| 1 |
<?php |
| 2 |
/** |
| 3 |
* Email Report Data Provider |
| 4 |
* |
| 5 |
* Pulls dashboard data for the current period and the immediately |
| 6 |
* preceding period of equal length, then hands both to sections so they |
| 7 |
* can diff and rank. Sections never call Analytics_Manager directly — |
| 8 |
* one fetch per period, shared across the report. |
| 9 |
* |
| 10 |
* readiness() answers, before any data is pulled, whether there is a report |
| 11 |
* to build: Search Console is required, Google Analytics 4 and the AI |
| 12 |
* traffic tracker each add a card when present (#742). The generator asks |
| 13 |
* this first so a disconnected site is paused with a reason rather than |
| 14 |
* fetched, rendered and sent as a column of blanks. |
| 15 |
* |
| 16 |
* If Analytics_Manager isn't available the provider returns an |
| 17 |
* `available => false` result and sections collect nothing. |
| 18 |
* |
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* @package ThinkRank |
| 20 |
* @subpackage SEO |
| 21 |
* @since 1.9.0 |
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*/ |
| 23 |
|
| 24 |
declare(strict_types=1); |
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|
| 26 |
namespace ThinkRank\SEO; |
| 27 |
|
| 28 |
use Throwable; |
| 29 |
|
| 30 |
if (!defined('ABSPATH')) { |
| 31 |
exit; |
| 32 |
} |
| 33 |
|
| 34 |
/** |
| 35 |
* Email_Report_Data_Provider |
| 36 |
* |
| 37 |
* @since 1.9.0 |
| 38 |
*/ |
| 39 |
final class Email_Report_Data_Provider { |
| 40 |
|
| 41 |
/** |
| 42 |
* Which data sources the report can draw on right now. |
| 43 |
* |
| 44 |
* Cheap on purpose — no dashboard fetch, no Search Console query. It |
| 45 |
* runs on every hourly tick while a site is paused and on every load of |
| 46 |
* the Email Reporting panel. |
| 47 |
* |
| 48 |
* @return array{ |
| 49 |
* ready:bool, |
| 50 |
* search_console:bool, |
| 51 |
* analytics:bool, |
| 52 |
* ai_traffic:bool, |
| 53 |
* reason:?string |
| 54 |
* } |
| 55 |
*/ |
| 56 |
public function readiness(): array { |
| 57 |
// Credentials, not client objects. Analytics_Manager constructs a |
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// Search Console client whether or not a token exists, so "is there |
| 59 |
// a client?" is always yes. The predicates below are the ones |
| 60 |
// get-integrations-status reports, so the panel, the ability and |
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// the report can never disagree about the same site. |
| 62 |
$settings = $this->settings(); |
| 63 |
|
| 64 |
$oauth_present = '' !== (string) $settings->get('google_access_token', ''); |
| 65 |
$search_console = $oauth_present |
| 66 |
|| '' !== (string) $settings->get('google_search_console_api_key', ''); |
| 67 |
|
| 68 |
// GA4: the Data API client is built only when a token AND a selected |
| 69 |
// property both exist — mirror that exactly. |
| 70 |
$ga_property = (string) $settings->get('seo_analytics_google_analytics_property_id', ''); |
| 71 |
$analytics = ($oauth_present && '' !== $ga_property) |
| 72 |
|| '' !== (string) $settings->get('google_analytics_api_key', ''); |
| 73 |
|
| 74 |
$readiness = [ |
| 75 |
'ready' => $search_console, |
| 76 |
'search_console' => $search_console, |
| 77 |
'analytics' => $analytics, |
| 78 |
'ai_traffic' => $this->ai_tracker_has_data(), |
| 79 |
'reason' => $search_console ? null : 'search_console_not_connected', |
| 80 |
]; |
| 81 |
|
| 82 |
/** |
| 83 |
* Filter the report's readiness. |
| 84 |
* |
| 85 |
* Lets a host that feeds the report from somewhere other than the |
| 86 |
* Google integrations declare itself ready, and lets tests force |
| 87 |
* either state. |
| 88 |
* |
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* @since 2.8.0 |
| 90 |
* |
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* @param array $readiness See readiness(). |
| 92 |
*/ |
| 93 |
$filtered = apply_filters('thinkrank_email_report_readiness', $readiness); |
| 94 |
|
| 95 |
return is_array($filtered) ? array_merge($readiness, $filtered) : $readiness; |
| 96 |
} |
| 97 |
|
| 98 |
/** |
| 99 |
* Subject-line tokens for a fetched report (#742). |
| 100 |
* |
| 101 |
* `%headline%` is the sentence the default subject is built from: |
| 102 |
* "12,480 Google clicks (+12.4%) in the last 30 days" when both windows |
| 103 |
* have totals, "Your SEO report for Aug 19 – Sep 17" when there is |
| 104 |
* nothing to compare. The parts are exposed as their own tokens so a |
| 105 |
* custom subject template can rebuild it differently. |
| 106 |
* |
| 107 |
* @param array $shared Output of fetch(). |
| 108 |
* @param int $frequency_days Report window in days. |
| 109 |
* @return array<string,string> Token => value. |
| 110 |
*/ |
| 111 |
public static function subject_tokens(array $shared, int $frequency_days): array { |
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$days = max(1, $frequency_days); |
| 113 |
$label = (string) ($shared['period_label'] ?? ''); |
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$totals = $shared['comparison']['totals'] ?? []; |
| 115 |
$current = is_array($totals['current'] ?? null) ? $totals['current'] : []; |
| 116 |
$previous = is_array($totals['previous'] ?? null) ? $totals['previous'] : []; |
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|
| 118 |
$clicks = (int) ($current['clicks'] ?? 0); |
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$impressions = (int) ($current['impressions'] ?? 0); |
| 120 |
if ($clicks === 0 && $impressions === 0) { |
| 121 |
$dash = $shared['current']['search_performance']['totals'] ?? []; |
| 122 |
$clicks = (int) ($dash['clicks'] ?? 0); |
| 123 |
$impressions = (int) ($dash['impressions'] ?? 0); |
| 124 |
} |
| 125 |
|
| 126 |
$change = null; |
| 127 |
if ((int) ($previous['clicks'] ?? 0) > 0 && class_exists(Email_Report_Sections\Email_Report_Html::class)) { |
| 128 |
$change = Email_Report_Sections\Email_Report_Html::pct_change((float) $clicks, (float) ($previous['clicks'] ?? 0)); |
| 129 |
} |
| 130 |
$signed = $change !== null && $change['direction'] !== 'flat' |
| 131 |
? ($change['direction'] === 'up' ? '+' : '−') . $change['text'] |
| 132 |
: ''; |
| 133 |
|
| 134 |
if ($clicks > 0 || $impressions > 0) { |
| 135 |
$headline = sprintf( |
| 136 |
/* translators: 1: number of clicks, 2: change in parentheses or empty, 3: number of days. */ |
| 137 |
_n('%1$s Google clicks%2$s in the last %3$d day', '%1$s Google clicks%2$s in the last %3$d days', $days, 'thinkrank'), |
| 138 |
number_format_i18n($clicks), |
| 139 |
$signed !== '' ? ' (' . $signed . ')' : '', |
| 140 |
$days |
| 141 |
); |
| 142 |
} else { |
| 143 |
$headline = $label !== '' |
| 144 |
? sprintf( |
| 145 |
/* translators: %s: period label, e.g. "Aug 19 – Sep 17, 2026". */ |
| 146 |
__('Your SEO report for %s', 'thinkrank'), |
| 147 |
$label |
| 148 |
) |
| 149 |
: __('Your SEO report', 'thinkrank'); |
| 150 |
} |
| 151 |
|
| 152 |
return [ |
| 153 |
'%period%' => $label, |
| 154 |
'%period_days%' => (string) $days, |
| 155 |
'%clicks%' => number_format_i18n($clicks), |
| 156 |
'%clicks_change%' => $signed, |
| 157 |
'%impressions%' => number_format_i18n($impressions), |
| 158 |
'%headline%' => $headline, |
| 159 |
]; |
| 160 |
} |
| 161 |
|
| 162 |
/** |
| 163 |
* Pull current + prior period dashboard data. |
| 164 |
* |
| 165 |
* @param int $frequency_days Reporting frequency in days. |
| 166 |
* @return array{ |
| 167 |
* available:bool, |
| 168 |
* current:array, |
| 169 |
* prior:array, |
| 170 |
* period_start:string, |
| 171 |
* period_end:string, |
| 172 |
* period_label:string, |
| 173 |
* error?:string |
| 174 |
* } |
| 175 |
*/ |
| 176 |
public function fetch(int $frequency_days): array { |
| 177 |
$frequency_days = max(1, $frequency_days); |
| 178 |
|
| 179 |
// One canonical window for the whole report. Search Console lags |
| 180 |
// ~2 days, so it ends on the last date that actually has data — |
| 181 |
// the same anchor Analytics_Manager::get_dashboard_data() uses for |
| 182 |
// Key Metrics and Position Summary. Previously the header label ran |
| 183 |
// through today and the comparison through yesterday, so a reader |
| 184 |
// was handed three windows and told they were one. |
| 185 |
$period_end = gmdate('Y-m-d', strtotime('-2 days')); |
| 186 |
$period_start = gmdate( |
| 187 |
'Y-m-d', |
| 188 |
strtotime('-' . ($frequency_days - 1) . ' days', strtotime($period_end)) |
| 189 |
); |
| 190 |
$period_label = $this->format_period_label($period_start, $period_end); |
| 191 |
|
| 192 |
$manager = $this->get_analytics_manager(); |
| 193 |
if ($manager === null) { |
| 194 |
return [ |
| 195 |
'available' => false, |
| 196 |
'current' => [], |
| 197 |
'prior' => [], |
| 198 |
'period_start' => $period_start, |
| 199 |
'period_end' => $period_end, |
| 200 |
'period_label' => $period_label, |
| 201 |
'error' => __('Analytics integration not available.', 'thinkrank'), |
| 202 |
]; |
| 203 |
} |
| 204 |
|
| 205 |
try { |
| 206 |
$range = $frequency_days . 'd'; |
| 207 |
$current = $manager->get_dashboard_data($range); |
| 208 |
|
| 209 |
// Real period-over-period comparison: pull query- and page-level |
| 210 |
// metrics for the current window AND the immediately preceding |
| 211 |
// window of equal length straight from Search Console, then key |
| 212 |
// them so winning/losing sections can compute true deltas. |
| 213 |
$comparison = $this->build_comparison($manager, $frequency_days, $period_start, $period_end); |
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|
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return [ |
| 216 |
'available' => true, |
| 217 |
'readiness' => $this->readiness(), |
| 218 |
'current' => is_array($current) ? $current : [], |
| 219 |
'comparison' => $comparison, |
| 220 |
'ai' => $this->ai_summary($frequency_days), |
| 221 |
'period_start' => $period_start, |
| 222 |
'period_end' => $period_end, |
| 223 |
'period_label' => $period_label, |
| 224 |
]; |
| 225 |
} catch (Throwable $e) { |
| 226 |
return [ |
| 227 |
'available' => false, |
| 228 |
'current' => [], |
| 229 |
'comparison' => ['available' => false, 'queries' => [], 'pages' => []], |
| 230 |
'period_start' => $period_start, |
| 231 |
'period_end' => $period_end, |
| 232 |
'period_label' => $period_label, |
| 233 |
'error' => $e->getMessage(), |
| 234 |
]; |
| 235 |
} |
| 236 |
} |
| 237 |
|
| 238 |
/** |
| 239 |
* Build the current-vs-previous comparison from Search Console. |
| 240 |
* |
| 241 |
* Uses the Search Console client's arbitrary date-range API |
| 242 |
* (`get_search_performance_by_dates`) — the same one the Rank Tracker |
| 243 |
* and the Pro winning/losing endpoint use — to fetch query- and |
| 244 |
* page-level rows for two equal, adjacent windows. |
| 245 |
* |
| 246 |
* The current window is handed in by fetch() rather than recomputed |
| 247 |
* here, so the deltas describe exactly the period the report's header |
| 248 |
* advertises. The previous window is the same length, immediately |
| 249 |
* before it, with no gap or overlap. |
| 250 |
* |
| 251 |
* @param object $manager Analytics_Manager instance. |
| 252 |
* @param int $frequency_days Window length in days. |
| 253 |
* @param string $cur_start Current window start (Y-m-d). |
| 254 |
* @param string $cur_end Current window end (Y-m-d). |
| 255 |
* @return array{available:bool,queries:array,pages:array} |
| 256 |
*/ |
| 257 |
private function build_comparison($manager, int $frequency_days, string $cur_start, string $cur_end): array { |
| 258 |
$empty = ['available' => false, 'queries' => [], 'pages' => [], 'totals' => []]; |
| 259 |
|
| 260 |
if (!method_exists($manager, 'get_search_console_client')) { |
| 261 |
return $empty; |
| 262 |
} |
| 263 |
$sc = $manager->get_search_console_client(); |
| 264 |
if (!$sc || !method_exists($sc, 'get_search_performance_by_dates')) { |
| 265 |
return $empty; |
| 266 |
} |
| 267 |
$site_url = method_exists($manager, 'get_property_url') ? (string) $manager->get_property_url() : ''; |
| 268 |
if ($site_url === '') { |
| 269 |
return $empty; |
| 270 |
} |
| 271 |
|
| 272 |
// Previous window: the same number of days, ending the day before |
| 273 |
// the current window opens. |
| 274 |
$prev_end = gmdate('Y-m-d', strtotime('-1 day', strtotime($cur_start))); |
| 275 |
$prev_start = gmdate('Y-m-d', strtotime('-' . ($frequency_days - 1) . ' days', strtotime($prev_end))); |
| 276 |
|
| 277 |
$cur_q = $sc->get_search_performance_by_dates($site_url, $cur_start, $cur_end, 1000, ['query']); |
| 278 |
$prev_q = $sc->get_search_performance_by_dates($site_url, $prev_start, $prev_end, 1000, ['query']); |
| 279 |
$cur_p = $sc->get_search_performance_by_dates($site_url, $cur_start, $cur_end, 1000, ['page']); |
| 280 |
$prev_p = $sc->get_search_performance_by_dates($site_url, $prev_start, $prev_end, 1000, ['page']); |
| 281 |
|
| 282 |
// Whole-property totals for both windows. A query with no |
| 283 |
// dimensions returns one aggregated row, so the hero's clicks, |
| 284 |
// impressions, CTR and position — and their change — are exact |
| 285 |
// rather than summed from the 1,000-row query lists above. |
| 286 |
$cur_t = $sc->get_search_performance_by_dates($site_url, $cur_start, $cur_end, 1, []); |
| 287 |
$prev_t = $sc->get_search_performance_by_dates($site_url, $prev_start, $prev_end, 1, []); |
| 288 |
|
| 289 |
return [ |
| 290 |
'available' => true, |
| 291 |
'queries' => $this->merge_periods($cur_q, $prev_q, true), |
| 292 |
'pages' => $this->merge_periods($cur_p, $prev_p, false), |
| 293 |
'totals' => [ |
| 294 |
'current' => $this->totals_row($cur_t), |
| 295 |
'previous' => $this->totals_row($prev_t), |
| 296 |
], |
| 297 |
]; |
| 298 |
} |
| 299 |
|
| 300 |
/** |
| 301 |
* Normalise the single aggregate row Search Console returns for a |
| 302 |
* dimensionless query. An empty result (a property with no traffic in |
| 303 |
* the window) yields zeroes, which the hero treats as "no comparison". |
| 304 |
* |
| 305 |
* @param array $rows API rows. |
| 306 |
* @return array{clicks:int,impressions:int,ctr:float,position:float} |
| 307 |
*/ |
| 308 |
private function totals_row(array $rows): array { |
| 309 |
$row = is_array($rows[0] ?? null) ? $rows[0] : []; |
| 310 |
return [ |
| 311 |
'clicks' => (int) ($row['clicks'] ?? 0), |
| 312 |
'impressions' => (int) ($row['impressions'] ?? 0), |
| 313 |
'ctr' => (float) ($row['ctr'] ?? 0.0), |
| 314 |
'position' => (float) ($row['position'] ?? 0.0), |
| 315 |
]; |
| 316 |
} |
| 317 |
|
| 318 |
/** |
| 319 |
* AI-assistant traffic for the current window and the one before it, |
| 320 |
* from the first-party tracker AI Insights already runs. Null when the |
| 321 |
* tracker is absent or has recorded nothing. |
| 322 |
* |
| 323 |
* The tracker summarises a trailing window, so the previous period is |
| 324 |
* the double window minus the current one. |
| 325 |
* |
| 326 |
* @return array{current:array,previous:array}|null |
| 327 |
*/ |
| 328 |
private function ai_summary(int $frequency_days): ?array { |
| 329 |
$tracker = $this->get_ai_tracker(); |
| 330 |
if ($tracker === null) { |
| 331 |
return null; |
| 332 |
} |
| 333 |
try { |
| 334 |
$current = (array) $tracker->summary($frequency_days); |
| 335 |
if ((int) ($current['ai_sessions'] ?? 0) === 0 && (int) ($current['baseline'] ?? 0) === 0) { |
| 336 |
return null; |
| 337 |
} |
| 338 |
$double = (array) $tracker->summary($frequency_days * 2); |
| 339 |
$previous = [ |
| 340 |
'ai_sessions' => max(0, (int) ($double['ai_sessions'] ?? 0) - (int) ($current['ai_sessions'] ?? 0)), |
| 341 |
'baseline' => max(0, (int) ($double['baseline'] ?? 0) - (int) ($current['baseline'] ?? 0)), |
| 342 |
]; |
| 343 |
return ['current' => $current, 'previous' => $previous]; |
| 344 |
} catch (Throwable $e) { |
| 345 |
return null; |
| 346 |
} |
| 347 |
} |
| 348 |
|
| 349 |
private function ai_tracker_has_data(): bool { |
| 350 |
$tracker = $this->get_ai_tracker(); |
| 351 |
if ($tracker === null) { |
| 352 |
return false; |
| 353 |
} |
| 354 |
try { |
| 355 |
$summary = (array) $tracker->summary(30); |
| 356 |
return (int) ($summary['ai_sessions'] ?? 0) > 0 || (int) ($summary['baseline'] ?? 0) > 0; |
| 357 |
} catch (Throwable $e) { |
| 358 |
return false; |
| 359 |
} |
| 360 |
} |
| 361 |
|
| 362 |
private function get_ai_tracker() { |
| 363 |
$cls = '\\ThinkRank\\SEO\\Ai_Traffic_Tracker'; |
| 364 |
if (!class_exists($cls) || !method_exists($cls, 'summary')) { |
| 365 |
return null; |
| 366 |
} |
| 367 |
try { |
| 368 |
return new $cls(); |
| 369 |
} catch (Throwable $e) { |
| 370 |
return null; |
| 371 |
} |
| 372 |
} |
| 373 |
|
| 374 |
/** |
| 375 |
* Merge current + previous GSC rows into one keyed map carrying both |
| 376 |
* periods' clicks and (for queries) average position. |
| 377 |
* |
| 378 |
* The key set is the union of both windows. Search Console omits rows |
| 379 |
* with no activity in a window, so a page or query that dropped to zero |
| 380 |
* clicks has no current row at all — keying off `$current` alone would |
| 381 |
* silently discard exactly the biggest losers the losing sections exist |
| 382 |
* to surface. |
| 383 |
* |
| 384 |
* @param array $current Current-window rows. |
| 385 |
* @param array $previous Previous-window rows. |
| 386 |
* @param bool $is_query True for query rows, false for page rows. |
| 387 |
* @return array<string,array> |
| 388 |
*/ |
| 389 |
private function merge_periods(array $current, array $previous, bool $is_query): array { |
| 390 |
$prev_map = []; |
| 391 |
foreach ($previous as $row) { |
| 392 |
$key = (string) ($row['keys'][0] ?? ''); |
| 393 |
if ($key === '') { |
| 394 |
continue; |
| 395 |
} |
| 396 |
$prev_map[$this->normalize_key($key, $is_query)] = $row; |
| 397 |
} |
| 398 |
|
| 399 |
$merged = []; |
| 400 |
foreach ($current as $row) { |
| 401 |
$raw = (string) ($row['keys'][0] ?? ''); |
| 402 |
if ($raw === '') { |
| 403 |
continue; |
| 404 |
} |
| 405 |
$key = $this->normalize_key($raw, $is_query); |
| 406 |
$prev = $prev_map[$key] ?? null; |
| 407 |
|
| 408 |
$entry = [ |
| 409 |
'cur_clicks' => (int) ($row['clicks'] ?? 0), |
| 410 |
'prev_clicks' => $prev ? (int) ($prev['clicks'] ?? 0) : 0, |
| 411 |
]; |
| 412 |
if ($is_query) { |
| 413 |
$entry['query'] = $raw; |
| 414 |
$entry['cur_pos'] = round((float) ($row['position'] ?? 0), 1); |
| 415 |
$entry['prev_pos'] = $prev ? round((float) ($prev['position'] ?? 0), 1) : null; |
| 416 |
} else { |
| 417 |
$entry['url'] = $raw; |
| 418 |
} |
| 419 |
$merged[$key] = $entry; |
| 420 |
} |
| 421 |
|
| 422 |
// Total drop-outs: present last period, absent now. Synthesize them |
| 423 |
// from the previous window with the current metrics zeroed. Position |
| 424 |
// stays null rather than 0 — "no data" is not "ranked first". |
| 425 |
foreach ($prev_map as $key => $prev_row) { |
| 426 |
if (isset($merged[$key])) { |
| 427 |
continue; |
| 428 |
} |
| 429 |
$raw = (string) ($prev_row['keys'][0] ?? ''); |
| 430 |
if ($raw === '') { |
| 431 |
continue; |
| 432 |
} |
| 433 |
|
| 434 |
$entry = [ |
| 435 |
'cur_clicks' => 0, |
| 436 |
'prev_clicks' => (int) ($prev_row['clicks'] ?? 0), |
| 437 |
]; |
| 438 |
if ($is_query) { |
| 439 |
$entry['query'] = $raw; |
| 440 |
$entry['cur_pos'] = null; |
| 441 |
$entry['prev_pos'] = round((float) ($prev_row['position'] ?? 0), 1); |
| 442 |
} else { |
| 443 |
$entry['url'] = $raw; |
| 444 |
} |
| 445 |
$merged[$key] = $entry; |
| 446 |
} |
| 447 |
|
| 448 |
return $merged; |
| 449 |
} |
| 450 |
|
| 451 |
private function normalize_key(string $key, bool $is_query): string { |
| 452 |
return $is_query ? trim(strtolower($key)) : $key; |
| 453 |
} |
| 454 |
|
| 455 |
/** |
| 456 |
* The plugin settings store, or a null-object when it is not loaded |
| 457 |
* (unit tests without the core classes), which reads as "nothing |
| 458 |
* configured". |
| 459 |
*/ |
| 460 |
private function settings() { |
| 461 |
$cls = '\\ThinkRank\\Core\\Settings'; |
| 462 |
if (class_exists($cls) && method_exists($cls, 'instance')) { |
| 463 |
try { |
| 464 |
return $cls::instance(); |
| 465 |
} catch (Throwable $e) { |
| 466 |
// Fall through to the null object. |
| 467 |
} |
| 468 |
} |
| 469 |
return new class() { |
| 470 |
public function get(string $key, $fallback = null) { |
| 471 |
return $fallback; |
| 472 |
} |
| 473 |
}; |
| 474 |
} |
| 475 |
|
| 476 |
private function get_analytics_manager() { |
| 477 |
$cls = '\\ThinkRank\\SEO\\Analytics_Manager'; |
| 478 |
if (!class_exists($cls)) { |
| 479 |
return null; |
| 480 |
} |
| 481 |
try { |
| 482 |
return new $cls(); |
| 483 |
} catch (Throwable $e) { |
| 484 |
return null; |
| 485 |
} |
| 486 |
} |
| 487 |
|
| 488 |
private function format_period_label(string $start, string $end): string { |
| 489 |
$fmt = (string) get_option('date_format', 'M j, Y'); |
| 490 |
return sprintf('%s – %s', $this->format_day($start, $fmt), $this->format_day($end, $fmt)); |
| 491 |
} |
| 492 |
|
| 493 |
/** |
| 494 |
* Render a bare Y-m-d as a localized date. |
| 495 |
* |
| 496 |
* Anchored at midday UTC on purpose: wp_date() shifts the timestamp into |
| 497 |
* the site timezone, and a date parsed at midnight would render as the |
| 498 |
* day before on any negative offset. Midday leaves the calendar date |
| 499 |
* intact across every real-world offset. |
| 500 |
*/ |
| 501 |
private function format_day(string $date, string $format): string { |
| 502 |
$ts = strtotime($date . ' 12:00:00 UTC'); |
| 503 |
return wp_date($format, $ts ?: time()); |
| 504 |
} |
| 505 |
} |
| 506 |
|
