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ThinkRank AI SEO – AI SEO Plugin for WordPress: Schema, XML Sitemaps, Meta Tags, Search Console & Local SEO / 2.10.0
ThinkRank AI SEO – AI SEO Plugin for WordPress: Schema, XML Sitemaps, Meta Tags, Search Console & Local SEO v2.10.0
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thinkrank / includes / api / class-seo-score-endpoint.php

class-seo-score-endpoint.php in ThinkRank AI SEO – AI SEO Plugin for WordPress: Schema, XML Sitemaps, Meta Tags, Search Console & Local SEO 2.10.0, at includes/api/class-seo-score-endpoint.php

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1 <?php
2 /**
3 * SEO Score REST API Endpoint
4 *
5 * Handles REST API endpoints for SEO score calculation and history
6 *
7 * @package ThinkRank\API
8 * @since 1.0.0
9 */
10
11 declare(strict_types=1);
12
13 namespace ThinkRank\API;
14
15 use ThinkRank\AI\SEOScoreCalculator;
16 use ThinkRank\Core\Database;
17 use WP_REST_Request;
18 use WP_REST_Response;
19 use WP_Error;
20
21 // Prevent direct access
22 if (!defined('ABSPATH')) {
23 exit;
24 }
25
26 /**
27 * SEO Score Endpoint Class
28 *
29 * Provides REST API endpoints for:
30 * - /wp-json/thinkrank/v1/seo-score/calculate
31 * - /wp-json/thinkrank/v1/seo-score/history
32 *
33 * @since 1.0.0
34 */
35 class SEOScoreEndpoint {
36
37 /**
38 * SEO Score Calculator instance
39 *
40 * @var SEOScoreCalculator
41 */
42 private SEOScoreCalculator $calculator;
43
44 /**
45 * Constructor
46 *
47 * @param SEOScoreCalculator $calculator SEO Score Calculator instance
48 */
49 public function __construct(SEOScoreCalculator $calculator) {
50 $this->calculator = $calculator;
51 }
52
53 /**
54 * Initialize the endpoint
55 *
56 * @return void
57 */
58 public function init(): void {
59 add_action('rest_api_init', [$this, 'register_routes']);
60 }
61
62 /**
63 * Register REST API routes
64 *
65 * @return void
66 */
67 public function register_routes(): void {
68 // Calculate SEO score endpoint
69 register_rest_route('thinkrank/v1', '/seo-score/calculate', [
70 'methods' => 'POST',
71 'callback' => [$this, 'calculate_score'],
72 'permission_callback' => [$this, 'check_permissions'],
73 'args' => [
74 'post_id' => [
75 'required' => true,
76 'type' => 'integer',
77 'validate_callback' => [$this, 'validate_post_id'],
78 ],
79 'target_keyword' => [
80 'required' => false,
81 'type' => 'string',
82 'sanitize_callback' => 'sanitize_text_field',
83 ],
84 'target_keywords' => [
85 'required' => false,
86 'type' => 'array',
87 'items' => ['type' => 'string'],
88 'sanitize_callback' => function ($value) {
89 if (!is_array($value)) {
90 return [];
91 }
92 return array_map('sanitize_text_field', $value);
93 },
94 ],
95 'save_score' => [
96 'required' => false,
97 'type' => 'boolean',
98 'default' => true,
99 ],
100 'live_content' => [
101 'required' => false,
102 'type' => 'string',
103 'sanitize_callback' => 'wp_kses_post',
104 ],
105 // Unsaved SEO title/description straight from the editor. Both
106 // are scored factors, and without them an "Apply" that changes
107 // the title scores against the stale saved value — the score
108 // only moved once the post was saved, which read as the score
109 // updating minutes later on its own. Omitted (null) means "use
110 // what's saved"; an empty string means the user cleared the
111 // field, which must fall back to the rendered pattern exactly
112 // as an empty stored value does.
113 'live_title' => [
114 'required' => false,
115 'type' => 'string',
116 'sanitize_callback' => 'sanitize_text_field',
117 ],
118 'live_description' => [
119 'required' => false,
120 'type' => 'string',
121 'sanitize_callback' => 'sanitize_text_field',
122 ],
123 // The permalink field as it stands in the editor, so an unsaved
124 // slug edit scores immediately instead of matching the old URL.
125 'live_slug' => [
126 'required' => false,
127 'type' => 'string',
128 // NOT sanitize_title: REST calls a sanitize_callback as
129 // ($value, $request, $param), and sanitize_title()'s second
130 // parameter is $fallback_title — so an empty slug returned
131 // the WP_REST_Request object, which fataled on the string
132 // cast below. The editor sends an empty slug whenever the
133 // permalink field is blank (every draft), so this fired on
134 // ordinary use. Sanitized with a single-argument
135 // sanitize_title() where it is consumed instead.
136 'sanitize_callback' => 'sanitize_text_field',
137 ],
138 'readability_score' => [
139 'required' => false,
140 'type' => 'string',
141 'sanitize_callback' => 'sanitize_text_field',
142 ],
143 'content_quality' => [
144 'required' => false,
145 'type' => 'string',
146 'sanitize_callback' => 'sanitize_text_field',
147 ],
148 ],
149 ]);
150
151 // Get existing SEO score endpoint
152 register_rest_route('thinkrank/v1', '/seo-score/get', [
153 'methods' => 'GET',
154 'callback' => [$this, 'get_existing_score'],
155 'permission_callback' => [$this, 'check_permissions'],
156 'args' => [
157 'post_id' => [
158 'required' => true,
159 'type' => 'integer',
160 'validate_callback' => [$this, 'validate_post_id'],
161 ],
162 ],
163 ]);
164
165 // Get score history endpoint
166 register_rest_route('thinkrank/v1', '/seo-score/history', [
167 'methods' => 'GET',
168 'callback' => [$this, 'get_score_history'],
169 'permission_callback' => [$this, 'check_permissions'],
170 'args' => [
171 'post_id' => [
172 'required' => true,
173 'type' => 'integer',
174 'validate_callback' => [$this, 'validate_post_id'],
175 ],
176 'limit' => [
177 'required' => false,
178 'type' => 'integer',
179 'default' => 10,
180 'minimum' => 1,
181 'maximum' => 50,
182 ],
183 ],
184 ]);
185
186 // Get latest score endpoint
187 register_rest_route('thinkrank/v1', '/seo-score/latest', [
188 'methods' => 'GET',
189 'callback' => [$this, 'get_latest_score'],
190 'permission_callback' => [$this, 'check_permissions'],
191 'args' => [
192 'post_id' => [
193 'required' => true,
194 'type' => 'integer',
195 'validate_callback' => [$this, 'validate_post_id'],
196 ],
197 ],
198 ]);
199 }
200
201 /**
202 * Calculate SEO score for a post
203 *
204 * @param WP_REST_Request $request Request object
205 * @return WP_REST_Response|WP_Error Response object
206 */
207 public function calculate_score(WP_REST_Request $request) {
208 try {
209 $post_id = $request->get_param('post_id');
210 $target_keyword = $request->get_param('target_keyword') ?? '';
211 $target_keywords = $request->get_param('target_keywords');
212 $save_score = $request->get_param('save_score') ?? true;
213 $live_content = $request->get_param('live_content') ?? '';
214 $readability_score = $request->get_param('readability_score') ?? null;
215 $content_quality = $request->get_param('content_quality') ?? null;
216
217 // Analyze content - use live content if provided, otherwise saved content
218 if (!empty($live_content)) {
219 $content_data = $this->calculator->analyze_live_content($live_content, $post_id);
220 } else {
221 $content_data = $this->calculator->analyze_post_content($post_id);
222 }
223
224 if (empty($content_data)) {
225 return new WP_Error(
226 'post_not_found',
227 'Post not found or has no content',
228 ['status' => 404]
229 );
230 }
231
232 // Get post metadata. Score against the FINAL rendered SEO title/
233 // description — resolve any variable tags in a custom value, and fall
234 // back to the rendered Global/Bulk pattern when the field is empty, so
235 // the length-based scoring matches what the frontend actually outputs.
236 // Prefer the editor's live values when the request carried them, so
237 // an unsaved title/description edit scores immediately instead of
238 // waiting for the post to be saved. `null` means the request said
239 // nothing about the field, which keeps the saved value.
240 $live_title = $request->get_param('live_title');
241 $live_description = $request->get_param('live_description');
242
243 // Score the slug the editor is showing. Omitted (null) keeps the
244 // saved slug; an empty string means the field was cleared, which
245 // falls back to the title-derived slug exactly as an unsaved draft
246 // does inside the calculator.
247 $live_slug = $request->get_param('live_slug');
248 if ($live_slug !== null) {
249 $content_data['slug'] = sanitize_title((string) $live_slug);
250 }
251
252 $raw_title = $live_title !== null
253 ? (string) $live_title
254 : get_post_meta($post_id, '_thinkrank_seo_title', true);
255 $raw_description = $live_description !== null
256 ? (string) $live_description
257 : get_post_meta($post_id, '_thinkrank_meta_description', true);
258 $metadata = [
259 'title' => \ThinkRank\SEO\Pattern_Resolver::effective_value($raw_title, $post_id, 'title'),
260 'description' => \ThinkRank\SEO\Pattern_Resolver::effective_value($raw_description, $post_id, 'description'),
261 // Fallback source for the scorer when the request carries no
262 // keyword (e.g. a plain "score this post" call). An explicit
263 // request keyword still wins, so the editor keeps scoring
264 // unsaved keyword edits live.
265 'focus_keywords' => \ThinkRank\SEO\Focus_Keywords::get($post_id),
266 ];
267
268 // Calculate score. Prefer the multi-keyword list when provided; the
269 // calculator scores each keyword and returns the highest as final.
270 //
271 // Only forward keyword options when the request actually carried
272 // them. The editor always sends its live keyword state (including
273 // empty, when the user clears the field) and that must be honored
274 // verbatim; a request that mentions no keyword at all leaves the
275 // options untouched so the calculator falls back to the keywords
276 // stored on the post.
277 $score_options = [];
278 if ($request->get_param('target_keyword') !== null) {
279 $score_options['target_keyword'] = (string) $target_keyword;
280 }
281 if (is_array($target_keywords)) {
282 $score_options['target_keywords'] = $target_keywords;
283 }
284 $score_data = $this->calculator->calculate_score(
285 $content_data,
286 $metadata,
287 $score_options
288 );
289
290 // Add readability_score and content_quality from frontend if
291 // provided. `!== null`, not `!empty()`: 0 is a legitimate score and
292 // empty() discarded it, so a post the editor scored as 0 kept
293 // whatever the calculator had produced instead (#394). Both params
294 // already default to null above, so null means "not sent".
295 //
296 // Only when the editor actually measured something, though. Inside a
297 // page builder there is no editor content to read, so Refresh sent an
298 // empty `live_content` along with the two labels derived from that
299 // empty string — the literal words "No content" — and they were
300 // applied over the correct server-side analysis this request had just
301 // run, then persisted by save_score(). That is what put "No content"
302 // on the dashboard for a page with a valid score (#778). With nothing
303 // measured, the analysis above is the better answer.
304 $editor_measured = '' !== trim((string) $live_content);
305
306 if ($editor_measured && null !== $readability_score) {
307 $score_data['readability_score'] = $readability_score;
308 }
309 if ($editor_measured && null !== $content_quality) {
310 $score_data['content_quality'] = $content_quality;
311 }
312
313 // Save score if requested
314 if ($save_score) {
315 $user_id = get_current_user_id();
316 $score_id = $this->calculator->save_score($post_id, $user_id, $score_data);
317
318 if ($score_id) {
319 $score_data['score_id'] = $score_id;
320 }
321 }
322
323 return new WP_REST_Response([
324 'success' => true,
325 'data' => $score_data,
326 ], 200);
327
328 } catch (\Exception $e) {
329 return new WP_Error(
330 'calculation_failed',
331 'Failed to calculate SEO score: ' . $e->getMessage(),
332 ['status' => 500]
333 );
334 }
335 }
336
337 /**
338 * Get existing SEO score for a post
339 *
340 * @param WP_REST_Request $request Request object
341 * @return WP_REST_Response|WP_Error Response object
342 */
343 public function get_existing_score(WP_REST_Request $request) {
344 try {
345 $post_id = $request->get_param('post_id');
346
347 // Get existing score data from database
348 $existing_data = $this->calculator->get_existing_score_data($post_id);
349
350 if ($existing_data) {
351 return new WP_REST_Response([
352 'success' => true,
353 'data' => $existing_data,
354 'message' => __('Existing SEO score retrieved successfully', 'thinkrank')
355 ], 200);
356 } else {
357 return new WP_REST_Response([
358 'success' => false,
359 'data' => null,
360 'message' => __('No existing SEO analysis found', 'thinkrank')
361 ], 200); // 200 because it's not an error, just no data
362 }
363
364 } catch (\Exception $e) {
365 return new WP_Error('get_score_error', $e->getMessage(), ['status' => 500]);
366 }
367 }
368
369 /**
370 * Get score history for a post
371 *
372 * @param WP_REST_Request $request Request object
373 * @return WP_REST_Response|WP_Error Response object
374 */
375 public function get_score_history(WP_REST_Request $request) {
376 try {
377 $post_id = $request->get_param('post_id');
378 $limit = $request->get_param('limit') ?? 10;
379
380 $history = $this->calculator->get_score_history($post_id, $limit);
381
382 return new WP_REST_Response([
383 'success' => true,
384 'data' => $history,
385 ], 200);
386
387 } catch (\Exception $e) {
388 return new WP_Error(
389 'history_failed',
390 'Failed to retrieve score history: ' . $e->getMessage(),
391 ['status' => 500]
392 );
393 }
394 }
395
396 /**
397 * Get latest score for a post
398 *
399 * @param WP_REST_Request $request Request object
400 * @return WP_REST_Response|WP_Error Response object
401 */
402 public function get_latest_score(WP_REST_Request $request) {
403 try {
404 $post_id = $request->get_param('post_id');
405
406 $latest_score = $this->calculator->get_latest_score($post_id);
407
408 return new WP_REST_Response([
409 'success' => true,
410 'data' => $latest_score,
411 ], 200);
412
413 } catch (\Exception $e) {
414 return new WP_Error(
415 'latest_failed',
416 'Failed to retrieve latest score: ' . $e->getMessage(),
417 ['status' => 500]
418 );
419 }
420 }
421
422 /**
423 * Check permissions for API access
424 *
425 * @param WP_REST_Request $request Request object
426 * @return bool True if user has permission
427 */
428 public function check_permissions(WP_REST_Request $request): bool {
429 // Check if user is logged in
430 if (!is_user_logged_in()) {
431 return false;
432 }
433
434 // Check if user can edit posts
435 if (!current_user_can('edit_posts')) {
436 return false;
437 }
438
439 // For specific post operations, check if user can edit the specific post
440 $post_id = $request->get_param('post_id');
441 if ($post_id && !current_user_can('edit_post', $post_id)) {
442 return false;
443 }
444
445 return true;
446 }
447
448 /**
449 * Validate post ID parameter
450 *
451 * @param mixed $value Parameter value
452 * @param WP_REST_Request $request Request object
453 * @param string $param Parameter name
454 * @return bool True if valid
455 */
456 public function validate_post_id($value, WP_REST_Request $request, string $param): bool {
457 if (!is_numeric($value) || $value <= 0) {
458 return false;
459 }
460
461 $post = get_post((int) $value);
462 return $post !== null;
463 }
464 }
465