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ThinkRank AI SEO – AI SEO Plugin for WordPress: Schema, XML Sitemaps, Meta Tags, Search Console & Local SEO / 2.9.0
ThinkRank AI SEO – AI SEO Plugin for WordPress: Schema, XML Sitemaps, Meta Tags, Search Console & Local SEO v2.9.0
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thinkrank / includes / seo / email-report-sections / class-top-losing-posts-section.php

class-top-losing-posts-section.php in ThinkRank AI SEO – AI SEO Plugin for WordPress: Schema, XML Sitemaps, Meta Tags, Search Console & Local SEO 2.9.0, at includes/seo/email-report-sections/class-top-losing-posts-section.php

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1 <?php
2 /**
3 * Top Losing Posts Section — "Pages losing ground".
4 *
5 * Pages with the largest click loss vs the previous period, computed from
6 * the shared current-vs-previous comparison the Data Provider builds from
7 * Search Console (page dimension). A page that dropped out of the current
8 * window entirely still appears — the comparison keys off both windows.
9 *
10 * @package ThinkRank
11 * @subpackage SEO\Email_Report_Sections
12 * @since 1.9.0
13 */
14
15 declare(strict_types=1);
16
17 namespace ThinkRank\SEO\Email_Report_Sections;
18
19 if (!defined('ABSPATH')) {
20 exit;
21 }
22
23 final class Top_Losing_Posts_Section implements Email_Report_Section_Interface {
24
25 private const MAX_ROWS = 5;
26
27 public function key(): string {
28 return 'top_losing_posts';
29 }
30
31 public function label(): string {
32 return __('Pages losing ground', 'thinkrank');
33 }
34
35 public function default_enabled(): bool {
36 return true;
37 }
38
39 public function requires_capability(): ?string {
40 return null;
41 }
42
43 public function renders_own_heading(): bool {
44 return true;
45 }
46
47 public function collect(array $context): array {
48 $shared = $context['shared'] ?? [];
49 $comparison = $shared['comparison'] ?? [];
50 if (empty($comparison['available']) || empty($comparison['pages'])) {
51 return [];
52 }
53
54 // Real losers: pages whose clicks fell vs the previous period.
55 $rows = [];
56 foreach ($comparison['pages'] as $entry) {
57 $delta = (int) $entry['cur_clicks'] - (int) $entry['prev_clicks'];
58 if ($delta >= 0) {
59 continue;
60 }
61 $rows[] = [
62 'url' => $entry['url'] ?? '',
63 'clicks' => (int) $entry['cur_clicks'],
64 'change' => $delta,
65 ];
66 }
67
68 // Biggest click loss first (most negative).
69 usort($rows, static fn($a, $b) => $a['change'] <=> $b['change']);
70
71 return [
72 'rows' => array_slice($rows, 0, self::MAX_ROWS),
73 ];
74 }
75
76 public function has_data(array $payload): bool {
77 return !empty($payload['rows']);
78 }
79
80 public function render(array $payload): string {
81 $rows = Top_Posts_Renderer::page_rows($payload['rows'] ?? []);
82 if ($rows === []) {
83 return '';
84 }
85 return Email_Report_Html::heading(
86 $this->label(),
87 __('Worth a look: these pages lost the most clicks vs the previous period', 'thinkrank')
88 )
89 . Email_Report_Html::list_rows($rows, 'down')
90 . Email_Report_Html::link(__('See all pages', 'thinkrank'), Email_Report_Html::admin_link('analytics', 'dashboard'));
91 }
92
93 public function fallback_html(): string {
94 return '';
95 }
96 }
97