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<?php |
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/** |
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* Top Losing Keywords Section — "Queries losing ground". |
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* |
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* Queries with the largest click loss vs the previous period, computed from |
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* the shared current-vs-previous comparison the Data Provider builds from |
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* Search Console (query dimension). Ranking is on the click delta, not on |
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* average position — position is carried alongside as context only, and is |
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* null for a query that dropped out of the current window entirely. |
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* |
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* @package ThinkRank |
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* @subpackage SEO\Email_Report_Sections |
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* @since 1.9.0 |
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*/ |
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|
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declare(strict_types=1); |
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|
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namespace ThinkRank\SEO\Email_Report_Sections; |
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|
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if (!defined('ABSPATH')) { |
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exit; |
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} |
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|
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final class Top_Losing_Keywords_Section implements Email_Report_Section_Interface { |
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|
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private const MAX_ROWS = 5; |
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|
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public function key(): string { |
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return 'top_losing_keywords'; |
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} |
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|
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public function label(): string { |
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return __('Queries losing ground', 'thinkrank'); |
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} |
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|
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public function default_enabled(): bool { |
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return true; |
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} |
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|
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public function requires_capability(): ?string { |
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return null; |
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} |
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|
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public function renders_own_heading(): bool { |
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return true; |
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} |
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|
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public function collect(array $context): array { |
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$shared = $context['shared'] ?? []; |
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$comparison = $shared['comparison'] ?? []; |
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if (empty($comparison['available']) || empty($comparison['queries'])) { |
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return []; |
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} |
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|
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// Real losers: keywords whose clicks fell vs the previous period. |
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$rows = []; |
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foreach ($comparison['queries'] as $entry) { |
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$delta = (int) $entry['cur_clicks'] - (int) $entry['prev_clicks']; |
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if ($delta >= 0) { |
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continue; |
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} |
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$rows[] = [ |
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'query' => $entry['query'] ?? '', |
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// A keyword that dropped out entirely has no current position. |
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// Keep it null so the row says so instead of "0.0". |
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'position' => isset($entry['cur_pos']) ? (float) $entry['cur_pos'] : null, |
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'prev_position' => isset($entry['prev_pos']) ? (float) $entry['prev_pos'] : null, |
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'clicks' => (int) $entry['cur_clicks'], |
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'change' => $delta, |
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]; |
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} |
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|
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// Biggest click loss first (most negative). |
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usort($rows, static fn($a, $b) => $a['change'] <=> $b['change']); |
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|
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return [ |
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'rows' => array_slice($rows, 0, self::MAX_ROWS), |
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]; |
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} |
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|
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public function has_data(array $payload): bool { |
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return !empty($payload['rows']); |
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} |
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|
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public function render(array $payload): string { |
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$rows = Top_Posts_Renderer::keyword_rows($payload['rows'] ?? []); |
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if ($rows === []) { |
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return ''; |
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} |
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return Email_Report_Html::heading( |
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$this->label(), |
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__('Worth a look: these search terms lost the most clicks vs the previous period', 'thinkrank') |
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) |
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. Email_Report_Html::list_rows($rows, 'down') |
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. Email_Report_Html::link(__('See all queries', 'thinkrank'), Email_Report_Html::admin_link('analytics', 'keywords')); |
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} |
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|
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public function fallback_html(): string { |
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return ''; |
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} |
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} |
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|
