| 1 |
<?php |
| 2 |
/** |
| 3 |
* Global SEO Schema Output Class |
| 4 |
* |
| 5 |
* Handles JSON-LD schema markup output based on Global SEO settings for different post types. |
| 6 |
* Generates appropriate schema markup according to the schema_type setting configured in |
| 7 |
* the Global SEO options for each post type. |
| 8 |
* |
| 9 |
* @package ThinkRank\Frontend |
| 10 |
* @subpackage SEO |
| 11 |
* @since 1.0.0 |
| 12 |
*/ |
| 13 |
|
| 14 |
declare(strict_types=1); |
| 15 |
|
| 16 |
namespace ThinkRank\Frontend; |
| 17 |
|
| 18 |
// Prevent direct access |
| 19 |
if (!defined('ABSPATH')) { |
| 20 |
exit; |
| 21 |
} |
| 22 |
|
| 23 |
/** |
| 24 |
* Global SEO Schema Output Class |
| 25 |
* |
| 26 |
* Generates and outputs JSON-LD schema markup based on Global SEO settings. |
| 27 |
* Supports various schema types including WebPage, Article, BlogPosting, etc. |
| 28 |
* |
| 29 |
* @since 1.0.0 |
| 30 |
*/ |
| 31 |
class Global_SEO_Schema_Output { |
| 32 |
|
| 33 |
/** |
| 34 |
* WordPress option name for storing global SEO settings |
| 35 |
* |
| 36 |
* @since 1.0.0 |
| 37 |
* @var string |
| 38 |
*/ |
| 39 |
private const OPTION_NAME = 'thinkrank_global_seo_settings'; |
| 40 |
|
| 41 |
/** |
| 42 |
* Schema context URL |
| 43 |
* |
| 44 |
* @since 1.0.0 |
| 45 |
* @var string |
| 46 |
*/ |
| 47 |
private const SCHEMA_CONTEXT = 'https://schema.org'; |
| 48 |
|
| 49 |
/** |
| 50 |
* Initialize the schema output |
| 51 |
* |
| 52 |
* @since 1.0.0 |
| 53 |
*/ |
| 54 |
public function init(): void { |
| 55 |
// Hook into wp_head to output schema markup |
| 56 |
add_action('wp_head', [$this, 'output_global_seo_schema'], 15); |
| 57 |
} |
| 58 |
|
| 59 |
/** |
| 60 |
* Output JSON-LD schema markup based on Global SEO settings |
| 61 |
* |
| 62 |
* @since 1.0.0 |
| 63 |
* @return void |
| 64 |
*/ |
| 65 |
public function output_global_seo_schema(): void { |
| 66 |
// Archives get a CollectionPage schema instead of the per-post-type one |
| 67 |
if (!is_singular()) { |
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$this->output_archive_schema(); |
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return; |
| 70 |
} |
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|
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$post = get_post(); |
| 73 |
if (!$post) { |
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return; |
| 75 |
} |
| 76 |
|
| 77 |
$post_type = get_post_type($post); |
| 78 |
if (!$post_type) { |
| 79 |
return; |
| 80 |
} |
| 81 |
|
| 82 |
// Get Global SEO settings for this post type |
| 83 |
$settings = $this->get_global_seo_settings($post_type); |
| 84 |
if (empty($settings) || empty($settings['schema_type'])) { |
| 85 |
return; |
| 86 |
} |
| 87 |
|
| 88 |
$schema_type = $settings['schema_type']; |
| 89 |
$article_type = $settings['article_type'] ?? ''; |
| 90 |
$media_type = $settings['media_type'] ?? ''; |
| 91 |
|
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// Generate schema markup |
| 93 |
$schema = $this->generate_schema($schema_type, $article_type, $media_type, $post); |
| 94 |
|
| 95 |
if (empty($schema)) { |
| 96 |
return; |
| 97 |
} |
| 98 |
|
| 99 |
/** |
| 100 |
* Filter the generated schema graph before output. |
| 101 |
* |
| 102 |
* Lets add-ons (e.g. ThinkRank Pro's WooCommerce module) enrich the |
| 103 |
* schema — adding GTIN/MPN, variation offers, brand, etc. — without |
| 104 |
* forking this class. |
| 105 |
* |
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* @since 1.14.0 |
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* |
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* @param array $schema The schema array. |
| 109 |
* @param string $schema_type The configured schema type. |
| 110 |
* @param \WP_Post $post The current post. |
| 111 |
*/ |
| 112 |
$schema = apply_filters('thinkrank_schema_output', $schema, $schema_type, $post); |
| 113 |
|
| 114 |
if (empty($schema)) { |
| 115 |
return; |
| 116 |
} |
| 117 |
|
| 118 |
// Output the schema markup |
| 119 |
$this->output_schema_markup($schema, $schema_type); |
| 120 |
} |
| 121 |
|
| 122 |
/** |
| 123 |
* Output CollectionPage schema for archive contexts. |
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* |
| 125 |
* Covers the blog home, post type archives (e.g. a docs archive) and |
| 126 |
* taxonomy archives. Search results, 404s and other contexts get nothing. |
| 127 |
* |
| 128 |
* @since 1.16.0 |
| 129 |
* @return void |
| 130 |
*/ |
| 131 |
private function output_archive_schema(): void { |
| 132 |
$name = ''; |
| 133 |
$url = ''; |
| 134 |
$description = ''; |
| 135 |
|
| 136 |
if (is_home() && !is_front_page()) { |
| 137 |
$posts_page_id = (int) get_option('page_for_posts'); |
| 138 |
$name = $posts_page_id ? get_the_title($posts_page_id) : __('Blog', 'thinkrank'); |
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$url = $posts_page_id ? (string) get_permalink($posts_page_id) : home_url('/'); |
| 140 |
} elseif (is_post_type_archive()) { |
| 141 |
$post_type_object = get_queried_object(); |
| 142 |
if (!$post_type_object instanceof \WP_Post_Type) { |
| 143 |
return; |
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} |
| 145 |
$name = $post_type_object->labels->name ?? $post_type_object->label; |
| 146 |
$url = (string) get_post_type_archive_link($post_type_object->name); |
| 147 |
$description = $post_type_object->description; |
| 148 |
} elseif (is_category() || is_tag() || is_tax()) { |
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$term = get_queried_object(); |
| 150 |
if (!$term instanceof \WP_Term) { |
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return; |
| 152 |
} |
| 153 |
$term_link = get_term_link($term); |
| 154 |
if (is_wp_error($term_link)) { |
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return; |
| 156 |
} |
| 157 |
$name = $term->name; |
| 158 |
$url = $term_link; |
| 159 |
$description = (string) term_description($term); |
| 160 |
} else { |
| 161 |
return; |
| 162 |
} |
| 163 |
|
| 164 |
if (empty($url)) { |
| 165 |
return; |
| 166 |
} |
| 167 |
|
| 168 |
$schema = [ |
| 169 |
'@context' => self::SCHEMA_CONTEXT, |
| 170 |
'@type' => 'CollectionPage', |
| 171 |
'name' => $name, |
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'url' => $url, |
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'isPartOf' => [ |
| 174 |
'@type' => 'WebSite', |
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'@id' => home_url('/#website'), |
| 176 |
'url' => home_url('/'), |
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], |
| 178 |
]; |
| 179 |
|
| 180 |
$description = trim(wp_strip_all_tags($description)); |
| 181 |
if (!empty($description)) { |
| 182 |
$schema['description'] = $description; |
| 183 |
} |
| 184 |
|
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/** |
| 186 |
* Filter the archive CollectionPage schema before output. |
| 187 |
* |
| 188 |
* @since 1.16.0 |
| 189 |
* |
| 190 |
* @param array $schema The schema array ([] suppresses output). |
| 191 |
*/ |
| 192 |
$schema = apply_filters('thinkrank_archive_schema_output', $schema); |
| 193 |
|
| 194 |
if (empty($schema)) { |
| 195 |
return; |
| 196 |
} |
| 197 |
|
| 198 |
$this->output_schema_markup($schema, 'CollectionPage'); |
| 199 |
} |
| 200 |
|
| 201 |
/** |
| 202 |
* Whether ThinkRank would emit structured data for a given post type. |
| 203 |
* |
| 204 |
* Reflects the exact decision `output_global_seo_schema()` makes for |
| 205 |
* singular views: schema is emitted when a `schema_type` resolves for the |
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* post type — either an explicit saved value or the built-in per-post-type |
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* default. Exposed so the Site SEO Analyzer can ask the output layer |
| 208 |
* directly instead of re-reading a legacy option, keeping the audit and the |
| 209 |
* rendered page from ever disagreeing about whether schema is configured. |
| 210 |
* |
| 211 |
* @since 1.23.1 |
| 212 |
* @param string $post_type Post type slug. |
| 213 |
* @return bool True when structured data would be output for this post type. |
| 214 |
*/ |
| 215 |
public function would_output_schema(string $post_type): bool { |
| 216 |
$settings = $this->get_global_seo_settings($post_type); |
| 217 |
|
| 218 |
return !empty($settings['schema_type']); |
| 219 |
} |
| 220 |
|
| 221 |
/** |
| 222 |
* Get Global SEO settings for a specific post type |
| 223 |
* |
| 224 |
* @since 1.0.0 |
| 225 |
* @param string $post_type Post type |
| 226 |
* @return array Settings array |
| 227 |
*/ |
| 228 |
private function get_global_seo_settings(string $post_type): array { |
| 229 |
$all_settings = get_option(self::OPTION_NAME, []); |
| 230 |
$settings = $all_settings[$post_type] ?? []; |
| 231 |
|
| 232 |
// Fall back to a sensible default schema type when nothing is saved for |
| 233 |
// this post type, so structured data works out of the box on sites that |
| 234 |
// never opened the Global SEO settings (e.g. migrated from Rank Math). |
| 235 |
// An explicit saved schema_type always wins. Mirrors the per-post-type |
| 236 |
// defaults the REST endpoint (Global_SEO_Endpoint::get_default_settings) |
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// exposes to the admin UI. |
| 238 |
if (empty($settings['schema_type'])) { |
| 239 |
$default = $this->get_default_schema_type($post_type); |
| 240 |
if ($default !== null) { |
| 241 |
$settings = array_merge($default, $settings); |
| 242 |
} |
| 243 |
} |
| 244 |
|
| 245 |
return $settings; |
| 246 |
} |
| 247 |
|
| 248 |
/** |
| 249 |
* Default schema type (and sub-type) for a post type when unconfigured. |
| 250 |
* |
| 251 |
* @since 1.15.x |
| 252 |
* @param string $post_type Post type slug |
| 253 |
* @return array|null ['schema_type' => ..., 'article_type' => ..., 'media_type' => ...] or null to emit nothing |
| 254 |
*/ |
| 255 |
private function get_default_schema_type(string $post_type): ?array { |
| 256 |
switch ($post_type) { |
| 257 |
case 'post': |
| 258 |
return ['schema_type' => 'Article', 'article_type' => 'BlogPosting', 'media_type' => '']; |
| 259 |
case 'page': |
| 260 |
return ['schema_type' => 'WebPage', 'article_type' => '', 'media_type' => '']; |
| 261 |
case 'attachment': |
| 262 |
return ['schema_type' => 'Media', 'article_type' => '', 'media_type' => 'ImageObject']; |
| 263 |
case 'product': |
| 264 |
// Only claim Product schema when WooCommerce is actually present, |
| 265 |
// so a generic CPT named "product" without WooCommerce still gets |
| 266 |
// WebPage rather than an offers-less Product graph. |
| 267 |
return class_exists('WooCommerce') |
| 268 |
? ['schema_type' => 'Product', 'article_type' => '', 'media_type' => ''] |
| 269 |
: ['schema_type' => 'WebPage', 'article_type' => '', 'media_type' => '']; |
| 270 |
default: |
| 271 |
// Public custom post types (e.g. BetterDocs `docs`) get WebPage. |
| 272 |
$object = get_post_type_object($post_type); |
| 273 |
if ($object && empty($object->public)) { |
| 274 |
return null; |
| 275 |
} |
| 276 |
return ['schema_type' => 'WebPage', 'article_type' => '', 'media_type' => '']; |
| 277 |
} |
| 278 |
} |
| 279 |
|
| 280 |
/** |
| 281 |
* Generate schema markup based on schema type |
| 282 |
* |
| 283 |
* @since 1.0.0 |
| 284 |
* @param string $schema_type Schema type (e.g., 'Article', 'WebPage', 'Media') |
| 285 |
* @param string $article_type Article type (e.g., 'BlogPosting', 'NewsArticle') |
| 286 |
* @param string $media_type Media type (e.g., 'ImageObject', 'VideoObject') |
| 287 |
* @param \WP_Post $post WordPress post object |
| 288 |
* @return array Schema markup array |
| 289 |
*/ |
| 290 |
private function generate_schema(string $schema_type, string $article_type, string $media_type, \WP_Post $post): array { |
| 291 |
// Determine the actual type to use based on schema_type and sub-types |
| 292 |
$type = $schema_type; |
| 293 |
|
| 294 |
// Use article_type if schema_type is 'Article' and article_type is specified |
| 295 |
if ($schema_type === 'Article' && !empty($article_type)) { |
| 296 |
$type = $article_type; |
| 297 |
} |
| 298 |
|
| 299 |
// Use media_type if schema_type is 'Media' and media_type is specified |
| 300 |
if ($schema_type === 'Media' && !empty($media_type)) { |
| 301 |
$type = $media_type; |
| 302 |
} |
| 303 |
|
| 304 |
// Generate schema based on type |
| 305 |
switch ($type) { |
| 306 |
case 'Article': |
| 307 |
case 'BlogPosting': |
| 308 |
case 'NewsArticle': |
| 309 |
case 'ScholarlyArticle': |
| 310 |
case 'TechArticle': |
| 311 |
return $this->generate_article_schema($type, $post); |
| 312 |
|
| 313 |
case 'WebPage': |
| 314 |
case 'AboutPage': |
| 315 |
case 'ContactPage': |
| 316 |
case 'FAQPage': |
| 317 |
case 'ProfilePage': |
| 318 |
return $this->generate_webpage_schema($type, $post); |
| 319 |
|
| 320 |
case 'ImageObject': |
| 321 |
return $this->generate_image_schema($post); |
| 322 |
|
| 323 |
case 'VideoObject': |
| 324 |
return $this->generate_video_schema($post); |
| 325 |
|
| 326 |
case 'Product': |
| 327 |
return $this->generate_product_schema($post); |
| 328 |
|
| 329 |
case 'Event': |
| 330 |
return $this->generate_event_schema($post); |
| 331 |
|
| 332 |
case 'Media': |
| 333 |
// Fallback to ImageObject if Media is selected but no media_type specified |
| 334 |
return $this->generate_image_schema($post); |
| 335 |
|
| 336 |
default: |
| 337 |
// Fallback to WebPage for unknown types |
| 338 |
return $this->generate_webpage_schema('WebPage', $post); |
| 339 |
} |
| 340 |
} |
| 341 |
|
| 342 |
/** |
| 343 |
* Generate Article schema markup |
| 344 |
* |
| 345 |
* @since 1.0.0 |
| 346 |
* @param string $type Article type |
| 347 |
* @param \WP_Post $post WordPress post object |
| 348 |
* @return array Schema markup |
| 349 |
*/ |
| 350 |
private function generate_article_schema(string $type, \WP_Post $post): array { |
| 351 |
$schema = [ |
| 352 |
'@context' => self::SCHEMA_CONTEXT, |
| 353 |
'@type' => $type, |
| 354 |
'headline' => get_the_title($post), |
| 355 |
'url' => get_permalink($post), |
| 356 |
'datePublished' => get_the_date('c', $post), |
| 357 |
'dateModified' => get_the_modified_date('c', $post), |
| 358 |
]; |
| 359 |
|
| 360 |
// Add description |
| 361 |
$excerpt = get_the_excerpt($post); |
| 362 |
if (!empty($excerpt)) { |
| 363 |
$schema['description'] = wp_strip_all_tags($excerpt); |
| 364 |
} |
| 365 |
|
| 366 |
// Add author |
| 367 |
$author_id = $post->post_author; |
| 368 |
if ($author_id) { |
| 369 |
$schema['author'] = [ |
| 370 |
'@type' => 'Person', |
| 371 |
'name' => get_the_author_meta('display_name', $author_id), |
| 372 |
'url' => get_author_posts_url($author_id), |
| 373 |
]; |
| 374 |
} |
| 375 |
|
| 376 |
// Add publisher (site info) |
| 377 |
$schema['publisher'] = $this->get_publisher_schema(); |
| 378 |
|
| 379 |
// Add featured image if available |
| 380 |
if (has_post_thumbnail($post)) { |
| 381 |
$image_id = get_post_thumbnail_id($post); |
| 382 |
$image_url = wp_get_attachment_image_url($image_id, 'full'); |
| 383 |
if ($image_url) { |
| 384 |
$schema['image'] = [ |
| 385 |
'@type' => 'ImageObject', |
| 386 |
'url' => $image_url, |
| 387 |
]; |
| 388 |
|
| 389 |
// Add image dimensions if available |
| 390 |
$image_meta = wp_get_attachment_metadata($image_id); |
| 391 |
if (!empty($image_meta['width']) && !empty($image_meta['height'])) { |
| 392 |
$schema['image']['width'] = $image_meta['width']; |
| 393 |
$schema['image']['height'] = $image_meta['height']; |
| 394 |
} |
| 395 |
} |
| 396 |
} |
| 397 |
|
| 398 |
// Add main entity of page |
| 399 |
$schema['mainEntityOfPage'] = [ |
| 400 |
'@type' => 'WebPage', |
| 401 |
'@id' => get_permalink($post), |
| 402 |
]; |
| 403 |
|
| 404 |
return $schema; |
| 405 |
} |
| 406 |
|
| 407 |
/** |
| 408 |
* Generate WebPage schema markup |
| 409 |
* |
| 410 |
* @since 1.0.0 |
| 411 |
* @param string $type WebPage type |
| 412 |
* @param \WP_Post $post WordPress post object |
| 413 |
* @return array Schema markup |
| 414 |
*/ |
| 415 |
private function generate_webpage_schema(string $type, \WP_Post $post): array { |
| 416 |
$schema = [ |
| 417 |
'@context' => self::SCHEMA_CONTEXT, |
| 418 |
'@type' => $type, |
| 419 |
'name' => get_the_title($post), |
| 420 |
'url' => get_permalink($post), |
| 421 |
'datePublished' => get_the_date('c', $post), |
| 422 |
'dateModified' => get_the_modified_date('c', $post), |
| 423 |
]; |
| 424 |
|
| 425 |
// Add description |
| 426 |
$excerpt = get_the_excerpt($post); |
| 427 |
if (!empty($excerpt)) { |
| 428 |
$schema['description'] = wp_strip_all_tags($excerpt); |
| 429 |
} |
| 430 |
|
| 431 |
// Add featured image if available |
| 432 |
if (has_post_thumbnail($post)) { |
| 433 |
$image_url = get_the_post_thumbnail_url($post, 'full'); |
| 434 |
if ($image_url) { |
| 435 |
$schema['image'] = $image_url; |
| 436 |
} |
| 437 |
} |
| 438 |
|
| 439 |
return $schema; |
| 440 |
} |
| 441 |
|
| 442 |
/** |
| 443 |
* Generate ImageObject schema markup |
| 444 |
* |
| 445 |
* @since 1.0.0 |
| 446 |
* @param \WP_Post $post WordPress post object (attachment) |
| 447 |
* @return array Schema markup |
| 448 |
*/ |
| 449 |
private function generate_image_schema(\WP_Post $post): array { |
| 450 |
$image_url = wp_get_attachment_url($post->ID); |
| 451 |
$image_meta = wp_get_attachment_metadata($post->ID); |
| 452 |
|
| 453 |
$schema = [ |
| 454 |
'@context' => self::SCHEMA_CONTEXT, |
| 455 |
'@type' => 'ImageObject', |
| 456 |
'contentUrl' => $image_url, |
| 457 |
'url' => get_permalink($post), |
| 458 |
'name' => get_the_title($post), |
| 459 |
]; |
| 460 |
|
| 461 |
// Add caption/description |
| 462 |
$caption = wp_get_attachment_caption($post->ID); |
| 463 |
if (!empty($caption)) { |
| 464 |
$schema['caption'] = $caption; |
| 465 |
$schema['description'] = $caption; |
| 466 |
} |
| 467 |
|
| 468 |
// Add dimensions |
| 469 |
if (!empty($image_meta['width']) && !empty($image_meta['height'])) { |
| 470 |
$schema['width'] = $image_meta['width']; |
| 471 |
$schema['height'] = $image_meta['height']; |
| 472 |
} |
| 473 |
|
| 474 |
// Add upload date |
| 475 |
$schema['uploadDate'] = get_the_date('c', $post); |
| 476 |
|
| 477 |
return $schema; |
| 478 |
} |
| 479 |
|
| 480 |
/** |
| 481 |
* Generate VideoObject schema markup |
| 482 |
* |
| 483 |
* @since 1.0.0 |
| 484 |
* @param \WP_Post $post WordPress post object (attachment or post with video) |
| 485 |
* @return array Schema markup |
| 486 |
*/ |
| 487 |
private function generate_video_schema(\WP_Post $post): array { |
| 488 |
$schema = [ |
| 489 |
'@context' => self::SCHEMA_CONTEXT, |
| 490 |
'@type' => 'VideoObject', |
| 491 |
'name' => get_the_title($post), |
| 492 |
'url' => get_permalink($post), |
| 493 |
]; |
| 494 |
|
| 495 |
// Add description |
| 496 |
$description = get_the_excerpt($post); |
| 497 |
if (empty($description)) { |
| 498 |
$caption = wp_get_attachment_caption($post->ID); |
| 499 |
if (!empty($caption)) { |
| 500 |
$description = $caption; |
| 501 |
} |
| 502 |
} |
| 503 |
if (!empty($description)) { |
| 504 |
$schema['description'] = wp_strip_all_tags($description); |
| 505 |
} |
| 506 |
|
| 507 |
// For video attachments, add contentUrl |
| 508 |
if ($post->post_type === 'attachment') { |
| 509 |
$video_url = wp_get_attachment_url($post->ID); |
| 510 |
if ($video_url) { |
| 511 |
$schema['contentUrl'] = $video_url; |
| 512 |
} |
| 513 |
|
| 514 |
// Add upload date |
| 515 |
$schema['uploadDate'] = get_the_date('c', $post); |
| 516 |
} |
| 517 |
|
| 518 |
// Add thumbnail/poster image if available |
| 519 |
if (has_post_thumbnail($post)) { |
| 520 |
$thumbnail_url = get_the_post_thumbnail_url($post, 'full'); |
| 521 |
if ($thumbnail_url) { |
| 522 |
$schema['thumbnailUrl'] = $thumbnail_url; |
| 523 |
} |
| 524 |
} |
| 525 |
|
| 526 |
// Add duration if available from meta |
| 527 |
$duration = get_post_meta($post->ID, '_thinkrank_video_duration', true); |
| 528 |
if (!empty($duration)) { |
| 529 |
$schema['duration'] = $duration; // Should be in ISO 8601 format (e.g., PT1M30S) |
| 530 |
} |
| 531 |
|
| 532 |
// Add embed URL if available from meta |
| 533 |
$embed_url = get_post_meta($post->ID, '_thinkrank_video_embed_url', true); |
| 534 |
if (!empty($embed_url)) { |
| 535 |
$schema['embedUrl'] = $embed_url; |
| 536 |
} |
| 537 |
|
| 538 |
return $schema; |
| 539 |
} |
| 540 |
|
| 541 |
/** |
| 542 |
* Generate Product schema markup |
| 543 |
* |
| 544 |
* Generates valid Schema.org Product markup with required and recommended properties. |
| 545 |
* Supports custom meta fields and WooCommerce integration. |
| 546 |
* |
| 547 |
* @since 1.0.0 |
| 548 |
* @param \WP_Post $post WordPress post object |
| 549 |
* @return array Schema markup |
| 550 |
*/ |
| 551 |
private function generate_product_schema(\WP_Post $post): array { |
| 552 |
// Base Product schema with required properties |
| 553 |
$schema = [ |
| 554 |
'@context' => self::SCHEMA_CONTEXT, |
| 555 |
'@type' => 'Product', |
| 556 |
'name' => get_the_title($post), |
| 557 |
'url' => get_permalink($post), |
| 558 |
]; |
| 559 |
|
| 560 |
// Add description (required for valid Product schema) |
| 561 |
$description = $this->get_product_description($post); |
| 562 |
if (!empty($description)) { |
| 563 |
$schema['description'] = $description; |
| 564 |
} |
| 565 |
|
| 566 |
// Add image (required for valid Product schema) |
| 567 |
$image = $this->get_product_image($post); |
| 568 |
if (!empty($image)) { |
| 569 |
$schema['image'] = $image; |
| 570 |
} |
| 571 |
|
| 572 |
// Add SKU if available |
| 573 |
$sku = $this->get_product_sku($post); |
| 574 |
if (!empty($sku)) { |
| 575 |
$schema['sku'] = $sku; |
| 576 |
} |
| 577 |
|
| 578 |
// Add brand (recommended) |
| 579 |
$brand = $this->get_product_brand($post); |
| 580 |
if (!empty($brand)) { |
| 581 |
$schema['brand'] = [ |
| 582 |
'@type' => 'Brand', |
| 583 |
'name' => $brand, |
| 584 |
]; |
| 585 |
} |
| 586 |
|
| 587 |
// Add offers (required for valid Product schema) |
| 588 |
$offers = $this->get_product_offers($post); |
| 589 |
if (!empty($offers)) { |
| 590 |
$schema['offers'] = $offers; |
| 591 |
} |
| 592 |
|
| 593 |
// Add aggregate rating (recommended) |
| 594 |
$rating = $this->get_product_rating($post); |
| 595 |
if (!empty($rating)) { |
| 596 |
$schema['aggregateRating'] = $rating; |
| 597 |
} |
| 598 |
|
| 599 |
// Add reviews (recommended) |
| 600 |
$reviews = $this->get_product_reviews($post); |
| 601 |
if (!empty($reviews)) { |
| 602 |
$schema['review'] = $reviews; |
| 603 |
} |
| 604 |
|
| 605 |
return $schema; |
| 606 |
} |
| 607 |
|
| 608 |
/** |
| 609 |
* Generate Event schema markup (placeholder) |
| 610 |
* |
| 611 |
* @since 1.0.0 |
| 612 |
* @param \WP_Post $post WordPress post object |
| 613 |
* @return array Schema markup |
| 614 |
*/ |
| 615 |
private function generate_event_schema(\WP_Post $post): array { |
| 616 |
// Basic Event schema - can be extended based on requirements |
| 617 |
return $this->generate_webpage_schema('WebPage', $post); |
| 618 |
} |
| 619 |
|
| 620 |
/** |
| 621 |
* Get publisher schema (Organization or Person) |
| 622 |
* |
| 623 |
* @since 1.0.0 |
| 624 |
* @return array Publisher schema |
| 625 |
*/ |
| 626 |
private function get_publisher_schema(): array { |
| 627 |
$site_name = get_bloginfo('name'); |
| 628 |
$site_url = home_url(); |
| 629 |
|
| 630 |
$publisher = [ |
| 631 |
'@type' => 'Organization', |
| 632 |
'name' => $site_name, |
| 633 |
'url' => $site_url, |
| 634 |
]; |
| 635 |
|
| 636 |
// Add logo if available |
| 637 |
$custom_logo_id = get_theme_mod('custom_logo'); |
| 638 |
if ($custom_logo_id) { |
| 639 |
$logo_url = wp_get_attachment_image_url($custom_logo_id, 'full'); |
| 640 |
if ($logo_url) { |
| 641 |
$publisher['logo'] = [ |
| 642 |
'@type' => 'ImageObject', |
| 643 |
'url' => $logo_url, |
| 644 |
]; |
| 645 |
} |
| 646 |
} |
| 647 |
|
| 648 |
return $publisher; |
| 649 |
} |
| 650 |
|
| 651 |
/** |
| 652 |
* Get product description |
| 653 |
* |
| 654 |
* @since 1.0.0 |
| 655 |
* @param \WP_Post $post WordPress post object |
| 656 |
* @return string Product description |
| 657 |
*/ |
| 658 |
private function get_product_description(\WP_Post $post): string { |
| 659 |
// Try custom meta field first |
| 660 |
$description = get_post_meta($post->ID, '_thinkrank_product_description', true); |
| 661 |
|
| 662 |
// Fallback to excerpt or content |
| 663 |
if (empty($description)) { |
| 664 |
$description = get_the_excerpt($post); |
| 665 |
} |
| 666 |
|
| 667 |
if (empty($description)) { |
| 668 |
$description = wp_trim_words(wp_strip_all_tags($post->post_content), 30); |
| 669 |
} |
| 670 |
|
| 671 |
return wp_strip_all_tags($description); |
| 672 |
} |
| 673 |
|
| 674 |
/** |
| 675 |
* Get product image |
| 676 |
* |
| 677 |
* @since 1.0.0 |
| 678 |
* @param \WP_Post $post WordPress post object |
| 679 |
* @return array|string Product image data |
| 680 |
*/ |
| 681 |
private function get_product_image(\WP_Post $post) { |
| 682 |
// Try featured image first |
| 683 |
if (has_post_thumbnail($post)) { |
| 684 |
$image_id = get_post_thumbnail_id($post); |
| 685 |
$image_url = wp_get_attachment_image_url($image_id, 'full'); |
| 686 |
|
| 687 |
if ($image_url) { |
| 688 |
$image_meta = wp_get_attachment_metadata($image_id); |
| 689 |
|
| 690 |
return [ |
| 691 |
'@type' => 'ImageObject', |
| 692 |
'url' => $image_url, |
| 693 |
// SVGs report 0x0 — send null rather than a zero dimension. |
| 694 |
'width' => !empty($image_meta['width']) ? (int) $image_meta['width'] : null, |
| 695 |
'height' => !empty($image_meta['height']) ? (int) $image_meta['height'] : null, |
| 696 |
]; |
| 697 |
} |
| 698 |
} |
| 699 |
|
| 700 |
// Try custom meta field |
| 701 |
$custom_image = get_post_meta($post->ID, '_thinkrank_product_image', true); |
| 702 |
if (!empty($custom_image)) { |
| 703 |
return $custom_image; |
| 704 |
} |
| 705 |
|
| 706 |
return ''; |
| 707 |
} |
| 708 |
|
| 709 |
/** |
| 710 |
* Get product SKU |
| 711 |
* |
| 712 |
* @since 1.0.0 |
| 713 |
* @param \WP_Post $post WordPress post object |
| 714 |
* @return string Product SKU |
| 715 |
*/ |
| 716 |
private function get_product_sku(\WP_Post $post): string { |
| 717 |
// Try custom meta field |
| 718 |
$sku = get_post_meta($post->ID, '_thinkrank_product_sku', true); |
| 719 |
|
| 720 |
// Try WooCommerce if available |
| 721 |
if (empty($sku) && function_exists('wc_get_product')) { |
| 722 |
$product = wc_get_product($post->ID); |
| 723 |
if ($product) { |
| 724 |
$sku = $product->get_sku(); |
| 725 |
} |
| 726 |
} |
| 727 |
|
| 728 |
return (string) $sku; |
| 729 |
} |
| 730 |
|
| 731 |
/** |
| 732 |
* Get product brand |
| 733 |
* |
| 734 |
* @since 1.0.0 |
| 735 |
* @param \WP_Post $post WordPress post object |
| 736 |
* @return string Product brand |
| 737 |
*/ |
| 738 |
private function get_product_brand(\WP_Post $post): string { |
| 739 |
// Try custom meta field |
| 740 |
$brand = get_post_meta($post->ID, '_thinkrank_product_brand', true); |
| 741 |
|
| 742 |
// Try WooCommerce brand taxonomy if available |
| 743 |
if (empty($brand) && taxonomy_exists('product_brand')) { |
| 744 |
$terms = get_the_terms($post->ID, 'product_brand'); |
| 745 |
if (!empty($terms) && !is_wp_error($terms)) { |
| 746 |
$brand = $terms[0]->name; |
| 747 |
} |
| 748 |
} |
| 749 |
|
| 750 |
return (string) $brand; |
| 751 |
} |
| 752 |
|
| 753 |
/** |
| 754 |
* Get product offers |
| 755 |
* |
| 756 |
* @since 1.0.0 |
| 757 |
* @param \WP_Post $post WordPress post object |
| 758 |
* @return array Product offers data |
| 759 |
*/ |
| 760 |
private function get_product_offers(\WP_Post $post): array { |
| 761 |
$offers = [ |
| 762 |
'@type' => 'Offer', |
| 763 |
'url' => get_permalink($post), |
| 764 |
]; |
| 765 |
|
| 766 |
// Get price |
| 767 |
$price = get_post_meta($post->ID, '_thinkrank_product_price', true); |
| 768 |
|
| 769 |
// Try WooCommerce if available |
| 770 |
if (empty($price) && function_exists('wc_get_product')) { |
| 771 |
$product = wc_get_product($post->ID); |
| 772 |
if ($product) { |
| 773 |
$price = $product->get_price(); |
| 774 |
} |
| 775 |
} |
| 776 |
|
| 777 |
if (!empty($price)) { |
| 778 |
$offers['price'] = (string) $price; |
| 779 |
} |
| 780 |
|
| 781 |
// Get currency |
| 782 |
$currency = get_post_meta($post->ID, '_thinkrank_product_currency', true); |
| 783 |
|
| 784 |
// Try WooCommerce currency if available |
| 785 |
if (empty($currency) && function_exists('get_woocommerce_currency')) { |
| 786 |
$currency = get_woocommerce_currency(); |
| 787 |
} |
| 788 |
|
| 789 |
// Default to USD |
| 790 |
if (empty($currency)) { |
| 791 |
$currency = 'USD'; |
| 792 |
} |
| 793 |
|
| 794 |
$offers['priceCurrency'] = $currency; |
| 795 |
|
| 796 |
// Get availability |
| 797 |
$availability = get_post_meta($post->ID, '_thinkrank_product_availability', true); |
| 798 |
|
| 799 |
// Try WooCommerce if available |
| 800 |
if (empty($availability) && function_exists('wc_get_product')) { |
| 801 |
$product = wc_get_product($post->ID); |
| 802 |
if ($product) { |
| 803 |
$availability = $product->is_in_stock() ? 'InStock' : 'OutOfStock'; |
| 804 |
} |
| 805 |
} |
| 806 |
|
| 807 |
// Default to InStock |
| 808 |
if (empty($availability)) { |
| 809 |
$availability = 'InStock'; |
| 810 |
} |
| 811 |
|
| 812 |
// Ensure proper schema.org URL format |
| 813 |
if (strpos($availability, 'https://schema.org/') !== 0) { |
| 814 |
$offers['availability'] = 'https://schema.org/' . $availability; |
| 815 |
} else { |
| 816 |
$offers['availability'] = $availability; |
| 817 |
} |
| 818 |
|
| 819 |
// Add price valid until if available |
| 820 |
$price_valid_until = get_post_meta($post->ID, '_thinkrank_product_price_valid_until', true); |
| 821 |
if (!empty($price_valid_until)) { |
| 822 |
$offers['priceValidUntil'] = $price_valid_until; |
| 823 |
} |
| 824 |
|
| 825 |
return $offers; |
| 826 |
} |
| 827 |
|
| 828 |
/** |
| 829 |
* Get product aggregate rating |
| 830 |
* |
| 831 |
* @since 1.0.0 |
| 832 |
* @param \WP_Post $post WordPress post object |
| 833 |
* @return array Product rating data |
| 834 |
*/ |
| 835 |
private function get_product_rating(\WP_Post $post): array { |
| 836 |
$rating = []; |
| 837 |
|
| 838 |
// Try custom meta fields |
| 839 |
$rating_value = get_post_meta($post->ID, '_thinkrank_product_rating_value', true); |
| 840 |
$rating_count = get_post_meta($post->ID, '_thinkrank_product_rating_count', true); |
| 841 |
|
| 842 |
// Try WooCommerce if available |
| 843 |
if ((empty($rating_value) || empty($rating_count)) && function_exists('wc_get_product')) { |
| 844 |
$product = wc_get_product($post->ID); |
| 845 |
if ($product) { |
| 846 |
$wc_rating_count = $product->get_rating_count(); |
| 847 |
$wc_average = $product->get_average_rating(); |
| 848 |
|
| 849 |
if ($wc_rating_count > 0 && $wc_average > 0) { |
| 850 |
$rating_value = $wc_average; |
| 851 |
$rating_count = $wc_rating_count; |
| 852 |
} |
| 853 |
} |
| 854 |
} |
| 855 |
|
| 856 |
// Only return rating if we have both value and count |
| 857 |
if (!empty($rating_value) && !empty($rating_count)) { |
| 858 |
$rating = [ |
| 859 |
'@type' => 'AggregateRating', |
| 860 |
'ratingValue' => (string) $rating_value, |
| 861 |
'reviewCount' => (int) $rating_count, |
| 862 |
'bestRating' => '5', |
| 863 |
]; |
| 864 |
} |
| 865 |
|
| 866 |
return $rating; |
| 867 |
} |
| 868 |
|
| 869 |
/** |
| 870 |
* Get product reviews |
| 871 |
* |
| 872 |
* @since 1.0.0 |
| 873 |
* @param \WP_Post $post WordPress post object |
| 874 |
* @return array Product reviews data |
| 875 |
*/ |
| 876 |
private function get_product_reviews(\WP_Post $post): array { |
| 877 |
$reviews = []; |
| 878 |
|
| 879 |
// Try WooCommerce reviews if available |
| 880 |
if (function_exists('wc_get_product')) { |
| 881 |
$product = wc_get_product($post->ID); |
| 882 |
if ($product) { |
| 883 |
$comments = get_comments([ |
| 884 |
'post_id' => $post->ID, |
| 885 |
'status' => 'approve', |
| 886 |
'type' => 'review', |
| 887 |
'number' => 5, // Limit to 5 most recent reviews |
| 888 |
]); |
| 889 |
|
| 890 |
foreach ($comments as $comment) { |
| 891 |
$rating = get_comment_meta($comment->comment_ID, 'rating', true); |
| 892 |
|
| 893 |
if (!empty($rating)) { |
| 894 |
$reviews[] = [ |
| 895 |
'@type' => 'Review', |
| 896 |
'reviewRating' => [ |
| 897 |
'@type' => 'Rating', |
| 898 |
'ratingValue' => (string) $rating, |
| 899 |
'bestRating' => '5', |
| 900 |
], |
| 901 |
'author' => [ |
| 902 |
'@type' => 'Person', |
| 903 |
'name' => $comment->comment_author, |
| 904 |
], |
| 905 |
'reviewBody' => wp_strip_all_tags($comment->comment_content), |
| 906 |
'datePublished' => get_comment_date('c', $comment), |
| 907 |
]; |
| 908 |
} |
| 909 |
} |
| 910 |
} |
| 911 |
} |
| 912 |
|
| 913 |
// Try custom meta field for manual reviews |
| 914 |
if (empty($reviews)) { |
| 915 |
$custom_reviews = get_post_meta($post->ID, '_thinkrank_product_reviews', true); |
| 916 |
if (!empty($custom_reviews) && is_array($custom_reviews)) { |
| 917 |
$reviews = $custom_reviews; |
| 918 |
} |
| 919 |
} |
| 920 |
|
| 921 |
return $reviews; |
| 922 |
} |
| 923 |
|
| 924 |
/** |
| 925 |
* Output schema markup as JSON-LD |
| 926 |
* |
| 927 |
* @since 1.0.0 |
| 928 |
* @param array $schema Schema data |
| 929 |
* @param string $schema_type Schema type name |
| 930 |
* @return void |
| 931 |
*/ |
| 932 |
private function output_schema_markup(array $schema, string $schema_type): void { |
| 933 |
if (empty($schema)) { |
| 934 |
return; |
| 935 |
} |
| 936 |
|
| 937 |
echo '<!-- ThinkRank Global SEO: ' . esc_html($schema_type) . ' Schema -->' . "\n"; |
| 938 |
echo '<script type="application/ld+json">' . "\n"; |
| 939 |
echo wp_json_encode($schema, JSON_UNESCAPED_SLASHES | JSON_UNESCAPED_UNICODE | JSON_PRETTY_PRINT | JSON_HEX_TAG | JSON_HEX_AMP | JSON_HEX_APOS | JSON_HEX_QUOT) . "\n"; |
| 940 |
echo '</script>' . "\n"; |
| 941 |
echo '<!-- /ThinkRank Global SEO: ' . esc_html($schema_type) . ' Schema -->' . "\n"; |
| 942 |
} |
| 943 |
} |
| 944 |
|
| 945 |
|