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ThinkRank AI SEO – AI SEO Plugin for WordPress: Schema, XML Sitemaps, Meta Tags, Search Console & Local SEO / 2.12.0
ThinkRank AI SEO – AI SEO Plugin for WordPress: Schema, XML Sitemaps, Meta Tags, Search Console & Local SEO v2.12.0
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thinkrank / includes / seo / class-social-meta-manager.php

class-social-meta-manager.php in ThinkRank AI SEO – AI SEO Plugin for WordPress: Schema, XML Sitemaps, Meta Tags, Search Console & Local SEO 2.12.0, at includes/seo/class-social-meta-manager.php

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1 <?php
2 /**
3 * Social Meta Manager Class
4 *
5 * Universal social media meta tag generation and optimization for all platforms.
6 * Implements 2025 social media SEO best practices with real Open Graph and Twitter Card
7 * specifications, social image optimization, and platform-specific handling.
8 *
9 * @package ThinkRank
10 * @subpackage SEO
11 * @since 1.0.0
12 */
13
14 declare(strict_types=1);
15
16 namespace ThinkRank\SEO;
17
18 // Prevent direct access
19 if (!defined('ABSPATH')) {
20 exit;
21 }
22
23 /**
24 * Social Meta Manager Class
25 *
26 * Generates and validates social media meta tags for all supported platforms.
27 * Provides context-aware social meta generation with image optimization and
28 * platform-specific meta tag handling.
29 *
30 * @since 1.0.0
31 */
32 class Social_Meta_Manager extends Abstract_SEO_Manager {
33
34 /**
35 * Supported social media platforms with their specifications
36 *
37 * @since 1.0.0
38 * @var array
39 */
40 private array $supported_platforms = [
41 'facebook' => [
42 'og_required' => ['og:title', 'og:type', 'og:image', 'og:url'],
43 'og_recommended' => ['og:description', 'og:site_name', 'og:locale'],
44 'og_optional' => ['og:updated_time', 'og:see_also', 'og:video', 'og:audio'],
45 'image_min_width' => 600,
46 'image_min_height' => 315,
47 'image_recommended_ratio' => 1.91,
48 'title_max_length' => 60,
49 'description_max_length' => 160
50 ],
51 'twitter' => [
52 'card_types' => ['summary', 'summary_large_image', 'app', 'player'],
53 'required' => ['twitter:card', 'twitter:title'],
54 'recommended' => ['twitter:description', 'twitter:image', 'twitter:site'],
55 'optional' => ['twitter:creator', 'twitter:player', 'twitter:app:name'],
56 'image_min_width' => 300,
57 'image_min_height' => 157,
58 'image_max_size' => 5242880, // 5MB
59 'title_max_length' => 70,
60 'description_max_length' => 200
61 ],
62 'linkedin' => [
63 'og_required' => ['og:title', 'og:type', 'og:image', 'og:url'],
64 'og_recommended' => ['og:description'],
65 'image_min_width' => 1200,
66 'image_min_height' => 627,
67 'image_recommended_ratio' => 1.91,
68 'title_max_length' => 70,
69 'description_max_length' => 160
70 ],
71 'pinterest' => [
72 'required' => ['og:title', 'og:type', 'og:image', 'og:url'],
73 'recommended' => ['og:description', 'og:site_name'],
74 'image_min_width' => 600,
75 'image_min_height' => 900,
76 'image_recommended_ratio' => 0.67, // 2:3 ratio
77 'title_max_length' => 100,
78 // Pinterest has no tag of its own: it reads og:description, which
79 // the frontend caps at max_description_length. Previewing 500
80 // promised up to 340 characters that are never emitted.
81 'description_max_length' => 160
82 ],
83 'whatsapp' => [
84 'og_required' => ['og:title', 'og:type', 'og:image', 'og:url'],
85 'og_recommended' => ['og:description'],
86 'image_min_width' => 300,
87 'image_min_height' => 200,
88 'title_max_length' => 65,
89 'description_max_length' => 160
90 ]
91 ];
92
93 /**
94 * Open Graph types with their specifications
95 *
96 * @since 1.0.0
97 * @var array
98 */
99 private array $og_types = [
100 'website' => ['og:title', 'og:type', 'og:image', 'og:url'],
101 'article' => ['og:title', 'og:type', 'og:image', 'og:url', 'article:author', 'article:published_time'],
102 'product' => ['og:title', 'og:type', 'og:image', 'og:url', 'product:price:amount', 'product:price:currency'],
103 'video' => ['og:title', 'og:type', 'og:image', 'og:url', 'og:video', 'video:duration'],
104 'music' => ['og:title', 'og:type', 'og:image', 'og:url', 'music:duration', 'music:album'],
105 'book' => ['og:title', 'og:type', 'og:image', 'og:url', 'book:author', 'book:isbn'],
106 'profile' => ['og:title', 'og:type', 'og:image', 'og:url', 'profile:first_name', 'profile:last_name']
107 ];
108
109 /**
110 * Constructor
111 *
112 * @since 1.0.0
113 */
114 public function __construct() {
115 parent::__construct('social_meta');
116 }
117
118 /**
119 * Generate Open Graph tags for content
120 *
121 * @since 1.0.0
122 *
123 * @param array $data Content data for OG generation
124 * @param string $context Context type ('site', 'post', 'page', etc.)
125 * @param string $platform Target platform ('facebook', 'linkedin', etc.)
126 * @return array Generated Open Graph tags
127 */
128 public function generate_og_tags(array $data, string $context = 'site', string $platform = 'facebook'): array {
129 $platform = strtolower($platform);
130 if (!isset($this->supported_platforms[$platform])) {
131 $platform = 'facebook'; // Default fallback
132 }
133
134 $platform_spec = $this->supported_platforms[$platform];
135 $og_tags = [];
136
137 // OG type: the type the user explicitly chose, otherwise derived from
138 // the context. This used to call determine_og_type() unconditionally,
139 // overwriting the value extract_social_content_data() had already read
140 // from the setting — so the Content Type dropdown, the abilities API
141 // and every imported og:type were silently discarded (#398).
142 $og_type = ($data['type'] ?? '') !== ''
143 ? $data['type']
144 : $this->determine_og_type($context, $data);
145 $og_tags['og:type'] = $og_type;
146
147 // Required OG tags
148 // og:title must render the full resolved Open Graph title. The 60-char
149 // cap in optimize_title_for_platform() is an SEO-title recommendation for
150 // search results and does not apply to the og:title social tag, so use the
151 // resolved title verbatim (falling back to the site name when empty).
152 // Stripped: a title carrying markup is attribute-escaped into this tag,
153 // so the reader sees a literal `&lt;em&gt;` rather than emphasis (#640).
154 $og_tags['og:title'] = \ThinkRank\Frontend\SEO_Manager::strip_title_tags(
155 ($data['title'] ?? '') !== '' ? (string) $data['title'] : (string) get_bloginfo('name')
156 );
157 // `?:` rather than `??`: the key is always present, seeded as '', so the
158 // null-coalesce could never reach the fallback. og:url was emitted empty
159 // and then dropped by the !empty() guard in output_social_og_tags(),
160 // which is why archives carried no og:url at all (#388).
161 // Normalized for the site's scheme preference, so og:url and the
162 // canonical can never disagree about http vs https (#638); the same
163 // consistency #182 was about.
164 $og_tags['og:url'] = \ThinkRank\SEO\Url_Scheme::apply(
165 ($data['url'] ?? '') !== '' ? $data['url'] : $this->get_current_url()
166 );
167
168 // Image handling with optimization
169 if (!empty($data['image'])) {
170 $optimized_image = $this->optimize_image_for_platform($data['image'], $platform);
171 $og_tags['og:image'] = $optimized_image['url'];
172 // Emit og:image:secure_url for https images (parity with the basic
173 // emitter), so crawlers that prefer the secure URL get it.
174 if (!empty($optimized_image['url']) && strpos((string) $optimized_image['url'], 'https://') === 0) {
175 $og_tags['og:image:secure_url'] = $optimized_image['url'];
176 }
177 if (!empty($optimized_image['width'])) {
178 $og_tags['og:image:width'] = $optimized_image['width'];
179 }
180 if (!empty($optimized_image['height'])) {
181 $og_tags['og:image:height'] = $optimized_image['height'];
182 }
183 if (!empty($optimized_image['type'])) {
184 $og_tags['og:image:type'] = $optimized_image['type'];
185 }
186 if (!empty($optimized_image['alt'])) {
187 $og_tags['og:image:alt'] = $optimized_image['alt'];
188 }
189 } else {
190 // Fallback to site default image
191 $default_image = $this->get_default_social_image();
192 if ($default_image) {
193 $og_tags['og:image'] = $default_image;
194 }
195 }
196
197 // Recommended OG tags
198 if (!empty($data['description'])) {
199 $og_tags['og:description'] = $this->optimize_description_for_platform($data['description'], $platform);
200 }
201
202 $og_tags['og:site_name'] = $data['site_name'] ?? get_bloginfo('name');
203 $og_tags['og:locale'] = $data['locale'] ?? $this->get_og_locale();
204
205 // Context-specific OG tags
206 $og_tags = $this->add_context_specific_og_tags($og_tags, $context, $data, $og_type);
207
208 // Platform-specific optimizations
209 $og_tags = $this->apply_platform_specific_optimizations($og_tags, $platform, $data);
210
211 return $og_tags;
212 }
213
214 /**
215 * Generate Twitter Card tags for content
216 *
217 * @since 1.0.0
218 *
219 * @param array $data Content data for Twitter Card generation
220 * @param string $context Context type ('site', 'post', 'page', etc.)
221 * @return array Generated Twitter Card tags
222 */
223 public function generate_twitter_tags(array $data, string $context = 'site'): array {
224 $twitter_tags = [];
225
226 // Determine card type based on content
227 $card_type = $this->determine_twitter_card_type($data, $context);
228 $twitter_tags['twitter:card'] = $card_type;
229
230 // Required tags. Prefer a per-post Twitter-specific title, falling back
231 // to the resolved og:title/SEO title. Render it in full — the length cap
232 // in optimize_title_for_platform() is an SEO-title recommendation for
233 // search results, not a rule for the twitter:title social tag.
234 $twitter_title = ($data['twitter_title'] ?? '') !== '' ? $data['twitter_title'] : ($data['title'] ?? '');
235 $twitter_tags['twitter:title'] = \ThinkRank\Frontend\SEO_Manager::strip_title_tags(
236 $twitter_title !== '' ? (string) $twitter_title : (string) get_bloginfo('name')
237 );
238
239 // Recommended tags. Prefer a per-object Twitter-specific description,
240 // falling back to the resolved OG/meta description — mirroring the
241 // twitter:title cascade above. This lookup did not exist, so a Twitter
242 // description saved on the Social tab persisted, read back, and was
243 // then dropped in favour of the OG description (#406).
244 $twitter_description = ($data['twitter_description'] ?? '') !== ''
245 ? $data['twitter_description']
246 : (string) ($data['description'] ?? '');
247 if ($twitter_description !== '') {
248 $twitter_tags['twitter:description'] = $this->optimize_description_for_platform($twitter_description, 'twitter');
249 }
250
251 // Image handling - prioritize Twitter-specific image
252 $twitter_image = !empty($data['twitter_image']) ? $data['twitter_image'] : ($data['image'] ?? '');
253 if (!empty($twitter_image)) {
254 $optimized_image = $this->optimize_image_for_platform($twitter_image, 'twitter');
255 $twitter_tags['twitter:image'] = $optimized_image['url'];
256 if (!empty($optimized_image['alt'])) {
257 $twitter_tags['twitter:image:alt'] = $optimized_image['alt'];
258 }
259 }
260
261 // Site and creator information
262 $twitter_site = $this->get_twitter_site_handle();
263 if ($twitter_site) {
264 $twitter_tags['twitter:site'] = $twitter_site;
265 }
266
267 $twitter_creator = $this->get_twitter_creator_handle();
268 if ($twitter_creator) {
269 $twitter_tags['twitter:creator'] = $twitter_creator;
270 } elseif (!empty($data['author']['twitter'])) {
271 // Fallback to author data if available
272 $twitter_tags['twitter:creator'] = $data['author']['twitter'];
273 }
274
275 // Card-specific tags
276 $twitter_tags = $this->add_twitter_card_specific_tags($twitter_tags, $card_type, $data, $context);
277
278 return $twitter_tags;
279 }
280
281 /**
282 * Optimize social image for platform requirements
283 *
284 * @since 1.0.0
285 *
286 * @param string $image_url Image URL to optimize
287 * @param string $platform Target platform
288 * @return array Optimized image data
289 */
290 public function optimize_social_image(string $image_url, string $platform): array {
291 return $this->optimize_image_for_platform($image_url, $platform);
292 }
293
294 /**
295 * Generate social media preview data
296 *
297 * @since 1.0.0
298 *
299 * @param array $data Content data
300 * @param string $platform Target platform
301 * @return array Preview data for the platform
302 */
303 public function preview_social_post(array $data, string $platform): array {
304 $preview = [
305 'platform' => $platform,
306 'valid' => false,
307 'preview_url' => '',
308 'title' => '',
309 'description' => '',
310 'image' => '',
311 'warnings' => [],
312 'suggestions' => []
313 ];
314
315 switch ($platform) {
316 case 'facebook':
317 case 'linkedin':
318 $og_tags = $this->generate_og_tags($data, 'post', $platform);
319 $preview = $this->generate_og_preview($og_tags, $platform, $preview);
320 break;
321 case 'twitter':
322 $twitter_tags = $this->generate_twitter_tags($data, 'post');
323 $preview = $this->generate_twitter_preview($twitter_tags, $preview);
324 break;
325 case 'pinterest':
326 $og_tags = $this->generate_og_tags($data, 'post', $platform);
327 $preview = $this->generate_pinterest_preview($og_tags, $preview);
328 break;
329 default:
330 $preview['warnings'][] = 'Unsupported platform for preview generation';
331 }
332
333 return $preview;
334 }
335
336 /**
337 * Validate SEO settings (implements interface)
338 *
339 * @since 1.0.0
340 *
341 * @param array $settings Settings array to validate
342 * @param string $context Optional context for focused validation
343 * @return array Validation results
344 */
345 public function validate_settings(array $settings, string $context = 'all'): array {
346 $validation = [
347 'valid' => true,
348 'errors' => [],
349 'warnings' => [],
350 'suggestions' => [],
351 'score' => 100
352 ];
353
354 // Add detailed field validation breakdown
355 $field_details = $this->get_detailed_field_validation($settings, $context);
356 $validation['field_details'] = $field_details;
357
358 // Convert field details to validation format
359 foreach ($field_details as $field) {
360 switch ($field['status']) {
361 case 'error':
362 $validation['errors'][] = $field['label'];
363 $validation['valid'] = false;
364 $validation['score'] -= 15;
365 break;
366 case 'warning':
367 $validation['warnings'][] = $field['label'];
368 $validation['score'] -= 8;
369 break;
370 case 'suggestion':
371 $validation['suggestions'][] = $field['label'];
372 $validation['score'] -= 3;
373 break;
374 }
375 }
376
377 // Ensure score doesn't go below 0
378 $validation['score'] = max(0, $validation['score']);
379
380
381 // Validate general enabled setting (Social Media tab format)
382 if (isset($settings['enabled'])) {
383 // Convert string booleans to actual booleans
384 if (is_string($settings['enabled'])) {
385 $settings['enabled'] = filter_var($settings['enabled'], FILTER_VALIDATE_BOOLEAN);
386 }
387 if (!is_bool($settings['enabled'])) {
388 $validation['errors'][] = 'enabled must be a boolean value';
389 $validation['valid'] = false;
390 }
391 }
392
393 // Validate Open Graph settings (Social Media tab format)
394 if (isset($settings['enable_open_graph'])) {
395 // Convert string booleans to actual booleans
396 if (is_string($settings['enable_open_graph'])) {
397 $settings['enable_open_graph'] = filter_var($settings['enable_open_graph'], FILTER_VALIDATE_BOOLEAN);
398 }
399 if (!is_bool($settings['enable_open_graph'])) {
400 $validation['errors'][] = 'enable_open_graph must be a boolean value';
401 $validation['valid'] = false;
402 }
403 }
404
405 // Validate Twitter Cards settings (Social Media tab format)
406 if (isset($settings['enable_twitter_cards'])) {
407 // Convert string booleans to actual booleans
408 if (is_string($settings['enable_twitter_cards'])) {
409 $settings['enable_twitter_cards'] = filter_var($settings['enable_twitter_cards'], FILTER_VALIDATE_BOOLEAN);
410 }
411 if (!is_bool($settings['enable_twitter_cards'])) {
412 $validation['errors'][] = 'enable_twitter_cards must be a boolean value';
413 $validation['valid'] = false;
414 }
415 }
416
417 // Validate Twitter settings (only when relevant)
418 if ($context === 'all' || $context === 'twitter' || $context === 'twitter-cards') {
419 // Validate Twitter username format
420 if (isset($settings['twitter_username']) && !empty($settings['twitter_username'])) {
421 $username = trim($settings['twitter_username']);
422
423 // Remove @ if present (we store without @, add @ in output)
424 $clean_username = ltrim($username, '@');
425
426 if (empty($clean_username)) {
427 $validation['errors'][] = 'twitter_username cannot be empty';
428 $validation['valid'] = false;
429 } elseif (strlen($clean_username) > 15) {
430 $validation['errors'][] = 'twitter_username must be 15 characters or less';
431 $validation['valid'] = false;
432 } elseif (!preg_match('/^[A-Za-z0-9_]+$/', $clean_username)) {
433 $validation['errors'][] = 'twitter_username can only contain letters, numbers, and underscores';
434 $validation['valid'] = false;
435 }
436
437 // Update the setting to store without @ for consistency
438 $settings['twitter_username'] = $clean_username;
439 }
440
441 // Validate Twitter creator format
442 if (isset($settings['twitter_creator']) && !empty($settings['twitter_creator'])) {
443 $creator = trim($settings['twitter_creator']);
444
445 // Remove @ if present (we store without @, add @ in output)
446 $clean_creator = ltrim($creator, '@');
447
448 if (empty($clean_creator)) {
449 $validation['errors'][] = 'twitter_creator cannot be empty';
450 $validation['valid'] = false;
451 } elseif (strlen($clean_creator) > 15) {
452 $validation['errors'][] = 'twitter_creator must be 15 characters or less';
453 $validation['valid'] = false;
454 } elseif (!preg_match('/^[A-Za-z0-9_]+$/', $clean_creator)) {
455 $validation['errors'][] = 'twitter_creator can only contain letters, numbers, and underscores';
456 $validation['valid'] = false;
457 }
458
459 // Update the setting to store without @ for consistency
460 $settings['twitter_creator'] = $clean_creator;
461 }
462
463 // Validate Twitter card type
464 if (isset($settings['twitter_card_type'])) {
465 $valid_types = ['summary', 'summary_large_image', 'app', 'player'];
466 if (!in_array($settings['twitter_card_type'], $valid_types, true)) {
467 $validation['errors'][] = 'twitter_card_type must be one of: ' . implode(', ', $valid_types);
468 $validation['valid'] = false;
469 }
470 }
471 }
472
473 // Validate OG type
474 if (isset($settings['og_type'])) {
475 $valid_types = ['website', 'article', 'book', 'profile', 'music.song', 'music.album', 'video.movie', 'video.episode'];
476 if (!in_array($settings['og_type'], $valid_types, true)) {
477 $validation['warnings'][] = 'og_type should be one of the standard Open Graph types for best compatibility';
478 }
479 }
480
481 // Validate image dimensions
482 if (isset($settings['og_image_width']) && (!is_numeric($settings['og_image_width']) || $settings['og_image_width'] < 200)) {
483 $validation['warnings'][] = 'og_image_width should be at least 200 pixels for optimal social sharing';
484 }
485
486 if (isset($settings['og_image_height']) && (!is_numeric($settings['og_image_height']) || $settings['og_image_height'] < 200)) {
487 $validation['warnings'][] = 'og_image_height should be at least 200 pixels for optimal social sharing';
488 }
489
490 // Validate description length
491 if (isset($settings['max_description_length']) && (!is_numeric($settings['max_description_length']) || $settings['max_description_length'] < 50 || $settings['max_description_length'] > 300)) {
492 $validation['warnings'][] = 'max_description_length should be between 50 and 300 characters';
493 }
494
495 // Legacy validation for backward compatibility (only when legacy fields are actually present)
496 if (isset($settings['og_enabled'])) {
497 // Convert string booleans to actual booleans
498 if (is_string($settings['og_enabled'])) {
499 $settings['og_enabled'] = filter_var($settings['og_enabled'], FILTER_VALIDATE_BOOLEAN);
500 }
501 if (!is_bool($settings['og_enabled'])) {
502 $validation['errors'][] = 'og_enabled must be a boolean value';
503 $validation['valid'] = false;
504 }
505 }
506
507 if (isset($settings['twitter_enabled'])) {
508 // Convert string booleans to actual booleans
509 if (is_string($settings['twitter_enabled'])) {
510 $settings['twitter_enabled'] = filter_var($settings['twitter_enabled'], FILTER_VALIDATE_BOOLEAN);
511 }
512 if (!is_bool($settings['twitter_enabled'])) {
513 $validation['errors'][] = 'twitter_enabled must be a boolean value';
514 $validation['valid'] = false;
515 }
516 }
517
518 // Validate Twitter card type
519 if (isset($settings['twitter_card_type'])) {
520 $valid_card_types = $this->supported_platforms['twitter']['card_types'];
521 if (!in_array($settings['twitter_card_type'], $valid_card_types, true)) {
522 $validation['errors'][] = 'Invalid Twitter card type. Must be one of: ' . implode(', ', $valid_card_types);
523 $validation['valid'] = false;
524 }
525 }
526
527 // Validate default image
528 if (isset($settings['default_image']) && !empty($settings['default_image'])) {
529 if (!filter_var($settings['default_image'], FILTER_VALIDATE_URL)) {
530 $validation['errors'][] = 'default_image must be a valid URL';
531 $validation['valid'] = false;
532 } else {
533 // Check image dimensions and format
534 $image_validation = $this->validate_social_image($settings['default_image']);
535 if (!$image_validation['valid']) {
536 $validation['warnings'] = array_merge($validation['warnings'], $image_validation['warnings']);
537 }
538 }
539 }
540
541 // Validate Twitter site handle
542 if (isset($settings['twitter_site']) && !empty($settings['twitter_site'])) {
543 if (!preg_match('/^@[a-zA-Z0-9_]{1,15}$/', $settings['twitter_site'])) {
544 $validation['errors'][] = 'twitter_site must be a valid Twitter handle (e.g., @username)';
545 $validation['valid'] = false;
546 }
547 }
548
549 // Validate custom OG tags
550 if (isset($settings['custom_og_tags']) && !empty($settings['custom_og_tags'])) {
551 if (!is_array($settings['custom_og_tags'])) {
552 $validation['errors'][] = 'custom_og_tags must be an array';
553 $validation['valid'] = false;
554 } else {
555 foreach ($settings['custom_og_tags'] as $property => $content) {
556 if (!is_string($property) || !is_string($content)) {
557 $validation['errors'][] = 'Custom OG tags must have string property names and content';
558 $validation['valid'] = false;
559 break;
560 }
561 }
562 }
563 }
564
565 // Validate platform verification codes / IDs (Instagram, TikTok, YouTube,
566 // WhatsApp, Facebook App ID, Pinterest) against the shared format rules.
567 // Single source of truth — also enforced on the Social Platforms REST save
568 // path via self::validate_platform_field(). See get_platform_field_validation_rules().
569 foreach (self::get_platform_field_validation_rules() as $field_key => $rule) {
570 if (isset($settings[$field_key]) && $settings[$field_key] !== '') {
571 $error = self::validate_platform_field($field_key, $settings[$field_key]);
572 if ($error !== null) {
573 $validation['errors'][] = $error;
574 $validation['valid'] = false;
575 }
576 }
577 }
578
579 return $validation;
580 }
581
582 /**
583 * Format-validation rules for social platform verification codes / IDs.
584 *
585 * Single source of truth for the per-field format constraints, shared by
586 * validate_settings() and the Social Platforms REST endpoint
587 * (ThinkRank\API\Social_Platforms_Endpoint) so a value that is accepted on
588 * one path is accepted on the other. These mirror the `pattern` entries in
589 * get_settings_schema(); sanitization strips unsafe characters but does not
590 * enforce shape, so these rules back it with real validation.
591 *
592 * @since 1.14.0
593 *
594 * @return array<string, array{pattern: string, message: string}> Map of field key => rule.
595 */
596 public static function get_platform_field_validation_rules(): array {
597 return [
598 'facebook_app_id' => [
599 'pattern' => '/^[0-9]+$/',
600 'message' => 'Facebook App ID must contain digits only.',
601 ],
602 'pinterest_site_verification' => [
603 'pattern' => '/^[a-f0-9]{32}$/',
604 'message' => 'Pinterest site verification must be a 32-character hexadecimal string.',
605 ],
606 'instagram_verification' => [
607 'pattern' => '/^[a-zA-Z0-9_-]{20,}$/',
608 'message' => 'Instagram verification must be at least 20 characters (letters, numbers, underscore, dash).',
609 ],
610 'tiktok_verification' => [
611 'pattern' => '/^[a-zA-Z0-9_-]{20,}$/',
612 'message' => 'TikTok verification must be at least 20 characters (letters, numbers, underscore, dash).',
613 ],
614 'youtube_channel_id' => [
615 'pattern' => '/^UC[a-zA-Z0-9_-]{22}$/',
616 'message' => 'YouTube channel ID must start with "UC" followed by 22 characters (letters, numbers, underscore, dash).',
617 ],
618 'whatsapp_business_id' => [
619 'pattern' => '/^[0-9]{10,15}$/',
620 'message' => 'WhatsApp Business ID must be 10-15 digits.',
621 ],
622 ];
623 }
624
625 /**
626 * Validate a single social platform field value against its shared format rule.
627 *
628 * Returns null for fields with no format rule (e.g. facebook_admins) and for
629 * empty values, so callers can validate an arbitrary settings map and only
630 * act on genuine format violations.
631 *
632 * @since 1.14.0
633 *
634 * @param string $key Field key.
635 * @param mixed $value Field value.
636 * @return string|null Error message when the value violates the format, null otherwise.
637 */
638 public static function validate_platform_field(string $key, $value): ?string {
639 $rules = self::get_platform_field_validation_rules();
640
641 if (!isset($rules[$key]) || $value === '' || $value === null) {
642 return null;
643 }
644
645 if (!preg_match($rules[$key]['pattern'], (string) $value)) {
646 return $rules[$key]['message'];
647 }
648
649 return null;
650 }
651
652 /**
653 * Get detailed field validation breakdown
654 *
655 * @since 1.0.0
656 *
657 * @param array $settings Settings array to validate
658 * @param string $context Context for specific validation
659 * @return array Detailed field validation results
660 */
661 private function get_detailed_field_validation(array $settings, string $context = 'all'): array {
662 $field_details = [];
663
664 // Return tab-specific validation based on context
665 switch ($context) {
666 case 'open-graph':
667 return $this->validate_open_graph_fields($settings);
668 case 'twitter-cards':
669 return $this->validate_twitter_fields($settings);
670 default:
671 // For 'all' or unknown context, return only Social Media fields (Open Graph + Twitter)
672 $field_details = array_merge($field_details, $this->validate_open_graph_fields($settings));
673 $field_details = array_merge($field_details, $this->validate_twitter_fields($settings));
674 return $field_details;
675 }
676 }
677
678 /**
679 * Validate Open Graph fields
680 *
681 * @since 1.0.0
682 *
683 * @param array $settings Settings array to validate
684 * @return array Open Graph field validation results
685 */
686 private function validate_open_graph_fields(array $settings): array {
687 $field_details = [];
688
689 // Open Graph Enabled
690 if (!empty($settings['enable_open_graph'])) {
691 $field_details[] = [
692 'field' => 'enable_open_graph',
693 'label' => 'Open Graph is enabled for social media sharing.',
694 'status' => 'valid',
695 'icon' => '✓'
696 ];
697
698 // Site Name validation
699 if (!empty($settings['og_site_name'])) {
700 if (strlen($settings['og_site_name']) <= 60) {
701 $field_details[] = [
702 'field' => 'og_site_name',
703 'label' => 'Site name is properly configured for Open Graph.',
704 'status' => 'valid',
705 'icon' => '✓'
706 ];
707 } else {
708 $field_details[] = [
709 'field' => 'og_site_name',
710 'label' => 'Site name is longer than 60 characters, may be truncated.',
711 'status' => 'warning',
712 'icon' => '⚠'
713 ];
714 }
715 } else {
716 $field_details[] = [
717 'field' => 'og_site_name',
718 'label' => 'Site name is required for Open Graph.',
719 'status' => 'error',
720 'icon' => '✗'
721 ];
722 }
723
724 // Description validation
725 if (!empty($settings['og_description'])) {
726 $length = strlen($settings['og_description']);
727 if ($length >= 120 && $length <= 160) {
728 $field_details[] = [
729 'field' => 'og_description',
730 'label' => 'Description is properly configured for social sharing.',
731 'status' => 'valid',
732 'icon' => '✓'
733 ];
734 } else {
735 $field_details[] = [
736 'field' => 'og_description',
737 'label' => 'Description length could be optimized (120-160 characters recommended).',
738 'status' => 'warning',
739 'icon' => '⚠'
740 ];
741 }
742 } else {
743 $field_details[] = [
744 'field' => 'og_description',
745 'label' => 'Description is recommended for better social sharing.',
746 'status' => 'warning',
747 'icon' => '⚠'
748 ];
749 }
750
751 // Content Type validation
752 if (!empty($settings['og_type'])) {
753 $field_details[] = [
754 'field' => 'og_type',
755 'label' => 'Content type is configured for Open Graph.',
756 'status' => 'valid',
757 'icon' => '✓'
758 ];
759 } else {
760 $field_details[] = [
761 'field' => 'og_type',
762 'label' => 'Content type should be specified.',
763 'status' => 'suggestion',
764 'icon' => '⚠'
765 ];
766 }
767
768 // Default Image validation
769 if (!empty($settings['default_og_image'])) {
770 if (filter_var($settings['default_og_image'], FILTER_VALIDATE_URL)) {
771 $field_details[] = [
772 'field' => 'default_og_image',
773 'label' => 'Default Open Graph image is configured.',
774 'status' => 'valid',
775 'icon' => '✓'
776 ];
777 } else {
778 $field_details[] = [
779 'field' => 'default_og_image',
780 'label' => 'Default Open Graph image URL appears invalid.',
781 'status' => 'warning',
782 'icon' => '⚠'
783 ];
784 }
785 } else {
786 $field_details[] = [
787 'field' => 'default_og_image',
788 'label' => 'Default image is recommended for social sharing.',
789 'status' => 'suggestion',
790 'icon' => '⚠'
791 ];
792 }
793
794 } else {
795 $field_details[] = [
796 'field' => 'enable_open_graph',
797 'label' => 'Open Graph is disabled. Enable for better social media sharing.',
798 'status' => 'suggestion',
799 'icon' => '⚠'
800 ];
801 }
802
803 return $field_details;
804 }
805
806 /**
807 * Validate Twitter fields
808 *
809 * @since 1.0.0
810 *
811 * @param array $settings Settings array to validate
812 * @return array Twitter field validation results
813 */
814 private function validate_twitter_fields(array $settings): array {
815 $field_details = [];
816
817 // Twitter Cards Enabled
818 if (!empty($settings['enable_twitter_cards'])) {
819 $field_details[] = [
820 'field' => 'enable_twitter_cards',
821 'label' => 'Twitter Cards are enabled for Twitter sharing.',
822 'status' => 'valid',
823 'icon' => '✓'
824 ];
825
826 // Twitter Username validation
827 if (!empty($settings['twitter_username'])) {
828 $username = trim($settings['twitter_username']);
829 $clean_username = ltrim($username, '@');
830
831 if (strlen($clean_username) <= 15 && preg_match('/^[A-Za-z0-9_]+$/', $clean_username)) {
832 $field_details[] = [
833 'field' => 'twitter_username',
834 'label' => 'Twitter username is properly formatted.',
835 'status' => 'valid',
836 'icon' => '✓'
837 ];
838 } else {
839 $field_details[] = [
840 'field' => 'twitter_username',
841 'label' => 'Twitter username format is invalid (max 15 chars, letters/numbers/underscore only).',
842 'status' => 'error',
843 'icon' => '✗'
844 ];
845 }
846 } else {
847 $field_details[] = [
848 'field' => 'twitter_username',
849 'label' => 'Twitter username recommended for better attribution.',
850 'status' => 'suggestion',
851 'icon' => '⚠'
852 ];
853 }
854
855 // Twitter Creator validation
856 if (!empty($settings['twitter_creator'])) {
857 $creator = trim($settings['twitter_creator']);
858 $clean_creator = ltrim($creator, '@');
859
860 if (strlen($clean_creator) <= 15 && preg_match('/^[A-Za-z0-9_]+$/', $clean_creator)) {
861 $field_details[] = [
862 'field' => 'twitter_creator',
863 'label' => 'Twitter creator is properly formatted.',
864 'status' => 'valid',
865 'icon' => '✓'
866 ];
867 } else {
868 $field_details[] = [
869 'field' => 'twitter_creator',
870 'label' => 'Twitter creator format is invalid (max 15 chars, letters/numbers/underscore only).',
871 'status' => 'error',
872 'icon' => '✗'
873 ];
874 }
875 } else {
876 $field_details[] = [
877 'field' => 'twitter_creator',
878 'label' => 'Twitter creator recommended for content attribution.',
879 'status' => 'suggestion',
880 'icon' => '⚠'
881 ];
882 }
883
884 // Card Type validation
885 $valid_card_types = ['summary', 'summary_large_image', 'app', 'player'];
886 if (!empty($settings['twitter_card_type']) && in_array($settings['twitter_card_type'], $valid_card_types, true)) {
887 $field_details[] = [
888 'field' => 'twitter_card_type',
889 'label' => 'Twitter Card type is properly configured.',
890 'status' => 'valid',
891 'icon' => '✓'
892 ];
893 } else {
894 $field_details[] = [
895 'field' => 'twitter_card_type',
896 'label' => 'Valid Twitter Card type is required.',
897 'status' => 'error',
898 'icon' => '✗'
899 ];
900 }
901
902 // Default Twitter Image validation
903 if (!empty($settings['default_twitter_image'])) {
904 if (filter_var($settings['default_twitter_image'], FILTER_VALIDATE_URL)) {
905 $field_details[] = [
906 'field' => 'default_twitter_image',
907 'label' => 'Default Twitter Card image is configured.',
908 'status' => 'valid',
909 'icon' => '✓'
910 ];
911 } else {
912 $field_details[] = [
913 'field' => 'default_twitter_image',
914 'label' => 'Default Twitter Card image URL appears invalid.',
915 'status' => 'warning',
916 'icon' => '⚠'
917 ];
918 }
919 } else {
920 $field_details[] = [
921 'field' => 'default_twitter_image',
922 'label' => 'Default image recommended for Twitter sharing.',
923 'status' => 'suggestion',
924 'icon' => '⚠'
925 ];
926 }
927
928 } else {
929 $field_details[] = [
930 'field' => 'enable_twitter_cards',
931 'label' => 'Twitter Cards are disabled. Enable for better Twitter sharing.',
932 'status' => 'suggestion',
933 'icon' => '⚠'
934 ];
935 }
936
937 return $field_details;
938 }
939
940
941 /**
942 * Get output data for frontend rendering (implements interface)
943 *
944 * @since 1.0.0
945 *
946 * @param string $context_type The context type
947 * @param int|null $context_id Optional. Context ID
948 * @param string|null $fallback_title Optional. Effective SEO title to
949 * use when no per-post Open Graph
950 * title override is set, so
951 * rendered output mirrors the
952 * document title and the Social
953 * metabox preview.
954 * @param string|null $fallback_description Optional. Effective meta
955 * description, used as the
956 * Open Graph description fallback
957 * for the same parity reason.
958 * @return array Output data ready for frontend rendering
959 */
960 public function get_output_data(string $context_type, ?int $context_id, ?string $fallback_title = null, ?string $fallback_description = null): array {
961 // Memoize per request: the OG, Twitter and platform wp_head callbacks
962 // each call this with the same arguments, so the extraction work +
963 // Site_Identity_Manager instantiation would otherwise run three times.
964 $cache_key = $context_type . ':' . ($context_id ?? 0) . ':' . md5((string) $fallback_title . '|' . (string) $fallback_description);
965 if (isset($this->output_data_cache[$cache_key])) {
966 return $this->output_data_cache[$cache_key];
967 }
968
969 $settings = $this->get_settings($context_type, $context_id);
970 $output = [
971 'og_tags' => [],
972 // Secondary og:image entries. A separate list because $og_tags is
973 // keyed by property name and so can hold exactly one 'og:image'
974 // (#636); the emitter writes these straight after the primary.
975 'og_extra_images' => [],
976 'twitter_tags' => [],
977 'meta_tags' => [],
978 'platform_tags' => [],
979 // Per-feature flags so each emitter can honor its own toggle. The
980 // aggregate `enabled` (true if either is on) is kept for callers
981 // that only care whether social output ran at all.
982 'og_enabled' => false,
983 'twitter_enabled' => false,
984 'enabled' => false,
985 ];
986
987 // Check if individual social features are enabled
988 $og_enabled = !empty($settings['enable_open_graph'] ?? $settings['og_enabled'] ?? false);
989 $twitter_enabled = !empty($settings['enable_twitter_cards'] ?? $settings['twitter_enabled'] ?? false);
990 $output['og_enabled'] = $og_enabled;
991 $output['twitter_enabled'] = $twitter_enabled;
992
993 if (!$og_enabled && !$twitter_enabled) {
994 $this->output_data_cache[$cache_key] = $output;
995 return $output;
996 }
997
998 $output['enabled'] = true;
999
1000 // Extract content data
1001 $content_data = $this->extract_social_content_data($context_type, $context_id, $settings, $fallback_title, $fallback_description);
1002
1003 // Generate Open Graph tags if enabled
1004 if ($og_enabled) {
1005 $output['og_tags'] = $this->generate_og_tags($content_data, $context_type);
1006
1007 // Add custom OG tags
1008 if (!empty($settings['custom_og_tags'])) {
1009 $output['og_tags'] = array_merge($output['og_tags'], $settings['custom_og_tags']);
1010 }
1011
1012 // Alternatives to offer after the primary image. Collected from the
1013 // resolved primary rather than re-deriving it, so the two can never
1014 // disagree about which image is the main one.
1015 if (!empty($settings['og_multiple_images'])) {
1016 $output['og_extra_images'] = Social_Images::additional(
1017 (int) $context_id,
1018 (string) ($output['og_tags']['og:image'] ?? '')
1019 );
1020 }
1021 }
1022
1023 // Generate Twitter Card tags if enabled
1024 if ($twitter_enabled) {
1025 $output['twitter_tags'] = $this->generate_twitter_tags($content_data, $context_type);
1026 }
1027
1028 // Generate platform-specific meta tags
1029 $output['platform_tags'] = $this->generate_platform_meta_tags($settings);
1030
1031 // Convert to meta tag format for HTML output
1032 $output['meta_tags'] = $this->convert_to_meta_tags($output['og_tags'], $output['twitter_tags'], $output['platform_tags']);
1033
1034 $this->output_data_cache[$cache_key] = $output;
1035 return $output;
1036 }
1037
1038 /**
1039 * Request-scoped memoization of get_output_data() keyed by context + title/desc.
1040 *
1041 * @var array<string, array>
1042 */
1043 private array $output_data_cache = [];
1044
1045 /**
1046 * Site-wide default image keys inherited by every other context.
1047 *
1048 * @since 1.24.1
1049 * @var string[]
1050 */
1051 private const INHERITED_SITE_KEYS = [
1052 'default_og_image',
1053 'default_twitter_image',
1054 'default_image',
1055 ];
1056
1057 /**
1058 * Site-wide switches with no per-context equivalent.
1059 *
1060 * Unlike INHERITED_SITE_KEYS above, these must inherit their site value
1061 * even when it is FALSE. The empty()-guarded loop used for images can only
1062 * ever propagate "on", which is right for an image URL (empty means "not
1063 * configured") and wrong for a boolean, where false is a deliberate choice.
1064 *
1065 * Without this the master Open Graph / Twitter Cards switches were honoured
1066 * on the homepage (mapped to the `site` context) and ignored on every post
1067 * and page, which read as though the toggle had worked (#557).
1068 *
1069 * @since 2.2.0
1070 * @var string[]
1071 */
1072 private const SITE_ONLY_KEYS = [
1073 'enable_open_graph',
1074 'enable_twitter_cards',
1075 // Same shape as the two above and the same trap: a site-wide switch
1076 // with no per-context equivalent. Left out, it read as on while the
1077 // homepage rendered and as off on every post and page — which is where
1078 // the alternatives it controls actually come from (#636).
1079 'og_multiple_images',
1080 ];
1081
1082 /**
1083 * Get settings for a context, inheriting the site-wide default images
1084 *
1085 * Two corrections over the generic lookup:
1086 *
1087 * 1. Site-wide settings are always stored with context_id 0, but the
1088 * frontend maps a homepage request to the `site` context while still
1089 * passing the queried object ID (non-zero on a static front page). That
1090 * looked up `site`/<page ID>, matched no row and silently fell back to
1091 * the schema defaults, so a configured default OG image never rendered
1092 * on a static front page. Normalize the ID away for `site`.
1093 * 2. `default_og_image` / `default_twitter_image` only exist in the site
1094 * context, so post/page and archive contexts had nothing to fall back to
1095 * when a post had no featured image — og:image dropped to the site logo
1096 * or vanished entirely. Inherit those keys when the context has no value
1097 * of its own.
1098 *
1099 * @since 1.24.1
1100 *
1101 * @param string $context_type The context type
1102 * @param int|null $context_id Optional. Context ID
1103 * @return array Settings with site-wide image defaults applied
1104 */
1105 public function get_settings(string $context_type, ?int $context_id = null): array {
1106 if ($context_type === 'site') {
1107 $context_id = null;
1108 }
1109
1110 $settings = parent::get_settings($context_type, $context_id);
1111
1112 if ($context_type === 'site') {
1113 return $settings;
1114 }
1115
1116 $site_settings = parent::get_settings('site', null);
1117
1118 // Site-wide switches: the site value is authoritative, false included.
1119 // array_key_exists, not empty() — '' is how a disabled toggle is stored.
1120 foreach (self::SITE_ONLY_KEYS as $key) {
1121 if (array_key_exists($key, $site_settings)) {
1122 $settings[$key] = $site_settings[$key];
1123 }
1124 }
1125
1126 // Default images: inherit only when this context has none of its own.
1127 foreach (self::INHERITED_SITE_KEYS as $key) {
1128 if (empty($settings[$key]) && !empty($site_settings[$key])) {
1129 $settings[$key] = $site_settings[$key];
1130 }
1131 }
1132
1133 return $settings;
1134 }
1135
1136 /**
1137 * Get default settings for a context type (implements interface)
1138 *
1139 * @since 1.0.0
1140 *
1141 * @param string $context_type The context type to get defaults for
1142 * @return array Default settings array
1143 */
1144 public function get_default_settings(string $context_type): array {
1145 // Get WordPress site defaults
1146 $site_name = get_bloginfo('name');
1147 $site_description = get_bloginfo('description');
1148
1149 $defaults = [
1150 // Open Graph settings
1151 'enable_open_graph' => true,
1152 'og_site_name' => $site_name,
1153 'og_description' => $site_description,
1154 'og_type' => 'website',
1155 // Empty by design: og:locale is resolved from the site locale via
1156 // get_og_locale(), which is where the thinkrank_og_locale filter (and
1157 // therefore the WPML/Polylang/TranslatePress integration) applies. A
1158 // hardcoded default was merged into every settings read, so the
1159 // resolver was unreachable and every install advertised en_US.
1160 'og_locale' => '',
1161 'default_og_image' => '',
1162 'og_image_width' => 1200,
1163 'og_image_height' => 630,
1164 // Offer alternative og:image tags after the primary one (#636).
1165 // Off by default: a page that shares with one image today must
1166 // keep sharing with that image after an update.
1167 'og_multiple_images' => false,
1168
1169 // Twitter Cards settings
1170 'enable_twitter_cards' => true,
1171 'twitter_username' => '',
1172 'twitter_creator' => '',
1173 'twitter_card_type' => 'summary_large_image',
1174 'default_twitter_image' => '',
1175
1176 // Facebook settings
1177 'facebook_app_id' => '',
1178 'facebook_admins' => '',
1179
1180 // LinkedIn settings
1181 'enable_linkedin' => false,
1182
1183 // Pinterest settings
1184 'enable_pinterest' => false,
1185 'pinterest_site_verification' => '',
1186
1187 // Instagram settings
1188 'enable_instagram' => false,
1189 'instagram_verification' => '',
1190
1191 // TikTok settings
1192 'enable_tiktok' => false,
1193 'tiktok_verification' => '',
1194
1195 // YouTube settings
1196 'enable_youtube' => false,
1197 'youtube_channel_id' => '',
1198
1199 // WhatsApp Business settings
1200 'enable_whatsapp' => false,
1201 'whatsapp_business_id' => '',
1202
1203 // Advanced settings
1204 'auto_generate_descriptions' => true,
1205 'fallback_to_excerpt' => true,
1206 'strip_html_tags' => true,
1207 'max_description_length' => 160,
1208
1209 // oEmbed card (#637). All three default off: this rewrites what
1210 // other people's sites display, so an upgrade must not silently
1211 // change a card an existing embed has been showing for months.
1212 'oembed_use_seo_title' => false,
1213 'oembed_use_social_image' => false,
1214 'oembed_remove_author' => false,
1215
1216 // Legacy format for backward compatibility (only when needed)
1217 'custom_og_tags' => [],
1218 'image_optimization' => true,
1219 'auto_generate' => true
1220 ];
1221
1222 // Context-specific defaults
1223 switch ($context_type) {
1224 case 'site':
1225 $defaults['og_type'] = 'website';
1226 break;
1227 case 'post':
1228 $defaults['og_type'] = 'article';
1229 break;
1230 case 'page':
1231 $defaults['og_type'] = 'website';
1232 break;
1233 case 'product':
1234 $defaults['og_type'] = 'product';
1235 break;
1236 }
1237
1238 return $defaults;
1239 }
1240
1241 /**
1242 * Get settings schema definition (implements interface)
1243 *
1244 * @since 1.0.0
1245 *
1246 * @param string $context_type The context type to get schema for
1247 * @return array Settings schema definition
1248 */
1249 public function get_settings_schema(string $context_type): array {
1250 return [
1251 'enable_open_graph' => [
1252 'type' => 'boolean',
1253 'title' => 'Enable Open Graph',
1254 'description' => 'Generate Open Graph meta tags for social media sharing',
1255 'default' => true
1256 ],
1257 'og_site_name' => [
1258 'type' => 'string',
1259 'title' => 'Site Name',
1260 'description' => 'The name of your website for Open Graph',
1261 'maxLength' => 60,
1262 'default' => get_bloginfo('name')
1263 ],
1264 'og_description' => [
1265 'type' => 'string',
1266 'title' => 'Site Description',
1267 'description' => 'Default description for Open Graph tags',
1268 'maxLength' => 160,
1269 'default' => get_bloginfo('description')
1270 ],
1271 'og_locale' => [
1272 'type' => 'string',
1273 'title' => 'Locale',
1274 'description' => 'Optional override for og:locale. Leave empty to follow the site language.',
1275 'default' => ''
1276 ],
1277 'default_og_image' => [
1278 'type' => 'string',
1279 'title' => 'Default Open Graph Image',
1280 'description' => 'Default image URL for Open Graph tags',
1281 'format' => 'uri',
1282 'default' => ''
1283 ],
1284 'og_image_width' => [
1285 'type' => 'integer',
1286 'title' => 'Image Width',
1287 'description' => 'Default width for Open Graph images',
1288 'minimum' => 200,
1289 'default' => 1200
1290 ],
1291 'og_image_height' => [
1292 'type' => 'integer',
1293 'title' => 'Image Height',
1294 'description' => 'Default height for Open Graph images',
1295 'minimum' => 200,
1296 'default' => 630
1297 ],
1298 'enable_twitter_cards' => [
1299 'type' => 'boolean',
1300 'title' => 'Enable Twitter Cards',
1301 'description' => 'Generate Twitter Card meta tags for Twitter sharing',
1302 'default' => true
1303 ],
1304 'twitter_username' => [
1305 'type' => 'string',
1306 'title' => 'Twitter Username',
1307 'description' => 'Twitter username for the site (without @, e.g., username)',
1308 'pattern' => '^[a-zA-Z0-9_]{1,15}$',
1309 'default' => ''
1310 ],
1311 'twitter_creator' => [
1312 'type' => 'string',
1313 'title' => 'Twitter Creator',
1314 'description' => 'Content creator Twitter username (without @, e.g., creator_username)',
1315 'pattern' => '^[a-zA-Z0-9_]{1,15}$',
1316 'default' => ''
1317 ],
1318 'twitter_card_type' => [
1319 'type' => 'string',
1320 'title' => 'Twitter Card Type',
1321 'description' => 'The type of Twitter Card to generate',
1322 'enum' => $this->supported_platforms['twitter']['card_types'],
1323 'default' => 'summary_large_image'
1324 ],
1325 'og_type' => [
1326 'type' => 'string',
1327 'title' => 'Open Graph Type',
1328 'description' => 'The Open Graph type for this content',
1329 'enum' => array_keys($this->og_types),
1330 'default' => $this->get_default_settings($context_type)['og_type']
1331 ],
1332 'default_image' => [
1333 'type' => 'string',
1334 'title' => 'Default Social Image',
1335 'description' => 'Default image URL for social media sharing',
1336 'format' => 'uri',
1337 'default' => ''
1338 ],
1339 'twitter_site' => [
1340 'type' => 'string',
1341 'title' => 'Twitter Site Handle',
1342 'description' => 'Twitter handle for the site (e.g., @username)',
1343 'pattern' => '^@[a-zA-Z0-9_]{1,15}$',
1344 'default' => ''
1345 ],
1346 'default_twitter_image' => [
1347 'type' => 'string',
1348 'title' => 'Default Twitter Image',
1349 'description' => 'Default image URL for Twitter Cards',
1350 'format' => 'uri',
1351 'default' => ''
1352 ],
1353 'facebook_app_id' => [
1354 'type' => 'string',
1355 'title' => 'Facebook App ID',
1356 'description' => 'Facebook App ID for analytics and insights',
1357 'pattern' => '^[0-9]+$',
1358 'default' => ''
1359 ],
1360 'facebook_admins' => [
1361 'type' => 'string',
1362 'title' => 'Facebook Admins',
1363 'description' => 'Comma-separated list of Facebook admin user IDs',
1364 'default' => ''
1365 ],
1366 'enable_linkedin' => [
1367 'type' => 'boolean',
1368 'title' => 'Enable LinkedIn',
1369 'description' => 'Enable LinkedIn-specific optimizations',
1370 'default' => false
1371 ],
1372 'enable_pinterest' => [
1373 'type' => 'boolean',
1374 'title' => 'Enable Pinterest',
1375 'description' => 'Enable Pinterest-specific optimizations',
1376 'default' => false
1377 ],
1378 'pinterest_site_verification' => [
1379 'type' => 'string',
1380 'title' => 'Pinterest Site Verification',
1381 'description' => 'Pinterest site verification meta tag content',
1382 'pattern' => '^[a-f0-9]{32}$',
1383 'default' => ''
1384 ],
1385 'enable_instagram' => [
1386 'type' => 'boolean',
1387 'title' => 'Enable Instagram',
1388 'description' => 'Enable Instagram-specific optimizations',
1389 'default' => false
1390 ],
1391 'instagram_verification' => [
1392 'type' => 'string',
1393 'title' => 'Instagram Site Verification',
1394 'description' => 'Instagram Business account verification code',
1395 'pattern' => '^[a-zA-Z0-9_-]{20,}$',
1396 'default' => ''
1397 ],
1398 'enable_tiktok' => [
1399 'type' => 'boolean',
1400 'title' => 'Enable TikTok',
1401 'description' => 'Enable TikTok-specific optimizations',
1402 'default' => false
1403 ],
1404 'tiktok_verification' => [
1405 'type' => 'string',
1406 'title' => 'TikTok Site Verification',
1407 'description' => 'TikTok for Business verification code',
1408 'pattern' => '^[a-zA-Z0-9_-]{20,}$',
1409 'default' => ''
1410 ],
1411 'enable_youtube' => [
1412 'type' => 'boolean',
1413 'title' => 'Enable YouTube',
1414 'description' => 'Enable YouTube-specific optimizations',
1415 'default' => false
1416 ],
1417 'youtube_channel_id' => [
1418 'type' => 'string',
1419 'title' => 'YouTube Channel ID',
1420 'description' => 'YouTube channel ID for content attribution',
1421 'pattern' => '^UC[a-zA-Z0-9_-]{22}$',
1422 'default' => ''
1423 ],
1424 'enable_whatsapp' => [
1425 'type' => 'boolean',
1426 'title' => 'Enable WhatsApp Business',
1427 'description' => 'Enable WhatsApp Business optimizations',
1428 'default' => false
1429 ],
1430 'whatsapp_business_id' => [
1431 'type' => 'string',
1432 'title' => 'WhatsApp Business ID',
1433 'description' => 'WhatsApp Business account ID',
1434 'pattern' => '^[0-9]{10,15}$',
1435 'default' => ''
1436 ],
1437 'auto_generate_descriptions' => [
1438 'type' => 'boolean',
1439 'title' => 'Auto-generate Descriptions',
1440 'description' => 'Automatically generate descriptions from content',
1441 'default' => true
1442 ],
1443 'fallback_to_excerpt' => [
1444 'type' => 'boolean',
1445 'title' => 'Fallback to Excerpt',
1446 'description' => 'Use post excerpt as fallback for descriptions',
1447 'default' => true
1448 ],
1449 'strip_html_tags' => [
1450 'type' => 'boolean',
1451 'title' => 'Strip HTML Tags',
1452 'description' => 'Remove HTML tags from generated descriptions',
1453 'default' => true
1454 ],
1455 'max_description_length' => [
1456 'type' => 'integer',
1457 'title' => 'Max Description Length',
1458 'description' => 'Maximum length for generated descriptions',
1459 'minimum' => 50,
1460 'maximum' => 300,
1461 'default' => 160
1462 ],
1463 'custom_og_tags' => [
1464 'type' => 'object',
1465 'title' => 'Custom Open Graph Tags',
1466 'description' => 'Additional custom Open Graph meta tags',
1467 'default' => []
1468 ],
1469 'image_optimization' => [
1470 'type' => 'boolean',
1471 'title' => 'Enable Image Optimization',
1472 'description' => 'Optimize images for social media platforms',
1473 'default' => true
1474 ],
1475 'auto_generate' => [
1476 'type' => 'boolean',
1477 'title' => 'Auto-generate Tags',
1478 'description' => 'Automatically generate social meta tags from content',
1479 'default' => true
1480 ]
1481 ];
1482 }
1483
1484 /**
1485 * Extract content data for social meta generation
1486 *
1487 * @since 1.0.0
1488 *
1489 * @param string $context_type The context type
1490 * @param int|null $context_id Optional. Context ID
1491 * @param array $settings Social meta settings
1492 * @return array Extracted content data
1493 */
1494 private function extract_social_content_data(string $context_type, ?int $context_id, array $settings, ?string $fallback_title = null, ?string $fallback_description = null): array {
1495 $data = [
1496 'title' => '',
1497 'description' => '',
1498 'url' => '',
1499 'image' => '',
1500 'twitter_title' => '', // Separate field for a Twitter-specific title
1501 'twitter_description' => '', // Separate field for a Twitter-specific description
1502 'twitter_image' => '', // Separate field for Twitter-specific images
1503 // '' rather than 'website' means "derive it from the context".
1504 // Seeding a concrete type here made an explicit choice
1505 // indistinguishable from the shipped default (#398).
1506 'type' => '',
1507 'twitter_card_type' => '',
1508 'author' => [],
1509 'published_time' => '',
1510 'modified_time' => '',
1511 'site_name' => $settings['og_site_name'] ?? get_bloginfo('name')
1512 ];
1513
1514 // Explicit type choices, resolved once for whichever context this is.
1515 $data['type'] = $this->configured_og_type($settings);
1516 $data['twitter_card_type'] = $this->configured_twitter_card_type($settings);
1517
1518 if ($context_type === 'site') {
1519 // Site-wide data with Social Media tab settings priority.
1520 //
1521 // og:title priority: an explicitly-configured OG Site Name wins;
1522 // otherwise mirror the effective SEO <title> (what search shows),
1523 // then the blogname. og_site_name is always present because it is
1524 // merged from a default equal to the blogname, so a value matching
1525 // the blogname is treated as "not explicitly overridden" and we fall
1526 // through to the passed effective SEO title. (og:site_name itself is
1527 // set separately from og_site_name and is unaffected.)
1528 $blogname = get_bloginfo('name');
1529 $og_site_name = $settings['og_site_name'] ?? '';
1530 if ($og_site_name !== '' && $og_site_name !== $blogname) {
1531 $data['title'] = $og_site_name;
1532 } elseif ($fallback_title !== null && $fallback_title !== '') {
1533 $data['title'] = $fallback_title;
1534 } else {
1535 $data['title'] = $blogname;
1536 }
1537 $data['description'] = $settings['og_description'] ?? get_bloginfo('description');
1538 // Use home_url('/') so og:url matches the homepage canonical
1539 // (class-seo-manager.php) and the WebSite schema, which both include
1540 // the trailing slash. A bare home_url() would key a different URL in
1541 // social caches than the canonical.
1542 //
1543 // Except when this is not the site home. detect_current_context()
1544 // collapses is_home() && !is_front_page() into 'homepage', so a
1545 // static posts page — and page 2 of any blog listing — advertised
1546 // the site home as its og:url while its own canonical said
1547 // otherwise (#397).
1548 $data['url'] = self::current_home_url();
1549
1550 // Leaving this null lets generate_og_tags() fall through to
1551 // get_og_locale(), which is what every other context already does.
1552 //
1553 // A stored 'en_US' is deliberately treated as "not set". It was the
1554 // hardcoded default on every install and there has never been a UI
1555 // control for this field, so it cannot represent a deliberate choice
1556 // — it is the old default persisted by an unrelated save of the
1557 // Social Media tab. Honouring it would leave every already-saved
1558 // site broken after this fix. Any other stored value is a genuine
1559 // override and still wins; a site that really wants to force en_US
1560 // can do so through the thinkrank_og_locale filter.
1561 $stored_locale = trim((string) ($settings['og_locale'] ?? ''));
1562 $data['locale'] = ('' !== $stored_locale && 'en_US' !== $stored_locale)
1563 ? $stored_locale
1564 : null;
1565
1566 // Set Open Graph image with proper fallback
1567 $data['image'] = $this->get_og_image_for_context($settings, null);
1568
1569 // Set Twitter image with proper fallback
1570 $data['twitter_image'] = $this->get_twitter_image_for_context($settings, null);
1571 } elseif ($context_id && in_array($context_type, ['post', 'page', 'product'], true)) {
1572 // Post-specific data
1573 $post = get_post($context_id);
1574 if ($post) {
1575 // Per-post Open Graph overrides from the metabox Social tab take
1576 // precedence over the derived title/description/image. These read
1577 // the same meta keys the metabox save handler and the import
1578 // migrator write to, so manual edits and migrated data flow
1579 // through one path. Title/description may hold variable tags
1580 // (e.g. %title%), resolved here to match output_basic_og_tags().
1581 $og_title_override = \ThinkRank\SEO\Pattern_Resolver::resolve_value(
1582 (string) get_post_meta($post->ID, '_thinkrank_og_title', true),
1583 $post->ID
1584 );
1585 $og_description_override = \ThinkRank\SEO\Pattern_Resolver::resolve_value(
1586 (string) get_post_meta($post->ID, '_thinkrank_og_description', true),
1587 $post->ID
1588 );
1589 $og_image_override = get_post_meta($post->ID, '_thinkrank_og_image', true);
1590
1591 // Per-post Twitter-specific title override (metabox Social tab).
1592 // Twitter Cards fall back to the og:title when this is empty, so
1593 // only capture it here; the fallback is applied in
1594 // generate_twitter_tags().
1595 $data['twitter_title'] = \ThinkRank\SEO\Pattern_Resolver::resolve_value(
1596 (string) get_post_meta($post->ID, '_thinkrank_twitter_title', true),
1597 $post->ID
1598 );
1599
1600 // Per-post Twitter-specific description. twitter:description
1601 // falls back to the OG/meta description when this is empty, so
1602 // only capture it here; generate_twitter_tags() applies the
1603 // fallback. There was no counterpart to the title lookup above,
1604 // so the stored value never entered $data at all (#406).
1605 $data['twitter_description'] = \ThinkRank\SEO\Pattern_Resolver::resolve_value(
1606 (string) get_post_meta($post->ID, '_thinkrank_twitter_description', true),
1607 $post->ID
1608 );
1609
1610 // Title priority: per-post OG override > effective SEO title
1611 // (document <title> / metabox preview) > post title.
1612 if ($og_title_override !== '') {
1613 $data['title'] = $og_title_override;
1614 } elseif ($fallback_title !== null && $fallback_title !== '') {
1615 $data['title'] = $fallback_title;
1616 } else {
1617 $data['title'] = get_the_title($post);
1618 }
1619 // Description priority: per-post OG override > effective meta
1620 // description (meta tag / metabox preview) > derived excerpt.
1621 if ($og_description_override !== '') {
1622 $data['description'] = $og_description_override;
1623 } elseif ($fallback_description !== null && $fallback_description !== '') {
1624 $data['description'] = $fallback_description;
1625 } else {
1626 $data['description'] = $this->get_social_description($post);
1627 }
1628 // The canonical carries the <!--nextpage--> sub-page and the
1629 // comment page; og:url said page 1 regardless, which is the
1630 // same contradiction #397 fixed for the blog listing, one page
1631 // type over (#397 review).
1632 $data['url'] = self::with_singular_page((string) get_permalink($post));
1633
1634 $data['published_time'] = get_the_date('c', $post);
1635 $data['modified_time'] = get_the_modified_date('c', $post);
1636 $data['post_id'] = $post->ID;
1637
1638 // Author data
1639 $author_id = $post->post_author;
1640 $data['author'] = [
1641 'name' => get_the_author_meta('display_name', $author_id),
1642 'url' => get_author_posts_url($author_id),
1643 'twitter' => get_the_author_meta('twitter', $author_id)
1644 ];
1645
1646 // Set Open Graph image: per-post override first, then the
1647 // featured-image/default fallback chain.
1648 $data['image'] = $og_image_override !== ''
1649 ? $og_image_override
1650 : $this->get_og_image_for_context($settings, $post);
1651
1652 // Set Twitter image with proper fallback
1653 $data['twitter_image'] = $this->get_twitter_image_for_context($settings, $post);
1654 }
1655 } else {
1656 // Archive-style contexts (category, tag, author, search, date).
1657 // They carry no object of their own, but the site-wide default
1658 // image still applies — without this they fell through to the raw
1659 // logo/site-icon fallback in generate_og_tags() and ignored a
1660 // configured default OG image.
1661 $data['image'] = $this->get_og_image_for_context($settings, null);
1662 $data['twitter_image'] = $this->get_twitter_image_for_context($settings, null);
1663
1664 // A term archive owns SEO values of its own, and the caller has
1665 // already resolved them into the fallbacks — the same strings
1666 // rendered as the document <title> and the description tag. Leaving
1667 // title and description empty here published the bare site name as
1668 // og:title on every archive and no og:description at all, so a term
1669 // SEO title never reached a social surface (#386).
1670 // Archives have a URL of their own. The seed leaves it '', and the
1671 // og:url emitter could not fall through to get_current_url() while
1672 // the key existed, so no archive carried an og:url at all (#388).
1673 // A search archive's URL is the search link, not the bare request
1674 // path — get_current_url() reads $wp->request, which is empty for a
1675 // search served from the front page, so og:url pointed at the site
1676 // home while the page was a search result.
1677 // The non-search archive URL is the page's own canonical, so og:url
1678 // and <link rel="canonical"> agree on the paginated page rather than
1679 // both claiming page 1 (#397).
1680 // `?:` keeps the #388 guarantee that an archive always carries an
1681 // og:url: get_non_singular_canonical_url() returns '' for a view it
1682 // has no canonical rule for, and the request URL is still better
1683 // than no tag at all.
1684 $data['url'] = is_search()
1685 ? get_search_link()
1686 : (self::current_archive_url() ?: $this->get_current_url());
1687
1688 $term = get_queried_object();
1689 $term_id = ($term instanceof \WP_Term) ? (int) $term->term_id : 0;
1690
1691 $og_title_override = '';
1692 $og_description_override = '';
1693
1694 if ($term_id > 0) {
1695 // Terms carry the same social override keys as posts — the
1696 // abilities API and the metabox both write them.
1697 $og_title_override = Pattern_Resolver::resolve_term_value(
1698 (string) get_term_meta($term_id, '_thinkrank_og_title', true),
1699 $term_id
1700 );
1701 $og_description_override = Pattern_Resolver::resolve_term_value(
1702 (string) get_term_meta($term_id, '_thinkrank_og_description', true),
1703 $term_id
1704 );
1705
1706 // Twitter Cards fall back to og:title when this is empty, so
1707 // only capture it; generate_twitter_tags() applies the fallback.
1708 $data['twitter_title'] = Pattern_Resolver::resolve_term_value(
1709 (string) get_term_meta($term_id, '_thinkrank_twitter_title', true),
1710 $term_id
1711 );
1712 $data['twitter_description'] = Pattern_Resolver::resolve_term_value(
1713 (string) get_term_meta($term_id, '_thinkrank_twitter_description', true),
1714 $term_id
1715 );
1716
1717 $term_og_image = (string) get_term_meta($term_id, '_thinkrank_og_image', true);
1718 if ('' !== $term_og_image) {
1719 $data['image'] = $term_og_image;
1720 }
1721
1722 $term_twitter_image = (string) get_term_meta($term_id, '_thinkrank_twitter_image', true);
1723 if ('' !== $term_twitter_image) {
1724 $data['twitter_image'] = $term_twitter_image;
1725 }
1726 }
1727
1728 // Author, date and search archives have no ThinkRank-managed title
1729 // to inherit — Author_Archives_Manager owns the author one, and the
1730 // rest have no template — so the caller's fallback arrives empty and
1731 // og:title used to collapse to the bare site name. Fall through to
1732 // what the page itself is called (#388).
1733 if ($og_title_override !== '') {
1734 $data['title'] = $og_title_override;
1735 } elseif ($fallback_title !== null && $fallback_title !== '') {
1736 $data['title'] = $fallback_title;
1737 } else {
1738 $data['title'] = $this->archive_fallback_title();
1739 }
1740
1741 if ($og_description_override !== '') {
1742 $data['description'] = $og_description_override;
1743 } elseif ($fallback_description !== null && $fallback_description !== '') {
1744 $data['description'] = $fallback_description;
1745 } else {
1746 $data['description'] = $this->archive_fallback_description($term_id);
1747 }
1748 }
1749
1750 return $data;
1751 }
1752
1753 /**
1754 * The canonical URL of the archive currently being rendered.
1755 *
1756 * Deliberately the same value class-seo-manager.php puts in
1757 * <link rel="canonical">: an og:url that disagrees with the canonical is
1758 * the bug this is fixing, so the two read from one source.
1759 *
1760 * @since 2.0.1
1761 *
1762 * @return string Archive URL, '' when there is none (search, 404).
1763 */
1764 private static function current_archive_url(): string {
1765 if (!class_exists('\ThinkRank\Frontend\SEO_Manager')) {
1766 return '';
1767 }
1768
1769 return \ThinkRank\Frontend\SEO_Manager::get_non_singular_canonical_url();
1770 }
1771
1772 /**
1773 * A permalink with the current sub-page or comment page appended.
1774 *
1775 * @since 2.0.1
1776 *
1777 * @param string $url Permalink.
1778 * @return string
1779 */
1780 private static function with_singular_page(string $url): string {
1781 if ('' === $url || !class_exists('\ThinkRank\Frontend\SEO_Manager')) {
1782 return $url;
1783 }
1784
1785 return \ThinkRank\Frontend\SEO_Manager::with_singular_page($url);
1786 }
1787
1788 /**
1789 * The URL of the page the 'site' context is actually being rendered for.
1790 *
1791 * home_url('/') for the front page, the posts page's own permalink when the
1792 * site uses a static front page, and the paginated variant on page 2+.
1793 *
1794 * @since 2.0.1
1795 *
1796 * @return string
1797 */
1798 private static function current_home_url(): string {
1799 $url = home_url('/');
1800
1801 if (function_exists('is_home') && is_home() && !is_front_page()) {
1802 $posts_page = (int) get_option('page_for_posts');
1803
1804 if ($posts_page > 0) {
1805 $permalink = get_permalink($posts_page);
1806
1807 if (is_string($permalink) && '' !== $permalink) {
1808 $url = $permalink;
1809 }
1810 }
1811 }
1812
1813 if (!class_exists('\ThinkRank\Frontend\SEO_Manager')) {
1814 return $url;
1815 }
1816
1817 // A static front page is a singular view, so its page number lives in
1818 // `page`, not `paged` — the canonical already reads it that way, and
1819 // og:url has to agree or the two describe different URLs.
1820 if (function_exists('is_singular') && is_singular()) {
1821 return \ThinkRank\Frontend\SEO_Manager::with_singular_page($url);
1822 }
1823
1824 return \ThinkRank\Frontend\SEO_Manager::with_pagination(
1825 $url,
1826 \ThinkRank\Frontend\SEO_Manager::current_page_number()
1827 );
1828 }
1829
1830 /**
1831 * Get Open Graph image for context with proper fallback
1832 *
1833 * @since 1.0.0
1834 *
1835 * @param array $settings Social meta settings
1836 * @param \WP_Post|null $post Optional. Post object for post-specific images
1837 * @return string Image URL or empty string
1838 */
1839 private function get_og_image_for_context(array $settings, ?\WP_Post $post = null): string {
1840 // For posts, check featured image first
1841 if ($post) {
1842 $image_id = get_post_thumbnail_id($post);
1843 if ($image_id) {
1844 $image_data = wp_get_attachment_image_src($image_id, 'large');
1845 if (!empty($image_data[0])) {
1846 // The ID is in hand here and gone once this returns a
1847 // bare URL; say so rather than have the tag builders look
1848 // it up again, twice, with a URL core cannot match (#847).
1849 Attachment_Lookup::remember((string) $image_data[0], (int) $image_id);
1850 return $image_data[0];
1851 }
1852 }
1853 }
1854
1855 // Fallback to configured Open Graph image
1856 if (!empty($settings['default_og_image'])) {
1857 return $settings['default_og_image'];
1858 }
1859
1860 // Final fallback to generic default image
1861 if (!empty($settings['default_image'])) {
1862 return $settings['default_image'];
1863 }
1864
1865 // Last-resort fallback to the site logo / site icon. Resolving it here
1866 // (rather than late inside generate_og_tags()) writes it back to the
1867 // shared $data['image'], so generate_twitter_tags() and
1868 // determine_twitter_card_type() see the same image: twitter:image is
1869 // emitted and the card is promoted to summary_large_image, and the
1870 // image is routed through optimize_image_for_platform() so
1871 // og:image:width/height/type/alt companions are produced.
1872 return $this->get_default_social_image();
1873 }
1874
1875 /**
1876 * Get Twitter image for context with proper fallback
1877 *
1878 * @since 1.0.0
1879 *
1880 * @param array $settings Social meta settings
1881 * @param \WP_Post|null $post Optional. Post object for post-specific images
1882 * @return string Image URL or empty string
1883 */
1884 private function get_twitter_image_for_context(array $settings, ?\WP_Post $post = null): string {
1885 // For posts, check for post-specific Twitter image meta first (if implemented)
1886 if ($post) {
1887 // Check for post-specific Twitter image meta (future enhancement)
1888 $post_twitter_image = get_post_meta($post->ID, '_thinkrank_twitter_image', true);
1889 if (!empty($post_twitter_image)) {
1890 return $post_twitter_image;
1891 }
1892
1893 // Check featured image as fallback for posts
1894 $image_id = get_post_thumbnail_id($post);
1895 if ($image_id) {
1896 $image_data = wp_get_attachment_image_src($image_id, 'large');
1897 if (!empty($image_data[0])) {
1898 // The ID is in hand here and gone once this returns a
1899 // bare URL; say so rather than have the tag builders look
1900 // it up again, twice, with a URL core cannot match (#847).
1901 Attachment_Lookup::remember((string) $image_data[0], (int) $image_id);
1902 return $image_data[0];
1903 }
1904 }
1905 }
1906
1907 // Prioritize Twitter-specific default image
1908 if (!empty($settings['default_twitter_image'])) {
1909 return $settings['default_twitter_image'];
1910 }
1911
1912 // Fallback to Open Graph default image
1913 if (!empty($settings['default_og_image'])) {
1914 return $settings['default_og_image'];
1915 }
1916
1917 // Final fallback to generic default image
1918 if (!empty($settings['default_image'])) {
1919 return $settings['default_image'];
1920 }
1921
1922 return '';
1923 }
1924
1925 /**
1926 * Get social media description for post
1927 *
1928 * @since 1.0.0
1929 *
1930 * @param \WP_Post $post Post object
1931 * @return string Social media description
1932 */
1933 private function get_social_description(\WP_Post $post): string {
1934 // A password-gated body must never become a social description. Core
1935 // answers get_the_excerpt() with its "There is no excerpt because this
1936 // is a protected post." placeholder rather than the body, so today the
1937 // derive-from-content fallback below is unreachable here — but it is one
1938 // core change away from leaking, and that placeholder sentence is not a
1939 // description worth publishing to every crawler and unfurler either.
1940 // An authored post_excerpt is written for public consumption, so it
1941 // still stands (#363).
1942 if (function_exists('post_password_required') && post_password_required($post)) {
1943 return '' !== $post->post_excerpt ? $post->post_excerpt : get_bloginfo('description');
1944 }
1945
1946 // Try excerpt first. On a Bricks page core would derive that excerpt
1947 // from the `post_content` Bricks throws away, so the visible body is
1948 // used instead — a hand-written excerpt still wins (#651).
1949 $superseding = Builder_Content::superseding_excerpt_source($post);
1950 $description = '' !== $superseding
1951 ? Pattern_Resolver::derive_excerpt($superseding, 30)
1952 : get_the_excerpt($post);
1953
1954 // If no excerpt, generate from content. Shortcodes and block delimiters
1955 // are removed the way core's wp_trim_excerpt() does, so a shortcode-built
1956 // page does not publish its source as og:description (#387).
1957 if (empty($description)) {
1958 $description = Pattern_Resolver::derive_excerpt(Builder_Content::visible_content($post), 30);
1959 }
1960
1961 // If still empty, use site description
1962 if (empty($description)) {
1963 $description = get_bloginfo('description');
1964 }
1965
1966 return $description;
1967 }
1968
1969 /**
1970 * Determine Open Graph type based on context
1971 *
1972 * @since 1.0.0
1973 *
1974 * @param string $context Context type
1975 * @param array $data Content data
1976 * @return string OG type
1977 */
1978 private function determine_og_type(string $context, array $data): string {
1979 switch ($context) {
1980 case 'post':
1981 return 'article';
1982 case 'product':
1983 return 'product';
1984 case 'page':
1985 case 'site':
1986 default:
1987 return 'website';
1988 }
1989 }
1990
1991 /**
1992 * Determine Twitter Card type based on content
1993 *
1994 * @since 1.0.0
1995 *
1996 * @param array $data Content data
1997 * @param string $context Context type
1998 * @return string Twitter Card type
1999 */
2000 private function determine_twitter_card_type(array $data, string $context): string {
2001 // An explicitly chosen card type wins. Without this the setting was
2002 // inert and the `app` and `player` options in the UI could never be
2003 // emitted at all (#398).
2004 $chosen = (string) ($data['twitter_card_type'] ?? '');
2005 if ('' !== $chosen) {
2006 return $chosen;
2007 }
2008
2009 // Use a large-image card when a Twitter image will actually be emitted.
2010 // twitter:image resolves to the twitter-specific image first, then the OG
2011 // image, so key the card type off the same precedence.
2012 $twitter_image = !empty($data['twitter_image']) ? $data['twitter_image'] : ($data['image'] ?? '');
2013 return !empty($twitter_image) ? 'summary_large_image' : 'summary';
2014 }
2015
2016 /**
2017 * What an archive calls itself, for the og:title of last resort.
2018 *
2019 * Deliberately not wp_get_document_title(): that re-enters the
2020 * pre_get_document_title filter this plugin short-circuits, so it would
2021 * recurse. get_the_archive_title() wraps its subject in a <span>, hence the
2022 * strip.
2023 *
2024 * @since 2.0.1
2025 *
2026 * @return string Archive title, or '' when there is nothing sensible to say.
2027 */
2028 private function archive_fallback_title(): string {
2029 if (is_search()) {
2030 /* translators: %s: search query. */
2031 return trim(sprintf(__('Search Results for "%s"', 'thinkrank'), get_search_query()));
2032 }
2033
2034 if (!function_exists('get_the_archive_title')) {
2035 return '';
2036 }
2037
2038 return trim(wp_strip_all_tags((string) get_the_archive_title()));
2039 }
2040
2041 /**
2042 * What an archive says about itself, for the og:description of last resort.
2043 *
2044 * @since 2.0.1
2045 *
2046 * @param int $term_id Queried term, or 0 when the archive is not a term.
2047 * @return string Archive description, or '' when there is none.
2048 */
2049 private function archive_fallback_description(int $term_id): string {
2050 if ($term_id > 0) {
2051 $description = trim(wp_strip_all_tags((string) term_description($term_id)));
2052
2053 if ('' !== $description) {
2054 return $description;
2055 }
2056 }
2057
2058 if (is_author()) {
2059 $bio = trim(wp_strip_all_tags((string) get_the_author_meta('description', (int) get_query_var('author'))));
2060
2061 if ('' !== $bio) {
2062 return $bio;
2063 }
2064 }
2065
2066 return '';
2067 }
2068
2069 /**
2070 * The Open Graph type the user explicitly chose, or '' when they did not.
2071 *
2072 * `og_type` ships a default of 'website' that is merged into every settings
2073 * read, so a stored 'website' cannot be told apart from "never touched" —
2074 * the same trap the `og_locale` note above documents. Treating it as unset
2075 * keeps determine_og_type() reachable, so a post is still `article`, while
2076 * any other stored value is a genuine override and wins.
2077 *
2078 * @since 2.0.1
2079 *
2080 * @param array $settings Social meta settings.
2081 * @return string The chosen type, or '' for "derive it".
2082 */
2083 private function configured_og_type(array $settings): string {
2084 $type = trim((string) ($settings['og_type'] ?? ''));
2085
2086 return ('' === $type || 'website' === $type) ? '' : $type;
2087 }
2088
2089 /**
2090 * The Twitter card type the user explicitly chose, or '' when they did not.
2091 *
2092 * Same reasoning as configured_og_type(): the shipped default is
2093 * 'summary_large_image', which is also what the automatic rule produces
2094 * whenever an image is available, so it is treated as "not chosen" and the
2095 * automatic rule stays in charge. `summary`, `app` and `player` are real
2096 * choices and are honoured.
2097 *
2098 * @since 2.0.1
2099 *
2100 * @param array $settings Social meta settings.
2101 * @return string The chosen card type, or '' for "derive it".
2102 */
2103 private function configured_twitter_card_type(array $settings): string {
2104 $type = trim((string) ($settings['twitter_card_type'] ?? ''));
2105
2106 if (!in_array($type, ['summary', 'app', 'player'], true)) {
2107 return '';
2108 }
2109
2110 return $type;
2111 }
2112
2113 /**
2114 * Optimize title for platform requirements
2115 *
2116 * @since 1.0.0
2117 *
2118 * @param string $title Original title
2119 * @param string $platform Target platform
2120 * @return string Optimized title
2121 */
2122 private function optimize_title_for_platform(string $title, string $platform): string {
2123 if (empty($title)) {
2124 return get_bloginfo('name');
2125 }
2126
2127 $max_length = $this->supported_platforms[$platform]['title_max_length'] ?? 60;
2128
2129 // Multibyte-safe: byte-based substr() would split characters in
2130 // CJK/Bengali/accented titles (WP ships an mbstring fallback).
2131 if (mb_strlen($title) <= $max_length) {
2132 return $title;
2133 }
2134
2135 // Truncate at a word boundary where there is one, and hard-cut where
2136 // there is not. This used to try wp_trim_words() first, which counts
2137 // CHARACTERS on th/ja/zh_* — so it returned ~10 characters, passed the
2138 // $max_length check below, and that was accepted as the title (#687).
2139 return \ThinkRank\Core\Seo_Text::trim_to_length($title, $max_length);
2140 }
2141
2142 /**
2143 * Optimize description for platform requirements
2144 *
2145 * @since 1.0.0
2146 *
2147 * @param string $description Original description
2148 * @param string $platform Target platform
2149 * @return string Optimized description
2150 */
2151 private function optimize_description_for_platform(string $description, string $platform): string {
2152 if (empty($description)) {
2153 return get_bloginfo('description');
2154 }
2155
2156 $max_length = $this->supported_platforms[$platform]['description_max_length'] ?? 160;
2157
2158 // Multibyte-safe: byte-based substr() would split characters in
2159 // CJK/Bengali/accented descriptions (WP ships an mbstring fallback).
2160 if (mb_strlen($description) <= $max_length) {
2161 return $description;
2162 }
2163
2164 // Truncate at a word boundary where there is one, and hard-cut where
2165 // there is not. This used to try wp_trim_words() first, which counts
2166 // words in English but CHARACTERS in th/ja/zh_* — so on those locales
2167 // it returned ~25 characters, comfortably under $max_length, and that
2168 // was accepted as the answer (#687).
2169 return \ThinkRank\Core\Seo_Text::trim_to_length($description, $max_length);
2170 }
2171
2172 /**
2173 * Optimize image for platform requirements
2174 *
2175 * @since 1.0.0
2176 *
2177 * @param string $image_url Image URL
2178 * @param string $platform Target platform
2179 * @return array Optimized image data
2180 */
2181 private function optimize_image_for_platform(string $image_url, string $platform): array {
2182 $image_data = [
2183 'url' => $image_url,
2184 'width' => '',
2185 'height' => '',
2186 'alt' => '',
2187 'type' => '',
2188 'valid' => false,
2189 'warnings' => []
2190 ];
2191
2192 if (empty($image_url)) {
2193 return $image_data;
2194 }
2195
2196 // Get image metadata. The dimensions are those of the file this URL
2197 // names — usually a generated size — not of the original upload, so
2198 // the width and height published beside it describe the same image.
2199 $attachment_id = Attachment_Lookup::id_from_url($image_url);
2200 if ($attachment_id) {
2201 $image_meta = wp_get_attachment_metadata($attachment_id);
2202 $image_alt = get_post_meta($attachment_id, '_wp_attachment_image_alt', true);
2203 $image_file = Attachment_Lookup::describe($attachment_id, $image_url);
2204
2205 if ($image_meta && isset($image_meta['width'], $image_meta['height'])) {
2206 $width = $image_file['width'];
2207 $height = $image_file['height'];
2208
2209 $image_data['alt'] = $image_alt ?: '';
2210 $image_data['type'] = $image_file['type'];
2211
2212 // SVGs and other vector uploads store 0x0 metadata. Dimension
2213 // checks are meaningless there and dividing by 0 is fatal.
2214 if ($width > 0 && $height > 0) {
2215 $image_data['width'] = $width;
2216 $image_data['height'] = $height;
2217
2218 // Validate against platform requirements
2219 $platform_spec = $this->supported_platforms[$platform] ?? [];
2220 $min_width = $platform_spec['image_min_width'] ?? 300;
2221 $min_height = $platform_spec['image_min_height'] ?? 200;
2222
2223 if ($width >= $min_width && $height >= $min_height) {
2224 $image_data['valid'] = true;
2225 } else {
2226 $image_data['warnings'][] = "Image dimensions ({$width}x{$height}) are below recommended minimum ({$min_width}x{$min_height}) for {$platform}";
2227 }
2228
2229 // Check aspect ratio if specified
2230 if (isset($platform_spec['image_recommended_ratio'])) {
2231 $actual_ratio = $width / $height;
2232 $recommended_ratio = $platform_spec['image_recommended_ratio'];
2233 $ratio_tolerance = 0.1;
2234
2235 if (abs($actual_ratio - $recommended_ratio) > $ratio_tolerance) {
2236 $image_data['warnings'][] = sprintf(
2237 "Image aspect ratio (%.2f) differs from recommended ratio (%.2f) for %s",
2238 $actual_ratio,
2239 $recommended_ratio,
2240 $platform
2241 );
2242 }
2243 }
2244 }
2245 }
2246 }
2247
2248 return $image_data;
2249 }
2250
2251 /**
2252 * Get default social image
2253 *
2254 * @since 1.0.0
2255 *
2256 * @return string Default social image URL
2257 */
2258 private function get_default_social_image(): string {
2259 // Try custom logo first
2260 $custom_logo_id = get_theme_mod('custom_logo');
2261 if ($custom_logo_id) {
2262 $logo_data = wp_get_attachment_image_src($custom_logo_id, 'large');
2263 if ($logo_data) {
2264 Attachment_Lookup::remember((string) $logo_data[0], (int) $custom_logo_id);
2265 return $logo_data[0];
2266 }
2267 }
2268
2269 // Try site icon
2270 $site_icon_id = get_option('site_icon');
2271 if ($site_icon_id) {
2272 $icon_data = wp_get_attachment_image_src($site_icon_id, 'large');
2273 if ($icon_data) {
2274 Attachment_Lookup::remember((string) $icon_data[0], (int) $site_icon_id);
2275 return $icon_data[0];
2276 }
2277 }
2278
2279 return '';
2280 }
2281
2282 /**
2283 * Get Open Graph locale
2284 *
2285 * @since 1.0.0
2286 *
2287 * @return string OG locale
2288 */
2289 private function get_og_locale(): string {
2290 /**
2291 * Filter the locale used for og:locale.
2292 *
2293 * Defaults to get_locale(), which only tracks the active language once
2294 * that language's translation files are installed — on a multilingual
2295 * site without them every translated URL still reports the default
2296 * locale. The multilingual integration answers with the locale its
2297 * provider reports for the language actually being viewed.
2298 *
2299 * @since 1.23.0
2300 *
2301 * @param string $locale Locale for the current request.
2302 */
2303 $locale = (string) apply_filters('thinkrank_og_locale', get_locale());
2304
2305 // Convert WordPress locale to OG locale format for the few that differ
2306 // from the xx_YY form (e.g. bare 'ja').
2307 $og_locale_map = [
2308 'ja' => 'ja_JP',
2309 ];
2310
2311 if (isset($og_locale_map[$locale])) {
2312 return $og_locale_map[$locale];
2313 }
2314
2315 // Fall back to the actual site locale (normalized to xx_YY) rather than
2316 // mislabeling every unmapped language as en_US.
2317 if (preg_match('/^[a-z]{2,3}_[A-Z]{2}$/', $locale)) {
2318 return $locale;
2319 }
2320
2321 // Bare language code (e.g. 'nl') → best-effort xx_XX.
2322 if (preg_match('/^([a-z]{2,3})$/', $locale, $m)) {
2323 return $m[1] . '_' . strtoupper($m[1]);
2324 }
2325
2326 return 'en_US';
2327 }
2328
2329 /**
2330 * Get current URL
2331 *
2332 * @since 1.0.0
2333 *
2334 * @return string Current URL
2335 */
2336 private function get_current_url(): string {
2337 if (is_admin()) {
2338 return home_url();
2339 }
2340
2341 global $wp;
2342 return home_url(add_query_arg([], $wp->request));
2343 }
2344
2345 /**
2346 * Get Twitter site handle
2347 *
2348 * @since 1.0.0
2349 *
2350 * @return string Twitter site handle
2351 */
2352 private function get_twitter_site_handle(): string {
2353 $settings = $this->get_settings('site');
2354 $username = $settings['twitter_username'] ?? '';
2355
2356 if (empty($username)) {
2357 return '';
2358 }
2359
2360 // Ensure username starts with @ for meta tag output
2361 return '@' . ltrim($username, '@');
2362 }
2363
2364 /**
2365 * Get Twitter creator handle
2366 *
2367 * @since 1.0.0
2368 *
2369 * @return string Twitter creator handle
2370 */
2371 private function get_twitter_creator_handle(): string {
2372 $settings = $this->get_settings('site');
2373 $creator = $settings['twitter_creator'] ?? '';
2374
2375 if (empty($creator)) {
2376 return '';
2377 }
2378
2379 // Ensure creator starts with @ for meta tag output
2380 return '@' . ltrim($creator, '@');
2381 }
2382
2383 /**
2384 * Add context-specific Open Graph tags
2385 *
2386 * @since 1.0.0
2387 *
2388 * @param array $og_tags OG tags array
2389 * @param string $context Context type
2390 * @param array $data Content data
2391 * @param string $og_type OG type
2392 * @return array Updated OG tags
2393 */
2394 private function add_context_specific_og_tags(array $og_tags, string $context, array $data, string $og_type): array {
2395 switch ($og_type) {
2396 case 'article':
2397 if (!empty($data['author']['name'])) {
2398 $og_tags['article:author'] = $data['author']['name'];
2399 }
2400 if (!empty($data['published_time'])) {
2401 $og_tags['article:published_time'] = $data['published_time'];
2402 }
2403 if (!empty($data['modified_time'])) {
2404 $og_tags['article:modified_time'] = $data['modified_time'];
2405 }
2406 // article:section — the post's primary category (parity with the
2407 // basic emitter, which the active path previously omitted).
2408 if (!empty($data['post_id'])) {
2409 $categories = get_the_category((int) $data['post_id']);
2410 if (!empty($categories) && !is_wp_error($categories)) {
2411 $og_tags['article:section'] = $categories[0]->name;
2412 }
2413 }
2414 break;
2415 case 'product':
2416 // Product-specific tags would be added here
2417 // This could be extended with price, availability, etc.
2418 break;
2419 }
2420
2421 // Add local business Open Graph tags if business data is available
2422 $og_tags = $this->add_local_business_og_tags($og_tags, $data);
2423
2424 return $og_tags;
2425 }
2426
2427 /**
2428 * Add local business Open Graph tags
2429 *
2430 * @since 1.0.0
2431 *
2432 * @param array $og_tags OG tags array
2433 * @param array $data Content data
2434 * @return array Updated OG tags with local business information
2435 */
2436 private function add_local_business_og_tags(array $og_tags, array $data): array {
2437 // Get business data from Site Identity settings
2438 $business_data = $this->get_local_business_data();
2439
2440 if (empty($business_data) || empty($business_data['business_name'])) {
2441 return $og_tags;
2442 }
2443
2444 // Add business contact data Open Graph tags
2445 if (!empty($business_data['business_address'])) {
2446 $og_tags['business:contact_data:street_address'] = $business_data['business_address'];
2447 }
2448
2449 if (!empty($business_data['business_city'])) {
2450 $og_tags['business:contact_data:locality'] = $business_data['business_city'];
2451 }
2452
2453 if (!empty($business_data['business_state'])) {
2454 $og_tags['business:contact_data:region'] = $business_data['business_state'];
2455 }
2456
2457 if (!empty($business_data['business_postal_code'])) {
2458 $og_tags['business:contact_data:postal_code'] = $business_data['business_postal_code'];
2459 }
2460
2461 if (!empty($business_data['business_country'])) {
2462 $og_tags['business:contact_data:country_name'] = $business_data['business_country'];
2463 }
2464
2465 if (!empty($business_data['business_phone'])) {
2466 $og_tags['business:contact_data:phone_number'] = $business_data['business_phone'];
2467 }
2468
2469 if (!empty($business_data['business_email'])) {
2470 $og_tags['business:contact_data:email'] = $business_data['business_email'];
2471 }
2472
2473 // Add business hours if available
2474 if (!empty($business_data['business_hours']) && is_array($business_data['business_hours'])) {
2475 $formatted_hours = $this->format_business_hours_for_og($business_data['business_hours']);
2476 if (!empty($formatted_hours)) {
2477 $og_tags['business:hours'] = $formatted_hours;
2478 }
2479 }
2480
2481 // Add business website
2482 if (!empty($business_data['business_website'])) {
2483 $og_tags['business:contact_data:website'] = $business_data['business_website'];
2484 }
2485
2486 // Add coordinates if available
2487 if (!empty($business_data['business_latitude']) && !empty($business_data['business_longitude'])) {
2488 $og_tags['place:location:latitude'] = $business_data['business_latitude'];
2489 $og_tags['place:location:longitude'] = $business_data['business_longitude'];
2490 }
2491
2492 return $og_tags;
2493 }
2494
2495 /**
2496 * Get local business data from Site Identity settings
2497 *
2498 * @since 1.0.0
2499 *
2500 * @return array Business data array
2501 */
2502 private function get_local_business_data(): array {
2503 // Try to get Site Identity Manager
2504 if (!class_exists('ThinkRank\\SEO\\Site_Identity_Manager')) {
2505 require_once THINKRANK_PLUGIN_DIR . 'includes/seo/class-site-identity-manager.php';
2506 }
2507
2508 $site_identity_manager = new \ThinkRank\SEO\Site_Identity_Manager();
2509 $settings = $site_identity_manager->get_settings('site');
2510
2511 // Only return data if local SEO is enabled
2512 if (empty($settings['local_seo_enabled'])) {
2513 return [];
2514 }
2515
2516 return [
2517 'business_name' => $settings['business_name'] ?? '',
2518 'business_address' => $settings['business_address'] ?? '',
2519 'business_city' => $settings['business_city'] ?? '',
2520 'business_state' => $settings['business_state'] ?? '',
2521 'business_postal_code' => $settings['business_postal_code'] ?? '',
2522 'business_country' => $settings['business_country'] ?? '',
2523 'business_phone' => $settings['business_phone'] ?? '',
2524 'business_email' => $settings['business_email'] ?? '',
2525 'business_hours' => $settings['business_hours'] ?? [],
2526 'business_website' => $settings['business_website'] ?? home_url(),
2527 'business_latitude' => $settings['business_latitude'] ?? '',
2528 'business_longitude' => $settings['business_longitude'] ?? ''
2529 ];
2530 }
2531
2532 /**
2533 * Format business hours for Open Graph tags
2534 *
2535 * @since 1.0.0
2536 *
2537 * @param array $business_hours Business hours array
2538 * @return string Formatted hours string
2539 */
2540 private function format_business_hours_for_og(array $business_hours): string {
2541 $formatted_days = [];
2542
2543 $day_names = [
2544 'monday' => 'Monday',
2545 'tuesday' => 'Tuesday',
2546 'wednesday' => 'Wednesday',
2547 'thursday' => 'Thursday',
2548 'friday' => 'Friday',
2549 'saturday' => 'Saturday',
2550 'sunday' => 'Sunday'
2551 ];
2552
2553 foreach ($day_names as $day => $display_name) {
2554 if (isset($business_hours[$day]) && !empty($business_hours[$day])) {
2555 $day_data = $business_hours[$day];
2556
2557 if (!empty($day_data['closed']) || empty($day_data['open']) || empty($day_data['close'])) {
2558 $formatted_days[] = $display_name . ': Closed';
2559 } else {
2560 $formatted_days[] = $display_name . ': ' . $day_data['open'] . ' - ' . $day_data['close'];
2561 }
2562 }
2563 }
2564
2565 return implode('; ', $formatted_days);
2566 }
2567
2568 /**
2569 * Apply platform-specific optimizations
2570 *
2571 * @since 1.0.0
2572 *
2573 * @param array $og_tags OG tags array
2574 * @param string $platform Target platform
2575 * @param array $data Content data
2576 * @return array Optimized OG tags
2577 */
2578 private function apply_platform_specific_optimizations(array $og_tags, string $platform, array $data): array {
2579 $settings = $this->get_settings('site');
2580
2581 switch ($platform) {
2582 case 'linkedin':
2583 // LinkedIn prefers professional content
2584 if ($settings['enable_linkedin'] ?? false) {
2585 if (isset($og_tags['og:description'])) {
2586 $og_tags['og:description'] = $this->make_description_professional($og_tags['og:description']);
2587 }
2588 // Add LinkedIn-specific type if appropriate
2589 if ($og_tags['og:type'] === 'article') {
2590 $og_tags['article:author'] = $data['author'] ?? '';
2591 }
2592 }
2593 break;
2594
2595 case 'pinterest':
2596 // Pinterest prefers descriptive content
2597 if ($settings['enable_pinterest'] ?? false) {
2598 if (isset($og_tags['og:description'])) {
2599 $og_tags['og:description'] = $this->make_description_descriptive($og_tags['og:description']);
2600 }
2601 // Pinterest prefers article type for rich pins
2602 if (in_array($og_tags['og:type'], ['website', 'blog'], true)) {
2603 $og_tags['og:type'] = 'article';
2604 }
2605 }
2606 break;
2607
2608 case 'instagram':
2609 // Instagram optimizations
2610 if ($settings['enable_instagram'] ?? false) {
2611 // Instagram prefers square or vertical images
2612 if (isset($og_tags['og:description'])) {
2613 $og_tags['og:description'] = $this->make_description_engaging($og_tags['og:description']);
2614 }
2615 }
2616 break;
2617
2618 case 'tiktok':
2619 // TikTok optimizations
2620 if ($settings['enable_tiktok'] ?? false) {
2621 // TikTok prefers short, catchy descriptions
2622 if (isset($og_tags['og:description'])) {
2623 $og_tags['og:description'] = $this->make_description_catchy($og_tags['og:description']);
2624 }
2625 }
2626 break;
2627 }
2628
2629 return $og_tags;
2630 }
2631
2632 /**
2633 * Make description more professional for LinkedIn
2634 *
2635 * @since 1.0.0
2636 *
2637 * @param string $description Original description
2638 * @return string Professional description
2639 */
2640 private function make_description_professional(string $description): string {
2641 // Remove casual language and emojis, add professional tone
2642 $description = preg_replace('/[^\w\s\.,!?-]/', '', $description);
2643
2644 // Add professional keywords if not present
2645 $professional_words = ['insights', 'expertise', 'professional', 'industry', 'business'];
2646 if (!preg_match('/\b(' . implode('|', $professional_words) . ')\b/i', $description)) {
2647 $description = 'Professional insights: ' . $description;
2648 }
2649
2650 return $description;
2651 }
2652
2653 /**
2654 * Make description more descriptive for Pinterest
2655 *
2656 * @since 1.0.0
2657 *
2658 * @param string $description Original description
2659 * @return string Descriptive description
2660 */
2661 private function make_description_descriptive(string $description): string {
2662 // Pinterest users love detailed, searchable descriptions
2663 $descriptive_words = ['discover', 'explore', 'learn', 'find', 'ideas'];
2664
2665 if (!preg_match('/\b(' . implode('|', $descriptive_words) . ')\b/i', $description)) {
2666 $description = 'Discover ' . lcfirst($description);
2667 }
2668
2669 return $description;
2670 }
2671
2672 /**
2673 * Make description engaging for Instagram
2674 *
2675 * @since 1.0.0
2676 *
2677 * @param string $description Original description
2678 * @return string Engaging description
2679 */
2680 private function make_description_engaging(string $description): string {
2681 // Instagram prefers engaging, visual language
2682 $engaging_words = ['amazing', 'stunning', 'beautiful', 'incredible', 'inspiring'];
2683
2684 if (!preg_match('/\b(' . implode('|', $engaging_words) . ')\b/i', $description)) {
2685 $description = '✨ ' . $description;
2686 }
2687
2688 return $description;
2689 }
2690
2691 /**
2692 * Make description catchy for TikTok
2693 *
2694 * @since 1.0.0
2695 *
2696 * @param string $description Original description
2697 * @return string Catchy description
2698 */
2699 private function make_description_catchy(string $description): string {
2700 // TikTok prefers short, catchy descriptions
2701 $catchy_words = ['viral', 'trending', 'must-see', 'epic', 'mind-blowing'];
2702
2703 // Limit to 100 characters for TikTok. strlen()/substr() count BYTES,
2704 // so this both fired three times too early on Thai/CJK text and cut
2705 // mid-character, emitting a broken UTF-8 sequence rather than a short
2706 // description (#687).
2707 $description = \ThinkRank\Core\Seo_Text::trim_to_length($description, 100);
2708
2709 if (!preg_match('/\b(' . implode('|', $catchy_words) . ')\b/i', $description)) {
2710 $description = '🔥 ' . $description;
2711 }
2712
2713 return $description;
2714 }
2715
2716 /**
2717 * Add Twitter Card specific tags
2718 *
2719 * @since 1.0.0
2720 *
2721 * @param array $twitter_tags Twitter tags array
2722 * @param string $card_type Card type
2723 * @param array $data Content data
2724 * @param string $context Context type
2725 * @return array Updated Twitter tags
2726 */
2727 private function add_twitter_card_specific_tags(array $twitter_tags, string $card_type, array $data, string $context): array {
2728 // The content extractor only produces summary / summary_large_image
2729 // cards, so the player/app card variants were dead code that read keys
2730 // (video_url, app_name, …) the extractor never sets. Kept as a filterable
2731 // extension point for add-ons that do populate richer card data.
2732 return apply_filters('thinkrank_twitter_card_specific_tags', $twitter_tags, $card_type, $data, $context);
2733 }
2734
2735 /**
2736 * Generate Open Graph preview
2737 *
2738 * @since 1.0.0
2739 *
2740 * @param array $og_tags OG tags
2741 * @param string $platform Platform name
2742 * @param array $preview Preview array
2743 * @return array Updated preview
2744 */
2745 private function generate_og_preview(array $og_tags, string $platform, array $preview): array {
2746 $preview['title'] = $og_tags['og:title'] ?? '';
2747 $preview['description'] = $og_tags['og:description'] ?? '';
2748 $preview['image'] = $og_tags['og:image'] ?? '';
2749 $preview['preview_url'] = $og_tags['og:url'] ?? '';
2750
2751 // Validate required fields
2752 $required_fields = ['og:title', 'og:type', 'og:image', 'og:url'];
2753 $missing_fields = [];
2754
2755 foreach ($required_fields as $field) {
2756 if (empty($og_tags[$field])) {
2757 $missing_fields[] = $field;
2758 }
2759 }
2760
2761 if (empty($missing_fields)) {
2762 $preview['valid'] = true;
2763 } else {
2764 $preview['warnings'][] = 'Missing required fields: ' . implode(', ', $missing_fields);
2765 }
2766
2767 // Platform-specific validation
2768 $platform_spec = $this->supported_platforms[$platform] ?? [];
2769 if (isset($platform_spec['title_max_length']) && strlen($preview['title']) > $platform_spec['title_max_length']) {
2770 $preview['warnings'][] = "Title exceeds {$platform} maximum length of {$platform_spec['title_max_length']} characters";
2771 }
2772
2773 return $preview;
2774 }
2775
2776 /**
2777 * Generate Twitter preview
2778 *
2779 * @since 1.0.0
2780 *
2781 * @param array $twitter_tags Twitter tags
2782 * @param array $preview Preview array
2783 * @return array Updated preview
2784 */
2785 private function generate_twitter_preview(array $twitter_tags, array $preview): array {
2786 $preview['title'] = $twitter_tags['twitter:title'] ?? '';
2787 $preview['description'] = $twitter_tags['twitter:description'] ?? '';
2788 $preview['image'] = $twitter_tags['twitter:image'] ?? '';
2789
2790 // Validate required fields
2791 $required_fields = ['twitter:card', 'twitter:title'];
2792 $missing_fields = [];
2793
2794 foreach ($required_fields as $field) {
2795 if (empty($twitter_tags[$field])) {
2796 $missing_fields[] = $field;
2797 }
2798 }
2799
2800 if (empty($missing_fields)) {
2801 $preview['valid'] = true;
2802 } else {
2803 $preview['warnings'][] = 'Missing required fields: ' . implode(', ', $missing_fields);
2804 }
2805
2806 // Twitter-specific validation
2807 $twitter_spec = $this->supported_platforms['twitter'];
2808 if (strlen($preview['title']) > $twitter_spec['title_max_length']) {
2809 $preview['warnings'][] = "Title exceeds Twitter maximum length of {$twitter_spec['title_max_length']} characters";
2810 }
2811
2812 return $preview;
2813 }
2814
2815 /**
2816 * Generate Pinterest preview
2817 *
2818 * @since 1.0.0
2819 *
2820 * @param array $og_tags OG tags
2821 * @param array $preview Preview array
2822 * @return array Updated preview
2823 */
2824 private function generate_pinterest_preview(array $og_tags, array $preview): array {
2825 $preview['title'] = $og_tags['og:title'] ?? '';
2826 $preview['description'] = $og_tags['og:description'] ?? '';
2827 $preview['image'] = $og_tags['og:image'] ?? '';
2828 $preview['preview_url'] = $og_tags['og:url'] ?? '';
2829
2830 // Validate required fields for Pinterest
2831 $required_fields = ['og:title', 'og:image', 'og:url'];
2832 $missing_fields = [];
2833
2834 foreach ($required_fields as $field) {
2835 if (empty($og_tags[$field])) {
2836 $missing_fields[] = $field;
2837 }
2838 }
2839
2840 if (empty($missing_fields)) {
2841 $preview['valid'] = true;
2842 } else {
2843 $preview['warnings'][] = 'Missing required fields: ' . implode(', ', $missing_fields);
2844 }
2845
2846 // Pinterest-specific validation and suggestions
2847 $pinterest_spec = $this->supported_platforms['pinterest'] ?? [];
2848
2849 // Title length validation
2850 if (isset($pinterest_spec['title_max_length']) && strlen($preview['title']) > $pinterest_spec['title_max_length']) {
2851 $preview['warnings'][] = "Title exceeds Pinterest maximum length of {$pinterest_spec['title_max_length']} characters";
2852 }
2853
2854 // Description length validation
2855 if (isset($pinterest_spec['description_max_length']) && strlen($preview['description']) > $pinterest_spec['description_max_length']) {
2856 $preview['warnings'][] = "Description exceeds Pinterest maximum length of {$pinterest_spec['description_max_length']} characters";
2857 }
2858
2859 // Image dimension suggestions for Pinterest
2860 if (!empty($preview['image'])) {
2861 $image_data = $this->optimize_image_for_platform($preview['image'], 'pinterest');
2862 if (!empty($image_data['width']) && !empty($image_data['height'])) {
2863 $aspect_ratio = $image_data['width'] / $image_data['height'];
2864
2865 // Pinterest prefers vertical images (2:3 ratio is optimal)
2866 if ($aspect_ratio > 1) {
2867 $preview['suggestions'][] = 'Pinterest performs better with vertical images (2:3 aspect ratio recommended)';
2868 } elseif ($aspect_ratio < 0.6) {
2869 $preview['suggestions'][] = 'Image is very tall - consider a 2:3 aspect ratio for optimal Pinterest performance';
2870 }
2871
2872 // Minimum size recommendations
2873 if ($image_data['width'] < 600) {
2874 $preview['suggestions'][] = 'Pinterest recommends images at least 600px wide for better quality';
2875 }
2876 }
2877 }
2878
2879 return $preview;
2880 }
2881
2882 /**
2883 * Generate platform-specific meta tags
2884 *
2885 * Platform IDs and verification codes are owned by the Social Platforms tab
2886 * (ThinkRank\API\Social_Platforms_Endpoint), which stores them in core
2887 * Settings (wp_options) with the sensitive codes encrypted at rest. The
2888 * social_meta settings table this manager normally reads no longer receives
2889 * these values from the UI, so we resolve each key from core Settings first
2890 * and fall back to any legacy value still present in the passed-in table
2891 * settings — otherwise the verification tags would never render.
2892 *
2893 * @since 1.0.0
2894 *
2895 * @param array $settings Settings array (social_meta table) — legacy fallback.
2896 * @return array Platform-specific meta tags
2897 */
2898 private function generate_platform_meta_tags(array $settings): array {
2899 $platform_tags = [];
2900
2901 $core = \ThinkRank\Core\Settings::instance();
2902
2903 // One query for all seven instead of one query each. They are
2904 // autoload=off like every thinkrank_* option, so WordPress cannot
2905 // batch them out of `alloptions`, and this runs on every anonymous
2906 // front-end request — on most sites to discover that all seven are
2907 // empty and no tag is emitted at all (#393).
2908 $core->prime(array_keys(self::PLATFORM_META_KEYS));
2909
2910 // Core Settings (decrypted for sensitive keys) wins; the table value is a
2911 // backward-compat fallback for installs that saved these before the UI
2912 // moved to the Social Platforms tab.
2913 $resolve = static function (string $key) use ($core, $settings): string {
2914 $value = (string) $core->get($key, '');
2915 if ('' === $value) {
2916 $value = (string) ($settings[$key] ?? '');
2917 }
2918 return $value;
2919 };
2920
2921 foreach (self::PLATFORM_META_KEYS as $key => $meta_name) {
2922 $value = $resolve($key);
2923
2924 if ('' !== $value) {
2925 $platform_tags[$meta_name] = $value;
2926 }
2927 }
2928
2929 return $platform_tags;
2930 }
2931
2932 /**
2933 * Platform verification settings, mapped to the meta name each is emitted
2934 * under. One list so the batch primed in generate_platform_meta_tags() and
2935 * the keys it then reads cannot drift apart.
2936 *
2937 * @since 2.1.0
2938 * @var array<string,string>
2939 */
2940 private const PLATFORM_META_KEYS = [
2941 'facebook_app_id' => 'fb:app_id',
2942 'facebook_admins' => 'fb:admins',
2943 'pinterest_site_verification' => 'pinterest-site-verification',
2944 'instagram_verification' => 'instagram-site-verification',
2945 'tiktok_verification' => 'tiktok-site-verification',
2946 'youtube_channel_id' => 'youtube-channel-id',
2947 'whatsapp_business_id' => 'whatsapp-business-id',
2948 ];
2949
2950 /**
2951 * Convert OG, Twitter, and Platform tags to HTML meta tags
2952 *
2953 * @since 1.0.0
2954 *
2955 * @param array $og_tags Open Graph tags
2956 * @param array $twitter_tags Twitter tags
2957 * @param array $platform_tags Platform-specific tags
2958 * @return array HTML meta tags
2959 */
2960 private function convert_to_meta_tags(array $og_tags, array $twitter_tags, array $platform_tags = []): array {
2961 $meta_tags = [];
2962
2963 // Convert OG tags
2964 foreach ($og_tags as $property => $content) {
2965 if (!empty($content)) {
2966 $meta_tags[] = [
2967 'property' => esc_attr($property),
2968 'content' => esc_attr($content)
2969 ];
2970 }
2971 }
2972
2973 // Convert Twitter tags
2974 foreach ($twitter_tags as $name => $content) {
2975 if (!empty($content)) {
2976 $meta_tags[] = [
2977 'name' => esc_attr($name),
2978 'content' => esc_attr($content)
2979 ];
2980 }
2981 }
2982
2983 // Convert Platform tags
2984 foreach ($platform_tags as $name => $content) {
2985 if (!empty($content)) {
2986 // Determine if it should be property or name attribute
2987 if (strpos($name, 'fb:') === 0) {
2988 // Facebook tags use property attribute
2989 $meta_tags[] = [
2990 'property' => esc_attr($name),
2991 'content' => esc_attr($content)
2992 ];
2993 } else {
2994 // Other platform tags use name attribute
2995 $meta_tags[] = [
2996 'name' => esc_attr($name),
2997 'content' => esc_attr($content)
2998 ];
2999 }
3000 }
3001 }
3002
3003 return $meta_tags;
3004 }
3005
3006 /**
3007 * Validate social image
3008 *
3009 * @since 1.0.0
3010 *
3011 * @param string $image_url Image URL to validate
3012 * @return array Validation results
3013 */
3014 private function validate_social_image(string $image_url): array {
3015 $validation = [
3016 'valid' => false,
3017 'warnings' => [],
3018 'suggestions' => []
3019 ];
3020
3021 if (empty($image_url)) {
3022 $validation['warnings'][] = 'No image provided';
3023 return $validation;
3024 }
3025
3026 // Check if URL is valid
3027 if (!filter_var($image_url, FILTER_VALIDATE_URL)) {
3028 $validation['warnings'][] = 'Invalid image URL';
3029 return $validation;
3030 }
3031
3032 // Get image metadata if it's a local attachment
3033 $attachment_id = Attachment_Lookup::id_from_url($image_url);
3034 if ($attachment_id) {
3035 $image_meta = wp_get_attachment_metadata($attachment_id);
3036 $image_file = Attachment_Lookup::describe($attachment_id, $image_url);
3037 $meta_width = $image_file['width'];
3038 $meta_height = $image_file['height'];
3039
3040 // SVGs and other vector uploads store 0x0 metadata — skip the
3041 // dimension/ratio checks instead of dividing by 0.
3042 if ($image_meta && $meta_width > 0 && $meta_height > 0) {
3043 // Check minimum dimensions for major platforms
3044 $min_width = 600; // Facebook minimum
3045 $min_height = 315; // Facebook minimum
3046
3047 if ($meta_width >= $min_width && $meta_height >= $min_height) {
3048 $validation['valid'] = true;
3049 } else {
3050 $validation['warnings'][] = "Image dimensions ({$meta_width}x{$meta_height}) are below recommended minimum ({$min_width}x{$min_height})";
3051 }
3052
3053 // Check file size
3054 $file_path = get_attached_file($attachment_id);
3055 if ($file_path && file_exists($file_path)) {
3056 $file_size = filesize($file_path);
3057 $max_size = 5 * 1024 * 1024; // 5MB
3058
3059 if ($file_size > $max_size) {
3060 $validation['warnings'][] = 'Image file size exceeds 5MB, may not display on some platforms';
3061 }
3062 }
3063
3064 // Check aspect ratio
3065 $aspect_ratio = $meta_width / $meta_height;
3066 if ($aspect_ratio < 1.5 || $aspect_ratio > 2.5) {
3067 $validation['suggestions'][] = 'Consider using an image with 1.91:1 aspect ratio for optimal display';
3068 }
3069 }
3070 } else {
3071 $validation['suggestions'][] = 'External images may not be optimized for social media platforms';
3072 }
3073
3074 return $validation;
3075 }
3076 }
3077