| 1 |
<?php |
| 2 |
/** |
| 3 |
* Analytics Manager Class |
| 4 |
* |
| 5 |
* Coordinates Google API integrations for SEO analytics data collection, |
| 6 |
* processing, and AI-powered insights generation. Manages Google Analytics, |
| 7 |
* Search Console, and PageSpeed data with intelligent caching and rate limiting. |
| 8 |
* |
| 9 |
* @package ThinkRank |
| 10 |
* @subpackage SEO |
| 11 |
* @since 1.0.0 |
| 12 |
*/ |
| 13 |
|
| 14 |
declare(strict_types=1); |
| 15 |
|
| 16 |
namespace ThinkRank\SEO; |
| 17 |
|
| 18 |
use ThinkRank\Core\Settings_Manager; |
| 19 |
use ThinkRank\Integrations\Google_Analytics_Client; |
| 20 |
use ThinkRank\Integrations\Google_Search_Console_Client; |
| 21 |
use ThinkRank\Integrations\Google_PageSpeed_Client; |
| 22 |
|
| 23 |
// Prevent direct access |
| 24 |
if (!defined('ABSPATH')) { |
| 25 |
exit; |
| 26 |
} |
| 27 |
|
| 28 |
/** |
| 29 |
* Analytics Manager Class |
| 30 |
* |
| 31 |
* Single Responsibility: Coordinate Google API data collection and processing |
| 32 |
* Following ThinkRank manager patterns from AI_Manager and Performance_Monitoring_Manager |
| 33 |
* |
| 34 |
* @since 1.0.0 |
| 35 |
*/ |
| 36 |
class Analytics_Manager { |
| 37 |
|
| 38 |
/** |
| 39 |
* Settings Manager instance |
| 40 |
* |
| 41 |
* @var Settings_Manager |
| 42 |
*/ |
| 43 |
private Settings_Manager $settings_manager; |
| 44 |
|
| 45 |
/** |
| 46 |
* Google Analytics client |
| 47 |
* |
| 48 |
* @var Google_Analytics_Client|null |
| 49 |
*/ |
| 50 |
private ?Google_Analytics_Client $analytics_client = null; |
| 51 |
|
| 52 |
/** |
| 53 |
* Google Search Console client |
| 54 |
* |
| 55 |
* @var Google_Search_Console_Client|null |
| 56 |
*/ |
| 57 |
private ?Google_Search_Console_Client $search_console_client = null; |
| 58 |
|
| 59 |
/** |
| 60 |
* Google PageSpeed client |
| 61 |
* |
| 62 |
* @var Google_PageSpeed_Client|null |
| 63 |
*/ |
| 64 |
private ?Google_PageSpeed_Client $pagespeed_client = null; |
| 65 |
|
| 66 |
/** |
| 67 |
* Cache duration in seconds |
| 68 |
* |
| 69 |
* @var int |
| 70 |
*/ |
| 71 |
private int $cache_duration; |
| 72 |
|
| 73 |
/** |
| 74 |
* Constructor |
| 75 |
* |
| 76 |
* @param Settings_Manager|null $settings_manager Settings manager instance |
| 77 |
*/ |
| 78 |
public function __construct(?Settings_Manager $settings_manager = null) { |
| 79 |
$this->settings_manager = $settings_manager ?? new Settings_Manager(); |
| 80 |
$this->cache_duration = (int) $this->get_setting('cache_duration', 3600); |
| 81 |
|
| 82 |
// Clear any existing cached insights to ensure new logic takes effect |
| 83 |
$this->clear_insights_cache(); |
| 84 |
} |
| 85 |
|
| 86 |
/** |
| 87 |
* Initialize Analytics Manager |
| 88 |
* Following ThinkRank init patterns |
| 89 |
* |
| 90 |
* @return void |
| 91 |
*/ |
| 92 |
public function init(): void { |
| 93 |
// Initialize Google API clients |
| 94 |
add_action('init', [$this, 'initialize_clients']); |
| 95 |
|
| 96 |
// Schedule cache cleanup |
| 97 |
add_action('thinkrank_daily_cleanup', [$this, 'cleanup_cache']); |
| 98 |
} |
| 99 |
|
| 100 |
/** |
| 101 |
* Initialize Google API clients |
| 102 |
* Following AI_Manager client initialization pattern |
| 103 |
* |
| 104 |
* @return void |
| 105 |
*/ |
| 106 |
public function initialize_clients(): void { |
| 107 |
try { |
| 108 |
// Initialize Google Analytics client |
| 109 |
$ga_api_key = $this->get_setting('google_analytics_api_key'); |
| 110 |
$ga_property_id = $this->get_setting('google_analytics_property_id'); |
| 111 |
|
| 112 |
if (!empty($ga_api_key) && !empty($ga_property_id)) { |
| 113 |
$timeout = (int) $this->get_setting('api_timeout', 30); |
| 114 |
$this->analytics_client = new Google_Analytics_Client($ga_api_key, $ga_property_id, $timeout); |
| 115 |
} |
| 116 |
|
| 117 |
// Initialize Search Console client |
| 118 |
$gsc_api_key = $this->get_setting('google_search_console_api_key'); |
| 119 |
|
| 120 |
if (!empty($gsc_api_key)) { |
| 121 |
$timeout = (int) $this->get_setting('api_timeout', 30); |
| 122 |
$this->search_console_client = new Google_Search_Console_Client($gsc_api_key, $timeout); |
| 123 |
} |
| 124 |
|
| 125 |
// Initialize PageSpeed client |
| 126 |
$ps_api_key = $this->get_setting('google_pagespeed_api_key'); |
| 127 |
|
| 128 |
if (!empty($ps_api_key)) { |
| 129 |
$timeout = (int) $this->get_setting('api_timeout', 30); |
| 130 |
$this->pagespeed_client = new Google_PageSpeed_Client($ps_api_key, $timeout); |
| 131 |
} |
| 132 |
|
| 133 |
} catch (\Exception $e) { |
| 134 |
// Client initialization failed, will be handled later |
| 135 |
} |
| 136 |
} |
| 137 |
|
| 138 |
/** |
| 139 |
* Test all Google API connections |
| 140 |
* Following ThinkRank test_connection patterns |
| 141 |
* |
| 142 |
* @return array Connection test results |
| 143 |
*/ |
| 144 |
public function test_connections(): array { |
| 145 |
$results = [ |
| 146 |
'google_analytics' => ['status' => 'not_configured'], |
| 147 |
'search_console' => ['status' => 'not_configured'], |
| 148 |
'pagespeed' => ['status' => 'not_configured'] |
| 149 |
]; |
| 150 |
|
| 151 |
// Test Google Analytics connection |
| 152 |
if ($this->analytics_client) { |
| 153 |
try { |
| 154 |
$test_result = $this->analytics_client->test_connection(); |
| 155 |
$results['google_analytics'] = [ |
| 156 |
'status' => $test_result['success'] ? 'connected' : 'error', |
| 157 |
'message' => $test_result['message'], |
| 158 |
'details' => $test_result |
| 159 |
]; |
| 160 |
} catch (\Exception $e) { |
| 161 |
$results['google_analytics'] = [ |
| 162 |
'status' => 'error', |
| 163 |
'message' => $e->getMessage() |
| 164 |
]; |
| 165 |
} |
| 166 |
} |
| 167 |
|
| 168 |
// Test Search Console connection |
| 169 |
if ($this->search_console_client) { |
| 170 |
try { |
| 171 |
$test_result = $this->search_console_client->test_connection(); |
| 172 |
$results['search_console'] = [ |
| 173 |
'status' => $test_result['success'] ? 'connected' : 'error', |
| 174 |
'message' => $test_result['message'], |
| 175 |
'details' => $test_result |
| 176 |
]; |
| 177 |
} catch (\Exception $e) { |
| 178 |
$results['search_console'] = [ |
| 179 |
'status' => 'error', |
| 180 |
'message' => $e->getMessage() |
| 181 |
]; |
| 182 |
} |
| 183 |
} |
| 184 |
|
| 185 |
// Test PageSpeed connection |
| 186 |
if ($this->pagespeed_client) { |
| 187 |
try { |
| 188 |
$test_result = $this->pagespeed_client->test_connection(); |
| 189 |
$results['pagespeed'] = [ |
| 190 |
'status' => $test_result['success'] ? 'connected' : 'error', |
| 191 |
'message' => $test_result['message'], |
| 192 |
'details' => $test_result |
| 193 |
]; |
| 194 |
} catch (\Exception $e) { |
| 195 |
$results['pagespeed'] = [ |
| 196 |
'status' => 'error', |
| 197 |
'message' => $e->getMessage() |
| 198 |
]; |
| 199 |
} |
| 200 |
} |
| 201 |
|
| 202 |
return $results; |
| 203 |
} |
| 204 |
|
| 205 |
/** |
| 206 |
* Get analytics dashboard data |
| 207 |
* Combines data from all Google APIs with caching |
| 208 |
* |
| 209 |
* @param string $date_range Date range for data |
| 210 |
* @return array Dashboard data |
| 211 |
*/ |
| 212 |
public function get_dashboard_data(string $date_range = '30d'): array { |
| 213 |
$cache_key = "analytics_dashboard_{$date_range}"; |
| 214 |
$cached_data = get_transient($cache_key); |
| 215 |
|
| 216 |
if ($cached_data !== false) { |
| 217 |
return $cached_data; |
| 218 |
} |
| 219 |
|
| 220 |
$dashboard_data = [ |
| 221 |
'traffic' => [], |
| 222 |
'search_performance' => [], |
| 223 |
'core_web_vitals' => [], |
| 224 |
'last_updated' => current_time('mysql'), |
| 225 |
'date_range' => $date_range |
| 226 |
]; |
| 227 |
|
| 228 |
try { |
| 229 |
// Get Google Analytics traffic data |
| 230 |
if ($this->analytics_client) { |
| 231 |
$dashboard_data['traffic'] = $this->analytics_client->get_traffic_data($date_range); |
| 232 |
$dashboard_data['organic_traffic'] = $this->analytics_client->get_organic_traffic($date_range); |
| 233 |
$dashboard_data['top_pages'] = $this->analytics_client->get_top_pages(10, $date_range); |
| 234 |
} |
| 235 |
|
| 236 |
// Get Search Console data |
| 237 |
if ($this->search_console_client) { |
| 238 |
$site_url = $this->get_setting('search_console_property', get_site_url()); |
| 239 |
$dashboard_data['search_performance'] = $this->search_console_client->get_search_performance($site_url, $date_range); |
| 240 |
$dashboard_data['top_queries'] = $this->search_console_client->get_top_queries($site_url, 10); |
| 241 |
$dashboard_data['page_performance'] = $this->search_console_client->get_page_performance($site_url, $date_range, 10); |
| 242 |
} |
| 243 |
|
| 244 |
// Get Core Web Vitals data |
| 245 |
if ($this->pagespeed_client) { |
| 246 |
$site_url = get_site_url(); |
| 247 |
$dashboard_data['core_web_vitals'] = $this->pagespeed_client->get_core_web_vitals($site_url); |
| 248 |
} |
| 249 |
|
| 250 |
} catch (\Exception $e) { |
| 251 |
$dashboard_data['error'] = $e->getMessage(); |
| 252 |
} |
| 253 |
|
| 254 |
// Cache the results |
| 255 |
set_transient($cache_key, $dashboard_data, $this->cache_duration); |
| 256 |
|
| 257 |
return $dashboard_data; |
| 258 |
} |
| 259 |
|
| 260 |
/** |
| 261 |
* Get SEO opportunities using Search Console data |
| 262 |
* |
| 263 |
* @param string $date_range Date range for analysis |
| 264 |
* @return array SEO opportunities |
| 265 |
*/ |
| 266 |
public function get_seo_opportunities(string $date_range = '30d'): array { |
| 267 |
$cache_key = "seo_opportunities_{$date_range}"; |
| 268 |
$cached_data = get_transient($cache_key); |
| 269 |
|
| 270 |
if ($cached_data !== false) { |
| 271 |
return $cached_data; |
| 272 |
} |
| 273 |
|
| 274 |
$opportunities = [ |
| 275 |
'keyword_opportunities' => [], |
| 276 |
'page_opportunities' => [], |
| 277 |
'device_insights' => [], |
| 278 |
'last_updated' => current_time('mysql') |
| 279 |
]; |
| 280 |
|
| 281 |
try { |
| 282 |
if ($this->search_console_client) { |
| 283 |
$site_url = $this->get_setting('search_console_property', get_site_url()); |
| 284 |
|
| 285 |
// Get keyword opportunities |
| 286 |
$opportunities['keyword_opportunities'] = $this->search_console_client->get_keyword_opportunities($site_url, $date_range); |
| 287 |
|
| 288 |
// Get device performance insights |
| 289 |
$opportunities['device_insights'] = $this->search_console_client->get_device_performance($site_url, $date_range); |
| 290 |
|
| 291 |
// Get search appearance data |
| 292 |
$opportunities['search_appearance'] = $this->search_console_client->get_search_appearance($site_url, $date_range); |
| 293 |
} |
| 294 |
|
| 295 |
} catch (\Exception $e) { |
| 296 |
$opportunities['error'] = $e->getMessage(); |
| 297 |
} |
| 298 |
|
| 299 |
// Cache the results |
| 300 |
set_transient($cache_key, $opportunities, $this->cache_duration); |
| 301 |
|
| 302 |
return $opportunities; |
| 303 |
} |
| 304 |
|
| 305 |
/** |
| 306 |
* Get setting value from integrations category |
| 307 |
* Following ThinkRank settings patterns |
| 308 |
* |
| 309 |
* @param string $key Setting key |
| 310 |
* @param mixed $default Default value |
| 311 |
* @return mixed Setting value |
| 312 |
*/ |
| 313 |
private function get_setting(string $key, $default = '') { |
| 314 |
$integrations_settings = $this->settings_manager->get_settings('integrations'); |
| 315 |
return $integrations_settings[$key] ?? $default; |
| 316 |
} |
| 317 |
|
| 318 |
/** |
| 319 |
* One-click setup for Google Search Console verification |
| 320 |
* Following ThinkRank setup patterns |
| 321 |
* |
| 322 |
* @param string $site_url Site URL to verify |
| 323 |
* @return array Setup results |
| 324 |
*/ |
| 325 |
public function setup_search_console_verification(string $site_url): array { |
| 326 |
try { |
| 327 |
if (!$this->search_console_client) { |
| 328 |
return [ |
| 329 |
'success' => false, |
| 330 |
'message' => 'Search Console API key not configured' |
| 331 |
]; |
| 332 |
} |
| 333 |
|
| 334 |
$verification_result = $this->search_console_client->verify_site($site_url); |
| 335 |
|
| 336 |
if ($verification_result['success']) { |
| 337 |
// Update settings with verified site URL |
| 338 |
$this->settings_manager->update_setting('integrations', 'search_console_property', $site_url); |
| 339 |
} |
| 340 |
|
| 341 |
return $verification_result; |
| 342 |
|
| 343 |
} catch (\Exception $e) { |
| 344 |
return [ |
| 345 |
'success' => false, |
| 346 |
'message' => $e->getMessage() |
| 347 |
]; |
| 348 |
} |
| 349 |
} |
| 350 |
|
| 351 |
/** |
| 352 |
* Get site indexing status |
| 353 |
* |
| 354 |
* @return array Indexing status data |
| 355 |
*/ |
| 356 |
public function get_indexing_status(): array { |
| 357 |
$cache_key = 'indexing_status'; |
| 358 |
$cached_data = get_transient($cache_key); |
| 359 |
|
| 360 |
if ($cached_data !== false) { |
| 361 |
return $cached_data; |
| 362 |
} |
| 363 |
|
| 364 |
$indexing_data = [ |
| 365 |
'status' => 'unknown', |
| 366 |
'last_updated' => current_time('mysql') |
| 367 |
]; |
| 368 |
|
| 369 |
try { |
| 370 |
if ($this->search_console_client) { |
| 371 |
$site_url = $this->get_setting('search_console_property', get_site_url()); |
| 372 |
$indexing_data = $this->search_console_client->get_indexing_status($site_url); |
| 373 |
} |
| 374 |
|
| 375 |
} catch (\Exception $e) { |
| 376 |
$indexing_data['error'] = $e->getMessage(); |
| 377 |
} |
| 378 |
|
| 379 |
// Cache for 1 hour |
| 380 |
set_transient($cache_key, $indexing_data, 3600); |
| 381 |
|
| 382 |
return $indexing_data; |
| 383 |
} |
| 384 |
|
| 385 |
/** |
| 386 |
* Force refresh of all cached data |
| 387 |
* |
| 388 |
* @return array Refresh results |
| 389 |
*/ |
| 390 |
public function refresh_data(): array { |
| 391 |
// Clear all analytics-related transients |
| 392 |
$cache_keys = [ |
| 393 |
'analytics_dashboard_7d', |
| 394 |
'analytics_dashboard_30d', |
| 395 |
'analytics_dashboard_90d', |
| 396 |
'seo_opportunities_7d', |
| 397 |
'seo_opportunities_30d', |
| 398 |
'seo_opportunities_90d', |
| 399 |
'seo_insights_7d', |
| 400 |
'seo_insights_30d', |
| 401 |
'seo_insights_90d', |
| 402 |
'indexing_status' |
| 403 |
]; |
| 404 |
|
| 405 |
$cleared = 0; |
| 406 |
foreach ($cache_keys as $key) { |
| 407 |
if (delete_transient($key)) { |
| 408 |
$cleared++; |
| 409 |
} |
| 410 |
} |
| 411 |
|
| 412 |
return [ |
| 413 |
'success' => true, |
| 414 |
'message' => "Cleared {$cleared} cached data entries", |
| 415 |
'cleared_count' => $cleared, |
| 416 |
'timestamp' => current_time('mysql') |
| 417 |
]; |
| 418 |
} |
| 419 |
|
| 420 |
/** |
| 421 |
* Clear insights cache specifically |
| 422 |
* |
| 423 |
* @return void |
| 424 |
*/ |
| 425 |
private function clear_insights_cache(): void { |
| 426 |
$insight_cache_keys = [ |
| 427 |
'seo_insights_7d', |
| 428 |
'seo_insights_30d', |
| 429 |
'seo_insights_90d' |
| 430 |
]; |
| 431 |
|
| 432 |
foreach ($insight_cache_keys as $key) { |
| 433 |
delete_transient($key); |
| 434 |
} |
| 435 |
} |
| 436 |
|
| 437 |
/** |
| 438 |
* Get client status for debugging |
| 439 |
* |
| 440 |
* @return array Client status information |
| 441 |
*/ |
| 442 |
public function get_client_status(): array { |
| 443 |
return [ |
| 444 |
'google_analytics' => [ |
| 445 |
'initialized' => !is_null($this->analytics_client), |
| 446 |
'api_key_configured' => !empty($this->get_setting('google_analytics_api_key')), |
| 447 |
'property_id_configured' => !empty($this->get_setting('google_analytics_property_id')) |
| 448 |
], |
| 449 |
'search_console' => [ |
| 450 |
'initialized' => !is_null($this->search_console_client), |
| 451 |
'api_key_configured' => !empty($this->get_setting('google_search_console_api_key')), |
| 452 |
'site_url_configured' => !empty($this->get_setting('search_console_property')) |
| 453 |
], |
| 454 |
'pagespeed' => [ |
| 455 |
'initialized' => !is_null($this->pagespeed_client), |
| 456 |
'api_key_configured' => !empty($this->get_setting('google_pagespeed_api_key')) |
| 457 |
], |
| 458 |
'cache_duration' => $this->cache_duration, |
| 459 |
'last_checked' => current_time('mysql') |
| 460 |
]; |
| 461 |
} |
| 462 |
|
| 463 |
/** |
| 464 |
* Cleanup expired cache data |
| 465 |
* Following ThinkRank cache cleanup patterns |
| 466 |
* |
| 467 |
* @return void |
| 468 |
*/ |
| 469 |
public function cleanup_cache(): void { |
| 470 |
// WordPress handles transient cleanup automatically |
| 471 |
// This method is for future custom cache cleanup if needed |
| 472 |
} |
| 473 |
|
| 474 |
// ======================================== |
| 475 |
// SEO Intelligence Enhancement Methods |
| 476 |
// ======================================== |
| 477 |
|
| 478 |
/** |
| 479 |
* Get intelligent dashboard data with trends and insights |
| 480 |
* |
| 481 |
* @param string $date_range Date range for analysis |
| 482 |
* @return array Enhanced dashboard data with intelligence |
| 483 |
*/ |
| 484 |
public function get_intelligent_dashboard_data(string $date_range = '30d'): array { |
| 485 |
// Get base dashboard data |
| 486 |
$dashboard_data = $this->get_dashboard_data($date_range); |
| 487 |
|
| 488 |
// Check if there's an error in the data |
| 489 |
if (isset($dashboard_data['error'])) { |
| 490 |
return [ |
| 491 |
'success' => false, |
| 492 |
'data' => null, |
| 493 |
'message' => 'Failed to retrieve dashboard data: ' . $dashboard_data['error'], |
| 494 |
'timestamp' => current_time('mysql') |
| 495 |
]; |
| 496 |
} |
| 497 |
|
| 498 |
// Check if we have real data available |
| 499 |
if (!$this->has_real_data($dashboard_data)) { |
| 500 |
return [ |
| 501 |
'success' => false, |
| 502 |
'data' => null, |
| 503 |
'message' => 'No analytics data available yet. Please ensure your Google Analytics and Search Console are properly configured and have collected data.', |
| 504 |
'timestamp' => current_time('mysql') |
| 505 |
]; |
| 506 |
} |
| 507 |
|
| 508 |
// Initialize intelligence classes |
| 509 |
$trend_analyzer = new SEO_Trend_Analyzer(); |
| 510 |
$scoring_engine = new SEO_Scoring_Engine(); |
| 511 |
$insight_generator = new SEO_Insight_Generator(); |
| 512 |
|
| 513 |
$data = $dashboard_data; |
| 514 |
|
| 515 |
// Generate trend analysis |
| 516 |
$current_data = $data; |
| 517 |
$historical_data = $this->get_historical_data($date_range); |
| 518 |
|
| 519 |
$trends = [ |
| 520 |
'traffic_trends' => $trend_analyzer->analyze_traffic_trends($current_data, $historical_data), |
| 521 |
'keyword_trends' => $trend_analyzer->analyze_keyword_trends($data['search_performance'] ?? [], $date_range), |
| 522 |
'content_trends' => $trend_analyzer->analyze_content_trends($data, $data['search_performance'] ?? []) |
| 523 |
]; |
| 524 |
|
| 525 |
// Calculate SEO health score |
| 526 |
$seo_health = $scoring_engine->calculate_seo_health_score($data, $data['search_performance'] ?? []); |
| 527 |
|
| 528 |
// Generate insights |
| 529 |
$insights = [ |
| 530 |
'traffic_insights' => $insight_generator->generate_traffic_insights($trends['traffic_trends']), |
| 531 |
'keyword_insights' => $insight_generator->generate_keyword_insights($trends['keyword_trends']), |
| 532 |
'content_insights' => $insight_generator->generate_content_insights($trends['content_trends']) |
| 533 |
]; |
| 534 |
|
| 535 |
// Combine all intelligence data |
| 536 |
$enhanced_data = array_merge($data, [ |
| 537 |
'intelligence' => [ |
| 538 |
'trends' => $trends, |
| 539 |
'seo_health_score' => $seo_health, |
| 540 |
'insights' => $insights, |
| 541 |
'last_analyzed' => current_time('mysql') |
| 542 |
] |
| 543 |
]); |
| 544 |
|
| 545 |
return [ |
| 546 |
'success' => true, |
| 547 |
'data' => $enhanced_data, |
| 548 |
'message' => 'Intelligent dashboard data retrieved successfully' |
| 549 |
]; |
| 550 |
} |
| 551 |
|
| 552 |
/** |
| 553 |
* Get intelligent SEO opportunities with prioritization |
| 554 |
* |
| 555 |
* @param string $date_range Date range for analysis |
| 556 |
* @return array Enhanced opportunities with intelligence |
| 557 |
*/ |
| 558 |
public function get_intelligent_seo_opportunities(string $date_range = '30d'): array { |
| 559 |
// Get base opportunities data |
| 560 |
$opportunities_data = $this->get_seo_opportunities($date_range); |
| 561 |
|
| 562 |
// Check if there's an error in the data |
| 563 |
if (isset($opportunities_data['error'])) { |
| 564 |
return [ |
| 565 |
'success' => false, |
| 566 |
'data' => null, |
| 567 |
'message' => 'Failed to retrieve opportunities data: ' . $opportunities_data['error'], |
| 568 |
'timestamp' => current_time('mysql') |
| 569 |
]; |
| 570 |
} |
| 571 |
|
| 572 |
// Check if we have real search console data for opportunities |
| 573 |
$search_performance = $opportunities_data['search_performance'] ?? []; |
| 574 |
$has_search_data = !empty($search_performance['rows']) || |
| 575 |
($search_performance['total_clicks'] ?? 0) > 0 || |
| 576 |
($search_performance['total_impressions'] ?? 0) > 0; |
| 577 |
|
| 578 |
if (!$has_search_data) { |
| 579 |
return [ |
| 580 |
'success' => false, |
| 581 |
'data' => null, |
| 582 |
'message' => 'No Search Console data available yet. Please ensure your Search Console is properly configured and has collected data.', |
| 583 |
'timestamp' => current_time('mysql') |
| 584 |
]; |
| 585 |
} |
| 586 |
|
| 587 |
// Initialize intelligence classes |
| 588 |
$opportunity_detector = new SEO_Opportunity_Detector(); |
| 589 |
$scoring_engine = new SEO_Scoring_Engine(); |
| 590 |
|
| 591 |
$data = $opportunities_data; |
| 592 |
|
| 593 |
// Detect intelligent opportunities |
| 594 |
$search_console_data = $data['search_performance'] ?? []; |
| 595 |
$analytics_data = $data; |
| 596 |
|
| 597 |
$intelligent_opportunities = [ |
| 598 |
'quick_wins' => $opportunity_detector->detect_quick_wins($search_console_data, $analytics_data), |
| 599 |
'content_opportunities' => $opportunity_detector->identify_content_opportunities($search_console_data, $analytics_data), |
| 600 |
'keyword_opportunities' => $scoring_engine->score_keyword_opportunities($search_console_data) |
| 601 |
]; |
| 602 |
|
| 603 |
// Prioritize all opportunities |
| 604 |
$all_opportunities = array_merge( |
| 605 |
$intelligent_opportunities['quick_wins']['opportunities'] ?? [], |
| 606 |
$intelligent_opportunities['content_opportunities']['opportunities'] ?? [], |
| 607 |
$intelligent_opportunities['keyword_opportunities']['opportunities'] ?? [] |
| 608 |
); |
| 609 |
|
| 610 |
$prioritized = $opportunity_detector->prioritize_opportunities($all_opportunities); |
| 611 |
$impact_matrix = $opportunity_detector->calculate_impact_effort_matrix($all_opportunities); |
| 612 |
|
| 613 |
// Enhance original data with intelligence |
| 614 |
$enhanced_data = array_merge($data, [ |
| 615 |
'intelligent_opportunities' => $intelligent_opportunities, |
| 616 |
'prioritized_opportunities' => $prioritized, |
| 617 |
'impact_effort_matrix' => $impact_matrix, |
| 618 |
'opportunity_summary' => $this->generate_opportunity_summary($intelligent_opportunities), |
| 619 |
'last_analyzed' => current_time('mysql') |
| 620 |
]); |
| 621 |
|
| 622 |
return [ |
| 623 |
'success' => true, |
| 624 |
'data' => $enhanced_data, |
| 625 |
'message' => 'Intelligent SEO opportunities retrieved successfully' |
| 626 |
]; |
| 627 |
} |
| 628 |
|
| 629 |
/** |
| 630 |
* Get SEO performance insights |
| 631 |
* |
| 632 |
* @param string $date_range Date range for analysis |
| 633 |
* @return array SEO insights data |
| 634 |
*/ |
| 635 |
public function get_seo_insights(string $date_range = '30d'): array { |
| 636 |
$cache_key = "seo_insights_{$date_range}"; |
| 637 |
$cached_data = get_transient($cache_key); |
| 638 |
|
| 639 |
if ($cached_data !== false) { |
| 640 |
return [ |
| 641 |
'success' => true, |
| 642 |
'data' => $cached_data, |
| 643 |
'cached' => true, |
| 644 |
'message' => 'SEO insights retrieved from cache' |
| 645 |
]; |
| 646 |
} |
| 647 |
|
| 648 |
try { |
| 649 |
// Get dashboard data for analysis |
| 650 |
$dashboard_result = $this->get_intelligent_dashboard_data($date_range); |
| 651 |
|
| 652 |
if (!$dashboard_result['success']) { |
| 653 |
return $dashboard_result; |
| 654 |
} |
| 655 |
|
| 656 |
$dashboard_data = $dashboard_result['data']; |
| 657 |
$intelligence = $dashboard_data['intelligence'] ?? []; |
| 658 |
|
| 659 |
// Initialize insight generator |
| 660 |
$insight_generator = new SEO_Insight_Generator(); |
| 661 |
|
| 662 |
// Collect all insights |
| 663 |
$all_insights = []; |
| 664 |
|
| 665 |
if (!empty($intelligence['insights']['traffic_insights']['insights'])) { |
| 666 |
$all_insights = array_merge($all_insights, $intelligence['insights']['traffic_insights']['insights']); |
| 667 |
} |
| 668 |
|
| 669 |
if (!empty($intelligence['insights']['keyword_insights']['insights'])) { |
| 670 |
$all_insights = array_merge($all_insights, $intelligence['insights']['keyword_insights']['insights']); |
| 671 |
} |
| 672 |
|
| 673 |
if (!empty($intelligence['insights']['content_insights']['insights'])) { |
| 674 |
$all_insights = array_merge($all_insights, $intelligence['insights']['content_insights']['insights']); |
| 675 |
} |
| 676 |
|
| 677 |
// Format and prioritize insights |
| 678 |
$formatted_insights = $insight_generator->format_insights_for_display($all_insights); |
| 679 |
$prioritized_insights = $insight_generator->prioritize_insights_by_impact($formatted_insights); |
| 680 |
|
| 681 |
$insights_data = [ |
| 682 |
'insights' => $prioritized_insights['prioritized_insights'], |
| 683 |
'summary' => [ |
| 684 |
'total_insights' => count($formatted_insights), |
| 685 |
'high_impact_count' => $prioritized_insights['high_impact_count'], |
| 686 |
'action_required_count' => $prioritized_insights['action_required_count'] |
| 687 |
], |
| 688 |
'seo_health_score' => $intelligence['seo_health_score'] ?? null, |
| 689 |
'generated_at' => current_time('mysql') |
| 690 |
]; |
| 691 |
|
| 692 |
// Cache the results |
| 693 |
set_transient($cache_key, $insights_data, $this->cache_duration); |
| 694 |
|
| 695 |
return [ |
| 696 |
'success' => true, |
| 697 |
'data' => $insights_data, |
| 698 |
'cached' => false, |
| 699 |
'message' => 'SEO insights generated successfully' |
| 700 |
]; |
| 701 |
|
| 702 |
} catch (Exception $e) { |
| 703 |
return [ |
| 704 |
'success' => false, |
| 705 |
'error' => 'Failed to generate SEO insights: ' . $e->getMessage(), |
| 706 |
'data' => null |
| 707 |
]; |
| 708 |
} |
| 709 |
} |
| 710 |
|
| 711 |
/** |
| 712 |
* Check if real analytics data is available |
| 713 |
* |
| 714 |
* @param array $dashboard_data Dashboard data to check |
| 715 |
* @return bool True if real data is available |
| 716 |
*/ |
| 717 |
private function has_real_data(array $dashboard_data): bool { |
| 718 |
// Check if we have meaningful traffic data |
| 719 |
$traffic = $dashboard_data['traffic'] ?? []; |
| 720 |
$search_performance = $dashboard_data['search_performance'] ?? []; |
| 721 |
|
| 722 |
$has_traffic = !empty($traffic) && ( |
| 723 |
($traffic['sessions'] ?? 0) > 0 || |
| 724 |
($traffic['pageviews'] ?? 0) > 0 || |
| 725 |
($traffic['active_users'] ?? 0) > 0 |
| 726 |
); |
| 727 |
|
| 728 |
$has_search_data = !empty($search_performance) && ( |
| 729 |
!empty($search_performance['rows']) || |
| 730 |
($search_performance['total_clicks'] ?? 0) > 0 || |
| 731 |
($search_performance['total_impressions'] ?? 0) > 0 |
| 732 |
); |
| 733 |
|
| 734 |
return $has_traffic || $has_search_data; |
| 735 |
} |
| 736 |
|
| 737 |
/** |
| 738 |
* Get historical data for trend comparison |
| 739 |
* |
| 740 |
* @param string $current_range Current date range |
| 741 |
* @return array Historical data |
| 742 |
*/ |
| 743 |
private function get_historical_data(string $current_range): array { |
| 744 |
// Calculate previous period based on current range |
| 745 |
$previous_range = $this->calculate_previous_period($current_range); |
| 746 |
|
| 747 |
// Try to get actual historical data from previous period |
| 748 |
$historical_data = $this->get_dashboard_data($previous_range); |
| 749 |
|
| 750 |
// Return the actual historical data (may be empty if no real data available) |
| 751 |
return [ |
| 752 |
'sessions' => $historical_data['traffic']['sessions'] ?? 0, |
| 753 |
'pageviews' => $historical_data['traffic']['pageviews'] ?? 0, |
| 754 |
'organic_traffic' => $historical_data['organic_traffic'] ?? ['organic_traffic' => ['sessions' => 0]], |
| 755 |
'bounce_rate' => $historical_data['traffic']['bounce_rate'] ?? 0, |
| 756 |
'avg_session_duration' => $historical_data['traffic']['avg_session_duration'] ?? 0 |
| 757 |
]; |
| 758 |
} |
| 759 |
|
| 760 |
/** |
| 761 |
* Calculate previous period for comparison |
| 762 |
* |
| 763 |
* @param string $current_range Current range |
| 764 |
* @return string Previous period range |
| 765 |
*/ |
| 766 |
private function calculate_previous_period(string $current_range): string { |
| 767 |
// Simple mapping for now - could be enhanced with actual date calculations |
| 768 |
$period_mapping = [ |
| 769 |
'7d' => '14d', |
| 770 |
'30d' => '60d', |
| 771 |
'90d' => '180d' |
| 772 |
]; |
| 773 |
|
| 774 |
return $period_mapping[$current_range] ?? '60d'; |
| 775 |
} |
| 776 |
|
| 777 |
/** |
| 778 |
* Generate opportunity summary |
| 779 |
* |
| 780 |
* @param array $opportunities All opportunities |
| 781 |
* @return array Opportunity summary |
| 782 |
*/ |
| 783 |
private function generate_opportunity_summary(array $opportunities): array { |
| 784 |
$quick_wins_count = count($opportunities['quick_wins']['opportunities'] ?? []); |
| 785 |
$content_opportunities_count = count($opportunities['content_opportunities']['opportunities'] ?? []); |
| 786 |
$keyword_opportunities_count = count($opportunities['keyword_opportunities']['opportunities'] ?? []); |
| 787 |
|
| 788 |
$total_opportunities = $quick_wins_count + $content_opportunities_count + $keyword_opportunities_count; |
| 789 |
|
| 790 |
$potential_clicks = 0; |
| 791 |
if (!empty($opportunities['quick_wins']['potential_additional_clicks'])) { |
| 792 |
$potential_clicks = $opportunities['quick_wins']['potential_additional_clicks']; |
| 793 |
} |
| 794 |
|
| 795 |
return [ |
| 796 |
'total_opportunities' => $total_opportunities, |
| 797 |
'quick_wins_count' => $quick_wins_count, |
| 798 |
'content_opportunities_count' => $content_opportunities_count, |
| 799 |
'keyword_opportunities_count' => $keyword_opportunities_count, |
| 800 |
'potential_additional_clicks' => $potential_clicks, |
| 801 |
'priority_recommendation' => $quick_wins_count > 0 ? |
| 802 |
'Focus on quick wins first for immediate impact' : |
| 803 |
'Focus on content optimization for long-term growth' |
| 804 |
]; |
| 805 |
} |
| 806 |
|
| 807 |
/** |
| 808 |
* Clear intelligence cache |
| 809 |
* |
| 810 |
* @return array Clear result |
| 811 |
*/ |
| 812 |
public function clear_intelligence_cache(): array { |
| 813 |
$intelligence_cache_keys = [ |
| 814 |
'seo_insights_7d', |
| 815 |
'seo_insights_30d', |
| 816 |
'seo_insights_90d', |
| 817 |
'intelligent_dashboard_7d', |
| 818 |
'intelligent_dashboard_30d', |
| 819 |
'intelligent_dashboard_90d', |
| 820 |
'intelligent_opportunities_7d', |
| 821 |
'intelligent_opportunities_30d', |
| 822 |
'intelligent_opportunities_90d' |
| 823 |
]; |
| 824 |
|
| 825 |
$cleared = 0; |
| 826 |
foreach ($intelligence_cache_keys as $key) { |
| 827 |
if (delete_transient($key)) { |
| 828 |
$cleared++; |
| 829 |
} |
| 830 |
} |
| 831 |
|
| 832 |
return [ |
| 833 |
'success' => true, |
| 834 |
'message' => "Cleared {$cleared} intelligence cache entries", |
| 835 |
'cleared_count' => $cleared, |
| 836 |
'timestamp' => current_time('mysql') |
| 837 |
]; |
| 838 |
} |
| 839 |
} |
| 840 |
|
