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SureDonation – Donation Forms, Fundraising Campaigns & Donor Management / 1.2.0
SureDonation – Donation Forms, Fundraising Campaigns & Donor Management v1.2.0
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suredonation / inc / admin / analytics.php

analytics.php in SureDonation – Donation Forms, Fundraising Campaigns & Donor Management 1.2.0, at inc/admin/analytics.php

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1 <?php
2 /**
3 * Analytics class helps to connect BSF Analytics.
4 *
5 * @package SureDonation
6 */
7
8 namespace SureDonation\Inc\Admin;
9
10 use SureDonation\Inc\Helper;
11 use SureDonation\Inc\Payments\Offline\Offline_Helper;
12 use SureDonation\Inc\Payments\Payment_Helper;
13 use SureDonation\Inc\Payments\PayPal\PayPal_Helper;
14 use SureDonation\Inc\Payments\Stripe\Stripe_Helper;
15 use SureDonation\Inc\Privacy\Privacy_Settings;
16 use SureDonation\Inc\Traits\Get_Instance;
17
18 // Exit if accessed directly.
19 if ( ! defined( 'ABSPATH' ) ) {
20 exit;
21 }
22
23 /**
24 * Analytics class.
25 *
26 * @since 1.0.0
27 */
28 class Analytics {
29 use Get_Instance;
30
31 /**
32 * BSF_Analytics_Events instance for one-time event tracking.
33 *
34 * @var \BSF_Analytics_Events|null
35 * @since 1.0.0
36 */
37 private static $events = null;
38
39 /**
40 * Request-cached donation aggregates.
41 *
42 * @var array<string, int>|null
43 * @since 1.0.0
44 */
45 private static $donation_aggregates = null;
46
47 /**
48 * Class constructor.
49 *
50 * @return void
51 * @since 1.0.0
52 */
53 public function __construct() {
54 /*
55 * Entity registration is deferred to init priority 0 so that add-on
56 * plugins (e.g. SureDonation Pro) registering filters such as
57 * suredonation_deactivation_survey_data on plugins_loaded are in
58 * place before the deactivation survey data is filtered, and the
59 * entity is still set before the BSF Analytics loader consumes it on
60 * init priority 10.
61 */
62 add_action( 'init', [ $this, 'register_entity' ], 0 );
63
64 add_filter( 'bsf_core_stats', [ $this, 'add_suredonation_analytics_data' ] );
65
66 // Keep analytics sends (and their stat queries) off the frontend.
67 add_filter( 'suredonation_tracking_enabled', [ $this, 'restrict_tracking_to_admin' ] );
68
69 // Event tracking hooks. Registered outside is_admin() on purpose —
70 // onboarding completion and campaign publishes fire during REST requests.
71 add_action( 'suredonation_onboarding_user_details_saved', [ $this, 'track_onboarding_completed' ] );
72 add_action( 'transition_post_status', [ $this, 'track_first_campaign_published' ], 10, 3 );
73 add_action( 'current_screen', [ $this, 'track_first_campaign_editor_opened' ] );
74 add_action( 'suredonation_privacy_data_exported', [ $this, 'track_privacy_data_exported' ] );
75 add_action( 'suredonation_privacy_data_erased', [ $this, 'track_privacy_data_erased' ] );
76
77 // Detect state-based events (daily throttle; dedup prevents repeat
78 // tracking). Admin-only so the detection never runs on the frontend.
79 if ( is_admin() ) {
80 $this->detect_state_events();
81 }
82 }
83
84 /**
85 * Register the SureDonation entity with the BSF Analytics loader.
86 *
87 * Runs on init priority 0 — after add-on plugins have registered their
88 * filters on plugins_loaded, and before the loader's own init callback
89 * loads the analytics library.
90 *
91 * @return void
92 * @since 1.0.0
93 */
94 public function register_entity() {
95 if ( ! class_exists( 'BSF_Analytics_Loader' ) ) {
96 require_once SUREDONATION_DIR . 'inc/lib/bsf-analytics/class-bsf-analytics-loader.php';
97 }
98
99 if ( ! class_exists( 'BSF_Admin_Notices' ) ) {
100 require_once SUREDONATION_DIR . 'inc/lib/astra-notices/class-bsf-admin-notices.php';
101 }
102
103 /**
104 * The loader's get_instance() carries no return type.
105 *
106 * @var \BSF_Analytics_Loader $suredonation_bsf_analytics
107 */
108 $suredonation_bsf_analytics = \BSF_Analytics_Loader::get_instance();
109
110 $suredonation_bsf_analytics->set_entity(
111 [
112 'suredonation' => [
113 'product_name' => 'SureDonation',
114 'path' => SUREDONATION_DIR . 'inc/lib/bsf-analytics',
115 'author' => 'SureDonation',
116 'time_to_display' => '+24 hours',
117 'deactivation_survey' => apply_filters(
118 'suredonation_deactivation_survey_data',
119 [
120 [
121 'id' => 'deactivation-survey-suredonation',
122 'popup_logo' => SUREDONATION_URL . 'images/suredonation-icon.svg',
123 'plugin_slug' => 'suredonation',
124 'popup_title' => __( 'Quick Feedback', 'suredonation' ),
125 'support_url' => 'https://suredonation.com/support/',
126 'popup_description' => __( 'If you have a moment, please share why you are deactivating SureDonation:', 'suredonation' ),
127 'show_on_screens' => [ 'plugins' ],
128 'plugin_version' => SUREDONATION_VER,
129 ],
130 ]
131 ),
132 'hide_optin_checkbox' => true,
133 ],
134 ]
135 );
136 }
137
138 /**
139 * Get the shared BSF_Analytics_Events instance.
140 *
141 * Uses SureDonation's Helper option methods so the event data stays
142 * inside the consolidated suredonation_options row.
143 *
144 * @return \BSF_Analytics_Events|null Events instance, or null when the library is unavailable.
145 * @since 1.0.0
146 */
147 public static function events() {
148 if ( null === self::$events ) {
149 if ( ! class_exists( 'BSF_Analytics_Events' ) ) {
150 $events_file = SUREDONATION_DIR . 'inc/lib/bsf-analytics/class-bsf-analytics-events.php';
151 if ( file_exists( $events_file ) ) {
152 require_once $events_file;
153 }
154 }
155
156 if ( ! class_exists( 'BSF_Analytics_Events' ) ) {
157 return null;
158 }
159
160 self::$events = new \BSF_Analytics_Events(
161 'suredonation',
162 [
163 'get' => [ Helper::class, 'get_suredonation_option' ],
164 'update' => [ Helper::class, 'update_suredonation_option' ],
165 ]
166 );
167 }
168
169 return self::$events;
170 }
171
172 /**
173 * Callback function to add SureDonation specific analytics data.
174 *
175 * @param array<string, mixed> $stats_data Existing stats data.
176 * @return array<string, mixed>
177 * @since 1.0.0
178 */
179 public function add_suredonation_analytics_data( $stats_data ) {
180 $aggregates = $this->get_donation_aggregates();
181 $campaign_counts = wp_count_posts( 'suredonation_cmpgn' );
182 $form_counts = wp_count_posts( 'suredonation_form' );
183
184 $bsf_internal_referrer = get_option( 'bsf_product_referers', [] );
185 $internal_referer = is_array( $bsf_internal_referrer ) && ! empty( $bsf_internal_referrer['suredonation'] )
186 ? sanitize_text_field( (string) $bsf_internal_referrer['suredonation'] )
187 : 'self';
188
189 $privacy_settings = Privacy_Settings::get_settings();
190
191 $plugin_data = [
192 'free_version' => SUREDONATION_VER,
193 'numeric_values' => [
194 'total_campaigns' => absint( $campaign_counts->publish ?? 0 ),
195 'total_donation_forms' => absint( $form_counts->publish ?? 0 ),
196 'total_donations' => $aggregates['total'],
197 'completed_donations' => $aggregates['completed'],
198 'recurring_donations' => $aggregates['recurring'],
199 'total_donors' => $this->get_total_donors(),
200 'posts_with_social_sharing_block' => $this->get_social_sharing_block_count(),
201 ],
202 'boolean_values' => [
203 'stripe_enabled' => Stripe_Helper::is_stripe_connected(),
204 'paypal_enabled' => PayPal_Helper::is_paypal_connected(),
205 'offline_enabled' => Offline_Helper::is_offline_enabled(),
206 // True only when the OttoKit plugin is active AND authenticated,
207 // so this implies the plugin is active.
208 'ottokit_connected' => Helper::is_suretriggers_ready(),
209 'contact_consent_enabled' => ! empty( $privacy_settings['contact_consent_field'] ),
210 'privacy_policy_field_enabled' => ! empty( $privacy_settings['privacy_policy_field'] ),
211 'terms_field_enabled' => ! empty( $privacy_settings['terms_conditions_field'] ),
212 ],
213 'data_retention_period' => isset( $privacy_settings['minimum_data_retention_period'] ) ? Helper::get_string_value( $privacy_settings['minimum_data_retention_period'] ) : 'none',
214 'block_usage' => $this->get_block_usage(),
215 'elementor_widget_usage' => $this->get_elementor_widget_usage(),
216 'bricks_element_usage' => $this->get_bricks_element_usage(),
217 'internal_referer' => $internal_referer,
218 ];
219
220 // Add KPI tracking data.
221 $kpi_data = $this->get_kpi_tracking_data();
222 if ( ! empty( $kpi_data ) ) {
223 $plugin_data['kpi_records'] = $kpi_data;
224 }
225
226 // Flush pending events into payload (only if any exist).
227 $events = self::events();
228 if ( null !== $events ) {
229 $pending_events = $events->flush_pending();
230 if ( ! empty( $pending_events ) ) {
231 $plugin_data['events_record'] = $pending_events;
232 }
233 }
234
235 if ( ! isset( $stats_data['plugin_data'] ) || ! is_array( $stats_data['plugin_data'] ) ) {
236 $stats_data['plugin_data'] = [];
237 }
238
239 $stats_data['plugin_data']['suredonation'] = $plugin_data;
240
241 return $stats_data;
242 }
243
244 /**
245 * Keep analytics sends off the frontend.
246 *
247 * Filter callback for `suredonation_tracking_enabled`. The library
248 * evaluates this on every request via `is_tracking_enabled()`; gating on
249 * is_admin() means the stats queries never run on frontend page loads.
250 * Deliberately NOT narrowed further (e.g. to plugin screens): the library
251 * also consults this filter from `register_usage_tracking_setting()` on
252 * admin_init, where returning false aborts settings registration for all
253 * registered BSF products.
254 *
255 * @param bool $is_enabled Whether tracking is enabled (opt-in state).
256 * @return bool
257 * @since 1.0.0
258 */
259 public function restrict_tracking_to_admin( $is_enabled ) {
260 return $is_enabled && is_admin();
261 }
262
263 /**
264 * Track onboarding completion when lead-capture details are saved.
265 *
266 * The payload contains PII (name/email) — only the opt-in flag is
267 * forwarded to analytics.
268 *
269 * @param array<string, mixed> $payload Sanitized onboarding payload.
270 * @return void
271 * @since 1.0.0
272 */
273 public function track_onboarding_completed( $payload ) {
274 $events = self::events();
275 if ( null === $events ) {
276 return;
277 }
278
279 $payload = is_array( $payload ) ? $payload : [];
280
281 $events->track(
282 'onboarding_completed',
283 '',
284 [
285 'opted_in' => ! empty( $payload['opted_in'] ) ? 'yes' : 'no',
286 ]
287 );
288 }
289
290 /**
291 * Track first personal-data export that included SureDonation data
292 * (adoption event — deduped, sent once).
293 *
294 * @since 1.2.0
295 * @return void
296 */
297 public function track_privacy_data_exported() {
298 $events = self::events();
299 if ( null === $events ) {
300 return;
301 }
302
303 $events->track( 'privacy_data_export_used' );
304 }
305
306 /**
307 * Track first personal-data erasure processed for SureDonation data
308 * (adoption event — deduped, sent once).
309 *
310 * @since 1.2.0
311 * @param array<string, mixed> $outcome Erasure outcome flags.
312 * @return void
313 */
314 public function track_privacy_data_erased( $outcome ) {
315 $events = self::events();
316 if ( null === $events ) {
317 return;
318 }
319
320 $outcome = is_array( $outcome ) ? $outcome : [];
321
322 $events->track(
323 'privacy_data_erasure_used',
324 '',
325 [
326 'items_removed' => ! empty( $outcome['items_removed'] ) ? 'yes' : 'no',
327 'items_retained' => ! empty( $outcome['items_retained'] ) ? 'yes' : 'no',
328 'erase_failed' => ! empty( $outcome['erase_failed'] ) ? 'yes' : 'no',
329 ]
330 );
331 }
332
333 /**
334 * Track first time a campaign is published (activation event).
335 *
336 * @param string $new_status New post status.
337 * @param string $old_status Old post status.
338 * @param \WP_Post $post Post object.
339 * @return void
340 * @since 1.0.0
341 */
342 public function track_first_campaign_published( $new_status, $old_status, $post ) {
343 if ( 'publish' !== $new_status || 'publish' === $old_status || ! $post instanceof \WP_Post || 'suredonation_cmpgn' !== $post->post_type ) {
344 return;
345 }
346
347 $events = self::events();
348 if ( null === $events ) {
349 return;
350 }
351
352 $meta = Helper::get_campaign_meta( $post->ID );
353 $goal_amount = isset( $meta['goal_amount'] ) && is_numeric( $meta['goal_amount'] ) ? (float) $meta['goal_amount'] : 0.0;
354 $goal_type = isset( $meta['goal_type'] ) && is_scalar( $meta['goal_type'] ) ? sanitize_text_field( (string) $meta['goal_type'] ) : '';
355
356 $events->track(
357 'first_campaign_published',
358 (string) $post->ID,
359 [
360 'goal_type' => $goal_type,
361 'has_goal' => $goal_amount > 0 ? '1' : '0',
362 ]
363 );
364 }
365
366 /**
367 * Track first time a user opens the campaign editor.
368 *
369 * @param \WP_Screen $screen Current screen object.
370 * @return void
371 * @since 1.0.0
372 */
373 public function track_first_campaign_editor_opened( $screen ) {
374 if ( ! $screen instanceof \WP_Screen || 'suredonation_cmpgn' !== $screen->post_type || 'post' !== $screen->base ) {
375 return;
376 }
377
378 $events = self::events();
379 if ( null === $events ) {
380 return;
381 }
382
383 $events->track( 'first_campaign_editor_opened' );
384 }
385
386 /**
387 * Get donation aggregates in a single request-cached query.
388 *
389 * Feeds both the stats numeric values and the state-event detection so
390 * the donations table is only ever hit once per request.
391 *
392 * @return array<string, int> Aggregate counts.
393 * @since 1.0.0
394 */
395 private function get_donation_aggregates() {
396 if ( null !== self::$donation_aggregates ) {
397 return self::$donation_aggregates;
398 }
399
400 global $wpdb;
401
402 $defaults = [
403 'total' => 0,
404 'completed' => 0,
405 'recurring' => 0,
406 'anonymous_completed' => 0,
407 'fees_covered_completed' => 0,
408 'refunded' => 0,
409 ];
410
411 // phpcs:ignore WordPress.DB.DirectDatabaseQuery.DirectQuery, WordPress.DB.DirectDatabaseQuery.NoCaching -- Single aggregate query on a custom table, request-cached in a static.
412 $row = $wpdb->get_row(
413 $wpdb->prepare(
414 "SELECT COUNT(*) AS total,
415 COALESCE(SUM(payment_status = 'completed'),0) AS completed,
416 COALESCE(SUM(subscription_id IS NOT NULL AND subscription_id <> ''),0) AS recurring,
417 COALESCE(SUM(is_anonymous = 1 AND payment_status = 'completed'),0) AS anonymous_completed,
418 COALESCE(SUM(fees_covered > 0 AND payment_status = 'completed'),0) AS fees_covered_completed,
419 COALESCE(SUM(payment_status IN ('refunded','partially_refunded')),0) AS refunded
420 FROM %i",
421 $wpdb->prefix . 'suredonation_donations'
422 ),
423 ARRAY_A
424 );
425
426 self::$donation_aggregates = is_array( $row )
427 ? array_map( 'absint', array_merge( $defaults, $row ) )
428 : $defaults;
429
430 return self::$donation_aggregates;
431 }
432
433 /**
434 * Get the total number of donors.
435 *
436 * @return int
437 * @since 1.0.0
438 */
439 private function get_total_donors() {
440 global $wpdb;
441
442 // phpcs:ignore WordPress.DB.DirectDatabaseQuery.DirectQuery, WordPress.DB.DirectDatabaseQuery.NoCaching -- Single COUNT query on a custom table, runs only at analytics send time.
443 $count = $wpdb->get_var(
444 $wpdb->prepare(
445 'SELECT COUNT(*) FROM %i',
446 $wpdb->prefix . 'suredonation_donors'
447 )
448 );
449
450 return absint( $count );
451 }
452
453 /**
454 * How many published posts use each SureDonation campaign/donation block.
455 *
456 * A privacy-preserving usage count (no content leaves the site) so we can see
457 * which blocks are actually adopted. One conditional-SUM query (a single table
458 * scan), run only at analytics send time. Elementor/Bricks placements are not
459 * counted here (they store their config outside the block grammar) — see
460 * get_elementor_widget_usage().
461 *
462 * @return array<string, int> Block key => number of published posts using it.
463 * @since 1.2.0
464 */
465 private function get_block_usage() {
466 global $wpdb;
467
468 $blocks = [
469 'campaign_goal' => 'suredonation/campaign-goal',
470 'campaign_stats' => 'suredonation/campaign-stats',
471 'campaign_donations' => 'suredonation/campaign-donations',
472 'campaign_donors' => 'suredonation/campaign-donors',
473 'campaign_donate_button' => 'suredonation/campaign-donate-button',
474 'campaign_social_sharing' => 'suredonation/campaign-social-sharing',
475 'donation_form' => 'suredonation/donation-form',
476 ];
477
478 // prepare() fills placeholders in SQL order: the SELECT-list %s LIKEs
479 // first, then the FROM %i, then the status %s.
480 $selects = [];
481 $values = [];
482 foreach ( array_keys( $blocks ) as $key ) {
483 $selects[] = "SUM(post_content LIKE %s) AS {$key}";
484 // The space after the block name is the delimiter the serializer always
485 // emits (before attrs JSON, "-->" or "/-->"), so a future
486 // "campaign-goal-x" block can't prefix-match campaign-goal.
487 $values[] = '%' . $wpdb->esc_like( '<!-- wp:' . $blocks[ $key ] . ' ' ) . '%';
488 }
489 $values[] = $wpdb->posts;
490 $values[] = 'publish';
491
492 // phpcs:ignore WordPress.DB.DirectDatabaseQuery.DirectQuery, WordPress.DB.DirectDatabaseQuery.NoCaching, WordPress.DB.PreparedSQL.NotPrepared -- Single aggregate scan at analytics send time; SELECT list is built from hardcoded keys and %s placeholders only.
493 $row = $wpdb->get_row(
494 $wpdb->prepare( 'SELECT ' . implode( ', ', $selects ) . ' FROM %i WHERE post_status = %s', $values ), // phpcs:ignore WordPress.DB.PreparedSQL.NotPrepared, WordPress.DB.PreparedSQLPlaceholders.ReplacementsWrongNumber -- placeholders are built alongside $values; prepare() accepts the array form.
495 ARRAY_A
496 );
497
498 $usage = [];
499 foreach ( array_keys( $blocks ) as $key ) {
500 $usage[ $key ] = absint( is_array( $row ) ? ( $row[ $key ] ?? 0 ) : 0 );
501 }
502
503 return $usage;
504 }
505
506 /**
507 * How many published posts use each SureDonation Elementor widget.
508 *
509 * The Elementor counterpart of get_block_usage(): widgets live in the
510 * _elementor_data postmeta (JSON with a quoted "widgetType"), not in the
511 * block grammar. Same privacy-preserving single-scan shape, run only at
512 * analytics send time.
513 *
514 * @return array<string, int> Widget key => number of published posts using it.
515 * @since 1.2.0
516 */
517 private function get_elementor_widget_usage() {
518 global $wpdb;
519
520 $widgets = [
521 'campaign_goal' => 'suredonation-campaign-goal',
522 'campaign_stats' => 'suredonation-campaign-stats',
523 'campaign_donations' => 'suredonation-campaign-donations',
524 'campaign_donors' => 'suredonation-campaign-donors',
525 'campaign_donate_button' => 'suredonation-campaign-donate-button',
526 'campaign_social_sharing' => 'suredonation-campaign-social-sharing',
527 'donation_form' => 'suredonation-donation-form',
528 ];
529
530 // prepare() fills placeholders in SQL order: the SELECT-list %s LIKEs
531 // first, then the two FROM/JOIN %i tables, then meta_key and status.
532 $selects = [];
533 $values = [];
534 foreach ( array_keys( $widgets ) as $key ) {
535 $selects[] = "SUM(pm.meta_value LIKE %s) AS {$key}";
536 // Quoted as stored in the _elementor_data JSON ("widgetType":"…"),
537 // which bounds the match on both sides.
538 $values[] = '%' . $wpdb->esc_like( '"' . $widgets[ $key ] . '"' ) . '%';
539 }
540 $values[] = $wpdb->postmeta;
541 $values[] = $wpdb->posts;
542 $values[] = '_elementor_data';
543 $values[] = 'publish';
544
545 // phpcs:ignore WordPress.DB.DirectDatabaseQuery.DirectQuery, WordPress.DB.DirectDatabaseQuery.NoCaching, WordPress.DB.PreparedSQL.NotPrepared -- Single aggregate scan at analytics send time; SELECT list is built from hardcoded keys and %s placeholders only.
546 $row = $wpdb->get_row(
547 $wpdb->prepare( 'SELECT ' . implode( ', ', $selects ) . ' FROM %i AS pm INNER JOIN %i AS p ON p.ID = pm.post_id WHERE pm.meta_key = %s AND p.post_status = %s', $values ), // phpcs:ignore WordPress.DB.PreparedSQL.NotPrepared, WordPress.DB.PreparedSQLPlaceholders.ReplacementsWrongNumber -- placeholders are built alongside $values; prepare() accepts the array form.
548 ARRAY_A
549 );
550
551 $usage = [];
552 foreach ( array_keys( $widgets ) as $key ) {
553 $usage[ $key ] = absint( is_array( $row ) ? ( $row[ $key ] ?? 0 ) : 0 );
554 }
555
556 return $usage;
557 }
558
559 /**
560 * How many published posts use each SureDonation Bricks element.
561 *
562 * A privacy-preserving usage count (no content leaves the site) so we can see
563 * which Bricks elements are actually adopted — the Bricks counterpart of the
564 * Gutenberg block_usage stat. Bricks stores builder data as serialized element
565 * arrays in postmeta, so each element name is matched inside its quotes.
566 * One conditional-SUM query (a single scan), run only at analytics send time.
567 *
568 * @return array<string, int> Element key => number of published posts using it.
569 * @since 1.2.0
570 */
571 private function get_bricks_element_usage() {
572 global $wpdb;
573
574 $elements = [
575 'campaign_goal' => 'suredonation-campaign-goal',
576 'campaign_stats' => 'suredonation-campaign-stats',
577 'campaign_donations' => 'suredonation-campaign-donations',
578 'campaign_donors' => 'suredonation-campaign-donors',
579 'campaign_donate_button' => 'suredonation-campaign-donate-button',
580 'campaign_social_sharing' => 'suredonation-campaign-social-sharing',
581 'donation_form' => 'suredonation-donation-form',
582 ];
583
584 // prepare() fills placeholders in SQL order: the SELECT-list %s LIKEs
585 // first, then the two FROM/JOIN %i tables, then meta keys and status.
586 $selects = [];
587 $values = [];
588 foreach ( array_keys( $elements ) as $key ) {
589 $selects[] = "SUM(pm.meta_value LIKE %s) AS {$key}";
590 // Quoted as stored in the serialized Bricks element data, which
591 // bounds the match on both sides.
592 $values[] = '%' . $wpdb->esc_like( '"' . $elements[ $key ] . '"' ) . '%';
593 }
594 $values[] = $wpdb->postmeta;
595 $values[] = $wpdb->posts;
596 $values[] = '_bricks_page_content_2';
597 $values[] = '_bricks_page_header_2';
598 $values[] = '_bricks_page_footer_2';
599 $values[] = 'publish';
600
601 // phpcs:ignore WordPress.DB.DirectDatabaseQuery.DirectQuery, WordPress.DB.DirectDatabaseQuery.NoCaching, WordPress.DB.PreparedSQL.NotPrepared -- Single aggregate scan at analytics send time; SELECT list is built from hardcoded keys and %s placeholders only.
602 $row = $wpdb->get_row(
603 $wpdb->prepare( 'SELECT ' . implode( ', ', $selects ) . ' FROM %i AS pm INNER JOIN %i AS p ON p.ID = pm.post_id WHERE pm.meta_key IN ( %s, %s, %s ) AND p.post_status = %s', $values ), // phpcs:ignore WordPress.DB.PreparedSQL.NotPrepared, WordPress.DB.PreparedSQLPlaceholders.ReplacementsWrongNumber -- placeholders are built alongside $values; prepare() accepts the array form.
604 ARRAY_A
605 );
606
607 $usage = [];
608 foreach ( array_keys( $elements ) as $key ) {
609 $usage[ $key ] = absint( is_array( $row ) ? ( $row[ $key ] ?? 0 ) : 0 );
610 }
611
612 return $usage;
613 }
614
615 /**
616 * How many published posts use the Campaign Social Sharing block.
617 *
618 * A privacy-preserving adoption count (no content leaves the site), run only
619 * at analytics send time. The trailing space is the delimiter the block
620 * serializer always emits after the block name, so a future
621 * "campaign-social-sharing-x" block can't prefix-match.
622 *
623 * @return int Number of published posts containing the block.
624 * @since 1.2.0
625 */
626 private function get_social_sharing_block_count() {
627 global $wpdb;
628
629 $like = '%' . $wpdb->esc_like( '<!-- wp:suredonation/campaign-social-sharing ' ) . '%';
630
631 // phpcs:ignore WordPress.DB.DirectDatabaseQuery.DirectQuery, WordPress.DB.DirectDatabaseQuery.NoCaching -- Single aggregate COUNT run only at analytics send time.
632 $count = $wpdb->get_var(
633 $wpdb->prepare(
634 'SELECT COUNT(ID) FROM %i WHERE post_status = %s AND post_content LIKE %s',
635 $wpdb->posts,
636 'publish',
637 $like
638 )
639 );
640
641 return absint( $count );
642 }
643
644 /**
645 * Get KPI tracking data for the last 2 full days (excluding today).
646 *
647 * Single grouped query; raw revenue never enters the payload — only
648 * the donation count and a coarse revenue tier per day.
649 *
650 * Date boundaries use GMT because `created_at` is written with
651 * current_time( 'mysql', true ).
652 *
653 * @return array<string, array<string, array<string, mixed>>> KPI data keyed by Y-m-d date.
654 * @since 1.0.0
655 */
656 private function get_kpi_tracking_data() {
657 global $wpdb;
658
659 $start = gmdate( 'Y-m-d', strtotime( '-2 days' ) ) . ' 00:00:00';
660 $end = gmdate( 'Y-m-d' ) . ' 00:00:00';
661
662 // phpcs:ignore WordPress.DB.DirectDatabaseQuery.DirectQuery, WordPress.DB.DirectDatabaseQuery.NoCaching -- Single grouped query on a custom table, runs only at analytics send time.
663 $rows = $wpdb->get_results(
664 $wpdb->prepare(
665 "SELECT DATE(created_at) AS day, COUNT(*) AS donations, COALESCE(SUM(amount),0) AS revenue
666 FROM %i
667 WHERE payment_status = 'completed' AND created_at >= %s AND created_at < %s
668 GROUP BY day",
669 $wpdb->prefix . 'suredonation_donations',
670 $start,
671 $end
672 ),
673 ARRAY_A
674 );
675
676 $kpi_data = [];
677
678 // Seed both days so dates with zero donations are still reported.
679 for ( $i = 2; $i >= 1; $i-- ) {
680 $day = gmdate( 'Y-m-d', strtotime( '-' . $i . ' days' ) );
681
682 $kpi_data[ $day ] = [
683 'numeric_values' => [
684 'donations' => 0,
685 ],
686 'string_values' => [
687 'donation_revenue_tier' => '0',
688 ],
689 ];
690 }
691
692 $rows = is_array( $rows ) ? $rows : [];
693
694 foreach ( $rows as $row ) {
695 if ( empty( $row['day'] ) || ! isset( $kpi_data[ $row['day'] ] ) ) {
696 continue;
697 }
698
699 $kpi_data[ $row['day'] ] = [
700 'numeric_values' => [
701 'donations' => absint( $row['donations'] ?? 0 ),
702 ],
703 'string_values' => [
704 'donation_revenue_tier' => $this->get_revenue_tier( (float) ( $row['revenue'] ?? 0 ) ),
705 ],
706 ];
707 }
708
709 return $kpi_data;
710 }
711
712 /**
713 * Map a raw daily revenue amount to a coarse reporting tier.
714 *
715 * @param float $revenue Daily revenue.
716 * @return string Revenue tier label.
717 * @since 1.0.0
718 */
719 private function get_revenue_tier( float $revenue ): string {
720 if ( $revenue <= 0 ) {
721 return '0';
722 }
723 if ( $revenue < 100 ) {
724 return '1-100';
725 }
726 if ( $revenue < 500 ) {
727 return '100-500';
728 }
729 if ( $revenue < 1000 ) {
730 return '500-1000';
731 }
732 if ( $revenue < 5000 ) {
733 return '1000-5000';
734 }
735 return '5000+';
736 }
737
738 /**
739 * Detect state-based events that can't use direct hooks.
740 *
741 * Throttled by a daily transient; uses the request-cached donation
742 * aggregates plus option reads only — no extra queries. The events
743 * tracker dedups, so repeated calls are safe.
744 *
745 * @return void
746 * @since 1.0.0
747 */
748 private function detect_state_events() {
749 if ( get_transient( 'suredonation_state_events_checked' ) ) {
750 return;
751 }
752
753 $events = self::events();
754 if ( null === $events ) {
755 return; // Tracker unavailable — retry on next admin load.
756 }
757
758 // Set only after the tracker is confirmed available.
759 set_transient( 'suredonation_state_events_checked', true, DAY_IN_SECONDS );
760
761 $aggregates = $this->get_donation_aggregates();
762 $mode = Payment_Helper::get_payment_mode();
763
764 // plugin_activated: dedup ensures this fires only once.
765 $bsf_referrers = get_option( 'bsf_product_referers', [] );
766 $source = is_array( $bsf_referrers ) && ! empty( $bsf_referrers['suredonation'] )
767 ? sanitize_text_field( (string) $bsf_referrers['suredonation'] )
768 : 'self';
769 $events->track( 'plugin_activated', SUREDONATION_VER, [ 'source' => $source ] );
770
771 // plugin_updated: re-track on every version change.
772 $tracked_version = get_option( 'suredonation_tracked_version', '' );
773 if ( SUREDONATION_VER !== $tracked_version ) {
774 if ( ! empty( $tracked_version ) && is_string( $tracked_version ) ) {
775 $events->flush_pushed( [ 'plugin_updated' ] );
776 $events->track( 'plugin_updated', SUREDONATION_VER, [ 'from_version' => $tracked_version ] );
777 }
778 update_option( 'suredonation_tracked_version', SUREDONATION_VER, false );
779 }
780
781 // stripe_connected: detect connection state.
782 if ( Stripe_Helper::is_stripe_connected() ) {
783 $events->track( 'stripe_connected', $mode );
784 }
785
786 // paypal_connected: detect connection state.
787 if ( PayPal_Helper::is_paypal_connected() ) {
788 $events->track( 'paypal_connected', $mode );
789 }
790
791 // payment_mode_live: site switched to live payments.
792 if ( 'live' === $mode ) {
793 $events->track( 'payment_mode_live' );
794 }
795
796 // first_donation_received: time-to-value milestone.
797 if ( $aggregates['completed'] > 0 ) {
798 $install_time_raw = get_site_option( 'suredonation_usage_installed_time', 0 );
799 $install_time = is_numeric( $install_time_raw ) ? (int) $install_time_raw : 0;
800 $days_since_install = $install_time > 0 ? (int) floor( ( time() - $install_time ) / DAY_IN_SECONDS ) : 0;
801
802 $events->track(
803 'first_donation_received',
804 Payment_Helper::get_currency(),
805 [
806 'days_since_install' => (string) $days_since_install,
807 'payment_mode' => $mode,
808 ]
809 );
810 }
811
812 // anonymous_donation_submitted: at least one completed anonymous donation.
813 if ( $aggregates['anonymous_completed'] > 0 ) {
814 $events->track( 'anonymous_donation_submitted' );
815 }
816
817 // cover_fees_used: at least one completed donation covered fees.
818 if ( $aggregates['fees_covered_completed'] > 0 ) {
819 $events->track( 'cover_fees_used' );
820 }
821
822 // first_refund_processed: at least one (partially) refunded donation.
823 if ( $aggregates['refunded'] > 0 ) {
824 $events->track( 'first_refund_processed' );
825 }
826
827 // webhook_configured: a Stripe webhook secret is stored for the current mode.
828 if ( '' !== Stripe_Helper::get_webhook_secret() ) {
829 $events->track( 'webhook_configured', $mode );
830 }
831 }
832 }
833