| 1 |
<?php |
| 2 |
|
| 3 |
/** |
| 4 |
* Analytics Manager Class |
| 5 |
* |
| 6 |
* Coordinates Google API integrations for SEO analytics data collection, |
| 7 |
* processing, and AI-powered insights generation. Manages Google Analytics, |
| 8 |
* Search Console, and PageSpeed data with intelligent caching and rate limiting. |
| 9 |
* |
| 10 |
* @package ThinkRank |
| 11 |
* @subpackage SEO |
| 12 |
* @since 1.0.0 |
| 13 |
*/ |
| 14 |
|
| 15 |
declare(strict_types=1); |
| 16 |
|
| 17 |
namespace ThinkRank\SEO; |
| 18 |
|
| 19 |
use ThinkRank\Core\Settings_Manager; |
| 20 |
use ThinkRank\Core\Plan_Config; |
| 21 |
use ThinkRank\Integrations\Google_Analytics_Client; |
| 22 |
use ThinkRank\Integrations\Google_Search_Console_Client; |
| 23 |
use ThinkRank\Integrations\Google_PageSpeed_Client; |
| 24 |
use ThinkRank\Integrations\Google_Search_Analytics_Client; |
| 25 |
use ThinkRank\Integrations\Google_OAuth_Proxy; |
| 26 |
|
| 27 |
// Prevent direct access |
| 28 |
if (!defined('ABSPATH')) { |
| 29 |
exit; |
| 30 |
} |
| 31 |
|
| 32 |
/** |
| 33 |
* Analytics Manager Class |
| 34 |
* |
| 35 |
* Single Responsibility: Coordinate Google API data collection and processing |
| 36 |
* Following ThinkRank manager patterns from AI_Manager and Performance_Monitoring_Manager |
| 37 |
* |
| 38 |
* @since 1.0.0 |
| 39 |
*/ |
| 40 |
class Analytics_Manager { |
| 41 |
|
| 42 |
/** |
| 43 |
* Settings Manager instance |
| 44 |
* |
| 45 |
* @var Settings_Manager |
| 46 |
*/ |
| 47 |
private Settings_Manager $settings_manager; |
| 48 |
|
| 49 |
/** |
| 50 |
* Google Analytics client |
| 51 |
* |
| 52 |
* @var Google_Analytics_Client|null |
| 53 |
*/ |
| 54 |
private ?Google_Analytics_Client $analytics_client = null; |
| 55 |
|
| 56 |
/** |
| 57 |
* Google Search Console client |
| 58 |
* |
| 59 |
* @var Google_Search_Console_Client|null |
| 60 |
*/ |
| 61 |
private ?Google_Search_Console_Client $search_console_client = null; |
| 62 |
|
| 63 |
/** |
| 64 |
* Google Search Analytics client |
| 65 |
* |
| 66 |
* @var Google_Search_Analytics_Client|null |
| 67 |
*/ |
| 68 |
private ?Google_Search_Analytics_Client $search_analytics_client = null; |
| 69 |
|
| 70 |
/** |
| 71 |
* Google PageSpeed client |
| 72 |
* |
| 73 |
* @var Google_PageSpeed_Client|null |
| 74 |
*/ |
| 75 |
private ?Google_PageSpeed_Client $pagespeed_client = null; |
| 76 |
|
| 77 |
/** |
| 78 |
* Cache duration in seconds |
| 79 |
* |
| 80 |
* @var int |
| 81 |
*/ |
| 82 |
private int $cache_duration; |
| 83 |
|
| 84 |
/** |
| 85 |
* Static flag to prevent multiple token refreshes in the same request |
| 86 |
* |
| 87 |
* @var bool |
| 88 |
*/ |
| 89 |
private static bool $token_refreshed_this_request = false; |
| 90 |
|
| 91 |
/** |
| 92 |
* Constructor |
| 93 |
* |
| 94 |
* @param Settings_Manager|null $settings_manager Settings manager instance |
| 95 |
*/ |
| 96 |
public function __construct(?Settings_Manager $settings_manager = null) { |
| 97 |
$this->settings_manager = $settings_manager ?? new Settings_Manager(); |
| 98 |
// Pro: daily refresh (86400s), Free: 3-day refresh (259200s) |
| 99 |
$this->cache_duration = defined('THINKRANK_PRO_VERSION') ? 86400 : 259200; |
| 100 |
} |
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|
| 102 |
/** |
| 103 |
* Initialize Analytics Manager |
| 104 |
* Following ThinkRank init patterns |
| 105 |
* |
| 106 |
* @return void |
| 107 |
*/ |
| 108 |
public function init(): void { |
| 109 |
// Register custom cron interval (45 minutes) |
| 110 |
add_filter('cron_schedules', [$this, 'add_cron_intervals']); |
| 111 |
|
| 112 |
// Initialize Google API clients |
| 113 |
add_action('init', [$this, 'initialize_clients']); |
| 114 |
|
| 115 |
// Initialize token refresh scheduling |
| 116 |
add_action('init', [$this, 'init_token_refresh']); |
| 117 |
|
| 118 |
// Cron hook for token refresh |
| 119 |
add_action('thinkrank_google_token_refresh', [$this, 'refresh_access_token_cron']); |
| 120 |
|
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// Schedule cache cleanup |
| 122 |
add_action('thinkrank_daily_cleanup', [$this, 'cleanup_cache']); |
| 123 |
|
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// Cleanup cron on plugin deactivation |
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register_deactivation_hook(THINKRANK_PLUGIN_FILE, [__CLASS__, 'deactivation_cleanup']); |
| 126 |
} |
| 127 |
|
| 128 |
/** |
| 129 |
* Add custom cron intervals |
| 130 |
* |
| 131 |
* @param array $schedules Existing cron schedules |
| 132 |
* @return array Modified cron schedules |
| 133 |
*/ |
| 134 |
public function add_cron_intervals(array $schedules): array { |
| 135 |
$schedules['thinkrank_45min'] = [ |
| 136 |
'interval' => 2700, // 45 minutes in seconds |
| 137 |
'display' => __('Every 45 Minutes', 'thinkrank') |
| 138 |
]; |
| 139 |
return $schedules; |
| 140 |
} |
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|
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/** |
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* Clean up cron events on plugin deactivation |
| 144 |
* |
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* @return void |
| 146 |
*/ |
| 147 |
public static function deactivation_cleanup(): void { |
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$timestamp = wp_next_scheduled('thinkrank_google_token_refresh'); |
| 149 |
if ($timestamp) { |
| 150 |
wp_unschedule_event($timestamp, 'thinkrank_google_token_refresh'); |
| 151 |
} |
| 152 |
} |
| 153 |
|
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/** |
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* Get the initialized Search Console client |
| 156 |
* |
| 157 |
* @return Google_Search_Console_Client|null |
| 158 |
*/ |
| 159 |
public function get_search_console_client(): ?Google_Search_Console_Client { |
| 160 |
if (!$this->search_console_client) { |
| 161 |
$this->initialize_clients(); |
| 162 |
} |
| 163 |
return $this->search_console_client; |
| 164 |
} |
| 165 |
|
| 166 |
/** |
| 167 |
* Get the configured Search Console property URL |
| 168 |
* |
| 169 |
* @return string |
| 170 |
*/ |
| 171 |
public function get_property_url(): string { |
| 172 |
return $this->get_setting('search_console_property', get_site_url()); |
| 173 |
} |
| 174 |
|
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/** |
| 176 |
* Initialize Google API clients |
| 177 |
* Following AI_Manager client initialization pattern |
| 178 |
* |
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* @return void |
| 180 |
*/ |
| 181 |
public function initialize_clients(): void { |
| 182 |
try { |
| 183 |
// Refresh token if needed (non-forced, checks expiration) |
| 184 |
$this->refresh_access_token(); |
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|
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// Initialize Search Console client |
| 187 |
$gsc_api_key = $this->get_setting('google_search_console_api_key'); |
| 188 |
$access_token = $this->get_setting('google_access_token'); |
| 189 |
|
| 190 |
$timeout = (int) $this->get_setting('api_timeout', 30); |
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$this->search_console_client = new Google_Search_Console_Client( |
| 192 |
$gsc_api_key ?: '', |
| 193 |
$timeout, |
| 194 |
!empty($access_token) ? $access_token : null |
| 195 |
); |
| 196 |
|
| 197 |
// Initialize Search Analytics client |
| 198 |
$this->search_analytics_client = new Google_Search_Analytics_Client( |
| 199 |
$gsc_api_key ?: '', |
| 200 |
$timeout, |
| 201 |
!empty($access_token) ? $access_token : null |
| 202 |
); |
| 203 |
|
| 204 |
// Initialize PageSpeed client. PSI is a public API — it uses the |
| 205 |
// site's own API key (or keyless per-IP quota), never the shared |
| 206 |
// OAuth token, which would bill every install's Lighthouse runs |
| 207 |
// to one exhausted Google Cloud project (429 for everyone). |
| 208 |
// Shorter timeout here: the dashboard CWV card fetches in-request |
| 209 |
// on a cold cache and must not stall the whole dashboard payload. |
| 210 |
$this->pagespeed_client = Google_PageSpeed_Client::for_site(25); |
| 211 |
|
| 212 |
// Initialize Google Analytics (GA4) client when a property has |
| 213 |
// been selected. The GA settings UI stores the property in the |
| 214 |
// Admin API's "properties/XXXXXXXX" form, which is exactly what |
| 215 |
// the Data API endpoints expect. |
| 216 |
$ga_property = (string) $this->get_setting('seo_analytics_google_analytics_property_id'); |
| 217 |
if (!empty($access_token) && $ga_property !== '') { |
| 218 |
if (strpos($ga_property, 'properties/') !== 0) { |
| 219 |
$ga_property = 'properties/' . $ga_property; |
| 220 |
} |
| 221 |
$this->analytics_client = new Google_Analytics_Client('', $ga_property, $timeout, $access_token); |
| 222 |
} |
| 223 |
} catch (\Exception $e) { |
| 224 |
if ( defined( 'WP_DEBUG' ) && WP_DEBUG ) { |
| 225 |
// phpcs:ignore WordPress.PHP.DevelopmentFunctions.error_log_error_log |
| 226 |
error_log('ThinkRank Analytics Init Error: ' . $e->getMessage()); |
| 227 |
} |
| 228 |
} |
| 229 |
} |
| 230 |
|
| 231 |
/** |
| 232 |
* Initialize token refresh scheduling |
| 233 |
* Also migrates old absolute-timestamp expires_in values to relative seconds |
| 234 |
* |
| 235 |
* @return void |
| 236 |
*/ |
| 237 |
public function init_token_refresh(): void { |
| 238 |
$access_token = $this->get_setting('google_access_token'); |
| 239 |
$refresh_token = $this->get_setting('google_refresh_token'); |
| 240 |
|
| 241 |
if (empty($access_token) || empty($refresh_token)) { |
| 242 |
return; |
| 243 |
} |
| 244 |
|
| 245 |
// Migrate old expires_in values stored as absolute timestamps |
| 246 |
$this->maybe_migrate_expires_in(); |
| 247 |
|
| 248 |
// Schedule recurring hourly cron for token refresh |
| 249 |
$this->schedule_token_refresh(); |
| 250 |
} |
| 251 |
|
| 252 |
/** |
| 253 |
* Migrate old expires_in values from absolute timestamps to relative seconds |
| 254 |
* |
| 255 |
* Old callback.php stored expires_in as time() + token->expires_in (e.g., 1771330205). |
| 256 |
* New behavior stores raw seconds from Google (e.g., 3599). |
| 257 |
* |
| 258 |
* @return void |
| 259 |
*/ |
| 260 |
private function maybe_migrate_expires_in(): void { |
| 261 |
$expires_in = (int) $this->get_setting('google_token_expires_in'); |
| 262 |
$created = (int) $this->get_setting('google_token_created'); |
| 263 |
|
| 264 |
// Google tokens expire in 3600 seconds max. If stored value is > 86400, |
| 265 |
// it's almost certainly the old absolute timestamp format. |
| 266 |
if ($expires_in > 86400 && $created > 0) { |
| 267 |
$relative = $expires_in - $created; |
| 268 |
if ($relative > 0 && $relative <= 7200) { |
| 269 |
// Valid relative value, save the corrected value |
| 270 |
$this->settings_manager->update_settings([ |
| 271 |
'google_token_expires_in' => $relative |
| 272 |
], 'integrations'); |
| 273 |
} else { |
| 274 |
// Can't reliably compute, default to standard 3600 |
| 275 |
$this->settings_manager->update_settings([ |
| 276 |
'google_token_expires_in' => 3600 |
| 277 |
], 'integrations'); |
| 278 |
} |
| 279 |
$this->merged_settings = null; |
| 280 |
} |
| 281 |
} |
| 282 |
|
| 283 |
/** |
| 284 |
* Schedule recurring cron for token refresh (every 45 minutes) |
| 285 |
* |
| 286 |
* Uses WP recurring cron instead of single events for reliability. |
| 287 |
* The cron callback checks expiration and only refreshes when needed. |
| 288 |
* Using 45-minute interval ensures the cron always fires before |
| 289 |
* Google's ~60-minute token expiry window. |
| 290 |
* |
| 291 |
* @return void |
| 292 |
*/ |
| 293 |
public function schedule_token_refresh(): void { |
| 294 |
$next = wp_next_scheduled('thinkrank_google_token_refresh'); |
| 295 |
|
| 296 |
// If already scheduled with the old 'hourly' interval, reschedule with 45min |
| 297 |
if ($next) { |
| 298 |
// Check if it's using the old interval by looking at the schedule |
| 299 |
$crons = _get_cron_array(); |
| 300 |
foreach ($crons as $timestamp => $cron_hooks) { |
| 301 |
if (isset($cron_hooks['thinkrank_google_token_refresh'])) { |
| 302 |
foreach ($cron_hooks['thinkrank_google_token_refresh'] as $hash => $args) { |
| 303 |
if (($args['schedule'] ?? '') === 'hourly') { |
| 304 |
// Remove old hourly schedule and re-add with 45min |
| 305 |
wp_unschedule_event($timestamp, 'thinkrank_google_token_refresh'); |
| 306 |
$next = false; // Will be rescheduled below |
| 307 |
} |
| 308 |
} |
| 309 |
break; |
| 310 |
} |
| 311 |
} |
| 312 |
} |
| 313 |
|
| 314 |
if (!$next) { |
| 315 |
wp_schedule_event(time(), 'thinkrank_45min', 'thinkrank_google_token_refresh'); |
| 316 |
} |
| 317 |
} |
| 318 |
|
| 319 |
/** |
| 320 |
* Cron callback for token refresh |
| 321 |
* Called every 45 minutes; only refreshes if token is expired or expiring soon. |
| 322 |
* |
| 323 |
* @return void |
| 324 |
*/ |
| 325 |
public function refresh_access_token_cron(): void { |
| 326 |
$this->refresh_access_token(); |
| 327 |
} |
| 328 |
|
| 329 |
/** |
| 330 |
* Ensure the Google access token is fresh before making API calls. |
| 331 |
* |
| 332 |
* This is a static convenience method that can be called from any endpoint |
| 333 |
* (including the Pro plugin) before making Google API requests. |
| 334 |
* Uses a per-request flag to avoid redundant refreshes when multiple |
| 335 |
* endpoints are called in the same HTTP request. |
| 336 |
* |
| 337 |
* @since 1.6.0 |
| 338 |
* @return void |
| 339 |
*/ |
| 340 |
public static function ensure_fresh_token(): void { |
| 341 |
// Only refresh once per HTTP request to avoid parallel race conditions |
| 342 |
if (self::$token_refreshed_this_request) { |
| 343 |
return; |
| 344 |
} |
| 345 |
|
| 346 |
$manager = new self(); |
| 347 |
$manager->refresh_access_token(); |
| 348 |
self::$token_refreshed_this_request = true; |
| 349 |
} |
| 350 |
|
| 351 |
/** |
| 352 |
* Refresh OAuth access token if expired or expiring soon |
| 353 |
* |
| 354 |
* @since 1.5.0 |
| 355 |
* @param bool $force Force refresh even if not expired |
| 356 |
* @return void |
| 357 |
*/ |
| 358 |
public function refresh_access_token(bool $force = false): void { |
| 359 |
$refresh_token = $this->get_setting('google_refresh_token'); |
| 360 |
|
| 361 |
// If no refresh token, we can't refresh |
| 362 |
if (empty($refresh_token)) { |
| 363 |
return; |
| 364 |
} |
| 365 |
|
| 366 |
$expires_in = (int) $this->get_setting('google_token_expires_in'); |
| 367 |
$created = (int) $this->get_setting('google_token_created'); |
| 368 |
$current_time = time(); |
| 369 |
|
| 370 |
// Calculate absolute expiration time (created + relative seconds) |
| 371 |
$expiration_time = $created + $expires_in; |
| 372 |
|
| 373 |
// Refresh if forced, expired, or expiring within 5 minutes (300 seconds) |
| 374 |
if ($force || $current_time >= ($expiration_time - 300)) { |
| 375 |
|
| 376 |
// The proxy owns the Google app credentials; we only ever hand it |
| 377 |
// the refresh token and let it perform the exchange. |
| 378 |
$response = wp_remote_post(Google_OAuth_Proxy::get_proxy_url(), [ |
| 379 |
'headers' => [ |
| 380 |
'Content-Type' => 'application/json', |
| 381 |
'Accept' => 'application/json', |
| 382 |
], |
| 383 |
'body' => wp_json_encode([ |
| 384 |
'action' => 'refresh', |
| 385 |
'refresh_token' => $refresh_token, |
| 386 |
'site' => home_url(), |
| 387 |
]), |
| 388 |
'timeout' => 30 |
| 389 |
]); |
| 390 |
|
| 391 |
if (is_wp_error($response)) { |
| 392 |
return; |
| 393 |
} |
| 394 |
|
| 395 |
$body = wp_remote_retrieve_body($response); |
| 396 |
$data = json_decode($body, true); |
| 397 |
|
| 398 |
if (empty($data['access_token'])) { |
| 399 |
// invalid_grant is terminal: the user revoked access in their |
| 400 |
// Google account, or the refresh token was superseded by a |
| 401 |
// newer grant. Retrying can never succeed, so stop pretending |
| 402 |
// the site is connected — otherwise the UI shows "Connected" |
| 403 |
// while every API call 401s. |
| 404 |
if (($data['error'] ?? '') === 'invalid_grant') { |
| 405 |
Google_OAuth_Proxy::mark_revoked(); |
| 406 |
} |
| 407 |
|
| 408 |
// Any other failure (network blip, proxy 502) is transient; |
| 409 |
// leave the credentials alone and let the next run retry. |
| 410 |
return; |
| 411 |
} |
| 412 |
|
| 413 |
// Update settings with new token data |
| 414 |
$this->settings_manager->update_settings([ |
| 415 |
'google_access_token' => $data['access_token'], |
| 416 |
'google_token_created' => $current_time, |
| 417 |
'google_token_expires_in' => (int) ($data['expires_in'] ?? 3600) |
| 418 |
], 'integrations'); |
| 419 |
|
| 420 |
// Also update refresh token if a new one was returned |
| 421 |
if (!empty($data['refresh_token'])) { |
| 422 |
$this->settings_manager->update_settings([ |
| 423 |
'google_refresh_token' => $data['refresh_token'] |
| 424 |
], 'integrations'); |
| 425 |
} |
| 426 |
|
| 427 |
// Drop the memoized settings merge so subsequent reads (e.g. |
| 428 |
// re-initializing clients) see the fresh token. |
| 429 |
$this->merged_settings = null; |
| 430 |
} |
| 431 |
} |
| 432 |
|
| 433 |
/** |
| 434 |
* Test all Google API connections |
| 435 |
* Following ThinkRank test_connection patterns |
| 436 |
* |
| 437 |
* @return array Connection test results |
| 438 |
*/ |
| 439 |
public function test_connections(): array { |
| 440 |
$results = [ |
| 441 |
'google_analytics' => ['status' => 'not_configured'], |
| 442 |
'search_console' => ['status' => 'not_configured'], |
| 443 |
'pagespeed' => ['status' => 'not_configured'] |
| 444 |
]; |
| 445 |
|
| 446 |
// Test Google Analytics connection |
| 447 |
if ($this->analytics_client) { |
| 448 |
try { |
| 449 |
$test_result = $this->analytics_client->test_connection(); |
| 450 |
$results['google_analytics'] = [ |
| 451 |
'status' => $test_result['success'] ? 'connected' : 'error', |
| 452 |
'message' => $test_result['message'], |
| 453 |
'details' => $test_result |
| 454 |
]; |
| 455 |
} catch (\Exception $e) { |
| 456 |
$results['google_analytics'] = [ |
| 457 |
'status' => 'error', |
| 458 |
'message' => $e->getMessage() |
| 459 |
]; |
| 460 |
} |
| 461 |
} |
| 462 |
|
| 463 |
// Test Search Console connection |
| 464 |
if ($this->search_console_client) { |
| 465 |
try { |
| 466 |
$test_result = $this->search_console_client->test_connection(); |
| 467 |
$results['search_console'] = [ |
| 468 |
'status' => $test_result['success'] ? 'connected' : 'error', |
| 469 |
'message' => $test_result['message'], |
| 470 |
'details' => $test_result |
| 471 |
]; |
| 472 |
} catch (\Exception $e) { |
| 473 |
$results['search_console'] = [ |
| 474 |
'status' => 'error', |
| 475 |
'message' => $e->getMessage() |
| 476 |
]; |
| 477 |
} |
| 478 |
} |
| 479 |
|
| 480 |
// Test PageSpeed connection |
| 481 |
if ($this->pagespeed_client) { |
| 482 |
try { |
| 483 |
$test_result = $this->pagespeed_client->test_connection(); |
| 484 |
$results['pagespeed'] = [ |
| 485 |
'status' => $test_result['success'] ? 'connected' : 'error', |
| 486 |
'message' => $test_result['message'], |
| 487 |
'details' => $test_result |
| 488 |
]; |
| 489 |
} catch (\Exception $e) { |
| 490 |
$results['pagespeed'] = [ |
| 491 |
'status' => 'error', |
| 492 |
'message' => $e->getMessage() |
| 493 |
]; |
| 494 |
} |
| 495 |
} |
| 496 |
|
| 497 |
return $results; |
| 498 |
} |
| 499 |
|
| 500 |
/** |
| 501 |
* Get analytics dashboard data |
| 502 |
* Combines data from all Google APIs with caching |
| 503 |
* |
| 504 |
* @param string $date_range Date range for data |
| 505 |
* @return array Dashboard data |
| 506 |
*/ |
| 507 |
public function get_dashboard_data(string $date_range = '30d'): array { |
| 508 |
$cache_key = "analytics_dashboard_v5_{$date_range}"; |
| 509 |
$cached_data = get_transient($cache_key); |
| 510 |
|
| 511 |
if ($cached_data !== false) { |
| 512 |
// Core Web Vitals are cached separately with a much shorter |
| 513 |
// lifetime than the GSC data (and failures are never cached), so |
| 514 |
// a transient PageSpeed failure can't blank the CWV card for the |
| 515 |
// dashboard cache's full 1-3 day TTL. |
| 516 |
$cached_data['core_web_vitals'] = $this->get_dashboard_core_web_vitals(); |
| 517 |
return $cached_data; |
| 518 |
} |
| 519 |
|
| 520 |
$dashboard_data = [ |
| 521 |
'traffic' => [], |
| 522 |
'search_performance' => [], |
| 523 |
'core_web_vitals' => [], |
| 524 |
'last_updated' => current_time('mysql'), |
| 525 |
'date_range' => $date_range |
| 526 |
]; |
| 527 |
|
| 528 |
$retry_count = 0; |
| 529 |
$max_retries = 1; |
| 530 |
|
| 531 |
while ($retry_count <= $max_retries) { |
| 532 |
try { |
| 533 |
// Ensure clients are initialized (lazy load) before any of |
| 534 |
// them are used — this also builds the GA4 client when a |
| 535 |
// property is configured. |
| 536 |
if (!$this->search_console_client || !$this->search_analytics_client) { |
| 537 |
$this->initialize_clients(); |
| 538 |
} |
| 539 |
|
| 540 |
// Get Google Analytics traffic data. GA is optional — an |
| 541 |
// isolated failure (misconfigured property, missing scope) |
| 542 |
// must not abort the Search Console portion of the dashboard. |
| 543 |
// 401s are re-thrown so the token-refresh retry below runs. |
| 544 |
if ($this->analytics_client) { |
| 545 |
try { |
| 546 |
$dashboard_data['traffic'] = $this->analytics_client->get_traffic_data($date_range); |
| 547 |
$dashboard_data['organic_traffic'] = $this->analytics_client->get_organic_traffic($date_range); |
| 548 |
$dashboard_data['top_pages'] = $this->analytics_client->get_top_pages(10, $date_range); |
| 549 |
} catch (\Exception $ga_error) { |
| 550 |
if ($ga_error->getCode() === 401) { |
| 551 |
throw $ga_error; |
| 552 |
} |
| 553 |
$dashboard_data['traffic'] = []; |
| 554 |
$dashboard_data['traffic_error'] = $ga_error->getMessage(); |
| 555 |
} |
| 556 |
} |
| 557 |
|
| 558 |
// Get Search Console data |
| 559 |
if ($this->search_console_client) { |
| 560 |
$site_url = $this->get_setting('search_console_property', get_site_url()); |
| 561 |
// Get totals |
| 562 |
$totals = $this->search_console_client->get_search_totals($site_url, $date_range); |
| 563 |
|
| 564 |
// Get performance data (keywords) using new client |
| 565 |
if ($this->search_analytics_client) { |
| 566 |
// GSC data has a 2-day delay; use D-2 as end_date to match the GSC dashboard. |
| 567 |
$days = (int) str_replace('d', '', $date_range); |
| 568 |
$end_date = gmdate('Y-m-d', strtotime('-2 days')); |
| 569 |
$start_date = gmdate('Y-m-d', strtotime('-' . ($days - 1) . ' days', strtotime($end_date))); |
| 570 |
|
| 571 |
$search_performance = $this->search_analytics_client->get_search_analytics_data( |
| 572 |
$site_url, |
| 573 |
$start_date, |
| 574 |
$end_date, |
| 575 |
['query'], |
| 576 |
1000 |
| 577 |
); |
| 578 |
} else { |
| 579 |
// Fallback to old client if new one fails init (shouldn't happen if they use same creds) |
| 580 |
$search_performance = $this->search_console_client->get_search_performance($site_url, $date_range, ['query'], 1000); |
| 581 |
} |
| 582 |
|
| 583 |
// Calculate position distribution |
| 584 |
$position_distribution = [ |
| 585 |
'top_3' => 0, |
| 586 |
'4_10' => 0, |
| 587 |
'10_50' => 0, |
| 588 |
'51_100' => 0 |
| 589 |
]; |
| 590 |
|
| 591 |
foreach ($search_performance['rows'] ?? [] as $row) { |
| 592 |
$position = $row['position'] ?? 0; |
| 593 |
if ($position <= 3) { |
| 594 |
$position_distribution['top_3']++; |
| 595 |
} elseif ($position <= 10) { |
| 596 |
$position_distribution['4_10']++; |
| 597 |
} elseif ($position <= 50) { |
| 598 |
$position_distribution['10_50']++; |
| 599 |
} elseif ($position <= 100) { |
| 600 |
$position_distribution['51_100']++; |
| 601 |
} |
| 602 |
} |
| 603 |
|
| 604 |
$dashboard_data['search_performance'] = array_merge($search_performance, [ |
| 605 |
'totals' => $totals, |
| 606 |
'position_distribution' => $position_distribution |
| 607 |
]); |
| 608 |
|
| 609 |
$dashboard_data['page_performance'] = $this->search_console_client->get_page_performance($site_url, $date_range, 10); |
| 610 |
} // Closing Search Console block |
| 611 |
|
| 612 |
// If successful, break loop |
| 613 |
break; |
| 614 |
} catch (\Exception $e) { |
| 615 |
// Check for 401 error |
| 616 |
if ($e->getCode() === 401 && $retry_count < $max_retries) { |
| 617 |
$this->refresh_access_token(true); // Force refresh |
| 618 |
|
| 619 |
// Re-initialize clients with new token |
| 620 |
$this->initialize_clients(); |
| 621 |
|
| 622 |
$retry_count++; |
| 623 |
continue; |
| 624 |
} |
| 625 |
$dashboard_data['error'] = $e->getMessage(); |
| 626 |
break; |
| 627 |
} |
| 628 |
} |
| 629 |
|
| 630 |
// Add last updated timestamp |
| 631 |
$dashboard_data['last_updated'] = current_time('mysql'); |
| 632 |
|
| 633 |
// Cache the results — but never cache an error payload, otherwise a |
| 634 |
// transient failure (e.g. a Google API 401) would be served from the |
| 635 |
// cache for the full TTL even after the underlying issue is fixed. |
| 636 |
// Core Web Vitals are deliberately NOT part of this cache (see below). |
| 637 |
if (empty($dashboard_data['error'])) { |
| 638 |
set_transient($cache_key, $dashboard_data, $this->cache_duration); |
| 639 |
} |
| 640 |
|
| 641 |
// Merge Core Web Vitals from their own short-lived cache after the |
| 642 |
// long-lived GSC payload has been stored. |
| 643 |
$dashboard_data['core_web_vitals'] = $this->get_dashboard_core_web_vitals(); |
| 644 |
|
| 645 |
return $dashboard_data; |
| 646 |
} |
| 647 |
|
| 648 |
/** |
| 649 |
* Get Core Web Vitals for the analytics dashboard, cached independently |
| 650 |
* of the dashboard payload. |
| 651 |
* |
| 652 |
* Successful results are cached for 1 hour; failures are never cached |
| 653 |
* here (the PageSpeed client itself remembers failures for a few minutes |
| 654 |
* to avoid re-blocking requests on a broken URL), so CWV recovers as soon |
| 655 |
* as PageSpeed does instead of staying empty for the dashboard cache's |
| 656 |
* 1-3 day TTL. |
| 657 |
* |
| 658 |
* @return array Core Web Vitals data, or an error payload |
| 659 |
*/ |
| 660 |
private function get_dashboard_core_web_vitals(): array { |
| 661 |
$cached = get_transient('thinkrank_dashboard_cwv'); |
| 662 |
if (is_array($cached)) { |
| 663 |
return $cached; |
| 664 |
} |
| 665 |
|
| 666 |
if (!$this->pagespeed_client) { |
| 667 |
$this->initialize_clients(); |
| 668 |
} |
| 669 |
|
| 670 |
if (!$this->pagespeed_client) { |
| 671 |
return []; |
| 672 |
} |
| 673 |
|
| 674 |
try { |
| 675 |
$core_web_vitals = $this->pagespeed_client->get_core_web_vitals(get_site_url()); |
| 676 |
set_transient('thinkrank_dashboard_cwv', $core_web_vitals, HOUR_IN_SECONDS); |
| 677 |
return $core_web_vitals; |
| 678 |
} catch (\Exception $psi_error) { |
| 679 |
return [ |
| 680 |
'error' => $psi_error->getMessage(), |
| 681 |
'note' => 'PageSpeed data unavailable. This is expected on localhost or non-public URLs.' |
| 682 |
]; |
| 683 |
} |
| 684 |
} |
| 685 |
|
| 686 |
/** |
| 687 |
* Get SEO opportunities using Search Console data |
| 688 |
* |
| 689 |
* @param string $date_range Date range for analysis |
| 690 |
* @return array SEO opportunities |
| 691 |
*/ |
| 692 |
public function get_seo_opportunities(string $date_range = '30d'): array { |
| 693 |
$cache_key = "seo_opportunities_{$date_range}"; |
| 694 |
$cached_data = get_transient($cache_key); |
| 695 |
|
| 696 |
if ($cached_data !== false) { |
| 697 |
return $cached_data; |
| 698 |
} |
| 699 |
|
| 700 |
$opportunities = [ |
| 701 |
'keyword_opportunities' => [], |
| 702 |
'page_opportunities' => [], |
| 703 |
'device_insights' => [], |
| 704 |
'last_updated' => current_time('mysql') |
| 705 |
]; |
| 706 |
|
| 707 |
$retry_count = 0; |
| 708 |
$max_retries = 1; |
| 709 |
|
| 710 |
while ($retry_count <= $max_retries) { |
| 711 |
try { |
| 712 |
if ($this->search_console_client) { |
| 713 |
$site_url = $this->get_setting('search_console_property', get_site_url()); |
| 714 |
|
| 715 |
// Get keyword opportunities |
| 716 |
$opportunities['keyword_opportunities'] = $this->search_console_client->get_keyword_opportunities($site_url, $date_range); |
| 717 |
|
| 718 |
// Get device performance insights |
| 719 |
$opportunities['device_insights'] = $this->search_console_client->get_device_performance($site_url, $date_range); |
| 720 |
|
| 721 |
// Get search appearance data |
| 722 |
$opportunities['search_appearance'] = $this->search_console_client->get_search_appearance($site_url, $date_range); |
| 723 |
} |
| 724 |
|
| 725 |
// If successful, break loop |
| 726 |
break; |
| 727 |
} catch (\Exception $e) { |
| 728 |
// Check for 401 error |
| 729 |
if ($e->getCode() === 401 && $retry_count < $max_retries) { |
| 730 |
$this->refresh_access_token(true); // Force refresh |
| 731 |
|
| 732 |
// Re-initialize clients with new token |
| 733 |
$this->initialize_clients(); |
| 734 |
|
| 735 |
$retry_count++; |
| 736 |
continue; |
| 737 |
} |
| 738 |
|
| 739 |
$opportunities['error'] = $e->getMessage(); |
| 740 |
break; |
| 741 |
} |
| 742 |
} |
| 743 |
|
| 744 |
// Cache the results — but never cache an error payload (see |
| 745 |
// get_dashboard_data() for rationale). |
| 746 |
if (empty($opportunities['error'])) { |
| 747 |
set_transient($cache_key, $opportunities, $this->cache_duration); |
| 748 |
} |
| 749 |
|
| 750 |
return $opportunities; |
| 751 |
} |
| 752 |
|
| 753 |
/** |
| 754 |
* Memoized merge of the two settings categories this manager reads from. |
| 755 |
* Rebuilt when settings are updated through update_settings() below. |
| 756 |
* |
| 757 |
* @var array|null |
| 758 |
*/ |
| 759 |
private ?array $merged_settings = null; |
| 760 |
|
| 761 |
private function get_setting(string $key, $default = '') { |
| 762 |
if ($this->merged_settings === null) { |
| 763 |
// Merge settings to allow access to both categories. Memoized: |
| 764 |
// this getter is called many times per request and each category |
| 765 |
// read decrypts every sensitive option again. |
| 766 |
$this->merged_settings = array_merge( |
| 767 |
$this->settings_manager->get_settings('integrations'), |
| 768 |
$this->settings_manager->get_settings('seo_analytics') |
| 769 |
); |
| 770 |
} |
| 771 |
|
| 772 |
return $this->merged_settings[$key] ?? $default; |
| 773 |
} |
| 774 |
|
| 775 |
/** |
| 776 |
* One-click setup for Google Search Console verification |
| 777 |
* Following ThinkRank setup patterns |
| 778 |
* |
| 779 |
* @param string $site_url Site URL to verify |
| 780 |
* @return array Setup results |
| 781 |
*/ |
| 782 |
public function setup_search_console_verification(string $site_url): array { |
| 783 |
try { |
| 784 |
if (!$this->search_console_client) { |
| 785 |
return [ |
| 786 |
'success' => false, |
| 787 |
'message' => 'Search Console API key not configured' |
| 788 |
]; |
| 789 |
} |
| 790 |
|
| 791 |
$verification_result = $this->search_console_client->verify_site($site_url); |
| 792 |
|
| 793 |
if ($verification_result['success']) { |
| 794 |
// Update settings with verified site URL |
| 795 |
$this->settings_manager->update_settings(['search_console_property' => $site_url], 'seo_analytics'); |
| 796 |
$this->merged_settings = null; |
| 797 |
} |
| 798 |
|
| 799 |
return $verification_result; |
| 800 |
} catch (\Exception $e) { |
| 801 |
return [ |
| 802 |
'success' => false, |
| 803 |
'message' => $e->getMessage() |
| 804 |
]; |
| 805 |
} |
| 806 |
} |
| 807 |
|
| 808 |
/** |
| 809 |
* Get site indexing status |
| 810 |
* |
| 811 |
* @return array Indexing status data |
| 812 |
*/ |
| 813 |
public function get_indexing_status(): array { |
| 814 |
$cache_key = 'indexing_status'; |
| 815 |
$cached_data = get_transient($cache_key); |
| 816 |
|
| 817 |
if ($cached_data !== false) { |
| 818 |
return $cached_data; |
| 819 |
} |
| 820 |
|
| 821 |
$indexing_data = [ |
| 822 |
'status' => 'unknown', |
| 823 |
'last_updated' => current_time('mysql') |
| 824 |
]; |
| 825 |
|
| 826 |
try { |
| 827 |
if ($this->search_console_client) { |
| 828 |
$site_url = $this->get_setting('search_console_property', get_site_url()); |
| 829 |
$indexing_data = $this->search_console_client->get_indexing_status($site_url); |
| 830 |
} |
| 831 |
} catch (\Exception $e) { |
| 832 |
$indexing_data['error'] = $e->getMessage(); |
| 833 |
} |
| 834 |
|
| 835 |
// Cache successful results for 1 hour. Errors are never cached, so a |
| 836 |
// transient Google failure isn't served as "no data" for a full hour. |
| 837 |
if (empty($indexing_data['error'])) { |
| 838 |
set_transient($cache_key, $indexing_data, 3600); |
| 839 |
} |
| 840 |
|
| 841 |
return $indexing_data; |
| 842 |
} |
| 843 |
|
| 844 |
/** |
| 845 |
* Force refresh of all cached data |
| 846 |
* |
| 847 |
* @return array Refresh results |
| 848 |
*/ |
| 849 |
public function refresh_data(): array { |
| 850 |
// Clear all analytics-related transients, including the previous-period |
| 851 |
// ranges used for trend comparison (14d/60d/180d) and the separately |
| 852 |
// cached Core Web Vitals payload. |
| 853 |
$cache_keys = [ |
| 854 |
'analytics_dashboard_v5_7d', |
| 855 |
'analytics_dashboard_v5_30d', |
| 856 |
'analytics_dashboard_v5_90d', |
| 857 |
'analytics_dashboard_v5_14d', |
| 858 |
'analytics_dashboard_v5_60d', |
| 859 |
'analytics_dashboard_v5_180d', |
| 860 |
'seo_opportunities_7d', |
| 861 |
'seo_opportunities_30d', |
| 862 |
'seo_opportunities_90d', |
| 863 |
'seo_insights_7d', |
| 864 |
'seo_insights_30d', |
| 865 |
'seo_insights_90d', |
| 866 |
'indexing_status', |
| 867 |
'thinkrank_dashboard_cwv' |
| 868 |
]; |
| 869 |
|
| 870 |
// Also clear PageSpeed-derived caches. Their keys are md5-derived from |
| 871 |
// URL + device, so compute them for the URL/device combinations the |
| 872 |
// plugin actually tests. |
| 873 |
foreach (array_unique([home_url(), get_site_url()]) as $url) { |
| 874 |
foreach (['mobile', 'desktop'] as $device) { |
| 875 |
$psi_hash = md5($url . '|' . $device); |
| 876 |
$legacy_hash = md5($url . '_' . $device); |
| 877 |
$cache_keys[] = 'thinkrank_psi_snapshot_' . $psi_hash; |
| 878 |
$cache_keys[] = 'thinkrank_psi_failure_' . $psi_hash; |
| 879 |
$cache_keys[] = 'thinkrank_core_web_vitals_' . $legacy_hash; |
| 880 |
$cache_keys[] = 'thinkrank_opportunities_' . $legacy_hash; |
| 881 |
$cache_keys[] = 'thinkrank_diagnostics_' . $legacy_hash; |
| 882 |
} |
| 883 |
} |
| 884 |
|
| 885 |
$cleared = 0; |
| 886 |
foreach ($cache_keys as $key) { |
| 887 |
if (delete_transient($key)) { |
| 888 |
$cleared++; |
| 889 |
} |
| 890 |
} |
| 891 |
|
| 892 |
return [ |
| 893 |
'success' => true, |
| 894 |
'message' => "Cleared {$cleared} cached data entries", |
| 895 |
'cleared_count' => $cleared, |
| 896 |
'timestamp' => current_time('mysql') |
| 897 |
]; |
| 898 |
} |
| 899 |
|
| 900 |
/** |
| 901 |
* Get client status for debugging |
| 902 |
* |
| 903 |
* @return array Client status information |
| 904 |
*/ |
| 905 |
public function get_client_status(): array { |
| 906 |
return [ |
| 907 |
'google_analytics' => [ |
| 908 |
'initialized' => !is_null($this->analytics_client), |
| 909 |
'api_key_configured' => !empty($this->get_setting('google_analytics_api_key')), |
| 910 |
'property_id_configured' => !empty($this->get_setting('seo_analytics_google_analytics_property_id')) |
| 911 |
], |
| 912 |
'search_console' => [ |
| 913 |
'initialized' => !is_null($this->search_console_client), |
| 914 |
'api_key_configured' => !empty($this->get_setting('google_search_console_api_key')), |
| 915 |
'site_url_configured' => !empty($this->get_setting('search_console_property')) |
| 916 |
], |
| 917 |
'pagespeed' => [ |
| 918 |
'initialized' => !is_null($this->pagespeed_client), |
| 919 |
'api_key_configured' => !empty($this->get_setting('google_pagespeed_api_key')) |
| 920 |
], |
| 921 |
'cache_duration' => $this->cache_duration, |
| 922 |
'last_checked' => current_time('mysql') |
| 923 |
]; |
| 924 |
} |
| 925 |
|
| 926 |
/** |
| 927 |
* Cleanup expired cache data |
| 928 |
* Following ThinkRank cache cleanup patterns |
| 929 |
* |
| 930 |
* @return void |
| 931 |
*/ |
| 932 |
public function cleanup_cache(): void { |
| 933 |
// WordPress handles transient cleanup automatically |
| 934 |
// This method is for future custom cache cleanup if needed |
| 935 |
} |
| 936 |
|
| 937 |
// ======================================== |
| 938 |
// SEO Intelligence Enhancement Methods |
| 939 |
// ======================================== |
| 940 |
|
| 941 |
/** |
| 942 |
* Get intelligent dashboard data with trends and insights |
| 943 |
* |
| 944 |
* @param string $date_range Date range for analysis |
| 945 |
* @return array Enhanced dashboard data with intelligence |
| 946 |
*/ |
| 947 |
public function get_intelligent_dashboard_data(string $date_range = '30d'): array { |
| 948 |
// Get base dashboard data |
| 949 |
$dashboard_data = $this->get_dashboard_data($date_range); |
| 950 |
|
| 951 |
// Check if there's an error in the data |
| 952 |
if (isset($dashboard_data['error'])) { |
| 953 |
return [ |
| 954 |
'success' => false, |
| 955 |
'data' => null, |
| 956 |
'message' => 'Failed to retrieve dashboard data: ' . $dashboard_data['error'], |
| 957 |
'timestamp' => current_time('mysql') |
| 958 |
]; |
| 959 |
} |
| 960 |
|
| 961 |
// Check if we have real data available |
| 962 |
if (!$this->has_real_data($dashboard_data)) { |
| 963 |
return [ |
| 964 |
'success' => false, |
| 965 |
'data' => null, |
| 966 |
'message' => 'No analytics data available yet. Please ensure your Google Analytics and Search Console are properly configured and have collected data.', |
| 967 |
'timestamp' => current_time('mysql') |
| 968 |
]; |
| 969 |
} |
| 970 |
|
| 971 |
// Intelligence engine is a Pro-only feature. The four SEO_* classes ship |
| 972 |
// in Free too (the PSR-4 autoloader would resolve them), so class_exists() |
| 973 |
// can't gate this — check the real Pro signal instead. |
| 974 |
if (!Plan_Config::is_pro()) { |
| 975 |
return [ |
| 976 |
'success' => false, |
| 977 |
'data' => null, |
| 978 |
'message' => 'Intelligent dashboard requires ThinkRank Pro.', |
| 979 |
'timestamp' => current_time('mysql') |
| 980 |
]; |
| 981 |
} |
| 982 |
|
| 983 |
$trend_analyzer = new SEO_Trend_Analyzer(); |
| 984 |
$scoring_engine = new SEO_Scoring_Engine(); |
| 985 |
$insight_generator = new SEO_Insight_Generator(); |
| 986 |
|
| 987 |
$data = $dashboard_data; |
| 988 |
|
| 989 |
// Generate trend analysis |
| 990 |
$current_data = $data; |
| 991 |
$historical_data = $this->get_historical_data($date_range); |
| 992 |
|
| 993 |
$trends = [ |
| 994 |
'traffic_trends' => $trend_analyzer->analyze_traffic_trends($current_data, $historical_data), |
| 995 |
'keyword_trends' => $trend_analyzer->analyze_keyword_trends($data['search_performance'] ?? [], $date_range), |
| 996 |
'content_trends' => $trend_analyzer->analyze_content_trends($data, $data['search_performance'] ?? []) |
| 997 |
]; |
| 998 |
|
| 999 |
// Calculate SEO health score |
| 1000 |
$seo_health = $scoring_engine->calculate_seo_health_score($data, $data['search_performance'] ?? []); |
| 1001 |
|
| 1002 |
// Generate insights |
| 1003 |
$insights = [ |
| 1004 |
'traffic_insights' => $insight_generator->generate_traffic_insights($trends['traffic_trends']), |
| 1005 |
'keyword_insights' => $insight_generator->generate_keyword_insights($trends['keyword_trends']), |
| 1006 |
'content_insights' => $insight_generator->generate_content_insights($trends['content_trends']) |
| 1007 |
]; |
| 1008 |
|
| 1009 |
// Combine all intelligence data |
| 1010 |
$enhanced_data = array_merge($data, [ |
| 1011 |
'intelligence' => [ |
| 1012 |
'trends' => $trends, |
| 1013 |
'seo_health_score' => $seo_health, |
| 1014 |
'insights' => $insights, |
| 1015 |
'last_analyzed' => current_time('mysql') |
| 1016 |
] |
| 1017 |
]); |
| 1018 |
|
| 1019 |
return [ |
| 1020 |
'success' => true, |
| 1021 |
'data' => $enhanced_data, |
| 1022 |
'message' => 'Intelligent dashboard data retrieved successfully' |
| 1023 |
]; |
| 1024 |
} |
| 1025 |
|
| 1026 |
/** |
| 1027 |
* Get intelligent SEO opportunities with prioritization |
| 1028 |
* |
| 1029 |
* @param string $date_range Date range for analysis |
| 1030 |
* @return array Enhanced opportunities with intelligence |
| 1031 |
*/ |
| 1032 |
public function get_intelligent_seo_opportunities(string $date_range = '30d'): array { |
| 1033 |
// Get base opportunities data |
| 1034 |
$opportunities_data = $this->get_seo_opportunities($date_range); |
| 1035 |
|
| 1036 |
// Check if there's an error in the data |
| 1037 |
if (isset($opportunities_data['error'])) { |
| 1038 |
return [ |
| 1039 |
'success' => false, |
| 1040 |
'data' => null, |
| 1041 |
'message' => 'Failed to retrieve opportunities data: ' . $opportunities_data['error'], |
| 1042 |
'timestamp' => current_time('mysql') |
| 1043 |
]; |
| 1044 |
} |
| 1045 |
|
| 1046 |
// The opportunities payload itself has no search_performance key — that |
| 1047 |
// data lives in the (cached) dashboard payload. Pull it from there both |
| 1048 |
// for the availability check and as input for the opportunity detectors; |
| 1049 |
// checking $opportunities_data['search_performance'] here used to make |
| 1050 |
// this method always bail with "No Search Console data available". |
| 1051 |
$dashboard_data = $this->get_dashboard_data($date_range); |
| 1052 |
$search_performance = $dashboard_data['search_performance'] ?? []; |
| 1053 |
$opportunities_data['search_performance'] = $search_performance; |
| 1054 |
|
| 1055 |
$has_search_data = !empty($search_performance['rows']) || |
| 1056 |
($search_performance['total_clicks'] ?? 0) > 0 || |
| 1057 |
($search_performance['total_impressions'] ?? 0) > 0; |
| 1058 |
|
| 1059 |
if (!$has_search_data) { |
| 1060 |
return [ |
| 1061 |
'success' => false, |
| 1062 |
'data' => null, |
| 1063 |
'message' => 'No Search Console data available yet. Please ensure your Search Console is properly configured and has collected data.', |
| 1064 |
'timestamp' => current_time('mysql') |
| 1065 |
]; |
| 1066 |
} |
| 1067 |
|
| 1068 |
// Intelligence engine is a Pro-only feature — gate on the real Pro signal, |
| 1069 |
// not class_exists() (the classes ship in Free and would autoload). |
| 1070 |
if (!Plan_Config::is_pro()) { |
| 1071 |
return [ |
| 1072 |
'success' => false, |
| 1073 |
'data' => null, |
| 1074 |
'message' => 'Intelligent opportunities require ThinkRank Pro.', |
| 1075 |
'timestamp' => current_time('mysql') |
| 1076 |
]; |
| 1077 |
} |
| 1078 |
|
| 1079 |
$opportunity_detector = new SEO_Opportunity_Detector(); |
| 1080 |
$scoring_engine = new SEO_Scoring_Engine(); |
| 1081 |
|
| 1082 |
$data = $opportunities_data; |
| 1083 |
|
| 1084 |
// Detect intelligent opportunities |
| 1085 |
$search_console_data = $data['search_performance'] ?? []; |
| 1086 |
$analytics_data = $data; |
| 1087 |
|
| 1088 |
$intelligent_opportunities = [ |
| 1089 |
'quick_wins' => $opportunity_detector->detect_quick_wins($search_console_data, $analytics_data), |
| 1090 |
'content_opportunities' => $opportunity_detector->identify_content_opportunities($search_console_data, $analytics_data), |
| 1091 |
'keyword_opportunities' => $scoring_engine->score_keyword_opportunities($search_console_data) |
| 1092 |
]; |
| 1093 |
|
| 1094 |
// Prioritize all opportunities. prioritize_opportunities() expects |
| 1095 |
// category => [opportunities]; calculate_impact_effort_matrix() expects a flat list. |
| 1096 |
$opportunities_by_category = [ |
| 1097 |
'quick_wins' => $intelligent_opportunities['quick_wins']['opportunities'] ?? [], |
| 1098 |
'content' => $intelligent_opportunities['content_opportunities']['opportunities'] ?? [], |
| 1099 |
'keywords' => $intelligent_opportunities['keyword_opportunities']['opportunities'] ?? [], |
| 1100 |
]; |
| 1101 |
$all_opportunities = array_merge(...array_values($opportunities_by_category)); |
| 1102 |
|
| 1103 |
$prioritized = $opportunity_detector->prioritize_opportunities($opportunities_by_category); |
| 1104 |
$impact_matrix = $opportunity_detector->calculate_impact_effort_matrix($all_opportunities); |
| 1105 |
|
| 1106 |
// Enhance original data with intelligence |
| 1107 |
$enhanced_data = array_merge($data, [ |
| 1108 |
'intelligent_opportunities' => $intelligent_opportunities, |
| 1109 |
'prioritized_opportunities' => $prioritized, |
| 1110 |
'impact_effort_matrix' => $impact_matrix, |
| 1111 |
'opportunity_summary' => $this->generate_opportunity_summary($intelligent_opportunities), |
| 1112 |
'last_analyzed' => current_time('mysql') |
| 1113 |
]); |
| 1114 |
|
| 1115 |
return [ |
| 1116 |
'success' => true, |
| 1117 |
'data' => $enhanced_data, |
| 1118 |
'message' => 'Intelligent SEO opportunities retrieved successfully' |
| 1119 |
]; |
| 1120 |
} |
| 1121 |
|
| 1122 |
/** |
| 1123 |
* Get SEO performance insights |
| 1124 |
* |
| 1125 |
* @param string $date_range Date range for analysis |
| 1126 |
* @return array SEO insights data |
| 1127 |
*/ |
| 1128 |
public function get_seo_insights(string $date_range = '30d'): array { |
| 1129 |
$cache_key = "seo_insights_{$date_range}"; |
| 1130 |
$cached_data = get_transient($cache_key); |
| 1131 |
|
| 1132 |
if ($cached_data !== false) { |
| 1133 |
return [ |
| 1134 |
'success' => true, |
| 1135 |
'data' => $cached_data, |
| 1136 |
'cached' => true, |
| 1137 |
'message' => 'SEO insights retrieved from cache' |
| 1138 |
]; |
| 1139 |
} |
| 1140 |
|
| 1141 |
try { |
| 1142 |
// Get dashboard data for analysis |
| 1143 |
$dashboard_result = $this->get_intelligent_dashboard_data($date_range); |
| 1144 |
|
| 1145 |
if (!$dashboard_result['success']) { |
| 1146 |
return $dashboard_result; |
| 1147 |
} |
| 1148 |
|
| 1149 |
$dashboard_data = $dashboard_result['data']; |
| 1150 |
$intelligence = $dashboard_data['intelligence'] ?? []; |
| 1151 |
|
| 1152 |
// Insights are a Pro-only feature — gate on the real Pro signal, |
| 1153 |
// not class_exists() (SEO_Insight_Generator ships in Free too). |
| 1154 |
if (!Plan_Config::is_pro()) { |
| 1155 |
return [ |
| 1156 |
'success' => false, |
| 1157 |
'data' => null, |
| 1158 |
'message' => 'SEO insights require ThinkRank Pro.', |
| 1159 |
'timestamp' => current_time('mysql') |
| 1160 |
]; |
| 1161 |
} |
| 1162 |
|
| 1163 |
$insight_generator = new SEO_Insight_Generator(); |
| 1164 |
|
| 1165 |
// Collect all insights |
| 1166 |
$all_insights = []; |
| 1167 |
|
| 1168 |
if (!empty($intelligence['insights']['traffic_insights']['insights'])) { |
| 1169 |
$all_insights = array_merge($all_insights, $intelligence['insights']['traffic_insights']['insights']); |
| 1170 |
} |
| 1171 |
|
| 1172 |
if (!empty($intelligence['insights']['keyword_insights']['insights'])) { |
| 1173 |
$all_insights = array_merge($all_insights, $intelligence['insights']['keyword_insights']['insights']); |
| 1174 |
} |
| 1175 |
|
| 1176 |
if (!empty($intelligence['insights']['content_insights']['insights'])) { |
| 1177 |
$all_insights = array_merge($all_insights, $intelligence['insights']['content_insights']['insights']); |
| 1178 |
} |
| 1179 |
|
| 1180 |
// Format and prioritize insights |
| 1181 |
$formatted_insights = $insight_generator->format_insights_for_display($all_insights); |
| 1182 |
$prioritized_insights = $insight_generator->prioritize_insights_by_impact($formatted_insights); |
| 1183 |
|
| 1184 |
$insights_data = [ |
| 1185 |
'insights' => $prioritized_insights['prioritized_insights'], |
| 1186 |
'summary' => [ |
| 1187 |
'total_insights' => count($formatted_insights), |
| 1188 |
'high_impact_count' => $prioritized_insights['high_impact_count'], |
| 1189 |
'action_required_count' => $prioritized_insights['action_required_count'] |
| 1190 |
], |
| 1191 |
'seo_health_score' => $intelligence['seo_health_score'] ?? null, |
| 1192 |
'generated_at' => current_time('mysql') |
| 1193 |
]; |
| 1194 |
|
| 1195 |
// Cache the results |
| 1196 |
set_transient($cache_key, $insights_data, $this->cache_duration); |
| 1197 |
|
| 1198 |
return [ |
| 1199 |
'success' => true, |
| 1200 |
'data' => $insights_data, |
| 1201 |
'cached' => false, |
| 1202 |
'message' => 'SEO insights generated successfully' |
| 1203 |
]; |
| 1204 |
} catch (\Exception $e) { |
| 1205 |
return [ |
| 1206 |
'success' => false, |
| 1207 |
'error' => 'Failed to generate SEO insights: ' . $e->getMessage(), |
| 1208 |
'data' => null |
| 1209 |
]; |
| 1210 |
} |
| 1211 |
} |
| 1212 |
|
| 1213 |
/** |
| 1214 |
* Check if real analytics data is available |
| 1215 |
* |
| 1216 |
* @param array $dashboard_data Dashboard data to check |
| 1217 |
* @return bool True if real data is available |
| 1218 |
*/ |
| 1219 |
private function has_real_data(array $dashboard_data): bool { |
| 1220 |
// Check if we have meaningful traffic data |
| 1221 |
$traffic = $dashboard_data['traffic'] ?? []; |
| 1222 |
$search_performance = $dashboard_data['search_performance'] ?? []; |
| 1223 |
|
| 1224 |
$has_traffic = !empty($traffic) && ( |
| 1225 |
($traffic['sessions'] ?? 0) > 0 || |
| 1226 |
($traffic['pageviews'] ?? 0) > 0 || |
| 1227 |
($traffic['active_users'] ?? 0) > 0 |
| 1228 |
); |
| 1229 |
|
| 1230 |
$has_search_data = !empty($search_performance) && ( |
| 1231 |
!empty($search_performance['rows']) || |
| 1232 |
($search_performance['total_clicks'] ?? 0) > 0 || |
| 1233 |
($search_performance['total_impressions'] ?? 0) > 0 |
| 1234 |
); |
| 1235 |
|
| 1236 |
return $has_traffic || $has_search_data; |
| 1237 |
} |
| 1238 |
|
| 1239 |
/** |
| 1240 |
* Get historical data for trend comparison |
| 1241 |
* |
| 1242 |
* @param string $current_range Current date range |
| 1243 |
* @return array Historical data |
| 1244 |
*/ |
| 1245 |
private function get_historical_data(string $current_range): array { |
| 1246 |
// Calculate previous period based on current range |
| 1247 |
$previous_range = $this->calculate_previous_period($current_range); |
| 1248 |
|
| 1249 |
// Try to get actual historical data from previous period |
| 1250 |
$historical_data = $this->get_dashboard_data($previous_range); |
| 1251 |
|
| 1252 |
// Return the actual historical data (may be empty if no real data available) |
| 1253 |
return [ |
| 1254 |
'sessions' => $historical_data['traffic']['sessions'] ?? 0, |
| 1255 |
'pageviews' => $historical_data['traffic']['pageviews'] ?? 0, |
| 1256 |
'organic_traffic' => $historical_data['organic_traffic'] ?? ['organic_traffic' => ['sessions' => 0]], |
| 1257 |
'bounce_rate' => $historical_data['traffic']['bounce_rate'] ?? 0, |
| 1258 |
'avg_session_duration' => $historical_data['traffic']['avg_session_duration'] ?? 0 |
| 1259 |
]; |
| 1260 |
} |
| 1261 |
|
| 1262 |
/** |
| 1263 |
* Calculate previous period for comparison |
| 1264 |
* |
| 1265 |
* @param string $current_range Current range |
| 1266 |
* @return string Previous period range |
| 1267 |
*/ |
| 1268 |
private function calculate_previous_period(string $current_range): string { |
| 1269 |
// Simple mapping for now - could be enhanced with actual date calculations |
| 1270 |
$period_mapping = [ |
| 1271 |
'7d' => '14d', |
| 1272 |
'30d' => '60d', |
| 1273 |
'90d' => '180d' |
| 1274 |
]; |
| 1275 |
|
| 1276 |
return $period_mapping[$current_range] ?? '60d'; |
| 1277 |
} |
| 1278 |
|
| 1279 |
/** |
| 1280 |
* Generate opportunity summary |
| 1281 |
* |
| 1282 |
* @param array $opportunities All opportunities |
| 1283 |
* @return array Opportunity summary |
| 1284 |
*/ |
| 1285 |
private function generate_opportunity_summary(array $opportunities): array { |
| 1286 |
$quick_wins_count = count($opportunities['quick_wins']['opportunities'] ?? []); |
| 1287 |
$content_opportunities_count = count($opportunities['content_opportunities']['opportunities'] ?? []); |
| 1288 |
$keyword_opportunities_count = count($opportunities['keyword_opportunities']['opportunities'] ?? []); |
| 1289 |
|
| 1290 |
$total_opportunities = $quick_wins_count + $content_opportunities_count + $keyword_opportunities_count; |
| 1291 |
|
| 1292 |
$potential_clicks = 0; |
| 1293 |
if (!empty($opportunities['quick_wins']['potential_additional_clicks'])) { |
| 1294 |
$potential_clicks = $opportunities['quick_wins']['potential_additional_clicks']; |
| 1295 |
} |
| 1296 |
|
| 1297 |
return [ |
| 1298 |
'total_opportunities' => $total_opportunities, |
| 1299 |
'quick_wins_count' => $quick_wins_count, |
| 1300 |
'content_opportunities_count' => $content_opportunities_count, |
| 1301 |
'keyword_opportunities_count' => $keyword_opportunities_count, |
| 1302 |
'potential_additional_clicks' => $potential_clicks, |
| 1303 |
'priority_recommendation' => $quick_wins_count > 0 ? |
| 1304 |
'Focus on quick wins first for immediate impact' : |
| 1305 |
'Focus on content optimization for long-term growth' |
| 1306 |
]; |
| 1307 |
} |
| 1308 |
|
| 1309 |
/** |
| 1310 |
* Clear intelligence cache |
| 1311 |
* |
| 1312 |
* @return array Clear result |
| 1313 |
*/ |
| 1314 |
public function clear_intelligence_cache(): array { |
| 1315 |
$intelligence_cache_keys = [ |
| 1316 |
'seo_insights_7d', |
| 1317 |
'seo_insights_30d', |
| 1318 |
'seo_insights_90d', |
| 1319 |
'intelligent_dashboard_7d', |
| 1320 |
'intelligent_dashboard_30d', |
| 1321 |
'intelligent_dashboard_90d', |
| 1322 |
'intelligent_opportunities_7d', |
| 1323 |
'intelligent_opportunities_30d', |
| 1324 |
'intelligent_opportunities_90d' |
| 1325 |
]; |
| 1326 |
|
| 1327 |
$cleared = 0; |
| 1328 |
foreach ($intelligence_cache_keys as $key) { |
| 1329 |
if (delete_transient($key)) { |
| 1330 |
$cleared++; |
| 1331 |
} |
| 1332 |
} |
| 1333 |
|
| 1334 |
return [ |
| 1335 |
'success' => true, |
| 1336 |
'message' => "Cleared {$cleared} intelligence cache entries", |
| 1337 |
'cleared_count' => $cleared, |
| 1338 |
'timestamp' => current_time('mysql') |
| 1339 |
]; |
| 1340 |
} |
| 1341 |
} |
| 1342 |
|
