WinBackCustomerPattern.php — MailPoet – Newsletters, Email Marketing, and Automation 5.34.2

mailpoet / lib / EmailEditor / Integrations / MailPoet / Patterns / Library / WinBackCustomerPattern.php

mailpoet / lib / EmailEditor / Integrations / MailPoet / Patterns / Library Last commit date

WinBackCustomerPattern.php

240 lines

1	<?php declare(strict_types = 1);
2
3	namespace MailPoet\EmailEditor\Integrations\MailPoet\Patterns\Library;
4
5	if (!defined('ABSPATH')) exit;
6
7
8	use MailPoet\EmailEditor\Integrations\MailPoet\EmailEditor;
9	use MailPoet\EmailEditor\Integrations\MailPoet\Patterns\Pattern;
10	use MailPoet\EmailEditor\Integrations\MailPoet\ProductCollection\OrderProductCollectionProcessor;
11	use MailPoet\Util\CdnAssetUrl;
12
13	/**
14	* Win Back Customer email pattern.
15	*/
16	class WinBackCustomerPattern extends Pattern {
17	protected $name = 'win-back-customer';
18	protected $block_types = ['core/post-content']; // phpcs:ignore Squiz.NamingConventions.ValidVariableName.MemberNotCamelCaps
19	protected $template_types = ['email-template']; // phpcs:ignore Squiz.NamingConventions.ValidVariableName.MemberNotCamelCaps
20	protected $categories = ['purchase'];
21	protected $post_types = [EmailEditor::MAILPOET_EMAIL_POST_TYPE]; // phpcs:ignore Squiz.NamingConventions.ValidVariableName.MemberNotCamelCaps
22
23	/** @var bool */
24	private $isReminder;
25
26	/** @var bool */
27	private $isFinalNudge;
28
29	public function __construct(
30	CdnAssetUrl $cdnAssetUrl,
31	bool $isReminder = false,
32	bool $isFinalNudge = false
33	) {
34	parent::__construct($cdnAssetUrl);
35	$this->isReminder = $isReminder;
36	$this->isFinalNudge = $isFinalNudge;
37	if ($isReminder) {
38	$this->name = 'win-back-customer-reminder';
39	} elseif ($isFinalNudge) {
40	$this->name = 'win-back-customer-final-nudge';
41	}
42	}
43
44	/**
45	* Get pattern content.
46	*
47	* @return string Pattern HTML content.
48	*/
49	protected function get_content(): string { // phpcs:ignore PSR1.Methods.CamelCapsMethodName.NotCamelCaps
50	if ($this->isReminder) {
51	return $this->buildReminderContent($this->getProductPlaceholderColumns([
52	'product-small-02.jpg',
53	'product-small-06.jpg',
54	'product-small-03.jpg',
55	'product-small-05.jpg',
56	]));
57	}
58
59	if ($this->isFinalNudge) {
60	return $this->buildFinalNudgeContent($this->getProductPlaceholderColumns([
61	'product-small-02.jpg',
62	'product-small-06.jpg',
63	'product-small-03.jpg',
64	'product-small-05.jpg',
65	]));
66	}
67
68	return $this->buildContent($this->getProductPlaceholderColumns([
69	'product-small-02.jpg',
70	'product-small-06.jpg',
71	'product-small-03.jpg',
72	'product-small-05.jpg',
73	]));
74	}
75
76	public function get_email_content(): string { // phpcs:ignore PSR1.Methods.CamelCapsMethodName.NotCamelCaps
77	$recommendedProducts = $this->getRecommendedProductCollectionBlock(
78	OrderProductCollectionProcessor::COLLECTION_ORDER_CROSS_SELLS,
79	'popularity'
80	);
81
82	if ($this->isReminder) {
83	return $this->buildReminderContent($recommendedProducts);
84	}
85
86	if ($this->isFinalNudge) {
87	return $this->buildFinalNudgeContent($recommendedProducts);
88	}
89
90	return $this->buildContent($recommendedProducts);
91	}
92
93	private function buildReminderContent(string $productSection): string {
94	return '
95	<!-- wp:group {"style":{"spacing":{"padding":{"right":"var:preset\|spacing\|40","left":"var:preset\|spacing\|40"}}},"layout":{"type":"constrained"}} -->
96	<div class="wp-block-group" style="padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)">
97	<!-- wp:heading {"level":1} -->
98	<h1 class="wp-block-heading">' . __('We miss you', 'mailpoet') . '</h1>
99	<!-- /wp:heading -->
100
101	<!-- wp:paragraph {"style":{"typography":{"fontSize":"16px"},"spacing":{"padding":{"top":"0","bottom":"var:preset\|spacing\|30"}}}} -->
102	<p style="padding-top:0;padding-bottom:var(--wp--preset--spacing--30);font-size:16px">' . __('It’s been a little while since your last visit, and we’d love to welcome you back.', 'mailpoet') . '</p>
103	<!-- /wp:paragraph -->
104
105	<!-- wp:paragraph {"style":{"typography":{"fontSize":"16px"},"spacing":{"padding":{"top":"0","bottom":"var:preset\|spacing\|30"}}}} -->
106	<p style="padding-top:0;padding-bottom:var(--wp--preset--spacing--30);font-size:16px">' . __('New favorites may be waiting for you in the shop. We picked a few products that go well with your last order.', 'mailpoet') . '</p>
107	<!-- /wp:paragraph -->
108
109	' . $productSection . '
110
111	<!-- wp:spacer {"height":"30px"} -->
112	<div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div>
113	<!-- /wp:spacer -->
114
115	<!-- wp:paragraph {"fontSize":"medium"} -->
116	<p class="has-medium-font-size">' . __('See you soon,', 'mailpoet') . '</p>
117	<!-- /wp:paragraph -->
118
119	<!-- wp:paragraph {"fontSize":"medium"} -->
120	<p class="has-medium-font-size">–<!--[woocommerce/site-title]--></p>
121	<!-- /wp:paragraph -->
122	</div>
123	<!-- /wp:group -->
124	';
125	}
126
127	private function buildFinalNudgeContent(string $productSection): string {
128	return '
129	<!-- wp:group {"style":{"spacing":{"padding":{"right":"var:preset\|spacing\|40","left":"var:preset\|spacing\|40"}}},"layout":{"type":"constrained"}} -->
130	<div class="wp-block-group" style="padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)">
131	<!-- wp:heading {"level":1} -->
132	<h1 class="wp-block-heading">' . __('Still thinking it over?', 'mailpoet') . '</h1>
133	<!-- /wp:heading -->
134
135	<!-- wp:paragraph {"style":{"typography":{"fontSize":"16px"},"spacing":{"padding":{"top":"0","bottom":"var:preset\|spacing\|30"}}}} -->
136	<p style="padding-top:0;padding-bottom:var(--wp--preset--spacing--30);font-size:16px">' . __('There’s still time to find something you’ll love. These picks are based on what you bought last time.', 'mailpoet') . '</p>
137	<!-- /wp:paragraph -->
138
139	<!-- wp:paragraph {"style":{"typography":{"fontSize":"16px"},"spacing":{"padding":{"top":"0","bottom":"var:preset\|spacing\|30"}}}} -->
140	<p style="padding-top:0;padding-bottom:var(--wp--preset--spacing--30);font-size:16px">' . __('Come back when you’re ready and continue where you left off.', 'mailpoet') . '</p>
141	<!-- /wp:paragraph -->
142
143	<!-- wp:buttons {"style":{"spacing":{"padding":{"bottom":"var:preset\|spacing\|30"}}},"layout":{"type":"flex","justifyContent":"left"}} -->
144	<div class="wp-block-buttons" style="padding-bottom:var(--wp--preset--spacing--30)">
145	<!-- wp:button {"style":{"typography":{"fontSize":"16px"},"spacing":{"padding":{"top":"var:preset\|spacing\|10","bottom":"var:preset\|spacing\|10","left":"var:preset\|spacing\|20","right":"var:preset\|spacing\|20"}}}} -->
146	<div class="wp-block-button"><a class="wp-block-button__link has-custom-font-size wp-element-button" style="padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);font-size:16px" href="[mailpoet/site-homepage-url]">' . __('Browse recommendations', 'mailpoet') . '</a></div>
147	<!-- /wp:button -->
148	</div>
149	<!-- /wp:buttons -->
150
151	<!-- wp:heading {"style":{"border":{"top":{"color":"var:preset\|color\|cyan-bluish-gray"}},"spacing":{"padding":{"top":"var:preset\|spacing\|40","bottom":"var:preset\|spacing\|20"}},"typography":{"fontSize":"24px"}}} -->
152	<h2 class="wp-block-heading" style="border-top-color:var(--wp--preset--color--cyan-bluish-gray);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--20);font-size:24px">' . __('Recommended for your return', 'mailpoet') . '</h2>
153	<!-- /wp:heading -->
154
155	' . $productSection . '
156
157	<!-- wp:spacer {"height":"30px"} -->
158	<div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div>
159	<!-- /wp:spacer -->
160
161	<!-- wp:paragraph {"fontSize":"medium"} -->
162	<p class="has-medium-font-size">' . __('Happy shopping!', 'mailpoet') . '</p>
163	<!-- /wp:paragraph -->
164
165	<!-- wp:paragraph {"fontSize":"medium"} -->
166	<p class="has-medium-font-size">–<!--[woocommerce/site-title]--></p>
167	<!-- /wp:paragraph -->
168	</div>
169	<!-- /wp:group -->
170	';
171	}
172
173	private function buildContent(string $productSection): string {
174	return '
175	<!-- wp:group {"style":{"spacing":{"padding":{"right":"var:preset\|spacing\|40","left":"var:preset\|spacing\|40"}}},"layout":{"type":"constrained"}} -->
176	<div class="wp-block-group" style="padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)">
177	<!-- wp:heading {"level":1} -->
178	<h1 class="wp-block-heading">' . __('We Miss You! Here’s 15% Off', 'mailpoet') . '</h1>
179	<!-- /wp:heading -->
180
181	<!-- wp:paragraph {"style":{"typography":{"fontSize":"16px"},"spacing":{"padding":{"top":"0","bottom":"var:preset\|spacing\|30"}}}} -->
182	<p style="padding-top:0;padding-bottom:var(--wp--preset--spacing--30);font-size:16px">' . __('We’ve got an exclusive deal waiting just for you.', 'mailpoet') . '</p>
183	<!-- /wp:paragraph -->
184
185	<!-- wp:paragraph {"style":{"typography":{"fontSize":"16px"}}} -->
186	<p style="font-size:16px">' .
187	__('Use this code at checkout to redeem your discount:', 'mailpoet') . '</p>
188	<!-- /wp:paragraph -->
189
190	' . $this->getGeneratedCouponBlock('left', 15, 10) . '
191
192	<!-- wp:buttons {"style":{"spacing":{"padding":{"bottom":"var:preset\|spacing\|30"}}},"layout":{"type":"flex","justifyContent":"left"}} -->
193	<div class="wp-block-buttons" style="padding-bottom:var(--wp--preset--spacing--30)">
194	<!-- wp:button {"style":{"typography":{"fontSize":"16px"},"spacing":{"padding":{"top":"var:preset\|spacing\|10","bottom":"var:preset\|spacing\|10","left":"var:preset\|spacing\|20","right":"var:preset\|spacing\|20"}}}} -->
195	<div class="wp-block-button"><a class="wp-block-button__link has-custom-font-size wp-element-button" style="padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);font-size:16px" href="[mailpoet/site-homepage-url]">' . __('Start shopping', 'mailpoet') . '</a></div>
196	<!-- /wp:button -->
197	</div>
198	<!-- /wp:buttons -->
199
200	<!-- wp:heading {"style":{"border":{"top":{"color":"var:preset\|color\|cyan-bluish-gray"}},"spacing":{"padding":{"top":"var:preset\|spacing\|40","bottom":"var:preset\|spacing\|20"}},"typography":{"fontSize":"24px"}}} -->
201	<h2 class="wp-block-heading" style="border-top-color:var(--wp--preset--color--cyan-bluish-gray);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--20);font-size:24px">' . __('You might also like', 'mailpoet') . '</h2>
202	<!-- /wp:heading -->
203
204	<!-- wp:paragraph {"style":{"typography":{"fontSize":"16px"},"spacing":{"padding":{"top":"0","bottom":"var:preset\|spacing\|30"}}}} -->
205	<p style="padding-top:0;padding-bottom:var(--wp--preset--spacing--30);font-size:16px">
206	' . __('While you wait, check out other items that pair perfectly with your order.', 'mailpoet') . '</p>
207	<!-- /wp:paragraph -->
208
209	' . $productSection . '
210
211	<!-- wp:spacer {"height":"30px"} -->
212	<div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div>
213	<!-- /wp:spacer -->
214
215	<!-- wp:paragraph {"fontSize":"medium"} -->
216	<p class="has-medium-font-size">' . __('Happy shopping!', 'mailpoet') . '</p>
217	<!-- /wp:paragraph -->
218
219	<!-- wp:paragraph {"fontSize":"medium"} -->
220	<p class="has-medium-font-size">–<!--[woocommerce/site-title]--></p>
221	<!-- /wp:paragraph -->
222	</div>
223	<!-- /wp:group -->
224	';
225	}
226
227	protected function get_title(): string { // phpcs:ignore PSR1.Methods.CamelCapsMethodName.NotCamelCaps
228	if ($this->isReminder) {
229	return __('Win Back Customer Reminder', 'mailpoet');
230	}
231
232	if ($this->isFinalNudge) {
233	return __('Win Back Customer Final Nudge', 'mailpoet');
234	}
235
236	/* translators: Name of a content pattern used as starting content of an email */
237	return __('Win Back Customer', 'mailpoet');
238	}
239	}
240