| 1 |
<?php |
| 2 |
/** |
| 3 |
* Schema Validator Class |
| 4 |
* |
| 5 |
* Handles Schema.org compliance validation and SEO optimization checks. |
| 6 |
* Extracted from Schema_Generator to follow Single Responsibility Principle. |
| 7 |
* Maintains exact same validation logic and return formats as original implementation. |
| 8 |
* |
| 9 |
* @package ThinkRank\SEO |
| 10 |
* @since 1.0.0 |
| 11 |
*/ |
| 12 |
|
| 13 |
declare(strict_types=1); |
| 14 |
|
| 15 |
namespace ThinkRank\SEO; |
| 16 |
|
| 17 |
// Prevent direct access |
| 18 |
if (!defined('ABSPATH')) { |
| 19 |
exit; |
| 20 |
} |
| 21 |
|
| 22 |
/** |
| 23 |
* Schema Validator Class |
| 24 |
* |
| 25 |
* Validates schema markup against Schema.org specifications and provides SEO suggestions. |
| 26 |
* Preserves all existing validation logic and return formats. |
| 27 |
* |
| 28 |
* @since 1.0.0 |
| 29 |
*/ |
| 30 |
class Schema_Validator { |
| 31 |
|
| 32 |
/** |
| 33 |
* Schema Factory instance for type specifications |
| 34 |
* |
| 35 |
* @since 1.0.0 |
| 36 |
* @var Schema_Factory |
| 37 |
*/ |
| 38 |
private Schema_Factory $schema_factory; |
| 39 |
|
| 40 |
/** |
| 41 |
* Constructor |
| 42 |
* |
| 43 |
* @since 1.0.0 |
| 44 |
*/ |
| 45 |
public function __construct() { |
| 46 |
// Ensure Schema_Factory is loaded |
| 47 |
if (!class_exists('ThinkRank\\SEO\\Schema_Factory')) { |
| 48 |
require_once THINKRANK_PLUGIN_DIR . 'includes/seo/class-schema-factory.php'; |
| 49 |
} |
| 50 |
$this->schema_factory = new Schema_Factory(); |
| 51 |
} |
| 52 |
|
| 53 |
/** |
| 54 |
* Validate schema markup against Schema.org specifications |
| 55 |
* PRESERVED: Exact same method signature and return format from original Schema_Generator |
| 56 |
* |
| 57 |
* @since 1.0.0 |
| 58 |
* |
| 59 |
* @param array $schema Schema markup to validate |
| 60 |
* @return array Validation results with errors, warnings, and suggestions |
| 61 |
*/ |
| 62 |
public function validate_schema(array $schema): array { |
| 63 |
$validation = [ |
| 64 |
'valid' => true, |
| 65 |
'errors' => [], |
| 66 |
'warnings' => [], |
| 67 |
'suggestions' => [], |
| 68 |
'score' => 100 |
| 69 |
]; |
| 70 |
|
| 71 |
// Check basic structure |
| 72 |
if (!isset($schema['@context']) || $schema['@context'] !== $this->schema_factory->get_schema_context()) { |
| 73 |
$validation['errors'][] = 'Missing or invalid @context. Should be: ' . $this->schema_factory->get_schema_context(); |
| 74 |
$validation['valid'] = false; |
| 75 |
} |
| 76 |
|
| 77 |
if (!isset($schema['@type'])) { |
| 78 |
$validation['errors'][] = 'Missing @type property'; |
| 79 |
$validation['valid'] = false; |
| 80 |
return $validation; |
| 81 |
} |
| 82 |
|
| 83 |
$schema_type = $schema['@type']; |
| 84 |
|
| 85 |
// A LocalBusiness node carries the subtype the site chose ("Dentist"), |
| 86 |
// and none of the ~150 subtypes has a spec of its own. They all share |
| 87 |
// LocalBusiness's requirements, so validate against that rather than |
| 88 |
// reporting the site's own business type as unsupported. |
| 89 |
if (\ThinkRank\Config\Local_Business_Types_Config::is_local_business($schema_type)) { |
| 90 |
$schema_type = 'LocalBusiness'; |
| 91 |
} |
| 92 |
|
| 93 |
$spec =$this->schema_factory->get_schema_specification($schema_type); |
| 94 |
|
| 95 |
if (empty($spec)) { |
| 96 |
$validation['errors'][] = "Unsupported schema type: {$schema_type}"; |
| 97 |
$validation['valid'] = false; |
| 98 |
return $validation; |
| 99 |
} |
| 100 |
|
| 101 |
// Check required properties |
| 102 |
foreach ($spec['required'] as $required_prop) { |
| 103 |
if (!isset($schema[$required_prop]) || empty($schema[$required_prop])) { |
| 104 |
$validation['errors'][] = "Missing required property: {$required_prop}"; |
| 105 |
$validation['valid'] = false; |
| 106 |
} |
| 107 |
} |
| 108 |
|
| 109 |
// Check recommended properties |
| 110 |
$missing_recommended = 0; |
| 111 |
foreach ($spec['recommended'] as $recommended_prop) { |
| 112 |
if (!isset($schema[$recommended_prop]) || empty($schema[$recommended_prop])) { |
| 113 |
$validation['warnings'][] = "Missing recommended property: {$recommended_prop}"; |
| 114 |
$missing_recommended++; |
| 115 |
} |
| 116 |
} |
| 117 |
|
| 118 |
// Calculate score based on completeness |
| 119 |
$total_props = count($spec['required']) + count($spec['recommended']); |
| 120 |
$missing_props = count($validation['errors']) + $missing_recommended; |
| 121 |
$validation['score'] = $total_props > 0 ? (int) round(max(0, 100 - (($missing_props / $total_props) * 100))) : 100; |
| 122 |
|
| 123 |
// Type-specific validation |
| 124 |
$validation = $this->validate_schema_type_specific($schema, $schema_type, $validation); |
| 125 |
|
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// SEO-specific suggestions |
| 127 |
$validation = $this->add_seo_suggestions($schema, $schema_type, $validation); |
| 128 |
|
| 129 |
return $validation; |
| 130 |
} |
| 131 |
|
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/** |
| 133 |
* Validate schema type-specific requirements |
| 134 |
* PRESERVED: Exact same method logic from original Schema_Generator |
| 135 |
* |
| 136 |
* @since 1.0.0 |
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* |
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* @param array $schema Schema markup |
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* @param string $schema_type Schema type |
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* @param array $validation Current validation results |
| 141 |
* @return array Updated validation results |
| 142 |
*/ |
| 143 |
private function validate_schema_type_specific(array $schema, string $schema_type, array $validation): array { |
| 144 |
switch ($schema_type) { |
| 145 |
case 'Article': |
| 146 |
case 'BlogPosting': |
| 147 |
case 'TechnicalArticle': |
| 148 |
case 'NewsArticle': |
| 149 |
case 'ScholarlyArticle': |
| 150 |
case 'Report': |
| 151 |
$validation = $this->validate_article_schema($schema, $validation); |
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break; |
| 153 |
case 'Product': |
| 154 |
$validation = $this->validate_product_schema($schema, $validation); |
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break; |
| 156 |
case 'Organization': |
| 157 |
$validation = $this->validate_organization_schema($schema, $validation); |
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break; |
| 159 |
case 'LocalBusiness': |
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$validation = $this->validate_local_business_schema($schema, $validation); |
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break; |
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case 'WebSite': |
| 163 |
$validation = $this->validate_website_schema($schema, $validation); |
| 164 |
break; |
| 165 |
case 'FAQPage': |
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$validation = $this->validate_faq_schema($schema, $validation); |
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break; |
| 168 |
case 'VideoObject': |
| 169 |
$validation = $this->validate_video_object_schema($schema, $validation); |
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break; |
| 171 |
} |
| 172 |
|
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return $validation; |
| 174 |
} |
| 175 |
|
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/** |
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* Validate VideoObject schema specific requirements. |
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* |
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* Google requires name, description, thumbnailUrl and uploadDate. A video is |
| 180 |
* only playable with a contentUrl or embedUrl, so warn when both are missing. |
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* |
| 182 |
* @since 1.0.0 |
| 183 |
* |
| 184 |
* @param array $schema Schema markup |
| 185 |
* @param array $validation Current validation results |
| 186 |
* @return array Updated validation results |
| 187 |
*/ |
| 188 |
private function validate_video_object_schema(array $schema, array $validation): array { |
| 189 |
foreach (['name', 'description', 'thumbnailUrl', 'uploadDate'] as $field) { |
| 190 |
if (empty($schema[$field])) { |
| 191 |
$validation['errors'][] = sprintf('VideoObject schema requires a %s', $field); |
| 192 |
$validation['valid'] = false; |
| 193 |
} |
| 194 |
} |
| 195 |
|
| 196 |
if (empty($schema['contentUrl']) && empty($schema['embedUrl'])) { |
| 197 |
$validation['warnings'][] = 'VideoObject should include a contentUrl or embedUrl so the video is playable'; |
| 198 |
} |
| 199 |
|
| 200 |
return $validation; |
| 201 |
} |
| 202 |
|
| 203 |
/** |
| 204 |
* Validate Article schema specific requirements |
| 205 |
* PRESERVED: Exact same method logic from original Schema_Generator |
| 206 |
* |
| 207 |
* @since 1.0.0 |
| 208 |
* |
| 209 |
* @param array $schema Schema markup |
| 210 |
* @param array $validation Current validation results |
| 211 |
* @return array Updated validation results |
| 212 |
*/ |
| 213 |
private function validate_article_schema(array $schema, array $validation): array { |
| 214 |
// Check headline length (Google recommends under 110 characters) |
| 215 |
if (isset($schema['headline']) && is_string($schema['headline']) && strlen($schema['headline']) > 110) { |
| 216 |
$validation['warnings'][] = 'Headline is longer than 110 characters, may be truncated in search results'; |
| 217 |
} |
| 218 |
|
| 219 |
// Check for image |
| 220 |
if (!isset($schema['image'])) { |
| 221 |
$validation['suggestions'][] = 'Add an image to improve rich snippet appearance'; |
| 222 |
} |
| 223 |
|
| 224 |
// Check for author structure |
| 225 |
if (isset($schema['author']) && is_array($schema['author'])) { |
| 226 |
if (!isset($schema['author']['@type']) || $schema['author']['@type'] !== 'Person') { |
| 227 |
$validation['warnings'][] = 'Author should be structured as a Person entity'; |
| 228 |
} |
| 229 |
} |
| 230 |
|
| 231 |
// Check for publisher |
| 232 |
if (!isset($schema['publisher'])) { |
| 233 |
$validation['suggestions'][] = 'Add publisher information for better credibility'; |
| 234 |
} |
| 235 |
|
| 236 |
return $validation; |
| 237 |
} |
| 238 |
|
| 239 |
/** |
| 240 |
* Validate Product schema specific requirements |
| 241 |
* PRESERVED: Exact same method logic from original Schema_Generator |
| 242 |
* |
| 243 |
* @since 1.0.0 |
| 244 |
* |
| 245 |
* @param array $schema Schema markup |
| 246 |
* @param array $validation Current validation results |
| 247 |
* @return array Updated validation results |
| 248 |
*/ |
| 249 |
private function validate_product_schema(array $schema, array $validation): array { |
| 250 |
// Check for offers |
| 251 |
if (!isset($schema['offers'])) { |
| 252 |
$validation['suggestions'][] = 'Add price information with offers property'; |
| 253 |
} else { |
| 254 |
// Validate offers structure |
| 255 |
$offers = $schema['offers']; |
| 256 |
if (!isset($offers['@type']) || $offers['@type'] !== 'Offer') { |
| 257 |
$validation['warnings'][] = 'Offers should be structured as an Offer entity'; |
| 258 |
} |
| 259 |
if (!isset($offers['price']) || !isset($offers['priceCurrency'])) { |
| 260 |
$validation['warnings'][] = 'Offers should include price and priceCurrency'; |
| 261 |
} |
| 262 |
} |
| 263 |
|
| 264 |
// Check for brand |
| 265 |
if (!isset($schema['brand'])) { |
| 266 |
$validation['suggestions'][] = 'Add brand information to improve product visibility'; |
| 267 |
} |
| 268 |
|
| 269 |
// Check for reviews or ratings |
| 270 |
if (!isset($schema['review']) && !isset($schema['aggregateRating'])) { |
| 271 |
$validation['suggestions'][] = 'Add reviews or ratings to improve product credibility'; |
| 272 |
} |
| 273 |
|
| 274 |
return $validation; |
| 275 |
} |
| 276 |
|
| 277 |
/** |
| 278 |
* Validate Organization schema specific requirements |
| 279 |
* PRESERVED: Exact same method logic from original Schema_Generator |
| 280 |
* |
| 281 |
* @since 1.0.0 |
| 282 |
* |
| 283 |
* @param array $schema Schema markup |
| 284 |
* @param array $validation Current validation results |
| 285 |
* @return array Updated validation results |
| 286 |
*/ |
| 287 |
private function validate_organization_schema(array $schema, array $validation): array { |
| 288 |
// Check for logo - properly check if it exists and has URL |
| 289 |
if (!isset($schema['logo']) || empty($schema['logo']) || |
| 290 |
(is_array($schema['logo']) && empty($schema['logo']['url']))) { |
| 291 |
$validation['suggestions'][] = 'Add a logo to improve brand recognition'; |
| 292 |
} |
| 293 |
|
| 294 |
// Check for contact information - properly validate the structure |
| 295 |
if (isset($schema['contactPoint']) && !empty($schema['contactPoint']) && is_array($schema['contactPoint'])) { |
| 296 |
$contact = $schema['contactPoint']; |
| 297 |
|
| 298 |
// Only suggest missing fields if they're actually missing |
| 299 |
if (!isset($contact['telephone']) || empty($contact['telephone'])) { |
| 300 |
$validation['suggestions'][] = 'Contact phone number is recommended for organization schema.'; |
| 301 |
} |
| 302 |
if (!isset($contact['email']) || empty($contact['email'])) { |
| 303 |
$validation['suggestions'][] = 'Contact email is recommended for organization schema.'; |
| 304 |
} |
| 305 |
if (!isset($contact['contactType']) || empty($contact['contactType'])) { |
| 306 |
$validation['suggestions'][] = 'Contact type is recommended for organization schema.'; |
| 307 |
} |
| 308 |
} else { |
| 309 |
// Only suggest if contactPoint is completely missing or invalid |
| 310 |
$validation['suggestions'][] = 'Contact information is recommended for organization schema.'; |
| 311 |
} |
| 312 |
|
| 313 |
// Check for address (especially for LocalBusiness) |
| 314 |
if ($schema['@type'] === 'LocalBusiness' && (!isset($schema['address']) || empty($schema['address']))) { |
| 315 |
$validation['errors'][] = 'LocalBusiness requires an address'; |
| 316 |
$validation['valid'] = false; |
| 317 |
} |
| 318 |
|
| 319 |
// Check for social media profiles - properly validate array |
| 320 |
if (!isset($schema['sameAs']) || empty($schema['sameAs']) || |
| 321 |
(is_array($schema['sameAs']) && count(array_filter($schema['sameAs'], function($url) { |
| 322 |
return !empty($url) && filter_var($url, FILTER_VALIDATE_URL); |
| 323 |
})) === 0)) { |
| 324 |
$validation['suggestions'][] = 'Social media profiles (sameAs) are recommended for organization schema - add Facebook, Twitter, LinkedIn, Instagram, or YouTube URLs.'; |
| 325 |
} |
| 326 |
|
| 327 |
return $validation; |
| 328 |
} |
| 329 |
|
| 330 |
/** |
| 331 |
* Validate LocalBusiness schema specific requirements |
| 332 |
* |
| 333 |
* @since 1.0.0 |
| 334 |
* |
| 335 |
* @param array $schema Schema markup |
| 336 |
* @param array $validation Current validation results |
| 337 |
* @return array Updated validation results |
| 338 |
*/ |
| 339 |
private function validate_local_business_schema(array $schema, array $validation): array { |
| 340 |
// Check for logo - properly check if it exists and has URL |
| 341 |
if (!isset($schema['logo']) || empty($schema['logo']) || |
| 342 |
(is_array($schema['logo']) && empty($schema['logo']['url']))) { |
| 343 |
$validation['suggestions'][] = 'Add a logo to improve brand recognition'; |
| 344 |
} |
| 345 |
|
| 346 |
// LocalBusiness uses direct telephone property, not contactPoint |
| 347 |
if (!isset($schema['telephone']) || empty($schema['telephone'])) { |
| 348 |
$validation['suggestions'][] = 'Contact phone number is recommended for local business schema.'; |
| 349 |
} |
| 350 |
|
| 351 |
// Check for address (required for LocalBusiness) |
| 352 |
if (!isset($schema['address']) || empty($schema['address'])) { |
| 353 |
$validation['errors'][] = 'LocalBusiness requires an address'; |
| 354 |
$validation['valid'] = false; |
| 355 |
} |
| 356 |
|
| 357 |
// Check for social media profiles - properly validate array |
| 358 |
if (!isset($schema['sameAs']) || empty($schema['sameAs']) || |
| 359 |
(is_array($schema['sameAs']) && count(array_filter($schema['sameAs'], function($url) { |
| 360 |
return !empty($url) && filter_var($url, FILTER_VALIDATE_URL); |
| 361 |
})) === 0)) { |
| 362 |
$validation['suggestions'][] = 'Social media profiles (sameAs) are recommended for local business schema.'; |
| 363 |
} |
| 364 |
|
| 365 |
return $validation; |
| 366 |
} |
| 367 |
|
| 368 |
/** |
| 369 |
* Validate Website schema specific requirements |
| 370 |
* |
| 371 |
* @since 1.0.0 |
| 372 |
* |
| 373 |
* @param array $schema Schema markup |
| 374 |
* @param array $validation Current validation results |
| 375 |
* @return array Updated validation results |
| 376 |
*/ |
| 377 |
private function validate_website_schema(array $schema, array $validation): array { |
| 378 |
// Check for logo - properly check both direct logo and publisher logo |
| 379 |
$has_logo = false; |
| 380 |
if (isset($schema['logo']) && !empty($schema['logo']) && |
| 381 |
(is_string($schema['logo']) || (is_array($schema['logo']) && !empty($schema['logo']['url'])))) { |
| 382 |
$has_logo = true; |
| 383 |
} elseif (isset($schema['publisher']['logo']) && !empty($schema['publisher']['logo']) && |
| 384 |
(is_string($schema['publisher']['logo']) || (is_array($schema['publisher']['logo']) && !empty($schema['publisher']['logo']['url'])))) { |
| 385 |
$has_logo = true; |
| 386 |
} |
| 387 |
|
| 388 |
if (!$has_logo) { |
| 389 |
$validation['suggestions'][] = 'No logo configured. Add a logo in Site Identity > Site Assets for better brand recognition.'; |
| 390 |
} |
| 391 |
|
| 392 |
// Check for search action (potentialAction) - properly validate structure |
| 393 |
if (!isset($schema['potentialAction']) || empty($schema['potentialAction']) || |
| 394 |
(is_array($schema['potentialAction']) && empty($schema['potentialAction']['@type']))) { |
| 395 |
$validation['suggestions'][] = 'Add search functionality with potentialAction for enhanced search box appearance.'; |
| 396 |
} |
| 397 |
|
| 398 |
// Check for publisher information - properly validate structure |
| 399 |
if (!isset($schema['publisher']) || empty($schema['publisher']) || |
| 400 |
(is_array($schema['publisher']) && empty($schema['publisher']['name']))) { |
| 401 |
$validation['suggestions'][] = 'Add publisher information for better website credibility.'; |
| 402 |
} |
| 403 |
|
| 404 |
return $validation; |
| 405 |
} |
| 406 |
|
| 407 |
/** |
| 408 |
* Validate FAQ schema specific requirements |
| 409 |
* PRESERVED: Exact same method logic from original Schema_Generator |
| 410 |
* |
| 411 |
* @since 1.0.0 |
| 412 |
* |
| 413 |
* @param array $schema Schema markup |
| 414 |
* @param array $validation Current validation results |
| 415 |
* @return array Updated validation results |
| 416 |
*/ |
| 417 |
private function validate_faq_schema(array $schema, array $validation): array { |
| 418 |
// Check minimum number of questions |
| 419 |
if (isset($schema['mainEntity']) && is_array($schema['mainEntity']) && count($schema['mainEntity']) < 2) { |
| 420 |
$validation['warnings'][] = 'FAQ pages should have at least 2 questions for optimal SEO'; |
| 421 |
} |
| 422 |
|
| 423 |
// Validate question structure |
| 424 |
if (isset($schema['mainEntity']) && is_array($schema['mainEntity'])) { |
| 425 |
foreach ($schema['mainEntity'] as $index => $question) { |
| 426 |
if (!isset($question['@type']) || $question['@type'] !== 'Question') { |
| 427 |
$validation['warnings'][] = "FAQ item {$index} should be structured as a Question entity"; |
| 428 |
} |
| 429 |
if (!isset($question['acceptedAnswer'])) { |
| 430 |
$validation['errors'][] = "FAQ question {$index} is missing acceptedAnswer"; |
| 431 |
$validation['valid'] = false; |
| 432 |
} |
| 433 |
} |
| 434 |
} |
| 435 |
|
| 436 |
return $validation; |
| 437 |
} |
| 438 |
|
| 439 |
/** |
| 440 |
* Add SEO-specific suggestions |
| 441 |
* PRESERVED: Exact same method logic from original Schema_Generator |
| 442 |
* |
| 443 |
* @since 1.0.0 |
| 444 |
* |
| 445 |
* @param array $schema Schema markup |
| 446 |
* @param string $schema_type Schema type |
| 447 |
* @param array $validation Current validation results |
| 448 |
* @return array Updated validation results |
| 449 |
*/ |
| 450 |
private function add_seo_suggestions(array $schema, string $schema_type, array $validation): array { |
| 451 |
// General SEO suggestions |
| 452 |
if (!isset($schema['description'])) { |
| 453 |
$validation['suggestions'][] = 'Add a description to improve search result snippets'; |
| 454 |
} |
| 455 |
|
| 456 |
if (!isset($schema['url'])) { |
| 457 |
$validation['suggestions'][] = 'Add a URL to help search engines understand the content location'; |
| 458 |
} |
| 459 |
|
| 460 |
// Type-specific SEO suggestions |
| 461 |
switch ($schema_type) { |
| 462 |
case 'Article': |
| 463 |
case 'BlogPosting': |
| 464 |
if (!isset($schema['dateModified'])) { |
| 465 |
$validation['suggestions'][] = 'Add dateModified to show content freshness'; |
| 466 |
} |
| 467 |
if (!isset($schema['wordCount'])) { |
| 468 |
$validation['suggestions'][] = 'Add wordCount for better content analysis'; |
| 469 |
} |
| 470 |
break; |
| 471 |
|
| 472 |
case 'Product': |
| 473 |
if (!isset($schema['sku'])) { |
| 474 |
$validation['suggestions'][] = 'Add SKU for better product identification'; |
| 475 |
} |
| 476 |
break; |
| 477 |
} |
| 478 |
|
| 479 |
return $validation; |
| 480 |
} |
| 481 |
} |
| 482 |
|
