Meta tags provide information about the webpage in the HTML of the document. This information is called “metadata” and while it is not displayed on the page itself, it can be read by search engines and web crawlers. Search engines such as Google use metadata from meta tags to understand additional information about the webpage. They can use this information for ranking purposes, to display snippets in search results According to John Mueller (2017):Meta Tags can affect the way that users see your site in the search results and whether or not they actually click through to your site...
Read the full description on WordPress.org →
