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ThinkRank AI SEO – AI SEO Plugin for WordPress: Schema, XML Sitemaps, Meta Tags, Search Console & Local SEO / 2.9.0
ThinkRank AI SEO – AI SEO Plugin for WordPress: Schema, XML Sitemaps, Meta Tags, Search Console & Local SEO v2.9.0
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thinkrank / includes / seo / class-content-optimization-manager.php

class-content-optimization-manager.php in ThinkRank AI SEO – AI SEO Plugin for WordPress: Schema, XML Sitemaps, Meta Tags, Search Console & Local SEO 2.9.0, at includes/seo/class-content-optimization-manager.php

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1 <?php
2 /**
3 * Content Optimization Manager Class
4 *
5 * Advanced content optimization engine with real-time scoring, SEO templates,
6 * performance tracking, and integration with AI Content Analyzer. Implements
7 * 2025 SEO best practices with industry-standard optimization algorithms.
8 *
9 * @package ThinkRank
10 * @subpackage SEO
11 * @since 1.0.0
12 */
13
14 declare(strict_types=1);
15
16 namespace ThinkRank\SEO;
17
18 // Prevent direct access
19 if (!defined('ABSPATH')) {
20 exit;
21 }
22
23 /**
24 * Content Optimization Manager Class
25 *
26 * Provides comprehensive content optimization with real-time scoring,
27 * SEO templates, performance tracking, and actionable recommendations
28 * integrated with AI Content Analyzer for complete optimization workflow.
29 *
30 * @since 1.0.0
31 */
32 class Content_Optimization_Manager extends Abstract_SEO_Manager {
33
34 /**
35 * Content optimization scoring weights (2025 SEO standards)
36 *
37 * Semantic relevance used to sit here at 5%, fed by a block that returned
38 * the same numbers for every input (#538). Removing a factor would have
39 * capped the score at 95, so the remaining six were rescaled by 100/95 and
40 * rounded to whole numbers, which preserves their former ratio
41 * (25:20:15:15:10:10) and keeps the array at 100.
42 *
43 * Rounding left technical_seo and user_experience, which were equal at 10,
44 * one point apart at 11 and 10. That is an artefact of landing the spare
45 * point somewhere, not a judgement that technical SEO matters more.
46 *
47 * @since 1.0.0
48 * @var array
49 */
50 private array $optimization_weights = [
51 'content_quality' => 26, // Content depth, uniqueness, value
52 'keyword_optimization' => 21, // Keyword usage and distribution
53 'readability' => 16, // Reading ease and comprehension
54 'structure' => 16, // Headings, paragraphs, formatting
55 'technical_seo' => 11, // Meta tags, URLs, schema
56 'user_experience' => 10 // Engagement signals, CTR optimization
57 ];
58
59 /**
60 * SEO content templates for different content types
61 *
62 * @since 1.0.0
63 * @var array
64 */
65 private array $content_templates = [
66 'blog_post' => [
67 'min_word_count' => 300,
68 'optimal_word_count' => 1500,
69 'max_word_count' => 3000,
70 'heading_structure' => [
71 'h1_count' => 1,
72 'h2_min' => 2,
73 'h2_max' => 8,
74 'h3_max' => 15
75 ],
76 'keyword_density' => [
77 'primary' => [1.0, 3.0],
78 'secondary' => [0.5, 2.0],
79 'long_tail' => [0.1, 1.0]
80 ],
81 'content_elements' => [
82 'introduction' => ['min_words' => 50, 'max_words' => 150],
83 'conclusion' => ['min_words' => 50, 'max_words' => 200],
84 'images' => ['min' => 1, 'optimal' => 3],
85 'internal_links' => ['min' => 2, 'optimal' => 5],
86 'external_links' => ['min' => 1, 'optimal' => 3]
87 ]
88 ],
89 'product_page' => [
90 'min_word_count' => 150,
91 'optimal_word_count' => 500,
92 'max_word_count' => 1000,
93 'heading_structure' => [
94 'h1_count' => 1,
95 'h2_min' => 1,
96 'h2_max' => 5,
97 'h3_max' => 10
98 ],
99 'keyword_density' => [
100 'primary' => [1.5, 4.0],
101 'secondary' => [0.5, 2.5],
102 'long_tail' => [0.2, 1.5]
103 ],
104 'content_elements' => [
105 'product_description' => ['min_words' => 100, 'max_words' => 300],
106 'features' => ['min_items' => 3, 'max_items' => 10],
107 'images' => ['min' => 3, 'optimal' => 8],
108 'reviews_section' => ['required' => true],
109 'related_products' => ['min' => 3, 'optimal' => 6]
110 ]
111 ],
112 'landing_page' => [
113 'min_word_count' => 400,
114 'optimal_word_count' => 1200,
115 'max_word_count' => 2500,
116 'heading_structure' => [
117 'h1_count' => 1,
118 'h2_min' => 3,
119 'h2_max' => 6,
120 'h3_max' => 12
121 ],
122 'keyword_density' => [
123 'primary' => [1.5, 3.5],
124 'secondary' => [0.8, 2.5],
125 'long_tail' => [0.3, 1.5]
126 ],
127 'content_elements' => [
128 'hero_section' => ['min_words' => 30, 'max_words' => 80],
129 'value_proposition' => ['min_words' => 50, 'max_words' => 150],
130 'benefits' => ['min_items' => 3, 'max_items' => 6],
131 'social_proof' => ['required' => true],
132 'call_to_action' => ['min' => 2, 'optimal' => 4]
133 ]
134 ],
135 'category_page' => [
136 'min_word_count' => 200,
137 'optimal_word_count' => 800,
138 'max_word_count' => 1500,
139 'heading_structure' => [
140 'h1_count' => 1,
141 'h2_min' => 2,
142 'h2_max' => 6,
143 'h3_max' => 10
144 ],
145 'keyword_density' => [
146 'primary' => [1.0, 3.0],
147 'secondary' => [0.5, 2.0],
148 'long_tail' => [0.2, 1.0]
149 ],
150 'content_elements' => [
151 'category_description' => ['min_words' => 100, 'max_words' => 300],
152 'subcategories' => ['min' => 2, 'optimal' => 8],
153 'featured_products' => ['min' => 6, 'optimal' => 12],
154 'filters' => ['required' => true],
155 'breadcrumbs' => ['required' => true]
156 ]
157 ]
158 ];
159
160 /**
161 * Performance tracking metrics
162 *
163 * @since 1.0.0
164 * @var array
165 */
166 private array $performance_metrics = [
167 'optimization_score' => [
168 'weight' => 30,
169 'target' => 85,
170 'calculation' => 'weighted_average'
171 ],
172 'content_quality_score' => [
173 'weight' => 25,
174 'target' => 80,
175 'calculation' => 'ai_analysis'
176 ],
177 'keyword_performance' => [
178 'weight' => 20,
179 'target' => 75,
180 'calculation' => 'density_distribution'
181 ],
182 'readability_score' => [
183 'weight' => 15,
184 'target' => 70,
185 'calculation' => 'flesch_kincaid'
186 ],
187 'technical_seo_score' => [
188 'weight' => 10,
189 'target' => 90,
190 'calculation' => 'compliance_check'
191 ]
192 ];
193
194 /**
195 * Optimization recommendation priorities
196 *
197 * @since 1.0.0
198 * @var array
199 */
200 private array $recommendation_priorities = [
201 'critical' => [
202 'score_threshold' => 40,
203 'impact' => 'high',
204 'urgency' => 'immediate',
205 'color' => '#dc3545'
206 ],
207 'high' => [
208 'score_threshold' => 60,
209 'impact' => 'high',
210 'urgency' => 'soon',
211 'color' => '#fd7e14'
212 ],
213 'medium' => [
214 'score_threshold' => 75,
215 'impact' => 'medium',
216 'urgency' => 'moderate',
217 'color' => '#ffc107'
218 ],
219 'low' => [
220 'score_threshold' => 85,
221 'impact' => 'low',
222 'urgency' => 'when_possible',
223 'color' => '#28a745'
224 ],
225 'optimal' => [
226 'score_threshold' => 100,
227 'impact' => 'maintenance',
228 'urgency' => 'none',
229 'color' => '#20c997'
230 ]
231 ];
232
233 /**
234 * Constructor
235 *
236 * @since 1.0.0
237 */
238 public function __construct() {
239 parent::__construct('content_optimization_manager');
240 }
241
242 /**
243 * Optimize content with comprehensive analysis and recommendations
244 *
245 * @since 1.0.0
246 *
247 * @param string $content Content to optimize
248 * @param array $keywords Target keywords
249 * @param string $content_type Content type (blog_post, product_page, etc.)
250 * @param array $options Optimization options
251 * @return array Comprehensive optimization results
252 */
253 public function optimize_content(string $content, array $keywords = [], string $content_type = 'blog_post', array $options = []): array {
254 $optimization = [
255 'content_analysis' => [],
256 'optimization_score' => 0,
257 'template_compliance' => [],
258 'recommendations' => [],
259 'performance_metrics' => [],
260 'optimization_opportunities' => [],
261 'content_suggestions' => [],
262 'optimization_timestamp' => current_time('mysql')
263 ];
264
265 // Get AI Content Analyzer results
266 $ai_analyzer = new AI_Content_Analyzer();
267 $optimization['content_analysis'] = $ai_analyzer->analyze_content($content, $keywords, $options);
268
269 // Analyze template compliance
270 $optimization['template_compliance'] = $this->analyze_template_compliance($content, $content_type, $keywords);
271
272 // Calculate comprehensive optimization score
273 $optimization['optimization_score'] = $this->calculate_comprehensive_optimization_score(
274 $optimization['content_analysis'],
275 $optimization['template_compliance']
276 );
277
278 // Generate performance metrics
279 $optimization['performance_metrics'] = $this->calculate_performance_metrics(
280 $optimization['content_analysis'],
281 $optimization['template_compliance']
282 );
283
284 // Generate optimization recommendations
285 $optimization['recommendations'] = $this->generate_optimization_recommendations(
286 $optimization['content_analysis'],
287 $optimization['template_compliance'],
288 $content_type
289 );
290
291 // Identify optimization opportunities
292 $optimization['optimization_opportunities'] = $this->identify_optimization_opportunities(
293 $optimization['content_analysis'],
294 $optimization['template_compliance'],
295 $content_type
296 );
297
298 // Generate content suggestions
299 $optimization['content_suggestions'] = $this->generate_content_suggestions(
300 $optimization['content_analysis'],
301 $content_type,
302 $keywords
303 );
304
305 return $optimization;
306 }
307
308 /**
309 * Get real-time optimization score for content
310 *
311 * @since 1.0.0
312 *
313 * @param string $content Content to score
314 * @param array $keywords Target keywords
315 * @param string $content_type Content type
316 * @return array Real-time scoring results
317 */
318 public function get_realtime_score(string $content, array $keywords = [], string $content_type = 'blog_post'): array {
319 $scoring = [
320 'overall_score' => 0,
321 'component_scores' => [],
322 'quick_wins' => [],
323 'critical_issues' => [],
324 'score_breakdown' => [],
325 'improvement_potential' => 0
326 ];
327
328 // Quick content analysis for real-time feedback
329 $quick_analysis = $this->perform_quick_analysis($content, $keywords, $content_type);
330
331 // Calculate component scores
332 $scoring['component_scores'] = $this->calculate_component_scores($quick_analysis, $content_type);
333
334 // Calculate overall score
335 $scoring['overall_score'] = $this->calculate_weighted_score($scoring['component_scores']);
336
337 // Identify quick wins
338 $scoring['quick_wins'] = $this->identify_quick_wins($quick_analysis, $content_type);
339
340 // Identify critical issues
341 $scoring['critical_issues'] = $this->identify_critical_issues($quick_analysis, $content_type);
342
343 // Generate score breakdown
344 $scoring['score_breakdown'] = $this->generate_score_breakdown($scoring['component_scores']);
345
346 // Calculate improvement potential
347 $scoring['improvement_potential'] = $this->calculate_improvement_potential($scoring['component_scores']);
348
349 return $scoring;
350 }
351
352 /**
353 * Analyze template compliance for content type
354 *
355 * @since 1.0.0
356 *
357 * @param string $content Content to analyze
358 * @param string $content_type Content type
359 * @param array $keywords Target keywords
360 * @return array Template compliance analysis
361 */
362 public function analyze_template_compliance(string $content, string $content_type, array $keywords = []): array {
363 $template = $this->content_templates[$content_type] ?? $this->content_templates['blog_post'];
364
365 $compliance = [
366 'content_type' => $content_type,
367 'template_score' => 0,
368 'word_count_compliance' => [],
369 'heading_compliance' => [],
370 'keyword_compliance' => [],
371 'element_compliance' => [],
372 'compliance_percentage' => 0,
373 'missing_elements' => [],
374 'recommendations' => []
375 ];
376
377 // Analyze word count compliance
378 $compliance['word_count_compliance'] = $this->analyze_word_count_compliance($content, $template);
379
380 // Analyze heading structure compliance
381 $compliance['heading_compliance'] = $this->analyze_heading_compliance($content, $template);
382
383 // Analyze keyword density compliance
384 if (!empty($keywords)) {
385 $compliance['keyword_compliance'] = $this->analyze_keyword_compliance($content, $keywords, $template);
386 }
387
388 // Analyze content elements compliance
389 $compliance['element_compliance'] = $this->analyze_element_compliance($content, $template);
390
391 // Calculate template score
392 $compliance['template_score'] = $this->calculate_template_score($compliance);
393
394 // Calculate compliance percentage
395 $compliance['compliance_percentage'] = $this->calculate_compliance_percentage($compliance);
396
397 // Identify missing elements
398 $compliance['missing_elements'] = $this->identify_missing_elements($compliance, $template);
399
400 // Generate template recommendations
401 $compliance['recommendations'] = $this->generate_template_recommendations($compliance, $template);
402
403 return $compliance;
404 }
405
406 /**
407 * Track content performance over time
408 *
409 * @since 1.0.0
410 *
411 * @param string $context_type Context type
412 * @param int|null $context_id Context ID
413 * @param array $metrics Performance metrics
414 * @return array Performance tracking results
415 */
416 public function track_performance(string $context_type, ?int $context_id, array $metrics): array {
417 $tracking = [
418 'current_metrics' => $metrics,
419 'historical_data' => [],
420 'performance_trends' => [],
421 'improvement_rate' => 0,
422 'performance_score' => 0,
423 'benchmark_comparison' => [],
424 'tracking_timestamp' => current_time('mysql')
425 ];
426
427 // Get historical performance data
428 $tracking['historical_data'] = $this->get_historical_performance($context_type, $context_id);
429
430 // Calculate performance trends
431 $tracking['performance_trends'] = $this->calculate_performance_trends($tracking['historical_data'], $metrics);
432
433 // Calculate improvement rate
434 $tracking['improvement_rate'] = $this->calculate_improvement_rate($tracking['performance_trends']);
435
436 // Calculate overall performance score
437 $tracking['performance_score'] = $this->calculate_performance_score($metrics);
438
439 // Compare with benchmarks
440 $tracking['benchmark_comparison'] = $this->compare_with_benchmarks($metrics, $context_type);
441
442 // Store performance data
443 $this->store_performance_data($context_type, $context_id, $tracking);
444
445 return $tracking;
446 }
447
448 /**
449 * Validate SEO settings (implements interface)
450 *
451 * @since 1.0.0
452 *
453 * @param array $settings Settings array to validate
454 * @return array Validation results
455 */
456 public function validate_settings(array $settings): array {
457 $validation = [
458 'valid' => true,
459 'errors' => [],
460 'warnings' => [],
461 'suggestions' => [],
462 'score' => 100
463 ];
464
465 // Validate optimization weights
466 if (isset($settings['optimization_weights']) && is_array($settings['optimization_weights'])) {
467 $total_weight = array_sum($settings['optimization_weights']);
468 if ($total_weight !== 100) {
469 $validation['errors'][] = 'Optimization weights must total 100%';
470 $validation['valid'] = false;
471 }
472 }
473
474 // Validate content templates
475 if (isset($settings['content_templates']) && is_array($settings['content_templates'])) {
476 foreach ($settings['content_templates'] as $type => $template) {
477 if (!isset($template['min_word_count']) || !is_numeric($template['min_word_count'])) {
478 $validation['errors'][] = "Invalid min_word_count for content type: {$type}";
479 $validation['valid'] = false;
480 }
481 }
482 }
483
484 // Validate performance targets
485 if (isset($settings['performance_targets']) && is_array($settings['performance_targets'])) {
486 foreach ($settings['performance_targets'] as $metric => $target) {
487 if (!is_numeric($target) || $target < 0 || $target > 100) {
488 $validation['errors'][] = "Invalid performance target for {$metric}: must be 0-100";
489 $validation['valid'] = false;
490 }
491 }
492 }
493
494 // Validate optimization features
495 if (isset($settings['realtime_optimization']) && !is_bool($settings['realtime_optimization'])) {
496 $validation['errors'][] = 'Real-time optimization setting must be boolean';
497 $validation['valid'] = false;
498 }
499
500 if (isset($settings['auto_suggestions']) && !is_bool($settings['auto_suggestions'])) {
501 $validation['errors'][] = 'Auto suggestions setting must be boolean';
502 $validation['valid'] = false;
503 }
504
505 // Calculate validation score
506 $validation['score'] = $this->calculate_validation_score($validation);
507
508 return $validation;
509 }
510
511 /**
512 * Get output data for frontend rendering (implements interface)
513 *
514 * @since 1.0.0
515 *
516 * @param string $context_type The context type
517 * @param int|null $context_id Optional. Context ID
518 * @return array Output data ready for frontend rendering
519 */
520 public function get_output_data(string $context_type, ?int $context_id): array {
521 $settings = $this->get_settings($context_type, $context_id);
522
523 $output = [
524 'optimization_dashboard' => [],
525 'realtime_scoring' => [],
526 'content_templates' => [],
527 'performance_metrics' => [],
528 'recommendations' => [],
529 'enabled' => $settings['enabled'] ?? true
530 ];
531
532 if (!$output['enabled']) {
533 return $output;
534 }
535
536 // Get content for optimization
537 $content = $this->extract_content_for_optimization($context_type, $context_id);
538 $keywords = $this->extract_target_keywords($context_type, $context_id);
539 $content_type = $this->determine_content_type($context_type, $context_id);
540
541 if (!empty($content)) {
542 // Generate optimization dashboard
543 $output['optimization_dashboard'] = $this->generate_optimization_dashboard($content, $keywords, $content_type);
544
545 // Get real-time scoring
546 $output['realtime_scoring'] = $this->get_realtime_score($content, $keywords, $content_type);
547
548 // Get content templates
549 $output['content_templates'] = $this->get_content_templates_for_type($content_type);
550
551 // Get performance metrics
552 $output['performance_metrics'] = $this->get_performance_metrics($context_type, $context_id);
553
554 // Get optimization recommendations
555 $optimization_results = $this->optimize_content($content, $keywords, $content_type);
556 $output['recommendations'] = $optimization_results['recommendations'] ?? [];
557
558 // Store optimization results
559 $this->store_optimization_results($context_type, $context_id, $optimization_results);
560 }
561
562 return $output;
563 }
564
565 /**
566 * Get default settings for a context type (implements interface)
567 *
568 * @since 1.0.0
569 *
570 * @param string $context_type The context type to get defaults for
571 * @return array Default settings array
572 */
573 public function get_default_settings(string $context_type): array {
574 $defaults = [
575 'enabled' => true,
576 'realtime_optimization' => true,
577 'auto_suggestions' => true,
578 'performance_tracking' => true,
579 'template_compliance_check' => true,
580 'optimization_weights' => $this->optimization_weights,
581 'performance_targets' => [
582 'optimization_score' => 85,
583 'content_quality' => 80,
584 'keyword_performance' => 75,
585 'readability' => 70,
586 'technical_seo' => 90
587 ],
588 'notification_thresholds' => [
589 'critical' => 40,
590 'warning' => 60,
591 'success' => 85
592 ]
593 ];
594
595 // Context-specific defaults
596 switch ($context_type) {
597 case 'post':
598 $defaults['default_content_type'] = 'blog_post';
599 $defaults['performance_targets']['optimization_score'] = 85;
600 break;
601 case 'page':
602 $defaults['default_content_type'] = 'landing_page';
603 $defaults['performance_targets']['optimization_score'] = 90;
604 break;
605 case 'product':
606 $defaults['default_content_type'] = 'product_page';
607 $defaults['performance_targets']['optimization_score'] = 80;
608 break;
609 case 'category':
610 $defaults['default_content_type'] = 'category_page';
611 $defaults['performance_targets']['optimization_score'] = 75;
612 break;
613 }
614
615 return $defaults;
616 }
617
618 /**
619 * Get settings schema definition (implements interface)
620 *
621 * @since 1.0.0
622 *
623 * @param string $context_type The context type to get schema for
624 * @return array Settings schema definition
625 */
626 public function get_settings_schema(string $context_type): array {
627 return [
628 'enabled' => [
629 'type' => 'boolean',
630 'title' => 'Enable Content Optimization',
631 'description' => 'Enable content optimization engine and recommendations',
632 'default' => true
633 ],
634 'realtime_optimization' => [
635 'type' => 'boolean',
636 'title' => 'Real-time Optimization',
637 'description' => 'Enable real-time content scoring and feedback',
638 'default' => true
639 ],
640 'auto_suggestions' => [
641 'type' => 'boolean',
642 'title' => 'Auto Suggestions',
643 'description' => 'Automatically generate content improvement suggestions',
644 'default' => true
645 ],
646 'performance_tracking' => [
647 'type' => 'boolean',
648 'title' => 'Performance Tracking',
649 'description' => 'Track content performance metrics over time',
650 'default' => true
651 ],
652 'template_compliance_check' => [
653 'type' => 'boolean',
654 'title' => 'Template Compliance Check',
655 'description' => 'Check content against SEO templates and best practices',
656 'default' => true
657 ],
658 'optimization_score_target' => [
659 'type' => 'integer',
660 'title' => 'Optimization Score Target',
661 'description' => 'Target optimization score (0-100)',
662 'minimum' => 0,
663 'maximum' => 100,
664 'default' => 85
665 ],
666 'content_quality_target' => [
667 'type' => 'integer',
668 'title' => 'Content Quality Target',
669 'description' => 'Target content quality score (0-100)',
670 'minimum' => 0,
671 'maximum' => 100,
672 'default' => 80
673 ],
674 'default_content_type' => [
675 'type' => 'string',
676 'title' => 'Default Content Type',
677 'description' => 'Default content type for optimization templates',
678 'enum' => ['blog_post', 'product_page', 'landing_page', 'category_page'],
679 'default' => 'blog_post'
680 ]
681 ];
682 }
683
684 /**
685 * Calculate comprehensive optimization score
686 *
687 * @since 1.0.0
688 *
689 * @param array $content_analysis AI content analysis results
690 * @param array $template_compliance Template compliance results
691 * @return int Comprehensive optimization score (0-100)
692 */
693 private function calculate_comprehensive_optimization_score(array $content_analysis, array $template_compliance): int {
694 $scores = [];
695
696 // Content quality score (25% weight)
697 if (!empty($content_analysis['optimization_score'])) {
698 $scores['content_quality'] = $content_analysis['optimization_score'] * ($this->optimization_weights['content_quality'] / 100);
699 }
700
701 // Keyword optimization score (20% weight)
702 if (!empty($content_analysis['keyword_analysis']['optimization_score'])) {
703 $scores['keyword_optimization'] = $content_analysis['keyword_analysis']['optimization_score'] * ($this->optimization_weights['keyword_optimization'] / 100);
704 }
705
706 // Readability score (15% weight)
707 if (!empty($content_analysis['readability']['readability_score'])) {
708 $scores['readability'] = $content_analysis['readability']['readability_score'] * ($this->optimization_weights['readability'] / 100);
709 }
710
711 // Structure score (15% weight)
712 if (!empty($content_analysis['structure_analysis']['structure_score'])) {
713 $scores['structure'] = $content_analysis['structure_analysis']['structure_score'] * ($this->optimization_weights['structure'] / 100);
714 }
715
716 // Template compliance score (10% weight)
717 if (!empty($template_compliance['template_score'])) {
718 $scores['technical_seo'] = $template_compliance['template_score'] * ($this->optimization_weights['technical_seo'] / 100);
719 }
720
721 // User experience score (10% weight)
722 $ux_score = $this->calculate_user_experience_score($content_analysis, $template_compliance);
723 $scores['user_experience'] = $ux_score * ($this->optimization_weights['user_experience'] / 100);
724
725 return (int) round(array_sum($scores));
726 }
727
728 /**
729 * Perform quick analysis for real-time feedback
730 *
731 * @since 1.0.0
732 *
733 * @param string $content Content to analyze
734 * @param array $keywords Target keywords
735 * @param string $content_type Content type
736 * @return array Quick analysis results
737 */
738 private function perform_quick_analysis(string $content, array $keywords, string $content_type): array {
739 $analysis = [
740 'word_count' => str_word_count(wp_strip_all_tags($content)),
741 'character_count' => strlen(wp_strip_all_tags($content)),
742 'paragraph_count' => count(preg_split('/\n\s*\n/', trim($content), -1, PREG_SPLIT_NO_EMPTY)),
743 'heading_count' => preg_match_all('/<h[1-6][^>]*>/i', $content),
744 'image_count' => preg_match_all('/<img[^>]*>/i', $content),
745 'link_count' => preg_match_all('/<a[^>]*href/i', $content),
746 'keyword_density' => [],
747 'readability_estimate' => 0
748 ];
749
750 // Quick keyword density calculation
751 if (!empty($keywords)) {
752 $content_lower = strtolower(wp_strip_all_tags($content));
753 foreach ($keywords as $keyword) {
754 $keyword_lower = strtolower($keyword);
755 $occurrences = substr_count($content_lower, $keyword_lower);
756 $analysis['keyword_density'][$keyword] = $analysis['word_count'] > 0 ?
757 ($occurrences / $analysis['word_count']) * 100 : 0;
758 }
759 }
760
761 // Quick readability estimate
762 if ($analysis['word_count'] > 0 && $analysis['paragraph_count'] > 0) {
763 $avg_words_per_paragraph = $analysis['word_count'] / $analysis['paragraph_count'];
764 $analysis['readability_estimate'] = max(0, min(100, 100 - ($avg_words_per_paragraph * 2)));
765 }
766
767 return $analysis;
768 }
769
770 /**
771 * Calculate component scores for real-time feedback
772 *
773 * @since 1.0.0
774 *
775 * @param array $quick_analysis Quick analysis results
776 * @param string $content_type Content type
777 * @return array Component scores
778 */
779 private function calculate_component_scores(array $quick_analysis, string $content_type): array {
780 $template = $this->content_templates[$content_type] ?? $this->content_templates['blog_post'];
781 $scores = [];
782
783 // Word count score
784 $word_count = $quick_analysis['word_count'];
785 if ($word_count >= $template['optimal_word_count']) {
786 $scores['word_count'] = 100;
787 } elseif ($word_count >= $template['min_word_count']) {
788 $scores['word_count'] = 50 + (($word_count - $template['min_word_count']) /
789 ($template['optimal_word_count'] - $template['min_word_count'])) * 50;
790 } else {
791 $scores['word_count'] = ($word_count / $template['min_word_count']) * 50;
792 }
793
794 // Heading structure score
795 $heading_count = $quick_analysis['heading_count'];
796 $min_headings = $template['heading_structure']['h2_min'] ?? 2;
797 $scores['headings'] = min(100, ($heading_count / $min_headings) * 100);
798
799 // Keyword density score
800 $keyword_scores = [];
801 foreach ($quick_analysis['keyword_density'] as $keyword => $density) {
802 if ($density >= 1.0 && $density <= 3.0) {
803 $keyword_scores[] = 100;
804 } elseif ($density >= 0.5 && $density <= 5.0) {
805 $keyword_scores[] = 70;
806 } else {
807 $keyword_scores[] = 30;
808 }
809 }
810 $scores['keywords'] = !empty($keyword_scores) ? array_sum($keyword_scores) / count($keyword_scores) : 50;
811
812 // Readability score
813 $scores['readability'] = $quick_analysis['readability_estimate'];
814
815 // Content elements score
816 $element_score = 0;
817 if ($quick_analysis['image_count'] > 0) {
818 $element_score += 25;
819 }
820 if ($quick_analysis['link_count'] > 0) {
821 $element_score += 25;
822 }
823 if ($quick_analysis['paragraph_count'] >= 3) {
824 $element_score += 25;
825 }
826 if ($quick_analysis['heading_count'] >= 2) {
827 $element_score += 25;
828 }
829 $scores['elements'] = $element_score;
830
831 return $scores;
832 }
833
834 /**
835 * Calculate weighted score from component scores
836 *
837 * @since 1.0.0
838 *
839 * @param array $component_scores Component scores
840 * @return int Weighted overall score
841 */
842 private function calculate_weighted_score(array $component_scores): int {
843 $weights = [
844 'word_count' => 20,
845 'headings' => 15,
846 'keywords' => 25,
847 'readability' => 20,
848 'elements' => 20
849 ];
850
851 $weighted_sum = 0;
852 $total_weight = 0;
853
854 foreach ($component_scores as $component => $score) {
855 $weight = $weights[$component] ?? 0;
856 $weighted_sum += $score * $weight;
857 $total_weight += $weight;
858 }
859
860 return $total_weight > 0 ? (int) round($weighted_sum / $total_weight) : 0;
861 }
862
863 /**
864 * Identify quick wins for optimization
865 *
866 * @since 1.0.0
867 *
868 * @param array $quick_analysis Quick analysis results
869 * @param string $content_type Content type
870 * @return array Quick win recommendations
871 */
872 private function identify_quick_wins(array $quick_analysis, string $content_type): array {
873 $quick_wins = [];
874 $template = $this->content_templates[$content_type] ?? $this->content_templates['blog_post'];
875
876 // Word count quick wins
877 if ($quick_analysis['word_count'] < $template['min_word_count']) {
878 $needed_words = $template['min_word_count'] - $quick_analysis['word_count'];
879 $quick_wins[] = [
880 'type' => 'word_count',
881 'priority' => 'high',
882 'effort' => 'medium',
883 'impact' => 'high',
884 'message' => "Add {$needed_words} more words to reach minimum length",
885 'action' => 'Expand content with relevant information'
886 ];
887 }
888
889 // Heading quick wins
890 if ($quick_analysis['heading_count'] < 2) {
891 $quick_wins[] = [
892 'type' => 'headings',
893 'priority' => 'medium',
894 'effort' => 'low',
895 'impact' => 'medium',
896 'message' => 'Add more heading tags to improve structure',
897 'action' => 'Break content into sections with H2 and H3 tags'
898 ];
899 }
900
901 // Image quick wins
902 if ($quick_analysis['image_count'] === 0) {
903 $quick_wins[] = [
904 'type' => 'images',
905 'priority' => 'medium',
906 'effort' => 'low',
907 'impact' => 'medium',
908 'message' => 'Add images to improve engagement',
909 'action' => 'Include relevant images with alt text'
910 ];
911 }
912
913 // Keyword density quick wins
914 foreach ($quick_analysis['keyword_density'] as $keyword => $density) {
915 if ($density < 0.5) {
916 $quick_wins[] = [
917 'type' => 'keyword_density',
918 'priority' => 'high',
919 'effort' => 'low',
920 'impact' => 'high',
921 'message' => "Increase usage of keyword '{$keyword}'",
922 'action' => 'Add keyword naturally throughout content'
923 ];
924 }
925 }
926
927 return $quick_wins;
928 }
929
930 /**
931 * Identify critical issues requiring immediate attention
932 *
933 * @since 1.0.0
934 *
935 * @param array $quick_analysis Quick analysis results
936 * @param string $content_type Content type
937 * @return array Critical issues
938 */
939 private function identify_critical_issues(array $quick_analysis, string $content_type): array {
940 $critical_issues = [];
941 $template = $this->content_templates[$content_type] ?? $this->content_templates['blog_post'];
942
943 // Critical word count issues
944 if ($quick_analysis['word_count'] < ($template['min_word_count'] * 0.5)) {
945 $critical_issues[] = [
946 'type' => 'word_count',
947 'severity' => 'critical',
948 'message' => 'Content is severely under the minimum word count',
949 'impact' => 'SEO performance will be significantly impacted',
950 'action' => 'Substantially expand content before publishing'
951 ];
952 }
953
954 // Critical keyword issues
955 foreach ($quick_analysis['keyword_density'] as $keyword => $density) {
956 if ($density > 5.0) {
957 $critical_issues[] = [
958 'type' => 'keyword_stuffing',
959 'severity' => 'critical',
960 'message' => "Keyword '{$keyword}' may be over-optimized (keyword stuffing)",
961 'impact' => 'Search engines may penalize this content',
962 'action' => 'Reduce keyword density to 1-3%'
963 ];
964 }
965 }
966
967 // Critical structure issues
968 if ($quick_analysis['heading_count'] === 0) {
969 $critical_issues[] = [
970 'type' => 'no_headings',
971 'severity' => 'critical',
972 'message' => 'Content has no heading structure',
973 'impact' => 'Poor readability and SEO performance',
974 'action' => 'Add proper heading hierarchy (H1, H2, H3)'
975 ];
976 }
977
978 return $critical_issues;
979 }
980
981 /**
982 * Generate score breakdown for visualization
983 *
984 * @since 1.0.0
985 *
986 * @param array $component_scores Component scores
987 * @return array Score breakdown data
988 */
989 private function generate_score_breakdown(array $component_scores): array {
990 $breakdown = [];
991
992 foreach ($component_scores as $component => $score) {
993 $breakdown[] = [
994 'component' => $component,
995 'score' => (int) round($score),
996 'status' => $this->get_score_status($score),
997 'color' => $this->get_score_color($score),
998 'description' => $this->get_component_description($component)
999 ];
1000 }
1001
1002 return $breakdown;
1003 }
1004
1005 /**
1006 * Calculate improvement potential
1007 *
1008 * @since 1.0.0
1009 *
1010 * @param array $component_scores Component scores
1011 * @return int Improvement potential percentage
1012 */
1013 private function calculate_improvement_potential(array $component_scores): int {
1014 $total_possible = count($component_scores) * 100;
1015 $current_total = array_sum($component_scores);
1016 $potential = $total_possible - $current_total;
1017
1018 return (int) round(($potential / $total_possible) * 100);
1019 }
1020
1021 /**
1022 * Extract content for optimization
1023 *
1024 * @since 1.0.0
1025 *
1026 * @param string $context_type Context type
1027 * @param int|null $context_id Context ID
1028 * @return string Content to optimize
1029 */
1030 private function extract_content_for_optimization(string $context_type, ?int $context_id): string {
1031 $content = '';
1032
1033 switch ($context_type) {
1034 case 'post':
1035 case 'page':
1036 case 'product':
1037 if ($context_id) {
1038 $post = get_post($context_id);
1039 if ($post) {
1040 $content = $post->post_title . ' ' . $post->post_content;
1041 }
1042 }
1043 break;
1044 case 'site':
1045 // Get homepage content
1046 $homepage_id = get_option('page_on_front');
1047 if ($homepage_id && $homepage_id !== '0') {
1048 $homepage = get_post($homepage_id);
1049 if ($homepage) {
1050 $content = $homepage->post_title . ' ' . $homepage->post_content;
1051 }
1052 } else {
1053 // Get recent posts for blog homepage
1054 $recent_posts = get_posts(['numberposts' => 3]);
1055 $content_parts = [];
1056 foreach ($recent_posts as $post) {
1057 $content_parts[] = $post->post_title . ' ' . \ThinkRank\Core\Seo_Text::trim_words($post->post_content, 100, '...', 1000);
1058 }
1059 $content = implode(' ', $content_parts);
1060 }
1061 break;
1062 }
1063
1064 return $content;
1065 }
1066
1067 /**
1068 * Extract target keywords for optimization
1069 *
1070 * @since 1.0.0
1071 *
1072 * @param string $context_type Context type
1073 * @param int|null $context_id Context ID
1074 * @return array Target keywords
1075 */
1076 private function extract_target_keywords(string $context_type, ?int $context_id): array {
1077 // This would typically get keywords from the database
1078 // For now, return some default keywords based on content
1079 $keywords = [];
1080
1081 $content = $this->extract_content_for_optimization($context_type, $context_id);
1082 if (!empty($content)) {
1083 // Simple keyword extraction from title and content
1084 $words = str_word_count(strtolower(wp_strip_all_tags($content)), 1);
1085 $word_counts = array_count_values($words);
1086
1087 // Remove common stop words
1088 $stop_words = ['the', 'and', 'or', 'but', 'in', 'on', 'at', 'to', 'for', 'of', 'with', 'by'];
1089 foreach ($stop_words as $stop_word) {
1090 unset($word_counts[$stop_word]);
1091 }
1092
1093 arsort($word_counts);
1094 $keywords = array_slice(array_keys($word_counts), 0, 5);
1095 }
1096
1097 return $keywords;
1098 }
1099
1100 /**
1101 * Determine content type from context
1102 *
1103 * @since 1.0.0
1104 *
1105 * @param string $context_type Context type
1106 * @param int|null $context_id Context ID
1107 * @return string Content type
1108 */
1109 private function determine_content_type(string $context_type, ?int $context_id): string {
1110 switch ($context_type) {
1111 case 'post':
1112 return 'blog_post';
1113 case 'page':
1114 return 'landing_page';
1115 case 'product':
1116 return 'product_page';
1117 case 'category':
1118 return 'category_page';
1119 default:
1120 return 'blog_post';
1121 }
1122 }
1123
1124 /**
1125 * Store optimization results in database
1126 *
1127 * @since 1.0.0
1128 *
1129 * @param string $context_type Context type
1130 * @param int|null $context_id Context ID
1131 * @param array $results Optimization results
1132 * @return bool Success status
1133 */
1134 private function store_optimization_results(string $context_type, ?int $context_id, array $results): bool {
1135 global $wpdb;
1136
1137 $table_name = $wpdb->prefix . 'thinkrank_seo_analysis';
1138
1139 $data = [
1140 'context_type' => $context_type,
1141 'context_id' => $context_id,
1142 'analysis_type' => 'content_optimization',
1143 'analysis_data' => wp_json_encode($results),
1144 'score' => $results['optimization_score'] ?? 0,
1145 'status' => 'completed',
1146 'recommendations' => wp_json_encode($results['recommendations'] ?? []),
1147 'analyzed_by' => get_current_user_id()
1148 ];
1149
1150 // phpcs:ignore WordPress.DB.DirectDatabaseQuery.DirectQuery, PluginCheck.Security.DirectDB.UnescapedDBParameter -- Optimization results storage requires direct database access
1151 $result = $wpdb->insert($table_name, $data);
1152
1153 return $result !== false;
1154 }
1155
1156 /**
1157 * Calculate validation score
1158 *
1159 * @since 1.0.0
1160 *
1161 * @param array $validation Validation results
1162 * @return int Score (0-100)
1163 */
1164 private function calculate_validation_score(array $validation): int {
1165 $score = 100;
1166 $score -= count($validation['errors']) * 20;
1167 $score -= count($validation['warnings']) * 10;
1168 $score -= count($validation['suggestions']) * 5;
1169
1170 return max(0, $score);
1171 }
1172
1173 /**
1174 * Get score status based on score value
1175 *
1176 * @since 1.0.0
1177 *
1178 * @param float $score Score value
1179 * @return string Status
1180 */
1181 private function get_score_status(float $score): string {
1182 if ($score >= 85) {
1183 return 'excellent';
1184 } elseif ($score >= 70) {
1185 return 'good';
1186 } elseif ($score >= 50) {
1187 return 'fair';
1188 } else {
1189 return 'poor';
1190 }
1191 }
1192
1193 /**
1194 * Get score color based on score value
1195 *
1196 * @since 1.0.0
1197 *
1198 * @param float $score Score value
1199 * @return string Color code
1200 */
1201 private function get_score_color(float $score): string {
1202 if ($score >= 85) {
1203 return '#28a745'; // Green
1204 } elseif ($score >= 70) {
1205 return '#20c997'; // Teal
1206 } elseif ($score >= 50) {
1207 return '#ffc107'; // Yellow
1208 } else {
1209 return '#dc3545'; // Red
1210 }
1211 }
1212
1213 /**
1214 * Get component description
1215 *
1216 * @since 1.0.0
1217 *
1218 * @param string $component Component name
1219 * @return string Description
1220 */
1221 private function get_component_description(string $component): string {
1222 $descriptions = [
1223 'word_count' => 'Content length and depth',
1224 'headings' => 'Heading structure and organization',
1225 'keywords' => 'Keyword optimization and density',
1226 'readability' => 'Reading ease and comprehension',
1227 'elements' => 'Content elements (images, links, etc.)'
1228 ];
1229
1230 return $descriptions[$component] ?? 'Content optimization component';
1231 }
1232
1233 /**
1234 * Simple implementations for helper methods
1235 * These would be enhanced with more sophisticated algorithms in production
1236 */
1237
1238 private function analyze_word_count_compliance(string $content, array $template): array {
1239 $word_count = str_word_count(wp_strip_all_tags($content));
1240 $min_words = $template['min_word_count'];
1241 $optimal_words = $template['optimal_word_count'];
1242
1243 $compliance_score = 0;
1244 if ($word_count >= $optimal_words) {
1245 $compliance_score = 100;
1246 } elseif ($word_count >= $min_words) {
1247 $compliance_score = 50 + (($word_count - $min_words) / ($optimal_words - $min_words)) * 50;
1248 } else {
1249 $compliance_score = ($word_count / $min_words) * 50;
1250 }
1251
1252 return [
1253 'current_count' => $word_count,
1254 'min_required' => $min_words,
1255 'optimal_count' => $optimal_words,
1256 'compliance_score' => (int) round($compliance_score),
1257 'status' => $word_count >= $min_words ? 'compliant' : 'non_compliant'
1258 ];
1259 }
1260
1261 private function analyze_heading_compliance(string $content, array $template): array {
1262 $heading_counts = [];
1263 for ($i = 1; $i <= 6; $i++) {
1264 $heading_counts["h{$i}"] = preg_match_all("/<h{$i}[^>]*>/i", $content);
1265 }
1266
1267 $compliance_score = 100;
1268 $issues = [];
1269
1270 // Check H1 count
1271 if ($heading_counts['h1'] !== 1) {
1272 $compliance_score -= 30;
1273 $issues[] = 'Should have exactly one H1 tag';
1274 }
1275
1276 // Check H2 minimum
1277 $h2_min = $template['heading_structure']['h2_min'] ?? 2;
1278 if ($heading_counts['h2'] < $h2_min) {
1279 $compliance_score -= 20;
1280 $issues[] = "Should have at least {$h2_min} H2 tags";
1281 }
1282
1283 return [
1284 'heading_counts' => $heading_counts,
1285 'compliance_score' => max(0, $compliance_score),
1286 'issues' => $issues,
1287 'status' => empty($issues) ? 'compliant' : 'non_compliant'
1288 ];
1289 }
1290
1291 private function analyze_keyword_compliance(string $content, array $keywords, array $template): array {
1292 $content_lower = strtolower(wp_strip_all_tags($content));
1293 $word_count = str_word_count($content_lower);
1294 $compliance_data = [];
1295
1296 foreach ($keywords as $index => $keyword) {
1297 $keyword_lower = strtolower($keyword);
1298 $occurrences = substr_count($content_lower, $keyword_lower);
1299 $density = $word_count > 0 ? ($occurrences / $word_count) * 100 : 0;
1300
1301 $keyword_type = $index === 0 ? 'primary' : 'secondary';
1302 $target_range = $template['keyword_density'][$keyword_type] ?? [1.0, 3.0];
1303
1304 $compliance_data[] = [
1305 'keyword' => $keyword,
1306 'type' => $keyword_type,
1307 'density' => round($density, 2),
1308 'target_range' => $target_range,
1309 'compliant' => $density >= $target_range[0] && $density <= $target_range[1]
1310 ];
1311 }
1312
1313 return $compliance_data;
1314 }
1315
1316 private function analyze_element_compliance(string $content, array $template): array {
1317 $elements = $template['content_elements'] ?? [];
1318 $compliance_data = [];
1319
1320 // Check images
1321 if (isset($elements['images'])) {
1322 $image_count = preg_match_all('/<img[^>]*>/i', $content);
1323 $min_images = $elements['images']['min'] ?? 1;
1324 $compliance_data['images'] = [
1325 'current' => $image_count,
1326 'required' => $min_images,
1327 'compliant' => $image_count >= $min_images
1328 ];
1329 }
1330
1331 // Check internal links
1332 if (isset($elements['internal_links'])) {
1333 $link_count = preg_match_all('/<a[^>]*href/i', $content);
1334 $min_links = $elements['internal_links']['min'] ?? 2;
1335 $compliance_data['internal_links'] = [
1336 'current' => $link_count,
1337 'required' => $min_links,
1338 'compliant' => $link_count >= $min_links
1339 ];
1340 }
1341
1342 return $compliance_data;
1343 }
1344
1345 private function calculate_template_score(array $compliance): int {
1346 $scores = [];
1347
1348 if (!empty($compliance['word_count_compliance']['compliance_score'])) {
1349 $scores[] = $compliance['word_count_compliance']['compliance_score'];
1350 }
1351
1352 if (!empty($compliance['heading_compliance']['compliance_score'])) {
1353 $scores[] = $compliance['heading_compliance']['compliance_score'];
1354 }
1355
1356 // Add other compliance scores
1357
1358 return !empty($scores) ? (int) round(array_sum($scores) / count($scores)) : 0;
1359 }
1360
1361 private function calculate_compliance_percentage(array $compliance): int {
1362 $total_checks = 0;
1363 $passed_checks = 0;
1364
1365 // Count word count compliance
1366 if (!empty($compliance['word_count_compliance'])) {
1367 $total_checks++;
1368 if ($compliance['word_count_compliance']['status'] === 'compliant') {
1369 $passed_checks++;
1370 }
1371 }
1372
1373 // Count heading compliance
1374 if (!empty($compliance['heading_compliance'])) {
1375 $total_checks++;
1376 if ($compliance['heading_compliance']['status'] === 'compliant') {
1377 $passed_checks++;
1378 }
1379 }
1380
1381 return $total_checks > 0 ? (int) round(($passed_checks / $total_checks) * 100) : 0;
1382 }
1383
1384 private function identify_missing_elements(array $compliance, array $template): array {
1385 $missing = [];
1386
1387 // Check for missing content elements
1388 if (!empty($compliance['element_compliance'])) {
1389 foreach ($compliance['element_compliance'] as $element => $data) {
1390 if (!$data['compliant']) {
1391 $missing[] = [
1392 'element' => $element,
1393 'current' => $data['current'],
1394 'required' => $data['required']
1395 ];
1396 }
1397 }
1398 }
1399
1400 return $missing;
1401 }
1402
1403 private function generate_template_recommendations(array $compliance, array $template): array {
1404 $recommendations = [];
1405
1406 // Word count recommendations
1407 if (!empty($compliance['word_count_compliance']) &&
1408 $compliance['word_count_compliance']['status'] === 'non_compliant') {
1409 $needed = $compliance['word_count_compliance']['min_required'] -
1410 $compliance['word_count_compliance']['current_count'];
1411 $recommendations[] = [
1412 'type' => 'word_count',
1413 'priority' => 'high',
1414 'message' => "Add {$needed} more words to meet minimum requirements",
1415 'action' => 'Expand content with relevant information'
1416 ];
1417 }
1418
1419 // Heading recommendations
1420 if (!empty($compliance['heading_compliance']['issues'])) {
1421 foreach ($compliance['heading_compliance']['issues'] as $issue) {
1422 $recommendations[] = [
1423 'type' => 'headings',
1424 'priority' => 'medium',
1425 'message' => $issue,
1426 'action' => 'Improve heading structure'
1427 ];
1428 }
1429 }
1430
1431 return $recommendations;
1432 }
1433
1434 private function calculate_user_experience_score(array $content_analysis, array $template_compliance): int {
1435 $score = 100;
1436
1437 // Deduct for poor readability
1438 if (!empty($content_analysis['readability']['readability_score'])) {
1439 if ($content_analysis['readability']['readability_score'] < 60) {
1440 $score -= 30;
1441 }
1442 }
1443
1444 // Deduct for poor structure
1445 if (!empty($template_compliance['heading_compliance']['compliance_score'])) {
1446 if ($template_compliance['heading_compliance']['compliance_score'] < 70) {
1447 $score -= 20;
1448 }
1449 }
1450
1451 return max(0, $score);
1452 }
1453
1454 // Placeholder implementations for methods referenced but not yet implemented.
1455 // Anything here that cannot measure its subject returns null or an empty
1456 // set, never a plausible-looking number: a consumer can branch on "not
1457 // measured", but not on an 80 that was typed rather than computed (#538).
1458 private function calculate_performance_metrics(array $content_analysis, array $template_compliance): array {
1459 return ['performance_score' => null, 'metrics' => []];
1460 }
1461
1462 private function generate_optimization_recommendations(array $content_analysis, array $template_compliance, string $content_type): array {
1463 $recommendations = [];
1464
1465 // Merge recommendations from different sources
1466 if (!empty($content_analysis['recommendations'])) {
1467 $recommendations = array_merge($recommendations, $content_analysis['recommendations']);
1468 }
1469
1470 if (!empty($template_compliance['recommendations'])) {
1471 $recommendations = array_merge($recommendations, $template_compliance['recommendations']);
1472 }
1473
1474 return $recommendations;
1475 }
1476
1477 private function identify_optimization_opportunities(array $content_analysis, array $template_compliance, string $content_type): array {
1478 // No potential_impact: with no opportunities found there is nothing to
1479 // rate, and 'medium' was a verdict on an empty list. The sibling in
1480 // Performance_Monitoring_Manager already returns just this shape.
1481 return ['opportunities' => []];
1482 }
1483
1484 private function generate_content_suggestions(array $content_analysis, string $content_type, array $keywords): array {
1485 return ['suggestions' => [], 'content_ideas' => []];
1486 }
1487
1488 private function generate_optimization_dashboard(string $content, array $keywords, string $content_type): array {
1489 return ['dashboard_data' => [], 'widgets' => []];
1490 }
1491
1492 private function get_content_templates_for_type(string $content_type): array {
1493 return $this->content_templates[$content_type] ?? $this->content_templates['blog_post'];
1494 }
1495
1496 private function get_performance_metrics(string $context_type, ?int $context_id): array {
1497 return ['metrics' => [], 'trends' => []];
1498 }
1499
1500 private function get_historical_performance(string $context_type, ?int $context_id): array {
1501 return ['historical_data' => []];
1502 }
1503
1504 private function calculate_performance_trends(array $historical_data, array $current_metrics): array {
1505 return ['trends' => []];
1506 }
1507
1508 private function calculate_improvement_rate(array $performance_trends): float {
1509 return 0.0;
1510 }
1511
1512 private function calculate_performance_score(array $metrics): ?int {
1513 // Nothing here scores $metrics, so there is no score to report. Null
1514 // travels into track_performance()'s 'performance_score' and reads as
1515 // "not measured"; an 80 read as a healthy page (#538).
1516 return null;
1517 }
1518
1519 private function compare_with_benchmarks(array $metrics, string $context_type): array {
1520 return ['benchmark_comparison' => []];
1521 }
1522
1523 private function store_performance_data(string $context_type, ?int $context_id, array $tracking): bool {
1524 // Reports failure because it stores nothing. The single caller discards
1525 // the return, so this changes no behaviour today, but a caller added
1526 // later must not read "stored successfully" from a method with no
1527 // storage in it (#538).
1528 return false;
1529 }
1530 }
1531