 221 | } |
| 222 | |
| 223 | /** |
| 224 | * IPONWEB scripts in <head> |
| 225 | * |
| 226 | * @since 4.5.0 |
| 227 | */ |
| 228 | function insert_head_iponweb() { |
| 229 | $data_tags = ( $this->params->cloudflare ) ? ' data-cfasync="false"' : ''; |
| 230 | echo <<<HTML |
| 231 | <link rel='dns-prefetch' href='//s.pubmine.com' /> |
| 232 | <link rel='dns-prefetch' href='//x.bidswitch.net' /> |
| 233 | <link rel='dns-prefetch' href='//static.criteo.net' /> |
| 234 | <link rel='dns-prefetch' href='//ib.adnxs.com' /> |
| 235 | <link rel='dns-prefetch' href='//aax.amazon-adsystem.com' /> |
| 236 | <link rel='dns-prefetch' href='//bidder.criteo.com' /> |
| 237 | <link rel='dns-prefetch' href='//cas.criteo.com' /> |
| 238 | <link rel='dns-prefetch' href='//gum.criteo.com' /> |
| 239 | <link rel='dns-prefetch' href='//ads.pubmatic.com' /> |
| 240 | <link rel='dns-prefetch' href='//gads.pubmatic.com' /> |
| 241 | <link rel='dns-prefetch' href='//tpc.googlesyndication.com' /> |
| 242 | <link rel='dns-prefetch' href='//ad.doubleclick.net' /> |
| 243 | <link rel='dns-prefetch' href='//googleads.g.doubleclick.net' /> |
| 244 | <link rel='dns-prefetch' href='//www.googletagservices.com' /> |
| 245 | <script$data_tags async type="text/javascript" src="//s.pubmine.com/head.js"></script> |
| 246 | HTML; |
| 247 | } |
| 248 | |
| 249 | /** |
| 250 | * Insert the ad onto the page |
| 251 | * |
| 252 | * @since 4.5.0 |
| 253 | */ |
| 254 | function insert_ad( $content ) { |
| 255 | // Don't insert ads in feeds, or for anything but the main display. (This is required for compatibility with the Publicize module). |
| 256 | if ( is_feed() || ! is_main_query() || ! in_the_loop() ) { |
| 257 | return $content; |
| 258 | } |
| 259 | /** |
| 260 | * Allow third-party tools to disable the display of in post ads. |
| 261 | * |
| 262 | * @module wordads |
| 263 | * |
| 264 | * @since 4.5.0 |
| 265 | * |
| 266 | * @param bool true Should the in post unit be disabled. Default to false. |
| 267 | */ |
| 268 | $disable = apply_filters( 'wordads_inpost_disable', false ); |
| 269 | if ( ! $this->params->should_show() || $disable ) { |
| 270 | return $content; |
| 271 | } |
| 272 | |
| 273 | $ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb'; |
| 274 | return $content . $this->get_ad( 'belowpost', $ad_type ); |
| 275 | } |
| 276 | |
| 277 | /** |
| 278 | * Insert an inline ad into a post content |
| 279 | * Used for rendering the `wordads` shortcode. |
| 280 | * |
| 281 | * @since 6.1.0 |
| 282 | */ |
| 283 | function insert_inline_ad( $content ) { |
| 284 | // Ad JS won't work in XML feeds. |
| 285 | if ( is_feed() ) { |
| 286 | return $content; |
| 287 | } |
| 288 | /** |
| 289 | * Allow third-party tools to disable the display of in post ads. |
| 290 | * |
| 291 | * @module wordads |
| 292 | * |
| 293 | * @since 4.5.0 |
| 294 | * |
| 295 | * @param bool true Should the in post unit be disabled. Default to false. |
| 296 | */ |
| 297 | $disable = apply_filters( 'wordads_inpost_disable', false ); |
| 298 | if ( $disable ) { |
| 299 | return $content; |
| 300 | } |
| 301 | |
| 302 | $ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb'; |
| 303 | $content .= $this->get_ad( 'inline', $ad_type ); |
| 304 | return $content; |
| 305 | } |
| 306 | |
| 307 | /** |
| 308 | * Inserts ad into header |
| 309 | * |
| 310 | * @since 4.5.0 |
| 311 | */ |
| 312 | function insert_header_ad() { |
| 313 | /** |
| 314 | * Allow third-party tools to disable the display of header ads. |
| 315 | * |
| 316 | * @module wordads |
| 317 | * |
| 318 | * @since 4.5.0 |
| 319 | * |
| 320 | * @param bool true Should the header unit be disabled. Default to false. |
| 321 | */ |
| 322 | if ( apply_filters( 'wordads_header_disable', false ) ) { |
| 323 | return; |
| 324 | } |
| 325 | |
| 326 | $ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb'; |
| 327 | echo $this->get_ad( 'top', $ad_type ); |
| 328 | } |
| 329 | |
| 330 | /** |
| 331 | * Special cases for inserting header unit via jQuery |
| 332 | * |
| 333 | * @since 4.5.0 |
| 334 | */ |
| 335 | function insert_header_ad_special() { |
| 336 | /** |
| 337 | * Allow third-party tools to disable the display of header ads. |
| 338 | * |
| 339 | * @module wordads |
| 340 | * |
| 341 | * @since 4.5.0 |
| 342 | * |
| 343 | * @param bool true Should the header unit be disabled. Default to false. |
| 344 | */ |
| 345 | if ( apply_filters( 'wordads_header_disable', false ) ) { |
| 346 | return; |
| 347 | } |
| 348 | |
| 349 | $selector = '#content'; |
| 350 | switch ( get_stylesheet() ) { |
| 351 | case 'twentyseventeen': |
| 352 | $selector = '#content'; |
| 353 | break; |
| 354 | case 'twentyfifteen': |
| 355 | $selector = '#main'; |
| 356 | break; |
| 357 | case 'twentyfourteen': |
| 358 | $selector = 'article:first'; |
| 359 | break; |
| 360 | } |
| 361 | |
| 362 | $ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb'; |
| 363 | echo $this->get_ad( 'top', $ad_type ); |
| 364 | echo <<<HTML |
| 365 | <script type="text/javascript"> |
| 366 | jQuery('.wpcnt-header').insertBefore('$selector'); |
| 367 | </script> |
| 368 | HTML; |
| 369 | } |
| 370 | |
| 371 | /** |
| 372 | * Get the ad for the spot and type. |
| 373 | * @param string $spot top, side, inline, or belowpost |
| 374 | * @param string $type iponweb or adsense |
| 375 | */ |
| 376 | function get_ad( $spot, $type = 'iponweb' ) { |
| 377 | $snippet = ''; |
| 378 | if ( 'iponweb' == $type ) { |
| 379 | // Default to mrec |
| 380 | $width = 300; |
| 381 | $height = 250; |
| 382 | |
| 383 | $section_id = WORDADS_API_TEST_ID; |
| 384 | $second_belowpost = ''; |
| 385 | $snippet = ''; |
| 386 | if ( 'top' == $spot ) { |
| 387 | // mrec for mobile, leaderboard for desktop |
| 388 | $section_id = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID : $this->params->blog_id . '2'; |
| 389 | $width = $this->params->mobile_device ? 300 : 728; |
| 390 | $height = $this->params->mobile_device ? 250 : 90; |
| 391 | $snippet = $this->get_ad_snippet( $section_id, $height, $width, $spot ); |
| 392 | } else if ( 'belowpost' == $spot ) { |
| 393 | $section_id = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID : $this->params->blog_id . '1'; |
| 394 | $width = 300; |
| 395 | $height = 250; |
| 396 | |
| 397 | $snippet = $this->get_ad_snippet( $section_id, $height, $width, $spot, 'float:left;margin-right:5px;margin-top:0px;' ); |
| 398 | if ( $this->option( 'wordads_second_belowpost', true ) ) { |
| 399 | $section_id2 = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID2 : $this->params->blog_id . '4'; |
| 400 | $snippet .= $this->get_ad_snippet( $section_id2, $height, $width, $spot, 'float:left;margin-top:0px;' ); |
| 401 | } |
| 402 | } else if ( 'inline' === $spot ) { |
| 403 | $section_id = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID : $this->params->blog_id . '5'; |
| 404 | $snippet = $this->get_ad_snippet( $section_id, $height, $width, $spot, 'mrec', 'float:left;margin-right:5px;margin-top:0px;' ); |
| 405 | } |
| 406 | } else if ( 'house' == $type ) { |
| 407 | $leaderboard = 'top' == $spot && ! $this->params->mobile_device; |
| 408 | $snippet = $this->get_house_ad( $leaderboard ? 'leaderboard' : 'mrec' ); |
| 409 | if ( 'belowpost' == $spot && $this->option( 'wordads_second_belowpost', true ) ) { |
| 410 | $snippet .= $this->get_house_ad( $leaderboard ? 'leaderboard' : 'mrec' ); |
| 411 | } |
| 412 | } |
| 413 | |
| 414 | $header = 'top' == $spot ? 'wpcnt-header' : ''; |
| 415 | $about = __( 'Advertisements', 'jetpack' ); |
| 416 | return <<<HTML |
| 417 | <div class="wpcnt $header"> |
| 418 | <div class="wpa"> |
| 419 | <span class="wpa-about">$about</span> |
| 420 | <div class="u $spot"> |
| 421 | $snippet |
| 422 | </div> |
| 423 | </div> |
| 424 | </div> |
| 425 | HTML; |
| 426 | } |
| 427 | |
| 428 | |
| 429 | /** |
| 430 | * Returns the snippet to be inserted into the ad unit |
| 431 | * @param int $section_id |
| 432 | * @param int $height |
| 433 | * @param int $width |
| 434 | * @param int $location |
| 435 | * @param string $css |
| 436 | * @return string |
| 437 | * |
| 438 | * @since 5.7 |
| 439 | */ |
| 440 | function get_ad_snippet( $section_id, $height, $width, $location = '', $css = '' ) { |
| 441 | $this->ads[] = array( 'location' => $location, 'width' => $width, 'height' => $height ); |
| 442 | $ad_number = count( $this->ads ); |
| 443 | // Max 6 ads per page. |
| 444 | if ( $ad_number > 5 && 'top' !== $location ) { |
| 445 | return; |
| 446 | } |
| 447 | $data_tags = $this->params->cloudflare ? ' data-cfasync="false"' : ''; |
| 448 | |
| 449 | return <<<HTML |
| 450 | <div style="padding-bottom:15px;width:{$width}px;height:{$height}px;$css"> |
| 451 | <div id="atatags-{$ad_number}"> |
| 452 | <script$data_tags type="text/javascript"> |
| 453 | __ATA.cmd.push(function() { |
| 454 | __ATA.initSlot('atatags-{$ad_number}', { |
| 455 | collapseEmpty: 'before', |
| 456 | sectionId: '{$section_id}', |
| 457 | location: '{$location}', |
| 458 | width: {$width}, |
| 459 | height: {$height} |
| 460 | }); |
| 461 | }); |
| 462 | </script> |
| 463 | </div> |
| 464 | </div> |
| 465 | HTML; |
| 466 | } |
| 467 | |
| 468 | /** |
| 469 | * Check the reasons to bail before we attempt to insert ads. |
| 470 | * @return true if we should bail (don't insert ads) |
| 471 | * |
| 472 | * @since 4.5.0 |
| 473 | */ |
| 474 | public function should_bail() { |
| 475 | return ! $this->option( 'wordads_approved' ); |
| 476 | } |
| 477 | |
| 478 | /** |
| 479 | * Returns markup for HTML5 house ad base on unit |
| 480 | * @param string $unit mrec, widesky, or leaderboard |
| 481 | * @return string markup for HTML5 house ad |
| 482 | * |
| 483 | * @since 4.7.0 |
| 484 | */ |
| 485 | public function get_house_ad( $unit = 'mrec' ) { |
| 486 | |
| 487 | switch ( $unit ) { |
| 488 | case 'widesky': |
| 489 | $width = 160; |
| 490 | $height = 600; |
| 491 | break; |
| 492 | case 'leaderboard': |
| 493 | $width = 728; |
| 494 | $height = 90; |
| 495 | break; |
| 496 | case 'mrec': |
| 497 | default: |
| 498 | $width = 300; |
| 499 | $height = 250; |
| 500 | break; |
| 501 | } |
| 502 | |
| 503 | return <<<HTML |
| 504 | <iframe |
| 505 | src="https://s0.wp.com/wp-content/blog-plugins/wordads/house/html5/$unit/index.html" |
| 506 | width="$width" |
| 507 | height="$height" |
| 508 | frameborder="0" |
| 509 | scrolling="no" |
| 510 | marginheight="0" |
| 511 | marginwidth="0"> |
| 512 | </iframe> |
| 513 | HTML; |
| 514 | } |
| 515 | |
| 516 | /** |
| 517 | * Activation hook actions |
| 518 | * |
| 519 | * @since 4.5.0 |
| 520 | */ |
| 521 | public static function activate() { |
| 522 | WordAds_API::update_wordads_status_from_api(); |
| 523 | } |
| 524 | } |
| 525 | |
| 526 | add_action( 'jetpack_activate_module_wordads', array( 'WordAds', 'activate' ) ); |
| 527 | add_action( 'jetpack_activate_module_wordads', array( 'WordAds_Cron', 'activate' ) ); |
| 528 | add_action( 'jetpack_deactivate_module_wordads', array( 'WordAds_Cron', 'deactivate' ) ); |
| 529 | |
| 530 | global $wordads; |
| 531 | $wordads = new WordAds(); |
| 532 |