Integrate Google Tag Manager into your website. The great thing about Google Tag Manager (GTM) is that you are able to gather most of your tracking scripts in one place. You can then fire these scripts whenever you want, specified by the rules you set up. This sounds great, right? Well it is. The only problem is that sometimes it takes a bit of implementing to set these rules up. This implementation can either be setting a dataLayer variable in the dataLayer before the tag manager script is loaded, or pushing a HTML event handler with the variable “event” to the dataLayer when a bu...
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