| 1 |
<?php |
| 2 |
/** |
| 3 |
* SEO Opportunity Detector Class |
| 4 |
* |
| 5 |
* Automatically identifies and prioritizes actionable SEO opportunities from |
| 6 |
* Google API data. Detects quick wins, content gaps, and performance issues |
| 7 |
* to help users focus on high-impact optimization tasks. |
| 8 |
* |
| 9 |
* @package ThinkRank |
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* @subpackage SEO |
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* @since 1.0.0 |
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*/ |
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|
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declare(strict_types=1); |
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|
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namespace ThinkRank\SEO; |
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|
| 18 |
// Prevent direct access |
| 19 |
if (!defined('ABSPATH')) { |
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exit; |
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} |
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|
| 23 |
/** |
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* SEO Opportunity Detector Class |
| 25 |
* |
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* Single Responsibility: Detect and prioritize SEO optimization opportunities |
| 27 |
* Following ThinkRank detector patterns from existing codebase |
| 28 |
* |
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* @since 1.0.0 |
| 30 |
*/ |
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class SEO_Opportunity_Detector { |
| 32 |
|
| 33 |
/** |
| 34 |
* Quick win thresholds for opportunity detection |
| 35 |
* |
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* @var array |
| 37 |
*/ |
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private const QUICK_WIN_THRESHOLDS = [ |
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'position_range' => [4, 10], // Positions 4-10 for page 1 potential |
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'min_impressions' => 100, // Minimum impressions for consideration |
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'min_clicks' => 5, // Minimum clicks for relevance |
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'ctr_improvement_potential' => 2.0 // Minimum CTR improvement potential (%) |
| 43 |
]; |
| 44 |
|
| 45 |
/** |
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* Performance issue thresholds |
| 47 |
* |
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* @var array |
| 49 |
*/ |
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private const PERFORMANCE_THRESHOLDS = [ |
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'ranking_drop' => 5, // Position drop threshold |
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'traffic_decline' => 20, // Traffic decline percentage |
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'ctr_decline' => 15, // CTR decline percentage |
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'impression_decline' => 25 // Impression decline percentage |
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]; |
| 56 |
|
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/** |
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* Content opportunity thresholds |
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* |
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* @var array |
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*/ |
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private const CONTENT_THRESHOLDS = [ |
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'keyword_gap_impressions' => 500, // Minimum impressions for keyword gaps |
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'content_refresh_age' => 180, // Days since last update |
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'low_engagement_bounce' => 70 // Bounce rate threshold |
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]; |
| 67 |
|
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/** |
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* Detect quick win opportunities |
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* |
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* @param array $search_console_data Search Console data |
| 72 |
* @param array $analytics_data Analytics data |
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* @return array Quick win opportunities |
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*/ |
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public function detect_quick_wins(array $search_console_data, array $analytics_data): array { |
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$quick_wins = []; |
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$rows = $search_console_data['rows'] ?? []; |
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|
| 79 |
foreach ($rows as $row) { |
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$keyword = $row['keys'][0] ?? ''; |
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$clicks = $row['clicks'] ?? 0; |
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$impressions = $row['impressions'] ?? 0; |
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$position = $row['position'] ?? 0; |
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$ctr = $impressions > 0 ? ($clicks / $impressions) * 100 : 0; |
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|
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$opportunity = $this->evaluate_quick_win_potential($keyword, $clicks, $impressions, $position, $ctr); |
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|
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if ($opportunity['is_quick_win']) { |
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$quick_wins[] = $opportunity; |
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} |
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} |
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|
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// Sort by impact score descending |
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usort($quick_wins, function($a, $b) { |
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return $b['impact_score'] <=> $a['impact_score']; |
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}); |
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|
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return [ |
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'opportunities' => array_slice($quick_wins, 0, 15), |
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'total_count' => count($quick_wins), |
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'potential_additional_clicks' => array_sum(array_column($quick_wins, 'potential_clicks')), |
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'summary' => $this->generate_quick_wins_summary($quick_wins) |
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]; |
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} |
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|
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/** |
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* Identify content opportunities |
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* |
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* @param array $keyword_data Keyword performance data |
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* @param array $content_data Content performance data |
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* @return array Content opportunities |
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*/ |
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public function identify_content_opportunities(array $keyword_data, array $content_data): array { |
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$opportunities = [ |
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'keyword_gaps' => $this->identify_keyword_gaps($keyword_data), |
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'content_refresh' => $this->identify_content_refresh_opportunities($content_data), |
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'seasonal_content' => $this->identify_seasonal_opportunities($keyword_data), |
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'content_expansion' => $this->identify_content_expansion_opportunities($keyword_data, $content_data) |
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]; |
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|
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return [ |
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'opportunities' => $opportunities, |
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'priority_actions' => $this->prioritize_content_opportunities($opportunities), |
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'summary' => $this->generate_content_opportunities_summary($opportunities) |
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]; |
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} |
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|
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/** |
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* Find performance issues requiring attention |
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* |
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* @param array $trend_data Trend analysis data |
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* @param array $thresholds Custom thresholds |
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* @return array Performance issues |
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*/ |
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public function find_performance_issues(array $trend_data, array $thresholds = []): array { |
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$thresholds = array_merge(self::PERFORMANCE_THRESHOLDS, $thresholds); |
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$issues = []; |
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|
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// Analyze traffic performance issues |
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$traffic_issues = $this->detect_traffic_issues($trend_data, $thresholds); |
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if (!empty($traffic_issues)) { |
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$issues['traffic'] = $traffic_issues; |
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} |
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|
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// Analyze keyword performance issues |
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$keyword_issues = $this->detect_keyword_issues($trend_data, $thresholds); |
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if (!empty($keyword_issues)) { |
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$issues['keywords'] = $keyword_issues; |
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} |
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|
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// Analyze technical performance issues |
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$technical_issues = $this->detect_technical_issues($trend_data, $thresholds); |
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if (!empty($technical_issues)) { |
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$issues['technical'] = $technical_issues; |
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} |
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|
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return [ |
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'issues' => $issues, |
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'severity_breakdown' => $this->categorize_issues_by_severity($issues), |
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'recommended_actions' => $this->generate_issue_recommendations($issues), |
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'summary' => $this->generate_performance_issues_summary($issues) |
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]; |
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} |
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|
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/** |
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* Prioritize all opportunities using impact/effort matrix |
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* |
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* @param array $opportunities All detected opportunities |
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* @return array Prioritized opportunities |
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*/ |
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public function prioritize_opportunities(array $opportunities): array { |
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$prioritized = []; |
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|
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foreach ($opportunities as $category => $category_opportunities) { |
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if (is_array($category_opportunities)) { |
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foreach ($category_opportunities as $opportunity) { |
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if (!is_array($opportunity)) { |
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continue; |
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} |
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$priority_data = $this->calculate_priority_score($opportunity); |
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$prioritized[] = array_merge($opportunity, [ |
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'category' => $category, |
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'priority_score' => $priority_data['score'], |
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'priority_level' => $priority_data['level'], |
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'estimated_effort' => $priority_data['effort'], |
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'estimated_impact' => $priority_data['impact'] |
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]); |
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} |
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} |
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} |
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|
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// Sort by priority score descending |
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usort($prioritized, function($a, $b) { |
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return $b['priority_score'] <=> $a['priority_score']; |
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}); |
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|
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return [ |
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'prioritized_opportunities' => $prioritized, |
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'high_priority_count' => count(array_filter($prioritized, function($opp) { |
| 200 |
return $opp['priority_level'] === 'high'; |
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})), |
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'quick_wins_count' => count(array_filter($prioritized, function($opp) { |
| 203 |
return $opp['estimated_effort'] === 'low' && $opp['estimated_impact'] === 'high'; |
| 204 |
})) |
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]; |
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} |
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|
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/** |
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* Calculate impact/effort matrix for opportunities |
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* |
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* @param array $opportunities Opportunities to analyze |
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* @return array Impact/effort matrix |
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*/ |
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public function calculate_impact_effort_matrix(array $opportunities): array { |
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$matrix = [ |
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'high_impact_low_effort' => [], // Quick wins |
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'high_impact_high_effort' => [], // Major projects |
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'low_impact_low_effort' => [], // Fill-ins |
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'low_impact_high_effort' => [] // Avoid |
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]; |
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|
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foreach ($opportunities as $opportunity) { |
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$impact = $this->determine_impact_level($opportunity); |
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$effort = $this->determine_effort_level($opportunity); |
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|
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$category = $impact . '_impact_' . $effort . '_effort'; |
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if (isset($matrix[$category])) { |
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$matrix[$category][] = $opportunity; |
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} |
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} |
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|
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return [ |
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'matrix' => $matrix, |
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'recommendations' => [ |
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'focus_on' => 'high_impact_low_effort', // Quick wins first |
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'plan_for' => 'high_impact_high_effort', // Major projects second |
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'consider' => 'low_impact_low_effort', // Fill-ins when time permits |
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'avoid' => 'low_impact_high_effort' // Not worth the effort |
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], |
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'summary' => $this->generate_matrix_summary($matrix) |
| 241 |
]; |
| 242 |
} |
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|
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/** |
| 245 |
* Evaluate quick win potential for a keyword |
| 246 |
* |
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* @param string $keyword Keyword |
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* @param int $clicks Current clicks |
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* @param int $impressions Current impressions |
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* @param float $position Current position |
| 251 |
* @param float $ctr Current CTR |
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* @return array Quick win evaluation |
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*/ |
| 254 |
private function evaluate_quick_win_potential(string $keyword, int $clicks, int $impressions, float $position, float $ctr): array { |
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$thresholds = self::QUICK_WIN_THRESHOLDS; |
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|
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// Check if keyword meets quick win criteria |
| 258 |
$is_in_position_range = $position >= $thresholds['position_range'][0] && $position <= $thresholds['position_range'][1]; |
| 259 |
$has_sufficient_impressions = $impressions >= $thresholds['min_impressions']; |
| 260 |
$has_sufficient_clicks = $clicks >= $thresholds['min_clicks']; |
| 261 |
|
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// Calculate potential improvement |
| 263 |
$expected_ctr = $this->get_expected_ctr_for_position($position - 1); // If moved up 1 position |
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$ctr_improvement_potential = max(0, $expected_ctr - $ctr); |
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$has_ctr_potential = $ctr_improvement_potential >= $thresholds['ctr_improvement_potential']; |
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|
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$is_quick_win = $is_in_position_range && $has_sufficient_impressions && $has_sufficient_clicks && $has_ctr_potential; |
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|
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// Calculate impact score |
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$impact_score = $this->calculate_quick_win_impact_score($impressions, $position, $ctr_improvement_potential); |
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|
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// Calculate potential additional clicks |
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$potential_clicks = round($impressions * ($ctr_improvement_potential / 100)); |
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|
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return [ |
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'keyword' => $keyword, |
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'is_quick_win' => $is_quick_win, |
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'current_position' => round($position, 1), |
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'current_clicks' => $clicks, |
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'current_impressions' => $impressions, |
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'current_ctr' => round($ctr, 2), |
| 282 |
'potential_position' => round($position - 1, 1), |
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'expected_ctr' => round($expected_ctr, 2), |
| 284 |
'ctr_improvement_potential' => round($ctr_improvement_potential, 2), |
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'potential_clicks' => $potential_clicks, |
| 286 |
'impact_score' => $impact_score, |
| 287 |
'opportunity_type' => 'quick_win', |
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'recommended_action' => $this->get_quick_win_recommendation($position, $ctr, $ctr_improvement_potential) |
| 289 |
]; |
| 290 |
} |
| 291 |
|
| 292 |
/** |
| 293 |
* Get expected CTR for a given position |
| 294 |
* |
| 295 |
* @param float $position Search position |
| 296 |
* @return float Expected CTR percentage |
| 297 |
*/ |
| 298 |
private function get_expected_ctr_for_position(float $position): float { |
| 299 |
// Industry benchmark CTRs by position |
| 300 |
$ctr_benchmarks = [ |
| 301 |
1 => 31.7, 2 => 24.7, 3 => 18.7, 4 => 13.7, 5 => 9.5, |
| 302 |
6 => 6.8, 7 => 4.8, 8 => 3.5, 9 => 2.5, 10 => 2.2 |
| 303 |
]; |
| 304 |
|
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$pos = (int) round($position); |
| 306 |
|
| 307 |
if ($pos <= 10) { |
| 308 |
return $ctr_benchmarks[$pos] ?? 1.0; |
| 309 |
} elseif ($pos <= 20) { |
| 310 |
return 1.0; |
| 311 |
} else { |
| 312 |
return 0.5; |
| 313 |
} |
| 314 |
} |
| 315 |
|
| 316 |
/** |
| 317 |
* Calculate quick win impact score |
| 318 |
* |
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* @param int $impressions Current impressions |
| 320 |
* @param float $position Current position |
| 321 |
* @param float $ctr_potential CTR improvement potential |
| 322 |
* @return float Impact score (0-100) |
| 323 |
*/ |
| 324 |
private function calculate_quick_win_impact_score(int $impressions, float $position, float $ctr_potential): float { |
| 325 |
// Weight factors |
| 326 |
$impression_weight = 0.4; |
| 327 |
$position_weight = 0.3; |
| 328 |
$ctr_weight = 0.3; |
| 329 |
|
| 330 |
// Normalize scores (0-100) |
| 331 |
$impression_score = min(100, ($impressions / 1000) * 100); // Max score at 1000 impressions |
| 332 |
$position_score = max(0, (11 - $position) * 10); // Better positions get higher scores |
| 333 |
$ctr_score = min(100, $ctr_potential * 10); // Max score at 10% CTR potential |
| 334 |
|
| 335 |
return ($impression_score * $impression_weight) + |
| 336 |
($position_score * $position_weight) + |
| 337 |
($ctr_score * $ctr_weight); |
| 338 |
} |
| 339 |
|
| 340 |
/** |
| 341 |
* Get quick win recommendation |
| 342 |
* |
| 343 |
* @param float $position Current position |
| 344 |
* @param float $ctr Current CTR |
| 345 |
* @param float $ctr_potential CTR improvement potential |
| 346 |
* @return string Recommendation |
| 347 |
*/ |
| 348 |
private function get_quick_win_recommendation(float $position, float $ctr, float $ctr_potential): string { |
| 349 |
if ($position <= 5 && $ctr_potential > 3) { |
| 350 |
return 'Optimize title and meta description to improve CTR for this high-ranking keyword'; |
| 351 |
} elseif ($position <= 10 && $ctr_potential > 2) { |
| 352 |
return 'Focus on content optimization and internal linking to push to page 1'; |
| 353 |
} else { |
| 354 |
return 'Improve content relevance and user engagement signals'; |
| 355 |
} |
| 356 |
} |
| 357 |
|
| 358 |
/** |
| 359 |
* Generate quick wins summary |
| 360 |
* |
| 361 |
* @param array $quick_wins Quick win opportunities |
| 362 |
* @return string Summary |
| 363 |
*/ |
| 364 |
private function generate_quick_wins_summary(array $quick_wins): string { |
| 365 |
$count = count($quick_wins); |
| 366 |
$total_potential = array_sum(array_column($quick_wins, 'potential_clicks')); |
| 367 |
|
| 368 |
if ($count === 0) { |
| 369 |
return 'No immediate quick win opportunities detected. Focus on long-term SEO improvements.'; |
| 370 |
} |
| 371 |
|
| 372 |
return sprintf( |
| 373 |
'Found %d quick win opportunities with potential for %d additional clicks per month.', |
| 374 |
$count, |
| 375 |
$total_potential |
| 376 |
); |
| 377 |
} |
| 378 |
|
| 379 |
/** |
| 380 |
* Identify keyword gaps |
| 381 |
* |
| 382 |
* @param array $keyword_data Keyword data |
| 383 |
* @return array Keyword gap opportunities |
| 384 |
*/ |
| 385 |
private function identify_keyword_gaps(array $keyword_data): array { |
| 386 |
$gaps = []; |
| 387 |
$rows = $keyword_data['rows'] ?? []; |
| 388 |
|
| 389 |
foreach ($rows as $row) { |
| 390 |
$keyword = $row['keys'][0] ?? ''; |
| 391 |
$impressions = $row['impressions'] ?? 0; |
| 392 |
$clicks = $row['clicks'] ?? 0; |
| 393 |
$position = $row['position'] ?? 0; |
| 394 |
|
| 395 |
// Identify keywords with high impressions but poor performance |
| 396 |
if ($impressions >= self::CONTENT_THRESHOLDS['keyword_gap_impressions'] && $position > 20) { |
| 397 |
$gaps[] = [ |
| 398 |
'keyword' => $keyword, |
| 399 |
'impressions' => $impressions, |
| 400 |
'clicks' => $clicks, |
| 401 |
'position' => round($position, 1), |
| 402 |
'opportunity_type' => 'keyword_gap', |
| 403 |
'recommended_action' => 'Create dedicated content targeting this high-volume keyword' |
| 404 |
]; |
| 405 |
} |
| 406 |
} |
| 407 |
|
| 408 |
return array_slice($gaps, 0, 10); |
| 409 |
} |
| 410 |
|
| 411 |
/** |
| 412 |
* Identify content refresh opportunities |
| 413 |
* |
| 414 |
* @param array $content_data Content performance data |
| 415 |
* @return array Content refresh opportunities |
| 416 |
*/ |
| 417 |
private function identify_content_refresh_opportunities(array $content_data): array { |
| 418 |
$refresh_opportunities = []; |
| 419 |
$pages = $content_data['top_pages']['pages'] ?? []; |
| 420 |
|
| 421 |
foreach ($pages as $page) { |
| 422 |
$path = $page['path'] ?? ''; |
| 423 |
$pageviews = $page['pageviews'] ?? 0; |
| 424 |
|
| 425 |
// Identify pages with declining performance (would need historical data) |
| 426 |
// For now, identify pages with moderate traffic that could be improved |
| 427 |
if ($pageviews > 50 && $pageviews < 500) { |
| 428 |
$refresh_opportunities[] = [ |
| 429 |
'page_path' => $path, |
| 430 |
'current_pageviews' => $pageviews, |
| 431 |
'opportunity_type' => 'content_refresh', |
| 432 |
'recommended_action' => 'Update content with fresh information and optimize for current keywords' |
| 433 |
]; |
| 434 |
} |
| 435 |
} |
| 436 |
|
| 437 |
return array_slice($refresh_opportunities, 0, 5); |
| 438 |
} |
| 439 |
|
| 440 |
/** |
| 441 |
* Identify seasonal opportunities |
| 442 |
* |
| 443 |
* @param array $keyword_data Keyword data |
| 444 |
* @return array Seasonal opportunities |
| 445 |
*/ |
| 446 |
private function identify_seasonal_opportunities(array $keyword_data): array { |
| 447 |
// Placeholder for seasonal analysis |
| 448 |
// Would analyze historical patterns to identify seasonal keywords |
| 449 |
return [ |
| 450 |
[ |
| 451 |
'opportunity_type' => 'seasonal_content', |
| 452 |
'season' => 'upcoming', |
| 453 |
'recommended_action' => 'Prepare seasonal content based on historical performance patterns' |
| 454 |
] |
| 455 |
]; |
| 456 |
} |
| 457 |
|
| 458 |
/** |
| 459 |
* Identify content expansion opportunities |
| 460 |
* |
| 461 |
* @param array $keyword_data Keyword data |
| 462 |
* @param array $content_data Content data |
| 463 |
* @return array Content expansion opportunities |
| 464 |
*/ |
| 465 |
private function identify_content_expansion_opportunities(array $keyword_data, array $content_data): array { |
| 466 |
$expansion_opportunities = []; |
| 467 |
$rows = $keyword_data['rows'] ?? []; |
| 468 |
|
| 469 |
// Look for keyword clusters that could benefit from comprehensive content |
| 470 |
$keyword_clusters = $this->identify_keyword_clusters($rows); |
| 471 |
|
| 472 |
foreach ($keyword_clusters as $cluster) { |
| 473 |
if (count($cluster['keywords']) >= 3) { |
| 474 |
$expansion_opportunities[] = [ |
| 475 |
'cluster_topic' => $cluster['topic'], |
| 476 |
'keyword_count' => count($cluster['keywords']), |
| 477 |
'total_impressions' => $cluster['total_impressions'], |
| 478 |
'opportunity_type' => 'content_expansion', |
| 479 |
'recommended_action' => 'Create comprehensive content covering this keyword cluster' |
| 480 |
]; |
| 481 |
} |
| 482 |
} |
| 483 |
|
| 484 |
return array_slice($expansion_opportunities, 0, 3); |
| 485 |
} |
| 486 |
|
| 487 |
/** |
| 488 |
* Identify keyword clusters |
| 489 |
* |
| 490 |
* @param array $rows Keyword rows |
| 491 |
* @return array Keyword clusters |
| 492 |
*/ |
| 493 |
private function identify_keyword_clusters(array $rows): array { |
| 494 |
// Simplified clustering based on common words |
| 495 |
$clusters = []; |
| 496 |
|
| 497 |
foreach ($rows as $row) { |
| 498 |
$keyword = $row['keys'][0] ?? ''; |
| 499 |
$impressions = $row['impressions'] ?? 0; |
| 500 |
|
| 501 |
// Extract main topic (first word for simplification) |
| 502 |
$words = explode(' ', $keyword); |
| 503 |
$main_topic = $words[0] ?? 'general'; |
| 504 |
|
| 505 |
if (!isset($clusters[$main_topic])) { |
| 506 |
$clusters[$main_topic] = [ |
| 507 |
'topic' => $main_topic, |
| 508 |
'keywords' => [], |
| 509 |
'total_impressions' => 0 |
| 510 |
]; |
| 511 |
} |
| 512 |
|
| 513 |
$clusters[$main_topic]['keywords'][] = $keyword; |
| 514 |
$clusters[$main_topic]['total_impressions'] += $impressions; |
| 515 |
} |
| 516 |
|
| 517 |
return array_values($clusters); |
| 518 |
} |
| 519 |
|
| 520 |
/** |
| 521 |
* Prioritize content opportunities |
| 522 |
* |
| 523 |
* @param array $opportunities Content opportunities |
| 524 |
* @return array Priority actions |
| 525 |
*/ |
| 526 |
private function prioritize_content_opportunities(array $opportunities): array { |
| 527 |
$priority_actions = []; |
| 528 |
|
| 529 |
// Prioritize keyword gaps (high impact) |
| 530 |
if (!empty($opportunities['keyword_gaps'])) { |
| 531 |
$priority_actions[] = [ |
| 532 |
'action' => 'Address keyword gaps', |
| 533 |
'priority' => 'high', |
| 534 |
'count' => count($opportunities['keyword_gaps']) |
| 535 |
]; |
| 536 |
} |
| 537 |
|
| 538 |
// Content refresh (medium impact) |
| 539 |
if (!empty($opportunities['content_refresh'])) { |
| 540 |
$priority_actions[] = [ |
| 541 |
'action' => 'Refresh existing content', |
| 542 |
'priority' => 'medium', |
| 543 |
'count' => count($opportunities['content_refresh']) |
| 544 |
]; |
| 545 |
} |
| 546 |
|
| 547 |
return $priority_actions; |
| 548 |
} |
| 549 |
|
| 550 |
/** |
| 551 |
* Generate content opportunities summary |
| 552 |
* |
| 553 |
* @param array $opportunities Content opportunities |
| 554 |
* @return string Summary |
| 555 |
*/ |
| 556 |
private function generate_content_opportunities_summary(array $opportunities): string { |
| 557 |
$total_opportunities = array_sum(array_map('count', array_filter($opportunities, 'is_array'))); |
| 558 |
|
| 559 |
if ($total_opportunities === 0) { |
| 560 |
return 'No significant content opportunities detected. Current content strategy appears optimized.'; |
| 561 |
} |
| 562 |
|
| 563 |
return sprintf( |
| 564 |
'Identified %d content opportunities across keyword gaps, content refresh, and expansion areas.', |
| 565 |
$total_opportunities |
| 566 |
); |
| 567 |
} |
| 568 |
|
| 569 |
/** |
| 570 |
* Detect traffic performance issues |
| 571 |
* |
| 572 |
* @param array $trend_data Trend data |
| 573 |
* @param array $thresholds Thresholds |
| 574 |
* @return array Traffic issues |
| 575 |
*/ |
| 576 |
private function detect_traffic_issues(array $trend_data, array $thresholds): array { |
| 577 |
$issues = []; |
| 578 |
$traffic_trends = $trend_data['sessions'] ?? []; |
| 579 |
|
| 580 |
if (isset($traffic_trends['percentage_change'])) { |
| 581 |
$change = $traffic_trends['percentage_change']; |
| 582 |
|
| 583 |
if ($change < -$thresholds['traffic_decline']) { |
| 584 |
$issues[] = [ |
| 585 |
'type' => 'traffic_decline', |
| 586 |
'severity' => $change < -40 ? 'critical' : 'high', |
| 587 |
'description' => sprintf('Traffic declined by %.1f%%', abs($change)), |
| 588 |
'recommended_action' => 'Investigate traffic sources and optimize underperforming content' |
| 589 |
]; |
| 590 |
} |
| 591 |
} |
| 592 |
|
| 593 |
return $issues; |
| 594 |
} |
| 595 |
|
| 596 |
/** |
| 597 |
* Detect keyword performance issues |
| 598 |
* |
| 599 |
* @param array $trend_data Trend data |
| 600 |
* @param array $thresholds Thresholds |
| 601 |
* @return array Keyword issues |
| 602 |
*/ |
| 603 |
private function detect_keyword_issues(array $trend_data, array $thresholds): array { |
| 604 |
$issues = []; |
| 605 |
|
| 606 |
// This would analyze keyword trend data for declining performance |
| 607 |
// For now, return placeholder structure |
| 608 |
return $issues; |
| 609 |
} |
| 610 |
|
| 611 |
/** |
| 612 |
* Detect technical performance issues |
| 613 |
* |
| 614 |
* @param array $trend_data Trend data |
| 615 |
* @param array $thresholds Thresholds |
| 616 |
* @return array Technical issues |
| 617 |
*/ |
| 618 |
private function detect_technical_issues(array $trend_data, array $thresholds): array { |
| 619 |
$issues = []; |
| 620 |
|
| 621 |
// This would analyze Core Web Vitals and technical metrics |
| 622 |
// For now, return placeholder structure |
| 623 |
return $issues; |
| 624 |
} |
| 625 |
|
| 626 |
/** |
| 627 |
* Categorize issues by severity |
| 628 |
* |
| 629 |
* @param array $issues All issues |
| 630 |
* @return array Severity breakdown |
| 631 |
*/ |
| 632 |
private function categorize_issues_by_severity(array $issues): array { |
| 633 |
$severity_breakdown = [ |
| 634 |
'critical' => 0, |
| 635 |
'high' => 0, |
| 636 |
'medium' => 0, |
| 637 |
'low' => 0 |
| 638 |
]; |
| 639 |
|
| 640 |
foreach ($issues as $category => $category_issues) { |
| 641 |
foreach ($category_issues as $issue) { |
| 642 |
$severity = $issue['severity'] ?? 'medium'; |
| 643 |
if (isset($severity_breakdown[$severity])) { |
| 644 |
$severity_breakdown[$severity]++; |
| 645 |
} |
| 646 |
} |
| 647 |
} |
| 648 |
|
| 649 |
return $severity_breakdown; |
| 650 |
} |
| 651 |
|
| 652 |
/** |
| 653 |
* Generate issue recommendations |
| 654 |
* |
| 655 |
* @param array $issues All issues |
| 656 |
* @return array Recommendations |
| 657 |
*/ |
| 658 |
private function generate_issue_recommendations(array $issues): array { |
| 659 |
$recommendations = []; |
| 660 |
|
| 661 |
foreach ($issues as $category => $category_issues) { |
| 662 |
foreach ($category_issues as $issue) { |
| 663 |
if (isset($issue['recommended_action'])) { |
| 664 |
$recommendations[] = [ |
| 665 |
'category' => $category, |
| 666 |
'severity' => $issue['severity'] ?? 'medium', |
| 667 |
'action' => $issue['recommended_action'] |
| 668 |
]; |
| 669 |
} |
| 670 |
} |
| 671 |
} |
| 672 |
|
| 673 |
// Sort by severity (critical first) |
| 674 |
$severity_order = ['critical' => 0, 'high' => 1, 'medium' => 2, 'low' => 3]; |
| 675 |
usort($recommendations, function($a, $b) use ($severity_order) { |
| 676 |
return $severity_order[$a['severity']] <=> $severity_order[$b['severity']]; |
| 677 |
}); |
| 678 |
|
| 679 |
return $recommendations; |
| 680 |
} |
| 681 |
|
| 682 |
/** |
| 683 |
* Generate performance issues summary |
| 684 |
* |
| 685 |
* @param array $issues All issues |
| 686 |
* @return string Summary |
| 687 |
*/ |
| 688 |
private function generate_performance_issues_summary(array $issues): string { |
| 689 |
$total_issues = 0; |
| 690 |
foreach ($issues as $category_issues) { |
| 691 |
$total_issues += count($category_issues); |
| 692 |
} |
| 693 |
|
| 694 |
if ($total_issues === 0) { |
| 695 |
return 'No significant performance issues detected. SEO performance appears stable.'; |
| 696 |
} |
| 697 |
|
| 698 |
return sprintf( |
| 699 |
'Detected %d performance issues requiring attention across traffic, keywords, and technical areas.', |
| 700 |
$total_issues |
| 701 |
); |
| 702 |
} |
| 703 |
|
| 704 |
/** |
| 705 |
* Calculate priority score for an opportunity |
| 706 |
* |
| 707 |
* @param array $opportunity Opportunity data |
| 708 |
* @return array Priority data |
| 709 |
*/ |
| 710 |
private function calculate_priority_score(array $opportunity): array { |
| 711 |
$impact = $this->determine_impact_level($opportunity); |
| 712 |
$effort = $this->determine_effort_level($opportunity); |
| 713 |
|
| 714 |
// Calculate numeric priority score |
| 715 |
$impact_score = $impact === 'high' ? 10 : 5; |
| 716 |
$effort_score = $effort === 'low' ? 10 : 5; |
| 717 |
$priority_score = $impact_score + $effort_score; |
| 718 |
|
| 719 |
// Determine priority level |
| 720 |
if ($impact === 'high' && $effort === 'low') { |
| 721 |
$level = 'high'; |
| 722 |
} elseif ($impact === 'high' && $effort === 'high') { |
| 723 |
$level = 'medium'; |
| 724 |
} else { |
| 725 |
$level = 'low'; |
| 726 |
} |
| 727 |
|
| 728 |
return [ |
| 729 |
'score' => $priority_score, |
| 730 |
'level' => $level, |
| 731 |
'impact' => $impact, |
| 732 |
'effort' => $effort |
| 733 |
]; |
| 734 |
} |
| 735 |
|
| 736 |
/** |
| 737 |
* Determine impact level |
| 738 |
* |
| 739 |
* @param array $opportunity Opportunity data |
| 740 |
* @return string Impact level |
| 741 |
*/ |
| 742 |
private function determine_impact_level(array $opportunity): string { |
| 743 |
$impact_score = $opportunity['impact_score'] ?? 0; |
| 744 |
$potential_clicks = $opportunity['potential_clicks'] ?? 0; |
| 745 |
$impressions = $opportunity['current_impressions'] ?? $opportunity['impressions'] ?? 0; |
| 746 |
|
| 747 |
if ($impact_score >= 70 || $potential_clicks >= 50 || $impressions >= 1000) { |
| 748 |
return 'high'; |
| 749 |
} else { |
| 750 |
return 'low'; |
| 751 |
} |
| 752 |
} |
| 753 |
|
| 754 |
/** |
| 755 |
* Determine effort level |
| 756 |
* |
| 757 |
* @param array $opportunity Opportunity data |
| 758 |
* @return string Effort level |
| 759 |
*/ |
| 760 |
private function determine_effort_level(array $opportunity): string { |
| 761 |
$position = $opportunity['current_position'] ?? $opportunity['position'] ?? 100; |
| 762 |
$opportunity_type = $opportunity['opportunity_type'] ?? ''; |
| 763 |
|
| 764 |
// Quick wins and CTR optimizations are low effort |
| 765 |
if ($opportunity_type === 'quick_win' || $position <= 10) { |
| 766 |
return 'low'; |
| 767 |
} else { |
| 768 |
return 'high'; |
| 769 |
} |
| 770 |
} |
| 771 |
|
| 772 |
/** |
| 773 |
* Generate matrix summary |
| 774 |
* |
| 775 |
* @param array $matrix Impact/effort matrix |
| 776 |
* @return string Summary |
| 777 |
*/ |
| 778 |
private function generate_matrix_summary(array $matrix): string { |
| 779 |
$quick_wins = count($matrix['high_impact_low_effort']); |
| 780 |
$major_projects = count($matrix['high_impact_high_effort']); |
| 781 |
|
| 782 |
if ($quick_wins > 0) { |
| 783 |
return sprintf( |
| 784 |
'Focus on %d quick wins first, then plan for %d major projects.', |
| 785 |
$quick_wins, |
| 786 |
$major_projects |
| 787 |
); |
| 788 |
} elseif ($major_projects > 0) { |
| 789 |
return sprintf( |
| 790 |
'No quick wins available. Focus on planning %d major projects.', |
| 791 |
$major_projects |
| 792 |
); |
| 793 |
} else { |
| 794 |
return 'Limited optimization opportunities detected. Focus on content creation and link building.'; |
| 795 |
} |
| 796 |
} |
| 797 |
} |
| 798 |
|
