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woocommerce / src / Admin / Features / Fulfillments / FulfillmentsTracker.php
woocommerce / src / Admin / Features / Fulfillments Last commit date
DataStore 1 month ago Providers 3 months ago Fulfillment.php 1 month ago FulfillmentException.php 3 months ago FulfillmentOrderNotes.php 3 months ago FulfillmentUtils.php 2 months ago FulfillmentsController.php 3 months ago FulfillmentsManager.php 2 months ago FulfillmentsRenderer.php 1 month ago FulfillmentsSettings.php 3 months ago FulfillmentsTracker.php 3 months ago OrderFulfillmentsRestController.php 1 month ago ShippingProviders.php 3 months ago
FulfillmentsTracker.php
385 lines
1 <?php
2
3 declare(strict_types=1);
4
5 namespace Automattic\WooCommerce\Admin\Features\Fulfillments;
6
7 use WC_Tracks;
8
9 /**
10 * FulfillmentsTracker class.
11 *
12 * Centralizes all telemetry for the Fulfillments feature. Every tracked event is recorded via
13 * WC_Tracks::record_event() which sends it to the analytics pipeline with a "wcadmin_" prefix.
14 *
15 * Tracked events (WOOPLUG-5197):
16 *
17 * 1. Core Funnel (Adoption):
18 * - fulfillment_modal_opened : Merchant opens the fulfillment editor drawer. (Frontend only)
19 * - fulfillment_created : A new fulfillment is saved. (REST controller)
20 * - fulfillment_updated : An existing fulfillment is modified. (REST controller)
21 * - fulfillment_deleted : A fulfillment is deleted. (REST controller)
22 *
23 * 2. Tracking Information (Usage Patterns):
24 * - fulfillment_tracking_added : Tracking info is attached to a fulfillment. (REST controller)
25 * - fulfillment_tracking_lookup_attempted : Tracking number auto-lookup is attempted. (FulfillmentsManager)
26 *
27 * 3. Efficiency / Power-User:
28 * - fulfillment_bulk_action_used : Bulk fulfill/unfulfill from the orders list. (FulfillmentsRenderer)
29 * - fulfillment_filter_used : Orders list filtered by fulfillment status/provider. (FulfillmentsRenderer)
30 *
31 * 4. Customer Communication:
32 * - fulfillment_notification_sent : A fulfillment email is queued to the customer. (REST controller)
33 * - fulfillment_email_template_customized : Merchant saves fulfillment email template settings. (FulfillmentsManager)
34 *
35 * 5. Friction / Errors:
36 * - fulfillment_validation_error : A create/update/delete action fails validation. (REST controller)
37 *
38 * @since 10.7.0
39 */
40 class FulfillmentsTracker {
41
42 // ──────────────────────────────────────────────
43 // 1. Core Funnel: Fulfillment Creation & Management
44 // ──────────────────────────────────────────────
45
46 /**
47 * Track when a merchant opens the fulfillment editor modal/sidebar.
48 *
49 * Tracked from: Frontend (JS recordEvent).
50 * Measures: Feature discoverability and adoption.
51 *
52 * @since 10.7.0
53 *
54 * @param string $source Where the modal was opened from ("orders_list" or "order_detail_page").
55 * @param int $order_id The ID of the order being viewed.
56 *
57 * @return void
58 */
59 public static function track_fulfillment_modal_opened( string $source, int $order_id ): void {
60 WC_Tracks::record_event(
61 'fulfillment_modal_opened',
62 array(
63 'source' => $source,
64 'order_id' => $order_id,
65 )
66 );
67 }
68
69 /**
70 * Track when a new fulfillment is successfully saved.
71 *
72 * Tracked from: OrderFulfillmentsRestController::create_fulfillment().
73 * Measures: Core adoption; whether merchants create full vs. partial shipments.
74 *
75 * @since 10.7.0
76 *
77 * @param string $source The source of the fulfillment ("fulfillments_modal", "bulk_action", or "api").
78 * @param string $initial_status The initial status of the fulfillment ("draft" or "fulfilled").
79 * @param string $fulfillment_type Whether all remaining items were included ("full" or "partial").
80 * @param int $item_count Total quantity of items in the fulfillment (sum of item quantities).
81 * @param int $total_quantity Total quantity of all items in the order.
82 * @param bool $notification_sent Whether the customer notification was requested.
83 * @return void
84 */
85 public static function track_fulfillment_creation( string $source, string $initial_status, string $fulfillment_type, int $item_count, int $total_quantity, bool $notification_sent ): void {
86 WC_Tracks::record_event(
87 'fulfillment_created',
88 array(
89 'source' => $source,
90 'initial_status' => $initial_status,
91 'fulfillment_type' => $fulfillment_type,
92 'item_count' => $item_count,
93 'total_quantity' => $total_quantity,
94 'notification_sent' => $notification_sent,
95 )
96 );
97 }
98
99 /**
100 * Track when an existing fulfillment is successfully updated.
101 *
102 * Tracked from: OrderFulfillmentsRestController::update_fulfillment().
103 * Measures: How often merchants modify fulfillments and which fields change most.
104 *
105 * @since 10.7.0
106 *
107 * @param string $source The source of the update ("fulfillments_modal" or "api").
108 * @param int $fulfillment_id The ID of the fulfillment being updated.
109 * @param string $original_status The status before the update ("draft" or "fulfilled").
110 * @param array $changed_fields The changes as returned by Fulfillment::get_changes(). Core data
111 * props (e.g. 'status') at top level, meta changes under 'meta_data'.
112 * Serialized as JSON by WC_Tracks.
113 * @param bool $notification_sent Whether a customer re-notification was requested.
114 *
115 * @return void
116 */
117 public static function track_fulfillment_update( string $source, int $fulfillment_id, string $original_status, array $changed_fields, bool $notification_sent ): void {
118 WC_Tracks::record_event(
119 'fulfillment_updated',
120 array(
121 'source' => $source,
122 'fulfillment_id' => $fulfillment_id,
123 'original_status' => $original_status,
124 'changed_fields' => $changed_fields,
125 'notification_sent' => $notification_sent,
126 )
127 );
128 }
129
130 /**
131 * Track when a fulfillment is successfully deleted.
132 *
133 * Tracked from: OrderFulfillmentsRestController::delete_fulfillment().
134 * Measures: How often merchants remove fulfillments and at what stage.
135 *
136 * @since 10.7.0
137 *
138 * @param string $source The source of the deletion ("fulfillments_modal" or "api").
139 * @param int $fulfillment_id The ID of the fulfillment being deleted.
140 * @param string $status_at_deletion The status at the time of deletion ("draft" or "fulfilled").
141 * @param bool $notification_sent Whether a deletion notification was requested.
142 *
143 * @return void
144 */
145 public static function track_fulfillment_deletion( string $source, int $fulfillment_id, string $status_at_deletion, bool $notification_sent ): void {
146 WC_Tracks::record_event(
147 'fulfillment_deleted',
148 array(
149 'source' => $source,
150 'fulfillment_id' => $fulfillment_id,
151 'status_at_deletion' => $status_at_deletion,
152 'notification_sent' => $notification_sent,
153 )
154 );
155 }
156
157 // ──────────────────────────────────────────────
158 // 2. Tracking Information Workflow
159 // ──────────────────────────────────────────────
160
161 /**
162 * Track when tracking information is successfully added to a fulfillment.
163 *
164 * Tracked from: OrderFulfillmentsRestController (create and update flows).
165 * Measures: How merchants add tracking info (auto-lookup vs. manual vs. API) and which
166 * carriers are used. The provider_name property for custom providers is used to
167 * identify the most frequently added custom carriers, informing the roadmap for
168 * expanding native carrier support.
169 *
170 * @since 10.7.0
171 *
172 * @param int $fulfillment_id The ID of the fulfillment to which tracking was added.
173 * @param string $entry_method How the tracking was added ("ui_auto_lookup", "ui_manual_select", "ui_manual_custom", or "api").
174 * @param string $provider_name The name/key of the shipping provider (e.g., "usps", "fedex").
175 * @param bool $is_custom_provider Whether the provider is a custom (non-native) provider.
176 *
177 * @return void
178 */
179 public static function track_fulfillment_tracking_added( int $fulfillment_id, string $entry_method, string $provider_name, bool $is_custom_provider ): void {
180 WC_Tracks::record_event(
181 'fulfillment_tracking_added',
182 array(
183 'fulfillment_id' => $fulfillment_id,
184 'entry_method' => $entry_method,
185 'provider_name' => $provider_name,
186 'is_custom_provider' => $is_custom_provider,
187 )
188 );
189 }
190
191 /**
192 * Track when a tracking number auto-lookup is attempted.
193 *
194 * Tracked from: FulfillmentsManager::try_parse_tracking_number().
195 * Measures: Effectiveness of auto-detection. A high failure rate indicates the need to improve
196 * carrier detection logic. The url_generated flag checks if a functional tracking URL
197 * was constructed (a success requires both provider identification AND URL generation).
198 *
199 * @since 10.7.0
200 *
201 * @param string $lookup_status The lookup result ("success" or "not_found").
202 * @param string $provider_identified The standardized carrier name identified (e.g., "usps"). Empty if not found.
203 * @param bool $url_generated Whether the system successfully constructed a tracking URL.
204 *
205 * @return void
206 */
207 public static function track_fulfillment_tracking_lookup_attempt( string $lookup_status, string $provider_identified, bool $url_generated = false ): void {
208 WC_Tracks::record_event(
209 'fulfillment_tracking_lookup_attempted',
210 array(
211 'lookup_status' => $lookup_status,
212 'provider_identified' => $provider_identified,
213 'url_generated' => $url_generated,
214 )
215 );
216 }
217
218 // ──────────────────────────────────────────────
219 // 3. Efficiency & Power-User Features
220 // ──────────────────────────────────────────────
221
222 /**
223 * Track when a merchant applies a fulfillment-related bulk action from the orders list.
224 *
225 * Tracked from: FulfillmentsRenderer::handle_fulfillment_bulk_actions().
226 * Measures: Whether merchants use the time-saving bulk-fulfill feature.
227 *
228 * @since 10.7.0
229 *
230 * @param string $action The action performed ("fulfill_orders" or "unfulfill_orders").
231 * @param int $order_count The number of orders selected for the bulk action.
232 *
233 * @return void
234 */
235 public static function track_fulfillment_bulk_action_used( string $action, int $order_count ): void {
236 WC_Tracks::record_event(
237 'fulfillment_bulk_action_used',
238 array(
239 'action' => $action,
240 'order_count' => $order_count,
241 )
242 );
243 }
244
245 /**
246 * Track when the orders list is filtered using a fulfillment-related filter.
247 *
248 * Tracked from: FulfillmentsRenderer::filter_orders_list_table_query().
249 * Measures: Whether merchants use fulfillment filters and which values they filter by most.
250 *
251 * @since 10.7.0
252 *
253 * @param string $filter_by The filter field ("fulfillment_status" or "shipping_provider").
254 * @param string $filter_value The specific value selected (e.g., "partially_fulfilled", "usps").
255 *
256 * @return void
257 */
258 public static function track_fulfillment_filter_used( string $filter_by, string $filter_value ): void {
259 WC_Tracks::record_event(
260 'fulfillment_filter_used',
261 array(
262 'filter_by' => $filter_by,
263 'filter_value' => $filter_value,
264 )
265 );
266 }
267
268 // ──────────────────────────────────────────────
269 // 4. Customer Communication
270 // ──────────────────────────────────────────────
271
272 /**
273 * Track when a fulfillment notification email is successfully queued to a customer.
274 *
275 * Tracked from: OrderFulfillmentsRestController (create, update, and delete flows).
276 * Measures: Whether the communication loop is being closed; how often merchants notify customers.
277 *
278 * @since 10.7.0
279 *
280 * @param string $trigger_action The action that triggered the notification ("fulfillment_created", "fulfillment_updated", or "fulfillment_deleted").
281 * @param int $fulfillment_id The ID of the fulfillment.
282 * @param int $order_id The ID of the associated order.
283 *
284 * @return void
285 */
286 public static function track_fulfillment_notification_sent( string $trigger_action, int $fulfillment_id, int $order_id ): void {
287 WC_Tracks::record_event(
288 'fulfillment_notification_sent',
289 array(
290 'trigger_action' => $trigger_action,
291 'fulfillment_id' => $fulfillment_id,
292 'order_id' => $order_id,
293 )
294 );
295 }
296
297 /**
298 * Track when a merchant saves changes to a fulfillment email template in settings.
299 *
300 * Tracked from: FulfillmentsManager (hooked to woocommerce_update_options_email_{id}).
301 * Measures: Whether merchants customize fulfillment email templates.
302 *
303 * @since 10.7.0
304 *
305 * @param string $template_name The email template ID that was customized (e.g., "customer_fulfillment_created").
306 *
307 * @return void
308 */
309 public static function track_fulfillment_email_template_customized( string $template_name ): void {
310 WC_Tracks::record_event(
311 'fulfillment_email_template_customized',
312 array(
313 'template_name' => $template_name,
314 )
315 );
316 }
317
318 // ──────────────────────────────────────────────
319 // 5. Friction & Error Tracking
320 // ──────────────────────────────────────────────
321
322 /**
323 * Track when a fulfillment action fails due to a validation error.
324 *
325 * Tracked from: OrderFulfillmentsRestController (create, update, and delete flows).
326 * Measures: Where users encounter errors; helps proactively identify bugs and UX problems.
327 *
328 * @since 10.7.0
329 *
330 * @param string $action_attempted The action that was attempted ("create", "update", "delete", or "fulfill").
331 * @param string $error_code The error code from the exception.
332 * @param string $source The source of the error ("fulfillments_modal", "bulk_action", or "api").
333 *
334 * @return void
335 */
336 public static function track_fulfillment_validation_error( string $action_attempted, string $error_code, string $source ): void {
337 WC_Tracks::record_event(
338 'fulfillment_validation_error',
339 array(
340 'action_attempted' => $action_attempted,
341 'error_code' => $error_code,
342 'source' => $source,
343 )
344 );
345 }
346
347 // ──────────────────────────────────────────────
348 // Helpers
349 // ──────────────────────────────────────────────
350
351 /**
352 * Determine the tracking entry method from the request source and fulfillment meta data.
353 *
354 * Maps the shipping option meta value to the standardized entry_method values expected
355 * by the fulfillment_tracking_added event. Whether the provider is custom or native is
356 * tracked separately via the is_custom_provider property on the event.
357 *
358 * - "ui_auto_lookup" : Tracking number was auto-detected via the lookup API.
359 * - "ui_manual" : Merchant manually selected or entered a provider.
360 * - "api" : Tracking was added via the REST API (not through the UI).
361 *
362 * @since 10.7.0
363 *
364 * @param string $source The request source ("fulfillments_modal" or "api").
365 * @param string $shipping_option The shipping option meta value ("tracking-number", "manual-entry", or "no-info").
366 *
367 * @return string The entry method identifier.
368 */
369 public static function determine_tracking_entry_method( string $source, string $shipping_option ): string {
370 if ( 'fulfillments_modal' !== $source ) {
371 return 'api';
372 }
373
374 if ( 'tracking-number' === $shipping_option ) {
375 return 'ui_auto_lookup';
376 }
377
378 if ( 'manual-entry' === $shipping_option ) {
379 return 'ui_manual';
380 }
381
382 return 'api';
383 }
384 }
385